Mylift AS
- Company typePrivate
- Founded-
- HeadquartersNorway (Multiple locations), Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
Mylift AS firmographics
Firmographics- Name
- Mylift AS
- Legal name
- Renta AS
- Website
- https://mylift.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mylift AS industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)
- akta.pro secondary industries
- Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE), Lifting & Hoisting Rental & Leasing (IMAHAJAN)
Keywords
Where Mylift AS is headquartered
LocationHeadquarters
- HQ city
- Norway (Multiple locations)
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Mylift AS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Revenue generated from renting machines and equipment to businesses and private customers on a time-period basis. Customers pay rental fees for the duration of equipment use without purchasing the assets.
- Delivery Services: Revenue from delivering rented equipment to customer locations, supplementing the core rental business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Equipment rental with flexible time periods |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mylift AS product offering
Product offeringCore offering
Mylift AS, operating as "Renta" in Norway, rents construction, infrastructure, scaffolding, site facility, and event equipment to businesses and private individuals across Norway. Customers reserve and manage rentals through the Renta Easy digital platform, with options for self-service pickup at branch locations or home delivery. The offering spans lifts, trucks/cranes, heavy construction machinery, building machines, scaffolding systems, containers, modular units, portable toilets, electrical/heating/ventilation equipment, trailers, and event equipment, complemented by operator training courses.
Product overview
Renta is a machinery and equipment rental company operating across Norway (and the broader Nordic/Baltic region through Renta Group). The company offers a diversified portfolio of rental equipment organized into multiple product categories: lifts (LIFTER), trucks/cranes/lifting products, heavy construction equipment (ANLEGGSMASKINER), building construction machinery (BYGGMASKINER), security equipment, electrical/heating/ventilation equipment, trailers, light houses/toilets, containers, modules, scaffolding, and infrastructure equipment. The company differentiates its offering through two digital platforms: (1) Renta Easy - a project management tool that helps customers track rental costs and monitor equipment usage; and (2) Renta Easy+ - an enhanced tier offering equipment tracking, CO2 emission monitoring, and environmental control features. Renta Stillas provides specialized scaffolding rental with packages for long walls, gables, rolling scaffolds, and construction site elevators. The rental business model is designed to help customers save capital, access the right tools for their projects, reserve easily online, and reduce their carbon footprint through equipment sharing.
Differentiator
Problem solved
Functional benefit
Brands
- Renta Easy: Project management tool for rental customers providing access to rental costs tracking and equipment usage monitoring.
- Renta Easy+
- Renta Stillas
- Renta Infra
- MyEvent
Products and services
- Lift Equipment Rental (Lifter)
Companies that use Mylift AS
Customer profileSegments2 records
Ideal customer profiles2 records
Mylift AS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mylift AS partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Mylift AS competitors and assessment
Company assessmentBroad incumbents
- Boels Rental: One of Europe's largest equipment rental companies with strong Nordic presence (formerly via Cramo acquisition). Directly comparable to Mylift AS/Renta on construction equipment, aerial work platforms, and site services across overlapping geographies, but at significantly larger scale.
- Ramirent (Boels): Leading Nordic and Baltic equipment rental brand (also consolidated under Boels). Competes head-to-head with Renta Group on construction equipment, scaffolding, and site services in Norway, Sweden, Finland, and the Baltics.
- Cramo (Boels): Historically a major Nordic and Baltic equipment rental competitor (now part of Boels), offering modular space, machinery, and site services. Highly comparable product portfolio and Nordic/Baltic geographic footprint to Renta Group.
- United Rentals: Largest equipment rental company globally; relevant comparable for technology-enabled rental models, telemetry/equipment tracking on rental fleets, and ESG/CO2 reporting features similar to Renta Easy+.
- Sunbelt Rentals: One of North America's largest equipment rental companies; useful as a global comparable for fleet diversity, digital platform development (e.g., customer portals), and broad product portfolio similar to Renta Group's model.
Direct peers
- Cramer Maskinutleie: Norwegian construction equipment rental operator with multiple branches. Direct competitor in the Norwegian market on lifts, mini-excavators, and construction equipment for contractors and DIY customers.
- Hyrema (Naboen Utleie): Norwegian equipment rental company serving both businesses and private customers with construction machinery, lifts, and tools. Closest direct Norwegian peer to Mylift AS/Renta Norge on customer segments and product categories.
Regional players
- Hews Maskin & Transport: Smaller Norwegian equipment rental and transport services provider; relevant as a regional peer in the Norwegian market for construction equipment and crane services to contractors.
Emerging players
- Haki (Naboen): Specialist scaffolding and temporary access solutions provider active across the Nordics. Comparable to Renta Stillas on scaffolding packages, rolling scaffolds, and construction site elevators for Norwegian and Nordic customers.
Others
- Ashtead Group (Sunbelt): UK-listed parent of Sunbelt Rentals in North America; useful as a public-market comparable for valuation benchmarking of large diversified equipment rental operators with multi-country footprints.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Mylift AS social profiles
Digital presenceMylift AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mylift AS leadership team
Management profileNumber of profiles
Mylift AS subsidiaries and ownership
Company hierarchySubsidiaries7 records
Mylift AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mylift AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mylift AS
What does Mylift AS do?
Mylift AS, operating as "Renta" in Norway, rents construction, infrastructure, scaffolding, site facility, and event equipment to businesses and private individuals across Norway. Customers reserve and manage rentals through the Renta Easy digital platform, with options for self-service pickup at branch locations or home delivery. The offering spans lifts, trucks/cranes, heavy construction machinery, building machines, scaffolding systems, containers, modular units, portable toilets, electrical/heating/ventilation equipment, trailers, and event equipment, complemented by operator training courses.
Is Mylift AS a public or private company?
Mylift AS is a private company. It is classified as corporate owned and is currently operating.
When was Mylift AS founded?
Mylift AS was founded in -1. It employs 11 to 50 people.
Where is Mylift AS based?
Mylift AS is headquartered in Norway (Multiple locations), Norway, in the Europe region.
How does Mylift AS make money?
Two revenue lines are on record. Equipment Rental is the primary driver. The others are delivery Services.
Who are Mylift AS's main competitors?
Broad incumbents on record are Boels Rental, Ramirent (Boels), Cramo (Boels), United Rentals and Sunbelt Rentals. Direct peers are Cramer Maskinutleie and Hyrema (Naboen Utleie). Hews Maskin & Transport is listed as a regional player. Haki (Naboen) is listed as an emerging player. Ashtead Group (Sunbelt) is listed as an others.
Does Mylift AS have an API?
No public API is recorded for Mylift AS.
What industry is Mylift AS in?
Mylift AS's product category is Construction Equipment Rental. Its primary akta.pro industry code is TLABAFAH, Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers), with a secondary code of TLABAFAE, Aerial Work Platforms (MEWPs) Rental/Leasing. Its NAICS code is 5324 and its SIC code is 7359.