My-Personal Trainer

What My-Personal Trainer does

My-Personal Trainer is a sole proprietorship personal training business operated by an individual founder in Cagliari, Sardinia, Italy. The business delivers in-person personal training services across a nine-offering portfolio, including physio-postural gymnastics (Ginnastica Fisio Posturale), muscle toning, weight loss programs, athletic preparation, nutritional planning, and targeted/customized exercise programs. The core revenue driver is a tiered subscription model priced at €150/month (1 session/week), €240/month (2 sessions/week), and €300/month (3 sessions/week), with a pay-as-you-go option at €40/hour and a complementary Anamnesis & Evaluation service (body composition, BMI, plicometry, optional before/after photography) bundled with program enrollment.

The founder brings 25 years of fitness industry experience, with academic credentials from the Università degli Studi di Cagliari (Facoltà di Medicina e Chirurgia, Corso di Laurea in Scienze delle Attività Motorie e Sportive), I.F.B.B. specialization (2002), and Master Trainer certifications across Pilates (Postural, Therapeutic, Mat work), TRX, Tabata, HIIT, Spinning, and stretching methodologies. Service delivery leverages bioelectrical impedance analysis, plicometry, baropodometric platform evaluation, and muscle electrostimulation. A team of three specialized collaborators (CrossFit, mixed martial arts, Zumba) extends the offering into adjacent disciplines without adding headcount infrastructure.

The business operates entirely on a direct-to-consumer basis, with prospective clients initiating engagement through a website contact form (my-personaltrainer.net) for a free consultation. Services are delivered in-person at fitness centers, wellness centers, and private studios throughout the Cagliari region, with no app, no API, no digital product surface, and no geographic footprint beyond Sardinia. The firm is bootstrapped, privately held by the founder, and shows no external investment, subsidiaries, or M&A activity.

Name

My-Personal Trainer

Legal name

My-Personal Trainer

Website

https://my-personaltrainer.net

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

My-Personal Trainer is a sole proprietorship in Cagliari, Italy, offering in-person personal training including postural correction, toning, weight loss, and athletic preparation, with monthly subscriptions priced €150-€300 serving individual consumers regionally.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness & Mobility Training (HSADAAAD), Weight Loss & Body Transformation Training (HSADAAAC), Sports Performance Personal Training (HSADAAAF)

Keywords

• Personal training services
• Postural correction fitness
• Fitness coaching programs
• Weight loss programs
• Athletic preparation services

Headquarters

HQ city

Cagliari

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Training Sessions: Monthly subscription-based personal training services with tiered frequency options (1-3 sessions per week). Includes complimentary Anamnesis & Evaluation service with body composition analysis and optional before/after photography.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

My-Personal Trainer is a sole-proprietorship fitness practice based in Cagliari, Sardinia, delivering one-on-one in-person personal training sessions (1 to 3 days per week) along with complementary services including physio-postural gymnastics, body toning, weight loss programs, athletic preparation, anthropometric evaluation with bioelectrical impedance, muscular electrostimulation, and personalized nutritional plans. The trainer also offers a free initial consultation and collaborates with three specialists delivering CrossFit, mixed martial arts, and Zumba sessions.

Product overview

My-Personal Trainer is a single-location personal fitness service offering a unified portfolio of in-person training services centered around individual personal training sessions and comprehensive health evaluation. The core offering consists of Personal Trainer one-on-one sessions (with 1-3 day weekly frequency options priced at €300/€240/€150 monthly), supplemented by Anamnesis & Evaluation services that include anthropometric assessment, body composition analysis, and BMI measurement. The service portfolio further includes specialized offerings such as Ginnastica Fisio Posturale for corrective exercise, Tonificazione for muscle conditioning, Dimagrimento for weight management, and Preparazione Atletica for athletic development. Additional offerings include Nutritional Plans (Piano Nutrizionale), Targeted Exercises (Esercizi Mirati), and Customized Programs (Programmi Personalizzati). The business operates collaboratively with a team of professional partners specializing in CrossFit, Mixed Martial Arts, and Zumba disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Trainer Service (Lezioni individuali) One-on-one personal training sessions with customizable frequency options (1-3 days per week) offered at rates from €25 to €40 per hour, delivered in-person at fitness centers, wellness centers, and private studios in the Cagliari area.
• Anamnesis & Evaluation Service Comprehensive intake assessment including body weight measurement, centimeter measurements or plicometry, body fat quantification, BMI calculation, and optional before-and-after photographic documentation, included as a complimentary service with training programs.
• Piano Nutrizionale (Nutritional Plan) Personalized nutrition planning service tailored to individual fitness goals and dietary requirements, drawing on the trainer's certifications in Nutrition, Integration, and Sports Performance.
• Ginnastica Fisio Posturale (Physio-Postural Gymnastics) Corrective and therapeutic gymnastics focusing on postural improvement, pain management, and rehabilitation, combining the Pilates method with Back School techniques.
• Tonificazione (Toning) Muscle toning and strengthening programs designed for improved body definition and conditioning.
• Dimagrimento (Weight Loss) Specialized programs designed for weight loss and body fat reduction, often combined with personalized nutritional plans.
• Preparazione Atletica (Athletic Preparation) Athletic training programs designed to enhance sports performance and physical conditioning, led under the trainer's Preparatore Atletico certification recognized by the C.I.O.
• Programmi Personalizzati (Customized Programs) Tailored fitness programs created to meet individual client needs and goals, combining training, postural assessment, and nutrition.
• Esercizi Mirati (Targeted Exercises) Focused exercise programs designed for specific muscle groups or fitness objectives, often used for rehabilitation or targeted conditioning.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Michele ReddaminorOthersCrossfit specialist collaborator who works as part of the professional team to provide specialized training services to clients seeking Crossfit instruction.
• Giovanna SmittaminorOthersMixed martial arts specialist collaborator offering instruction in martial arts disciplines as part of the comprehensive service offering.
• Roberto AllaniminorOthersZumba instructor collaborator providing dance fitness classes as part of the team's diverse fitness program offerings.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• Wellness Foundation (Wellness4you / Wellnation): Italian fitness and wellness chain operating fitness centers across Italy with personal training services. Comparable as a regional fitness/personal training service provider serving the Italian consumer market.

Broad incumbents

• McFit Italy: Low-cost fitness chain operating across Italy and Europe with personal training add-on services. Comparable as a large-scale incumbent offering fitness and personal training to mass-market consumers in Italy.
• Technogym: Italy-based global leader in fitness equipment and digital training solutions, serving fitness clubs, gyms, and personal trainers. Comparable as a broad incumbent in the Italian fitness ecosystem, though operating primarily as equipment/technology provider.
• Virgin Active Italy: Premium fitness club operator in Italy offering personal training, group classes, and wellness programming. Comparable as a broad incumbent offering personal training within a wider fitness and wellness portfolio to Italian consumers.
• Anytime Fitness Italy: 24/7 fitness franchise network in Italy providing access to training facilities and personal training services. Comparable as a broad incumbent in the Italian personal training and fitness center market.

Emerging players

• FlexIt: Virtual personal training platform connecting users with trainers for live 1:1 sessions. Comparable as an emerging player offering personalized personal training via flexible delivery models.
• Future: Online personal training platform pairing clients with certified trainers for remote 1:1 training. Comparable as an emerging player using a subscription-like model to deliver personalized personal training, though operating digitally at a different scale.
• Fitprime: Italian corporate wellness platform offering access to gyms, personal trainers, and fitness services via subscription. Comparable as an emerging player in the Italian personal training subscription market with a B2B2C distribution approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/my-personal-trainer

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My-Personal Trainer