Myers Creative Imaging
Myers Creative Imaging is a Rochester, NY-based commercial photography and motion/video studio serving Fortune 500 enterprises across healthcare, consumer goods, automotive, and financial services through project-based professional services led by founder John Myers.
- Company typePrivate
- Founded-
- HeadquartersRochester, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Myers Creative Imaging does
Myers Creative Imaging is a commercial photography and motion/video production studio headquartered in a 5,000 sq ft warehouse-style facility at 29 Richmond Street in Rochester, New York. The studio is led by founder and principal photographer John Myers and offers five photography disciplines (Portraits, Lifestyle, CGI-Conceptual, Campaigns, and Protectors) plus motion/video production services that were added in 2012. Production is supported by professional-grade camera equipment, studio lighting setups, in-house retouching and editing, and physical studio infrastructure large enough to accommodate automotive and elaborate set-based shoots.
The business serves enterprise and Fortune 500 clients across healthcare, consumer goods, financial services, automotive, defense, education, and nonprofit sectors, with named clients including Ford, Procter & Gamble, Hasbro, Nestlé, Bayer, Delta, Excellus BlueCross BlueShield, Wegmans, University of Rochester Medical Center, M&T Bank, Xerox, Constellation Brands, Harris Corporation, and the Buffalo Bills. New York City market access is provided through a representation arrangement with Randy Cole Represents at 153 West 27th Street, Suite 200.
The revenue model is project-based professional services with custom, quote-based pricing for each engagement; there are no disclosed subscription or recurring revenue streams. The studio is privately held, bootstrapped with no external institutional investment, and operates with a core team of approximately 3-6 people including founder John Myers, Production Coordinator Heather Roman, and Photographer/Retoucher Dan Myers. Marketing is conducted primarily through social media (Facebook, Twitter, Instagram) and a portfolio website, with sustained industry recognition including Communication Arts, Graphis, Print, multiple Addy Awards (including Best of Show), Aster Awards, Healthcare Advertising Awards, AMA Pinnacle Awards, and a PRSA Prism Award across 2020-2026.
Myers Creative Imaging firmographics
Firmographics- Name
- Myers Creative Imaging
- Legal name
- Myers Creative Imaging
- Website
- https://myersci.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Myers Creative Imaging is a Rochester, NY-based commercial photography and motion/video studio serving Fortune 500 enterprises across healthcare, consumer goods, automotive, and financial services through project-based professional services led by founder John Myers.
- Ownership category
- akta.pro rank
Myers Creative Imaging industry classification
Industry- Product category
- Commercial Photography Services
- NAICS
- Commercial Photography (541922), Motion Picture and Video Production (512110)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Photography & Photo Production (BPAFAIAF)
Keywords
Where Myers Creative Imaging is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Myers Creative Imaging business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Photography Services: Studio provides professional photography services including portraits, lifestyle, CGI-conceptual, campaigns, and protector photography for commercial clients. Revenue generated through project-based professional services.
- Motion/Video Production: Motion picture production services including TV spots, brand videos, documentary-style narratives, and sizzle reels for diverse clients across healthcare, financial, and consumer sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Myers Creative Imaging product offering
Product offeringCore offering
Myers Creative Imaging is a commercial photography and motion/video production studio based in Rochester, NY. The studio delivers five photography disciplines—Portraits, Lifestyle, CGI-Conceptual, Campaigns, and Protectors—alongside Motion/Video Production services covering TV spots, brand videos, documentaries, and sizzle reels. All work is supported by a 5,000 SQ FT warehouse-style studio and in-house post-production retouching and editing.
Product overview
Myers Creative Imaging is a commercial photography and motion studio offering a unified suite of visual storytelling services. The core offerings include five photography disciplines—Portraits, Lifestyle, CGI-Conceptual, Campaigns, and Protectors—plus Motion/Video Production services. All services are supported by the company's 5,000 sq ft warehouse-style studio facility in Rochester, NY. The studio serves diverse commercial clients ranging from healthcare organizations to consumer brands, producing both still imagery and video content.
Differentiator
Problem solved
Functional benefit
Products and services
- Portraits Portrait photography services capturing individual and group portraits with an emphasis on character and authenticity, delivered for commercial clients.
- Lifestyle Lifestyle photography capturing everyday moments, families, and authentic life scenes for commercial brands and organizations.
- CGI-Conceptual Computer-generated imagery and conceptual photography combining creative concepts with visual execution for brand campaigns.
- Campaigns Full-scale advertising campaign photography and visual content production for brands and organizations, leveraging the studio's 5,000 SQ FT facility and in-house post-production.
