IT World

Name

IT World

Legal name

ITWORLD INDIA PVT LTD

Website

https://myitworld.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921), Optical Goods Retailers (45613)

SIC

Retail-Computer & Computer Software Stores (5734), Ophthalmic Goods (3851)

akta.pro primary industry

Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)

akta.pro secondary industries

Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG), Sunglasses & Luxury Eyewear (CRAKAEAE)

Keywords

• Consumer electronics retail
• HP authorized reseller
• IT hardware distribution
• Gaming peripherals retail
• Premium eyewear retail

Headquarters

HQ city

Coimbatore, Tamilnadu

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: IT World generates revenue through the sale of hardware products including HP laptops, desktops, monitors, printers, accessories, and HyperX gaming peripherals. Products are sold at retail prices with discounts and promotions. Revenue is one-time per transaction with no recurring component for the retailer.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

IT World is an authorized HP Amplify Power Partner and retail chain that sells HP-branded laptops, desktops, monitors, printers, ink/toner supplies, accessories, HyperX gaming peripherals, Samsung products, and Luxottica/Ray-Ban premium eyewear. The company operates a dual-channel retail model through its e-commerce platform (myitworld.com) and a network of 88 physical retail stores across 7 major Indian cities, complemented by 10+ authorized service centers for after-sales support.

Product overview

IT World is an authorized HP Amplify Power Partner operating an e-commerce retail platform for HP computing products and related accessories. The product portfolio centers on HP-branded laptops (OmniBook series with AI-enhanced models, Victus gaming laptops, OMEN high-performance gaming laptops, and Essential everyday laptops), desktops (Tower Desktops, All-in-One Desktops, and OmniDesk business PCs), monitors (HP S5 series personal displays), and printers (LaserJet, Smart Tank ink tank, OfficeJet Pro business, Lasertank, and Inkjet categories). The portfolio also includes HyperX gaming peripherals (headsets, keyboards, mice, mouse mats, microphones), HP accessories (adapters, backpacks, keyboards, mice, speakers, storage devices), ink and toner supplies, and select third-party accessories like ZEISS screen cleaning products. The OmniBook X Flip convertible laptops offer premium OLED touch displays with included stylus pens, while the OMEN and Victus gaming lines provide a range of options from enthusiast to aspiring gamer segments. Business solutions include OmniDesk tower PCs and OfficeJet Pro multifunction printers with print/scan/copy/fax capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• HP OmniBook Series Laptops AI-enhanced HP laptop lineup including OmniBook X Flip (convertible 2-in-1 with OLED touch display), OmniBook 5 (mainstream productivity), OmniBook 7 (premium AI-powered), and OmniBook 7 Aero (lightweight ultra-portable) models, targeting students, creators, and performance users.
• HP OMEN Gaming Laptops High-performance gaming laptops for expert gamers featuring NVIDIA GeForce RTX GPUs (up to RTX 5060), Intel Core and AMD Ryzen processors, RGB keyboards, and premium audio systems.
• HP Victus Gaming Laptops Mid-range gaming laptops for aspiring gamers featuring NVIDIA GeForce RTX graphics, high-refresh-rate displays, and backlit keyboards at accessible price points.
• HP Essential Laptops Everyday laptops designed for easy portability for students and home users at budget-friendly prices, including HP Laptop 15 series.
• HP Tower Desktops Traditional desktop computers in tower form factor offering powerful processing, expandability, and performance for business and home use, including the OmniDesk business PCs powered by AMD Ryzen processors.
• HP All-in-One Desktops Space-saving desktop PCs with integrated display and computing components, ideal for home and office environments.
• HP Personal Monitors Desktop displays including S5 series with FHD IPS panels, ranging from 23.8 to 27 inches with features like 100Hz refresh rate, height adjustment, and low blue light modes.
• HP LaserJet Printers Laser printing solutions for home and office use, including single-function printers and multifunction models with scan/copy capabilities.
• HP Smart Tank Printers Ink tank printers with refillable ink reservoirs for high-volume printing at low cost per page, suitable for home and small business use.
• HP OfficeJet Pro Business Printers Inkjet business printers including OfficeJet Pro 8120, 9130, 9720, and 9730 models offering print/scan/copy/fax functions, wireless connectivity, automatic document feeders, and high page yields for small workteams.
• HyperX Gaming Peripherals Gaming-focused accessories under the HyperX brand including headsets (Cloud Stinger, Cloud Stinger 2 Core), keyboards, mice (Pulsefire Core), mouse mats, microphones, monitors, backpacks, cables, controllers, charging docks, and keycaps.
• HP Accessories Peripherals including adapters, backpacks, business accessories, combo kits, headsets, keyboards, mice, speakers, and storage devices, including HP-branded gaming peripherals.
• HP Ink and Toner Supplies Original HP ink cartridges, toner cartridges, print heads, ink bottles, and combo packs for HP printers.
• Samsung Smart Cafe Exclusive Stores Retail of Samsung consumer electronics and mobile devices through 15 exclusive Samsung Smart Cafe stores across various Indian cities, supported by authorized Samsung service centers.
• Ray-Ban / Luxottica Premium Eyewear Retail Exclusive retail of Luxottica premium sunglasses including Ray-Ban, Oakley, Vogue, Bulgari, Versace, Dolce & Gabbana, Armani, and Burberry through 4 dedicated Ray-Ban stores.
• Authorized HP and Samsung After-Sales Service Authorized warranty and after-sales service for HP and Samsung products through 10+ strategically located service centers across various Indian cities.

Quantifiable outcome

• Established in June 2003, operating 88 retail stores across 7 major Indian cities
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core, secondary and supporting.

• HP (Hewlett-Packard)coreChannel Partner/ Reseller/ DistributorIT World is an authorized HP Official Retail Partner and HP Amplify Power Partner. The company operates 65 HP-exclusive stores and is the largest HP retailer in India. IT World also offers authorized HP service centers for warranty and after-sales support. Products sold include HP laptops, desktops, monitors, printers, and accessories.
• SamsungcoreChannel Partner/ Reseller/ DistributorIT World operates 15 exclusive Samsung Smart Cafe stores across various cities, making it one of the largest Samsung retailers in the country. Authorized Samsung service centers are also available.
• LuxotticacoreChannel Partner/ Reseller/ DistributorIT World is an exclusive brand partner for Luxottica, offering an extensive selection of premium sunglasses including Ray-Ban, Oakley, Vogue, Bulgari, Versace, Dolce & Gabbana, Armani, and Burberry. The company operates 4 Ray-Ban stores.
• HyperXsecondaryChannel Partner/ Reseller/ DistributorIT World offers HyperX gaming peripherals including gaming headsets, keyboards, mice, mouse mats, microphones, monitors, backpacks, cables, controllers, charging docks, keycaps, and mount kits.
• RazorpaysupportingTechnology or IntegrationPayment gateway partner providing secure online payment processing. ITWORLD uses Razorpay to process credit card payments and net banking transactions with TLS encryption for data security.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reliance Digital: Tata-backed omni-channel consumer electronics retailer with hundreds of stores across India selling laptops, desktops, printers, accessories, and gaming peripherals. Directly comparable to IT World in product mix, target customers, and omnichannel go-to-market.
• Vijay Sales: Long-established Indian electronics retail chain with strong presence in Western and Northern India. Directly competes in HP laptops, desktops, printers, and accessories; comparable in authorized retailer model and physical-store-heavy footprint.
• Croma (Infiniti Retail, Tata Group): India's largest omnichannel consumer electronics and home appliances retailer, operating both physical stores and a major e-commerce platform. Directly competes with IT World in laptops, desktops, printers, and accessories, with overlapping customer segments of students, professionals, and SMBs.
• Redington India: India's largest IT product distribution and retail services company, distributing HP, Lenovo, Acer, and other brands to resellers and retailers. Comparable because it occupies an adjacent role in the same HP-led value chain and competes for share of branded IT hardware sales in India.

Broad incumbents

• Samsung Smart Plaza / Samsung.com India: Samsung's own exclusive retail and online store network in India, of which IT World operates 15 franchise locations. Comparable as a competing channel for Samsung laptops, monitors, and accessories; a structural risk since Samsung could expand D2C and reduce reliance on IT World.
• HP India Online Store (D2C): HP's direct-to-consumer online store in India. Operates in the same product categories (OmniBook, OMEN, Victus, printers) as IT World and increasingly competes for the same buyers — relevant because IT World's economics depend on continued HP partnership health.
• Amazon India (Laptops & Printers category): India's largest e-commerce marketplace with dominant share in laptops, desktops, and printers, including authorized HP and Samsung listings. Comparable as a competing purchase channel for IT World's exact product categories and target consumers.

Regional players

• Imagine (Apple Premium Reseller India): Authorized Apple Premium Reseller chain in India with physical stores selling laptops, desktops, and accessories. Comparable as a single-brand exclusive retailer model in consumer computing, though focused on Apple rather than HP.

Emerging players

• Lenovo Exclusive Stores (LES): Brand-exclusive Lenovo retail network in India, structurally analogous to IT World's HP World Stores — competing for the same Indian consumers seeking brand-authorized laptop purchases with warranty support.
• Acer Mall / Acer Exclusive Stores India: Brand-exclusive Acer stores in India selling Acer laptops, desktops, and monitors. Comparable single-brand authorized retail model targeting students, professionals, and gamers in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/itw_tw
• Facebookfacebook.com/OfficialHpItWorld
• LinkedInlinkedin.com/company/hpitworld
• Instagraminstagram.com/hp_it_world

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT World