Life Change Church

What Life Change Church does

Life Change Church is a privately-held, non-profit religious organization founded in August 1998 by Pastor Ron Rands and his wife Brenda Rands, originally under the name Resurrection Life-Changing Ministries. The church operates from a single campus at 3084 Whitehall Rd in Muskegon, Michigan, where it relocated after completing renovations in November 2000; the building was originally a gymnasium, and the organization has remained under continuous founding-pastor leadership for over 26 years.

The church delivers a comprehensive multi-generational ministry portfolio organized by demographic: Life Change Kids (nursery through 5th grade), Life Change Youth (6th-12th grade), Young Adults (ages 18-30), Life Change Men, Life Change Women, and Life Groups (small groups meeting Wednesdays). Supporting programs include Baptism, Child Dedication, Vacation Bible School, the Life Change Cafe, a 'A Place To Belong' onboarding class, and community/outreach partnerships with Hope Project, Kids Belong, the Lakeshore Human Trafficking Task Force, and City Outreach Storehouse. Digital distribution is limited to a YouTube sermon archive and a Church Center online giving platform; no proprietary technology, mobile app, or AI capability is disclosed.

The revenue model relies entirely on voluntary tithes, offerings, and designated mission giving from congregation members — there are no paid services, tuition, or commercial pricing. The church employs 23 staff and operates as a self-sustaining non-profit with no disclosed venture, private equity, or institutional funding. The organization is a community-service entity rather than a commercial enterprise, with growth tied to congregant engagement and donation volume rather than market expansion or product monetization.

Name

Life Change Church

Legal name

Life Change Church

Website

https://mylifechangechurch.tv

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Change Church is a Muskegon, Michigan-based non-profit church founded in 1998 by Pastor Ron Rands, operating a single campus with 23 employees and multi-generational ministries serving children, youth, young adults, men, women, and families through tithes and offerings.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Church services
• Religious ministry programs
• Community outreach
• