My Healing Home

What My Healing Home does

My Healing Home is a Utah-based 501(c)(3) nonprofit that delivers Trust-Based Relational Intervention (TBRI) training, coaching, and community support to families and institutions caring for children with trauma backgrounds. Founded in 2016 by Aimee Snow and formally incorporated as a tax-exempt entity in 2020, the organization operates from Riverton, Utah, with a team of eight employees including five certified TBRI Practitioners. Its service portfolio spans free parent support groups, classes, and consultations alongside paid offerings: virtual individual coaching at $45/hour, organizational presentations at $250 per two-hour session (plus $65+/hour add-ons), and conference registrations at $65 per person. Since 2020 it has served more than 350 families across foster, adoptive, kinship, and biological-parent populations.

The organization's core methodology, TBRI, is licensed from the Karyn Purvis Institute at Texas Christian University, and delivery is human-mediated rather than technology-mediated; there is no proprietary software, AI/ML component, or platform product. The customer base is intentionally diversified across foster and adoptive families, schools and teachers, residential treatment facilities, government agencies (including the Utah Division of Child and Family Services, CASAs, and juvenile justice), and conference attendees, with revenue supplemented by donations. Recent strategic activity, including the 2024 hiring of an Assistant Director, the 2025 launch of Pebblebrook Academy (a Montessori + TBRI hybrid school), virtual coaching expansion, and a multi-year conference partnership with Show Hope through 2027, indicates a deliberate shift from founder-led peer support toward a more institutionalized operating model with broader geographic reach and a fee-based education product line.

Name

My Healing Home

Legal name

My Healing Home

Website

https://myhealinghome.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

My Healing Home is a Utah-based 501(c)(3) nonprofit that provides Trust-Based Relational Intervention (TBRI) training, coaching, and community support to foster, adoptive, and kinship families caring for children with trauma backgrounds, plus schools and government agencies.

Ownership category

akta.pro rank

Product category

Trauma-Informed Caregiver Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Trauma-Informed Care & Crisis Response (School-Based) (EDAKAMAF)

Keywords

• Trauma-informed care
• Caregiver training
• Family support services
• Attachment therapy
• Adoption support

Headquarters

HQ city

Riverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Family Coaching: Virtual parent coaching sessions at $45 per hour. Individualized family coaching for unique situations available remotely. First initial visit complimentary.
2. Organization Training: Trauma-informed presentations for organizations at $250 speaker fee for 2 hours plus materials. Additional hourly rates starting at $65/hour depending on location. In-home family visits available in Utah at $65/hour.
3. Conference Tickets: Semi-annual community conferences and events with ticket pricing (e.g., $65 per person for annual conference including breakfast and lunch). Hosted events including Show Hope Simulcast Conference.
4. Donations and Charitable Contributions: 501(c)(3) nonprofit organization accepting donations via PayPal, Venmo, DAFs, cash, and checks. EIN# 84-4906178. Utah Gives Day participation for fundraising.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

My Healing Home delivers Trust-Based Relational Intervention (TBRI) education and support services for caregivers of children impacted by trauma. Offerings include a multi-week caregiver training course, weekly drop-in skills practice, individualized parent coaching (virtual and in-home Utah), organizational training for schools and agencies, and recurring community conferences and book clubs. Many foundational classes are provided free of charge under the organization's 501(c)(3) nonprofit structure.

Product overview

My Healing Home is a non-profit organization offering a comprehensive suite of Trust-Based Relational Intervention (TBRI) services for families and caregivers of children impacted by trauma. The organization operates a single integrated service model centered on TBRI principles, combining group training programs (TBRI Caregiver Training Series, TBRI Skills Lab), individual coaching (Virtual Parent Coaching, In-Home Family Visits, Organization Presentations), and community events (Hope for the Journey Conference, Book Club). Services are delivered virtually and in-person (primarily Utah), with pricing ranging from free workshops to $65/hour for in-home visits and $250 for organizational speaking engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• TBRI Caregiver Training Series An 8-week virtual course providing 25 hours of Trust-Based Relational Intervention training for caregivers, with credit hours awarded upon completion of all sessions. Designed for foster, adoptive, and biological families of children who have experienced trauma.

Quantifiable outcome

• Over 350 families and caregivers served since 2020
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Karyn Purvis Institute of Child Development (TCU)coreStrategic or Co-development PartnerMy Healing Home operates as a TBRI training and support organization licensed to provide services based on the TBRI framework developed by Dr. Karyn Purvis. The organization connects families to TCU resources including The Connected Child materials and serves as Utah's regional resource for TBRI principles.
• Division of Child and Family ServicescoreStrategic or Co-development PartnerErma Hawker, MHH LCSW board member, works for the Division of Child and Family Services in post-adoption services, providing assessment and support for families with state adoptions.
• Child Service Society of UtahminorStrategic or Co-development PartnerPartner organization for the 'Making Sense of Your Worth - For TEENS' program, a self-esteem building program for teens ages 13-19.
• Show HopeminorGTM or Marketing PartnerMy Healing Home serves as Utah's host for the Show Hope Simulcast Conference (Hope for the Journey), a major adoption support event.
• Love Without BoundariesminorStrategic or Co-development PartnerBreclyn Everett, MHH Director of Childhood Education, previously volunteered as translator for this organization and traveled with them training teachers in China on Montessori methods.
• Utah's First Lady Abby CoxminorGTM or Marketing PartnerUtah's First Lady provided welcome message for the 2025 Utah's TBRI Community of Caregiving Conference, providing endorsement and visibility for the event.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Show Hope: Adoption-focused nonprofit that provides financial assistance for adoptions and runs the Hope for the Journey simulcast conference hosted by My Healing Home in Utah. Highly comparable mission (supporting adoptive/foster families) and overlapping event programming.
• Lifesong for Orphans: Adoption and foster-care support nonprofit offering financial assistance, family support, and post-adoption resources. Comparable mission and donor-driven funding model serving the same foster/adoptive family segment as My Healing Home.
• Raise the Future: Nonprofit focused on supporting foster and adoptive families through education, peer support, and trauma-informed resources. Directly comparable in target audience and caregiver-training orientation.
• Attachment & Trauma Network (ATN): Nonprofit organization supporting families and professionals caring for children with trauma and attachment challenges. Provides training, resources, and peer support that directly overlaps with My Healing Home's TBRI-based family coaching and caregiver education.

Broad incumbents

• Karyn Purvis Institute of Child Development (TCU): Originating institution of the Trust-Based Relational Intervention framework that My Healing Home is licensed to deliver. Operates training, research, and global dissemination of TBRI at a university scale; comparable as the methodology anchor but at much larger scope.
• National Council for Adoption: Established advocacy and education nonprofit serving the broader adoption community. Operates at a national policy and resource level rather than direct family coaching, but shares the adoptive-family target segment.

Others

• National CASA / Court Appointed Special Advocates: National organization supporting volunteers who advocate for children in foster care; identified in MHH data as an institutional training customer. Adjacent rather than directly competitive, but a meaningful buyer of trauma-informed caregiver training.

Regional players

• Children's Service Society of Utah: Utah-based child and family services nonprofit that partners with My Healing Home on the Making Sense of Your Worth teen program. Comparable regional footprint and mission of supporting vulnerable children and families in Utah.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MyHealingHome-TBRI
• Facebookfacebook.com/165509930679816
• LinkedInlinkedin.com/company/my-healing-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Healing Home