Myddelton College

What Myddelton College does

Myddelton College is an independent co-educational day and boarding school located on a 37-acre estate in Denbigh, North Wales, serving pupils aged 4–18 across Pre-Preparatory, Preparatory, Senior, and Sixth Form stages. Founded in 2016, the college enrols 281 pupils representing 20+ nationalities and operates a non-selective admissions model with a £300 non-refundable registration fee and £500 deposit. Core academic delivery is conducted through the Microsoft Showcase School programme: every pupil receives a personal tablet device and lessons are delivered via Microsoft OneNote and Teams, with staff recognised as Microsoft Innovative Educator Experts (MIEEs).

The product portfolio extends beyond core academics into a layered set of add-on modules, including elite sports academies (Football, Basketball, Tennis, Equestrian), an Outdoor and Adventure Education programme embedded across the curriculum from Prep through KS5, a Combined Cadet Force, Duke of Edinburgh's Award participation, and the NCUK International Foundation Year offering guaranteed progression to 70+ partner universities worldwide. The 37-acre campus includes sports halls, an outdoor swimming pool, hockey pitch, archery range, two 20m x 40m equestrian arenas, music recording studios, dance and fencing studios, and residential accommodation, which are also hired out for external use.

The revenue model is anchored on recurring tuition fees (subscription-style annual contracts across multi-year enrolment), supplemented by ancillary fee-for-service streams: facilities hire (£25/night residential), equestrian services (£60–£120/week livery, £10–£40 lessons), sports academy memberships, and seasonal summer camps. Go-to-market relies on a sales-led admissions motion with regional managers in China, Thailand, Europe/Americas, and South East Asia, supported by open events, school tours, and an SEO-optimised digital presence. In 2026 the college expanded via the Myddelton-Fairholme Preparatory School launch (absorbing Fairholme Prep from St Asaph) and is capturing the Ruthin School pupil cohort following Ruthin's closure, with Frances King (former Ruthin Headteacher) appointed to lead transition.

Name

Myddelton College

Legal name

Myddelton College

Website

https://myddeltoncollege.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Myddelton College is an independent co-educational day and boarding school in Denbigh, North Wales, educating 281 pupils aged 4–18 across 20+ nationalities. It operates as a Microsoft Showcase School, delivers the NCUK International Foundation Year, and runs elite sports and outdoor education academies.

Ownership category

akta.pro rank

Headquarters

HQ city

Denbigh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tuition Fees: Primary revenue from tuition fees for day and boarding students across Pre-Preparatory (ages 4-7), Preparatory (7-11), Senior (11-16), and Sixth Form (16-18). Registration fee of £300 and UK deposit of £500.
2. Facilities Hire: The college hires out facilities including sports hall, climbing wall, squash courts, outdoor swimming pool, hockey pitch, archery range, tennis courts, teaching facilities, residential rooms (£25/night for bed and board), dining hall, music recording studios, dance studio, fencing studio, and conference/exhibition spaces.
3. Equestrian Services: On-site equestrian facility offering stable at school (DIY) at £60/week, full livery at £120/week, 1-2-1 lessons from £40/hour, group lessons from £10/pupil, arena hire at £10/hour, and day stabling at £10/day. Pony Stars programme at £40 per half-term.
4. Elite Sports Programmes: Revenue from sports academies including Football Academy, Basketball Academy, Tennis Academy, and Multi-Sport Camp programmes for both Myddelton and non-Myddelton pupils.
5. Summer Camps: Summer camp programmes operating during school holidays for external participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Myddelton College is an independent co-educational day and boarding school in Denbigh, North Wales, founded in 2016. It delivers primary and secondary education to pupils aged 4–18 on a 37-acre campus, enrolling 281 pupils as of 2025, with both day and boarding options available.

Product overview

Myddelton College is an award-winning independent co-educational day and boarding school for ages 4–18, located in Denbigh, North Wales. The school operates as a single unified institution with multiple academic programmes (Preparatory School, Senior School, Sixth Form) and a portfolio of specialist add-on modules across elite sports (Football Academy, Basketball Academy, Tennis Academy, Equestrian Facility), outdoor education (Outdoor and Adventure Education Programme), and enrichment (Combined Cadet Force, Duke of Edinburgh's Award). Its digital learning is delivered through the Microsoft Showcase School Programme using OneNote and Teams. The NCUK International Foundation Year provides a structured university progression pathway for international students. From September 2026, the college will also operate Myddelton-Fairholme Preparatory School as a combined sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• Myddelton-Fairholme Preparatory School: Preparatory school operating from September 2026, combining Fairholme Preparatory School's legacy with Myddelton College's academic programme for younger learners aged 4-7.
• Myddelton Football Academy
• Basketball Academy
• Tennis Academy
• Equestrian Facility

Products and services

• Co-educational Day School
• Boarding School

Quantifiable outcome

• 281 pupils educated as of 2025
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NCUKcoreStrategic or Co-development Partner · 22 December 2025NCUK (Northern Consortium UK) partnership delivering the International Foundation Year programme at Myddelton College. This provides international students with guaranteed progression to 70+ NCUK partner universities in the UK, Australia, New Zealand, North America and beyond. Students do not apply through UCAS but receive guaranteed placement by passing NCUK assessments.
• Tennis WalescoreStrategic or Co-development Partner · 1 January 2024Myddelton College works in consultation with Tennis Wales for its Tennis Academy programme. One of the few schools in the UK offering tennis education as part of the curriculum, with opportunities to complete official LTA (Lawn Tennis Association) Coaching badges.
• Local Football ClubsminorChannel Partner/ Reseller/ Distributor · 1 January 2024Football Academy maintains links with local clubs for evening training and weekend matches. Academy students have opportunity to trial at professional clubs within England and Wales.
• MicrosoftcoreTechnology or Integration · 1 January 2023Microsoft Showcase School partnership. All lessons delivered through Microsoft OneNote and Teams. Staff recognised as MIEEs (Microsoft Innovative Educator Experts). Partnership enables digital transformation in education with each pupil having their own tablet device.
• ISA (Independent Schools Association)minorStrategic or Co-development Partner · 1 January 2022Myddelton College is a member of ISA and displays the ISA logo indicating membership in the Independent Schools Association.
• Duke of Edinburgh's AwardminorStrategic or Co-development Partner · 1 January 2022School offers the Duke of Edinburgh's Award as part of its enrichment programme, providing opportunities for outdoor pursuits including hiking, canoeing, and team-building activities.
• British Horse SocietyminorStrategic or Co-development Partner · 1 September 2021Pony Stars programme launched in association with the British Horse Society. Led by Mark Thomas accredited Coach covering all disciplines in Equestrianism including grooming, welfare, mucking out and riding skills.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Millfield School: Large UK independent school famous for elite sport academies combined with academic study. Established incumbent offering an overlapping elite-athlete-and-academics proposition that Myddelton is building out at smaller scale.
• Oundle School: Long-established independent co-educational boarding school with strong STEM and co-curricular offering. Larger-scale incumbent operating a similar full-boarding model and broad enrichment programme.
• Reigate Grammar School: Independent co-educational day school with selective academics and Microsoft Showcase School status. Comparable technology-forward independent school at larger scale.
• Stonyhurst College: Independent co-educational Catholic boarding school with CCF, DofE and outdoor education tradition. Overlapping offering on character/outdoor programmes and boarding model, though larger and faith-based.

Direct peers

• Bloxham School: Independent co-educational day and boarding school in Oxfordshire with international student focus and NCUK delivery. Comparable size, boarding model, and international recruitment strategy.
• Bellerbys College: UK-based independent college with strong international foundation year and GCSE/A-Level pathway programmes for overseas students. Directly comparable international student pipeline and university preparation offering.
• Cardiff Sixth Form College: Independent sixth-form college heavily focused on international students preparing for UK universities. Closest peer in the international foundation year / guaranteed university progression niche that Myddelton pursues through NCUK.
• Rydal Penrhos School: Independent co-educational day and boarding school in Colwyn Bay, North Wales. Most direct geographic and product peer - competes for the same Welsh and international boarding families across a similar age range.
• Windlesham House School: Independent co-educational prep school (4-13) with strong outdoor education and small-class ethos. Closest peer for the Preparatory/Pre-Prep age range, including the Myddelton-Fairholme Prep segment.
• CATS College (Cambridge Education Group): Network of independent colleges offering international foundation years and A-Level programmes for overseas students. Comparable international/boarding model with similar university progression focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/myddeltoncollege
• LinkedInlinkedin.com/company/myddelton-college

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myddelton College