My Gym Japan

What My Gym Japan does

My Gym Japan is a privately-held children's fitness and English-immersion education franchise operated by Try Group Inc. (株式会社トライグループ), founded in January 1987. The company delivers age-segmented classes for children from 6 weeks to 13 years old across a portfolio of 10 programs, structured into parent-participation classes for infants and toddlers (Little Bundles, Tiny Tykes, Waddlers, Gymsters, Terrific Tots) and independent classes for older children (Mighty Mites, Whiz Kids, World Sports). Two specialty programs extend the offering beyond fitness: World Art and World Programming, the latter built around Sony KOOV robotics kits for STEM education. All instruction is delivered in English by native-speaking "players" (instructors) recruited from 30+ countries, differentiating the brand from both traditional Japanese children's gyms and English conversation schools.

The business operates on a recurring monthly membership model with prorated mid-month enrollment, supplemented by trial lessons, Jungle Time free-play sessions, and seasonal events (Halloween, Christmas, Summer/Spring Camps, Easter, Family Challenge). Curriculum is derived from 20+ years of US My Gym expertise, with weekly gym layout changes and a proprietary Player certification program covering physical development techniques, spotting/safety, and child engagement. The World Sports program is supervised by Japan Olympic Committee-affiliated athletes, adding professional athletic credibility.

My Gym Japan operates 9 physical school locations across 5 prefectures: five in Tokyo (Hiroo, Toyosu, Shinagawa, Kichijoji, Jiyugaoka), one each in Kanagawa (Musashikosugi), Aichi (Sakae), Osaka (Grand Green Osaka, reopened 2024), and Fukuoka (Iwataya Tenjin, grand-opened July 2025). Customer acquisition relies on trial lessons, organic social media (Instagram, Facebook, YouTube), and referral programs, with a secondary B2B revenue stream from corporate/institutional events and mobile player dispatch to kindergartens, schools, and embassies. Try Group Inc. is part of a broader corporate group including TRG Network and Try-at-Resource, with no external private equity or venture capital backing disclosed.

Name

My Gym Japan

Legal name

株式会社トライグループ

Website

https://mygym.jp

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

My Gym Japan is a children's fitness and English-immersion education franchise operating 9 campuses across Japan under Try Group Inc. It delivers 10 age-segmented programs (ages 6 weeks to 13 years) taught by native English-speaking instructors from 30+ countries, charging monthly subscription fees.

Ownership category

akta.pro rank

Product category

Children's Fitness Education

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Children's fitness education
• Early childhood programs
• English immersion classes
• Youth sports training
• Parent participation classes

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Monthly Class Membership Fees: Recurring monthly tuition fees for enrolled children attending age-appropriate fitness and education classes. Classes are billed on a weekly or monthly basis, with prorated fees for mid-month enrollment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

My Gym Japan is a children's fitness and education center franchise operating 9 physical school locations across Japan. It delivers age-segmented English-immersion fitness programs for children aged 6 weeks to 13 years, taught by native English-speaking instructors (players) from 30+ countries using a proprietary curriculum developed from 20 years of American expertise. Offerings include parent-participation classes for infants and toddlers, independent fitness classes for preschool and elementary-aged children, plus special programs in multi-sport, art, and robotics/programming.

Product overview

My Gym Japan is a children's fitness center franchise offering a portfolio of 10 age-differentiated programs spanning parent-participation classes (for infants from 6 weeks to toddlers aged ~3 years) and independent classes (for children aged 3–13 years). The core age-based programs include Little Bundles, Tiny Tykes, Waddlers, Gymsters, Terrific Tots, Mighty Mites, Whiz Kids, and World Sports. These are complemented by two Special Classes — World Art and World Programming — which provide art and robotics/technology education in English. All programs are conducted in an all-English environment by native English-speaking 'players' (instructors) from approximately 30 countries. Supporting offerings include Jungle Time (free-play sessions), seasonal events (Halloween, Christmas, Summer Camp, etc.), mobile dispatch services, trial lessons, and enrollment guidance. Classes are held at nine physical campuses across Tokyo, Kanagawa, Aichi, Osaka, and Fukuoka. The company is operated by Try Group Inc., a Japanese education services firm founded in 1987.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Bundles (リトルバンドルズ) Parent-participation class for infants aged 6 weeks to 6 months, focused on building strong parent-child bonds and introducing babies to basic physical activities through songs, dances, and sensory exercises in English.
• Tiny Tykes (タイニータイクス) Parent-participation class for babies aged 7 to 13 months, centered on purposeful movement development, parent-child bonding activities, and introducing Separation Time (母子分離) as babies progress from crawling to walking.
• Waddlers (ワドラーズ) Parent-participation class for toddlers aged 14 to 22 months, emphasizing agility and balance development through ball games, gymnastics elements, and activities that encourage decision-making and curiosity.
• Gymsters (ジムスターズ) Parent-participation class for children aged 23 months to 2 years 3 months, focusing on gross motor skill development (jumping, climbing), manipulative skills, and early communication through bilingual activities.
• Terrific Tots (テリフィックトッツ) Parent-participation class for children aged 2 years 6 months to 3 years 3 months, serving as a kindergarten preparation program that teaches social rules, coordination, and self-control, and marks the final parent-participation class before independent classes begin.
• Mighty Mites (マイティーマイツ) Independent (parent non-participating) class for children aged 3 years 3 months to 4 years 6 months, designed to build independence and social awareness through team relays, gymnastics, and fine motor skill development, led by players (instructors) who serve as best friends rather than teachers.
• Whiz Kids (ウィズキッズ) Independent class for children aged 4 years 6 months to 6 years, featuring challenging and stimulating activities that build self-confidence through achieving goals, fostering teamwork, and developing advanced motor skills and coordination in an all-English environment.
• World Sports (ワールドスポーツ) Independent multi-sport program for children aged 5 to 13 years, offering age-differentiated classes (Rookies, Varsity, All-Stars) that teach 8 movement skills across various sports including tennis, rugby, baseball, basketball, handball, and floorball, with curriculum supervised by Japan Olympic Committee-affiliated athletes and delivered entirely in English by players from 30+ countries.
• World Art (ワールドアート) Independent art program for children aged 3 and up, featuring age-differentiated tracks (Basic, Artist, World) that develop artistic techniques, cultural awareness through global artists and crafts, and presentation skills, with all instruction conducted in English.
• World Programming (ワールドプログラミング) Independent programming class for children aged 4 years 6 months and up, teaching logical thinking, problem-solving, and English through robotics using KOOV kits and original English-language curriculum developed by My Gym, with two age-differentiated tracks (Digital Kids, Creative Coders).
• Seasonal and Original Events (including Corporate/Embassy Private Bookings and Mobile Dispatch) Regularly scheduled events including Halloween, Christmas, Summer Camp, Easter, Family Challenge, and Spring Camp, plus corporate/embassy private class bookings and mobile player dispatch services to kindergartens, schools, and companies.
• Trial Lesson (体験レッスン) Complimentary or discounted trial class experience allowing prospective families to participate in an age-appropriate class, receive a system and fee overview, with Japanese language support available upon request.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AEON Kids (AEON こども英語): Major Japanese English education chain serving children ages 1-12 with native-instructor-led classes. Competes directly for the same parent demographic seeking early English immersion, with broader geographic footprint than My Gym Japan.
• Kids Duo (Yaruki Switch Group): After-school care program combining English immersion with study support for Japanese elementary students. Operates dedicated facilities with structured curriculum similar to My Gym's school-based model, targeting affluent urban families seeking bilingual education.
• ECC Kids: Children's English conversation and after-school programs operated by ECC Group. Competes with My Gym for Japanese families prioritizing English language development, with school-aged focus and established brand recognition across Japan.
• Gymboree Japan: Operates Gymboree Play & Music centers in Japan offering age-segmented children's play, music, and movement programs for ages 0-5. Most direct competitor with similar age-range targeting, parent-participation class structure, and dedicated physical school locations.
• WinBe: Children's English conversation schools operated across Japan, with structured native-instructor-led programs. Targets similar young learner demographic as My Gym's Mighty Mites through Whiz Kids classes with English immersion focus.

Emerging players

• RIZAP Kids: Children's fitness program extension from the RIZAP personal training brand. Offers structured physical training for kids but without the English immersion component, focusing more narrowly on fitness outcomes and bodyweight training.

Regional players

• Berlitz Japan Kids: English language instruction for children operated by Berlitz in Japan. Targets a similar parent demographic seeking early English exposure, though Berlitz's model spans all ages and lacks the structured physical development component central to My Gym.

Broad incumbents

• My Gym (US parent): Parent franchise of My Gym Japan, operating 300+ locations across the US with presence in 30+ countries globally. Provides brand recognition, curriculum IP, and operational playbook that supports My Gym Japan's market entry and ongoing operations in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrJbGjGpocDk_dMj3LKIbkg
• Facebookfacebook.com/mygymjapan
• Instagraminstagram.com/mygym_japan_official
• LinkedInlinkedin.com/company/my-gym-japan

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Gym Japan