enough.

What enough. does

Enough (legal entity: We are Enough CIC) is a UK non-profit social enterprise that operates a three-part offering for rape prevention and survivor support: a forensic-grade DNA self-collection kit priced at £20 (free for students), an encrypted anonymous reporting platform with time-stamped testimony and downloadable evidence, and a free trauma-informed digital recovery resources library (therapy videos, community, guides). The kit uses an ISO 18385-accredited swab produced by Sarstedt, the same manufacturer that supplies British police kits, with samples tested at an accredited UK laboratory delivering results in 1 working day and storing half the sample frozen for 20 years. The platform is accessible globally for reading and reporting, but kits ship only within the UK.

The company reaches its primary user segment, university students aged 18-25, through a student-led ambassador model on campuses and physical distribution via cafes, bars, pubs, and clubs in Bristol, supplemented by brand partnerships (Tony's Chocolonely, True Start Coffee, Only with Love brewery, Dismantle). Revenue is a mix of unit-priced kit sales to the general public, donations from individuals and the National Lottery, and corporate partnership income for kit distribution and awareness events. The Bristol pilot launched in 2024 generated 600+ reports, 90% student awareness, and a 100x reporting rate vs. university reporting channels, and the National Police Chiefs Council has instructed all UK police forces to use Enough's evidence where available.

The organization is founder-controlled (co-founders Katie White and Tom Allchurch, both unpaid, alongside clinical lead Dr Maisie Johnstone), structured as a Community Interest Company with a Foundation being registered with the Charity Commission. With only 3 core team members, geographic expansion is currently scoped to 2-3 new UK cities in 2026, and the cost-per-person economics (under £50 vs. ~£1,600 for a SARC forensic examination) position the model as a scalable complement rather than a replacement for formal forensic services.

Name

enough.

Legal name

We are Enough CIC

Website

https://myenough.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Enough (We are Enough CIC) is a UK non-profit that provides a forensic-grade DNA self-test kit, encrypted anonymous reporting platform, and free recovery resources to university students and survivors of sexual violence, distributed via student ambassadors and venue partners.

Ownership category

akta.pro rank

Product category

Sexual Violence Prevention Services

NAICS

Investigation and Personal Background Check Services (561611)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Digital Forensics & Evidence Collection (Endpoint, Mobile, Cloud) (BPAKAHAC)

akta.pro secondary industries

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG), Victim Services & Witness Assistance (Justice System) (BPAIAFAJ), Human Rights Monitoring, Documentation & Advocacy (BPADAGAK)

Keywords

• Rape prevention services
• DNA self-collection kits
• Survivor support resources
• Anonymous reporting platform
• Sexual violence prevention

Headquarters

HQ city

Daventry, Northants

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Supply Chain

Revenue model

1. DNA Kit Sales: DNA kits sold for £20 to cover cost of kit and lab testing. Available for purchase on myenough.myshopify.com. Mainstream consumers can buy and donate to pay for kits for students/survivors.
2. Donations and Fundraising: Non-profit funded by individuals, public donations, employers, and National Lottery. Accepts charitable donations. Co-founders funded initial development. In discussion with major foundations for pilot funding.
3. Corporate Partnerships: Partner brands sponsor Enough programs with young people. Local businesses pay for and distribute kits to customers and employees, and run events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

enough. distributes a forensic-grade DNA self-collection kit (swab, water vial, instructions) for survivors to privately collect evidence within 7 days of assault, with samples sent to a UK lab and results available in 1 working day. It pairs this with an encrypted anonymous reporting platform that publishes time-stamped testimonies for deterrence, and free trauma-recovery digital resources (therapy videos, community forums, ally guides). The combination is delivered as a city-wide sexual violence prevention programme, piloted in Bristol among university students.

Product overview

Enough is a non-profit social enterprise offering a unified platform for rape prevention and survivor support. The core offering combines a DNA Self-Test Kit (for discreet self-collection and analysis of DNA evidence), an Anonymous Reporting Platform (for time-stamped testimonies and encrypted private records), and Recovery Resources (free trauma-informed videos, community forums, and therapy guidance). These are complemented by the Sexual Violence Prevention Programme for universities, Student Ambassador Programme for campus activations, Allies Programme for supporter education, Crisis Support Resources, and Therapy Resources. The company operates as a CIC (Community Interest Company) funded by donations, with kits available for purchase or free distribution through partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• DNA Self-Test Kit A forensic-grade DNA self-collection kit containing a Sarstedt swab (ISO 18385 accredited), water vial, and instructions. Allows survivors to discreetly collect DNA samples from their own body within 7 days of an assault and send to a UK lab for analysis. Works for all genders, on multiple body areas, and can be used after showering.
• Anonymous Reporting Platform An encrypted digital platform that allows survivors to submit anonymous testimonies published on the website and social media, create time-stamped private records stored encrypted for the survivor's eyes only, and optionally link DNA test results.
• Recovery Resources Free trauma-informed digital recovery content including therapy-style videos on YouTube, Instagram, and TikTok, an online community forum, guides for friends and family, and information about therapy options.
• Sexual Violence Prevention Programme A city-wide prevention programme combining ambassador teams, social media education, DNA kit distribution, and reporting platforms to create deterrence and prevent rape among university students and young people. Piloted in Bristol with 90% student awareness and 600+ reports filed.

Quantifiable outcome

• 90% student awareness in Bristol pilot
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Tony's ChocolonelycoreGTM or Marketing PartnerStudent sampling partnership for on-campus activations at student hot-spots. Brand partnership leveraging Enough's credibility with Gen Z audience.
• True Start CoffeecoreGTM or Marketing PartnerStudent sampling partnership for on-campus activations at student hot-spots.
• Only with Love breweryminorGTM or Marketing PartnerLimited edition product partnership where proceeds from one product are donated to Enough for a campaign.
• DismantleminorGTM or Marketing PartnerAwareness events partner that donates a portion of ticket sales to Enough. Proceeds help fund more kits for the community.
• Revs barcoreChannel Partner/ Reseller/ DistributorLocal bar providing kits in the Bristol community as part of the safe space network.
• Leading UK LaboratorycoreTechnology or IntegrationAccredited laboratory partner processes DNA samples. Sample delivered overnight, results in 1 working day. Lab stores half sample frozen for 20 years. Lab does not receive personal information from survivors.
• Bristol UniversityflagshipStrategic or Co-development PartnerPilot location for Enough Sexual Violence Prevention Programme. 90% student awareness, 600+ reports, DNA swabs successfully used. Foundation for evaluation and scaling.
• The Bridge (Bristol SARC)minorStrategic or Co-development PartnerBristol Sexual Assault Referral Centre. Recommends survivors not self-swab if they want immediate forensic testing. Does not advise what survivors who don't want immediate testing should do. Enough always tells survivors to go to SARC first.
• National Police Chiefs CouncilflagshipStrategic or Co-development PartnerHave instructed all police forces to use Enough's evidence where available and to not discourage survivors from reporting with it.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Talk Consent (UK): UK consent and sex education provider co-founded by Enough's co-founder Tom Allchurch. Direct peer in the prevention and education mission, focused on consent training rather than forensic evidence collection.
• Rape Crisis (England & Wales): UK-wide federation of sexual violence support services. Direct peer: serves the same survivor population with counselling and advocacy, and is referenced in Enough's materials as one of the existing channels most survivors don't currently use.
• Suzy Lamplugh Trust: UK personal safety charity focused on stalking and violence prevention. Comparable peer in the prevention and survivor-safety space, with overlapping policy and education work.
• SARSAS (Somerset & Avon Rape & Sexual Abuse Support): Regional SAR support charity covering the Bristol/Somerset area where Enough's pilot operates. Closest geographic and service-overlap peer, often cited as the local alternative for survivors who don't go to SARC.
• The Survivors Trust: UK umbrella body for specialist rape and sexual abuse services. Direct peer operating in the same survivor-support niche, with member organisations that overlap with Enough's referral pathways.

Regional players

• Calm (Campaign Against Living Miserably): UK charity running a helpline and digital content for men in crisis. Not a direct competitor but a regional peer in the UK digital-first charity model for sensitive topics, with a comparable mix of stigma reduction and self-serve resources.

Broad incumbents

• British Red Cross (Independent Sexual Violence Advisor programme): Operates ISVA services within SARCs across the UK. Broader incumbent providing face-to-face advocacy to survivors in the same criminal-justice pathway Enough seeks to enter.
• Victim Support: National charity supporting victims of all crime types, including sexual violence. Broader incumbent in the UK victim-services space that overlaps with Enough's reporting and recovery resources, but on a wider portfolio.
• RAINN (Rape, Abuse & Incest National Network): Largest US anti-sexual-violence organisation operating a national hotline and online resources. International peer in the same survivor-support and public-awareness category, though without a forensic DNA product.

Others

• MeToo Movement: Global movement and non-profit focused on survivor advocacy and gender-based violence. Adjacent thematic peer: similar awareness and survivor-voice positioning, but movement-based rather than product-based.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@enoughtoendrape
• Instagraminstagram.com/enoughtoendrape
• LinkedInlinkedin.com/company/myenough

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about enough.