- Protectors Photography services focused on military, law enforcement, and first responder imagery for defense, government, and related clients.
- Motion / Video Production Motion picture and video production services including TV commercials, brand videos, documentary-style narratives, and sizzle reels for clients across healthcare, financial, and consumer sectors.
Quantifiable outcome
- Multiple Addy Awards including Best of Show recognition in District 2 and multiple Gold Addys annually
- +1 more outcomes
Companies that use Myers Creative Imaging
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Myers Creative Imaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Myers Creative Imaging partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Randy Cole RepresentscoreNYC-based representation firm representing Myers Creative Imaging for business development. Located at 153 West 27th Street, Suite 200, New York, NY 10001. Contact [email protected] or 212.760.1212. Randy Cole acts as the exclusive representative for capturing NYC-based clients and expanding the studio's geographic reach beyond Rochester.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Myers Creative Imaging competitors and assessment
Company assessmentBroad incumbents
- The Mill: Global creative production and post-production company serving the world's largest brands with VFX, color, and content production. A larger, broader incumbent that competes for the same enterprise campaign budgets as Myers Creative Imaging.
- Stink Studios: Creative production studio with offices in NYC, LA, London, and Berlin producing integrated film, design, and digital content for major brands. Comparable in commercial photography and motion capabilities but operates at significantly greater scale.
- Code and Theory: Creative agency network producing content, design, and digital experiences for major enterprise brands. Competes for the same brand marketing budgets that fund Myers' commercial photography engagements.
- VSA Partners: Brand and design agency producing creative campaigns including photography and film for enterprise clients. Overlaps with Myers in commercial photography work but offers a broader strategic and design portfolio.
Direct peers
- Toolbox Studios: Mid-sized commercial production studio offering photography, video, and post services to consumer and healthcare brands. Similar operating model to Myers with project-based enterprise engagements and integrated stills/motion.
- Independent Studios: Commercial production studio offering photography and video for advertising campaigns across consumer categories. Comparable in scale, enterprise client focus, and full-service production approach.
- Radke Films: Midwest-rooted commercial photography and motion studio producing campaigns for consumer and healthcare brands. Comparable operating model to Myers: small core team, integrated stills-plus-video, project-based enterprise work.
- Tool of North America: New York-based commercial production company producing photography, film, and integrated content for major brands and agencies. Highly comparable to Myers Creative Imaging in terms of serving enterprise advertisers with both still and motion work.
Others
- Randy Cole Represents: NYC-based photographer and production talent representation firm. Included because it is Myers Creative Imaging's channel partner for the NYC market rather than a direct competitor; useful as an ecosystem comparable for go-to-market structure.
Regional players
- Heath & Heath Creative: Commercial photography and creative studio based in the Midwest serving regional and national brands. Comparable in size and service mix to Myers Creative Imaging, focused on a different regional market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Myers Creative Imaging social profiles
Digital presenceMyers Creative Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Myers Creative Imaging leadership team
Management profileNumber of profiles
Profiles3 records
Myers Creative Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Myers Creative Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Myers Creative Imaging
What does Myers Creative Imaging do?
Myers Creative Imaging is a commercial photography and motion/video production studio based in Rochester, NY. The studio delivers five photography disciplines—Portraits, Lifestyle, CGI-Conceptual, Campaigns, and Protectors—alongside Motion/Video Production services covering TV spots, brand videos, documentaries, and sizzle reels. All work is supported by a 5,000 SQ FT warehouse-style studio and in-house post-production retouching and editing.
Is Myers Creative Imaging a public or private company?
Myers Creative Imaging is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Myers Creative Imaging founded?
Myers Creative Imaging was founded in -1. It employs 1 to 10 people.
Where is Myers Creative Imaging based?
Myers Creative Imaging is headquartered in Rochester, United States, in the North America region.
How does Myers Creative Imaging make money?
Two revenue lines are on record. Commercial Photography Services are the primary driver. The others are motion/Video Production.
Who are Myers Creative Imaging's main competitors?
Broad incumbents on record are The Mill, Stink Studios, Code and Theory and VSA Partners. Direct peers are Toolbox Studios, Independent Studios, Radke Films and Tool of North America. Randy Cole Represents is listed as an others. Heath & Heath Creative is listed as a regional player.
Does Myers Creative Imaging have an API?
No public API is recorded for Myers Creative Imaging.
What industry is Myers Creative Imaging in?
Myers Creative Imaging's product category is Commercial Photography Services. Its primary akta.pro industry code is BPAFAIAF, Photography & Photo Production. Its NAICS code is 541922 and its SIC code is 7330.