What Fujieda MYFC does

Fujieda MYFC is a private professional football club (kabushiki kaisha) founded in 2011 in Fujieda City, Shizuoka Prefecture, Japan, and operated as 株式会社藤枝MYFC. The club gained J3 membership in 2016 and currently competes in the Meiji Yasuda J2 League (2026/27 season), where it is ranked 5th as of June 2026. Its product portfolio spans four pillars: the men's top team, the MYFC Ladies women's team (previously known as ルクレMYFC, promoted to the Shizuoka Prefecture Women's League Division 1 in 2016), youth academies at U-18 and U-15 levels, and general soccer schools. Ancillary revenue products include season tickets, fan club memberships, and official merchandise distributed through the J.League online store and stadium booths.

Revenue is generated through four primary streams: matchday ticket sales at the Fujieda Comprehensive Sports Park Soccer Stadium (the club's home ground), corporate sponsorship across more than 100 official partners structured in tiers (uniform, platinum, gold, silver, bronze, plus special-category slots for drink, beer, and SNS), merchandise sales, and recurring fan club/season seat memberships. Distribution is concentrated in Japan, with the club's marketing and fan engagement operated through its own website (myfc.co.jp), X/Twitter, Facebook, YouTube, and the J.League official ticketing platform. Customer segments are geographically oriented: local community residents across the Shida-Haibara region (Fujieda, Yaizu, Shimada, Makinohara, Yoshida, Kawane), children and youth participating in academy programs, and corporate sponsors.

The organization operates with a lean corporate staff of seven employees (excluding playing and coaching personnel) and is supported by a volunteer base of 959 contributors in the 2025 season organized under the "Kottobashi Club" volunteer initiative. Leadership includes representative Koyama (小山) as the club's overall head and head coach Ōishi Masato (大石 篤人), who has led the team since the 2016 J3 entry. The club runs an active hometown activity program spanning all six municipalities of its home territory, combining soccer clinics, school visits, and community events — making it as much a community institution as a sporting enterprise.

Name

Fujieda MYFC

Legal name

株式会社藤枝MYFC

Website

https://myfc.co.jp

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Fujieda MYFC is a private Japanese professional football club founded in 2011 in Fujieda, Shizuoka Prefecture, competing in the J2 League and operating a men's top team, women's team, youth academies, and merchandise/fan club services for regional community residents and corporate sponsors across six municipalities.

Ownership category

akta.pro rank

Product category

Professional Sports Club / Football Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industry

Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Professional football club
• J-League football operations
• Youth football academy
• Matchday ticketing services
• Sports club sponsorships

Headquarters

HQ city

Fujieda

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home games at Fujieda Comprehensive Sports Park Soccer Stadium, including general admission and season tickets.
2. Sponsorship: Revenue from official partners across multiple tiers including uniform partners, platinum, gold, silver, bronze partners, and special category partners (drink supplier, beer partner, oral partner, SNS partner).
3. Merchandise Sales: Sales of official club merchandise including uniforms, accessories, and limited edition items through J.League official online store and stadium shops.
4. Fan Club Memberships: Season seat and fan club memberships providing exclusive benefits and access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fujieda MYFC operates a professional football club whose fundamental product is matchday competition: a men's top team playing in the Meiji Yasuda J2 League at Fujieda Comprehensive Sports Park Soccer Stadium, a women's team (MYFC Ladies), and youth development pathways (U-15, U-18 academies and general soccer schools). The club monetizes this competition through matchday ticket sales, fan club memberships and season tickets, multi-tier corporate sponsorships, and official merchandise sold via the J-League online store and stadium booths.

Product overview

Fujieda MYFC is a professional football club organization operating a unified portfolio of sports products and services. The core offering consists of the men's top team competing in the Meiji Yasuda J2 League (2026/27 season) and the women's MYFC Ladies team in the Shizuoka Prefecture Women's League. Supporting these are comprehensive youth development programs through the Academy/School system (U-18, U-15, and general soccer schools). The club provides ancillary services including season tickets, fan club membership, and official merchandise. Community engagement through hometown activities and social contribution programs is integral to the club's mission. The organization serves the Shizuoka Prefecture region with its home stadium at Fujieda General Sports Park Soccer Stadium.

Differentiator

Problem solved

Functional benefit

Brands

• MYFC Ladies: The women's football team of Fujieda MYFC, competing in regional women's football leagues.
• 蹴っとばしクラブ

Products and services

• Top Team (トップチーム / Top Team) Professional men's football team competing in the Meiji Yasuda J2 League (2026/27 season) and playing home matches at Fujieda General Sports Park Soccer Stadium.
• MYFC Ladies (MYFCレディース) Women's football team competing in the Shizuoka Prefecture Women's League system.
• Academy/School Programs (アカデミー/スクール) Youth development programs including the U-18 academy, U-15 academy, and general soccer schools for children.
• Season Tickets (シーズンシート) Annual season ticket packages providing entry to home games at Fujieda General Sports Park Soccer Stadium.
• Fan Club Membership (ファンクラブ) Annual fan club membership providing exclusive benefits, priority access, and connection to club events for supporters.
• Official Merchandise (グッズ) Official club merchandise including uniforms, accessories, and commemorative items sold through the J-League official online store and stadium booths during home games.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• 東西工業株式会社 (Tōzai Kōgyō)coreGTM or Marketing PartnerUniform partner displaying company logo on team uniforms. Major sponsor with prominent brand placement.
• 富士フイルム株式会社 (Fujifilm)coreGTM or Marketing PartnerUniform partner with company branding on official uniforms.
• 住友ベークライト株式会社 (Sumitomo Bakelite)coreGTM or Marketing PartnerUniform partner with logo placement on team uniforms.
• 株式会社静環検査センター (Seikankensa)coreGTM or Marketing PartnerUniform partner supporting the club.
• 島田掛川信用金庫 (Shimada-Kakegawa Shinkin Bank)coreGTM or Marketing PartnerUniform partner - regional financial institution.
• サカイ産業株式会社 (Sakai Sangyō)coreGTM or Marketing PartnerUniform partner since 1955, based in Shimada city. Long-term supporter providing community education contributions including donated bags to local schools.
• SICグループ (SIC Group)coreGTM or Marketing PartnerUniform partner in 2026/27 season.
• 角丸建設株式会社 (Kakumaru Kensetsu)coreGTM or Marketing PartnerUniform partner - construction company.
• 株式会社エコワーク (Ecowork)coreGTM or Marketing PartnerUniform partner.
• 東ポリ株式会社 (Topoly)coreGTM or Marketing PartnerUniform partner.
• 株式会社ゴルジャパン (Gol Japan)coreGTM or Marketing PartnerUniform supplier - official uniform supplier providing club merchandise.
• ダイドードリンコ株式会社 (DyDo Drinco)minorGTM or Marketing PartnerOfficial drink supplier.
• サッポロビール株式会社 (Sapporo Beer)minorGTM or Marketing PartnerOfficial beer partner.
• 株式会社NTTドコモ (NTT Docomo)minorGTM or Marketing PartnerSilver partner - telecommunications company.
• 中部電力株式会社 (Chūbu Electric Power)minorGTM or Marketing PartnerGold partner - regional electric utility.
• 株式会社静岡銀行 (Shizuoka Bank)minorGTM or Marketing PartnerSilver partner - regional bank.
• 株式会社 Trigers (株式会社トリガー)minorGTM or Marketing PartnerBronze partner - new official partner as of July 2026.
• 株式会社シンエー (Shinei)minorGTM or Marketing PartnerBronze partner - new official partner as of July 2026.
• ミアドリームトレーディング有限会社 (Miadream Trading)minorGTM or Marketing PartnerBLACKROLL JAPAN distributor - new official partner as of July 2026.
• 株式会社城南メンテナンス (Jōnan Maintenance)minorGTM or Marketing PartnerPlatinum partner.
• しずおか焼津信用金庫 (Shizuoka-Yaizu Shinkin)minorGTM or Marketing PartnerPlatinum partner.
• 杉本製茶株式会社 (Sugimoto Seicha)minorGTM or Marketing PartnerPlatinum partner - tea company.
• 株式会社新丸正 (Shimmarsei)minorGTM or Marketing PartnerPlatinum partner.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fujiedamyfc_pr
• Facebookfacebook.com/myfc.jp
• LinkedInlinkedin.com/company/fujieda-myfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fujieda MYFC