My Cancer My Choices

What My Cancer My Choices does

My Cancer My Choices is a United Kingdom-registered non-profit organization founded in 2015, headquartered in Charvil, Reading, with 16 employees. The organization's name indicates a focus on cancer-related support services that emphasize patient choice and empowerment, but the captured source content for its website (mycancermychoices.org) consists only of a loading/verification placeholder, preventing extraction of specific program offerings, beneficiary populations, service model, or operational details. The entity is confirmed operating per source status, with no parent organization, subsidiaries, or affiliated entities disclosed.

No information about products, technology platforms, digital services, or beneficiary-facing tools is available in the source data. Revenue mechanics, funding sources, grant dependency, donor base composition, and any pricing, fee, or membership structure cannot be determined from the available input. The organization has no disclosed funding rounds, no management team details, no partnerships or alliances, no certifications or compliance records, no marketing or distribution channels, no awards, no patents or trademarks, no app, and no API or integration footprint in the captured dataset.

For an analyst, this represents a significant data gap. The only firmographic signals available are the legal entity type (non-profit), founding year (2015), location (UK, Reading area), and headcount (16 employees). Any deeper diligence on service lines, beneficiary outcomes, financial sustainability, governance, or competitive positioning would require primary outreach to the organization or alternative data sources beyond what was provided.

Name

My Cancer My Choices

Website

https://mycancermychoices.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

My Cancer My Choices is a UK-registered non-profit founded in 2015, based in Charvil, Reading, with 16 employees. Its name indicates a mission focused on supporting cancer patients' choices, though specific services and programs are not documented in the available source data.

Ownership category

akta.pro rank

Product category

Cancer Patient Support Services

NAICS

Other Individual and Family Services (624190), Offices of All Other Miscellaneous Health Practitioners (621399)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLALAFAD

Oncology Remote Symptom Monitoring & Care Navigation

Healthcare & Life Sciences/Telehealth Platforms/Chronic Care & Remote Patient Monitoring (RPM) Platforms

Keywords

• Cancer patient support
• Complementary therapy services
• Cancer care charity
• Oncology patient advocacy
• Cancer wellness programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

My Cancer My Choices is a UK-registered non-profit organization (founded 2015, headquartered in Charvil, Reading) that operates in the cancer patient support space. Specific service offerings, programs, and beneficiary details are not available because the organization's website (mycancermychoices.org) returned only a loading/verification placeholder page at the time of research.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Cancer Research UK: The world's largest independent cancer research charity, also providing patient information and support. Comparable as a major UK cancer-focused non-profit, though predominantly research-led rather than supportive-care delivery.
• Macmillan Cancer Support: The UK's largest cancer charity, providing financial, emotional, and practical support to cancer patients. Comparable as a UK non-profit delivering supportive services to cancer patients, though operating at vastly greater national scale than My Cancer My Choices.
• CLIC Sargent (now Young Lives vs Cancer): UK charity supporting children and young people with cancer and their families. Comparable as a UK cancer-focused non-profit delivering non-clinical patient support services.

Direct peers

• Willow Foundation: UK charity providing special days and support for seriously ill young adults (many with cancer). Comparable as a UK cancer-focused non-profit delivering non-clinical quality-of-life support services.
• Tenovus Cancer Care: Wales-based cancer charity offering support, complementary therapies, and a mobile unit delivering treatment closer to patients. Comparable as a regional UK cancer-support charity providing complementary therapies.
• Penny Brohn UK: Bristol-based charity providing complementary therapies, nutrition advice, and emotional support to people living with cancer. Directly comparable as a UK non-profit focused on complementary/holistic cancer care and patient empowerment.
• Maggie's Centres: Operates centres across the UK offering free emotional, practical, and social support to people with cancer. Highly comparable as a UK cancer-support charity delivering complementary care and patient navigation adjacent to NHS cancer services.
• Look Good Feel Better UK: UK charity providing skincare and beauty workshops to help cancer patients manage the visible side effects of treatment. Comparable as a small UK non-profit delivering supportive/complementary services targeted at cancer patient wellbeing.
• Helen Rollason Cancer Charity: Essex-based cancer charity supporting patients through complementary therapies and counselling during and after treatment. Closely comparable as a regional UK non-profit delivering complementary cancer care.

Emerging players

• Shine Cancer Support: UK charity supporting adults in their 20s-40s with cancer through peer support and events. Comparable as a smaller, niche UK cancer-support non-profit serving a defined patient community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/my-cancer-my-choices

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Cancer My Choices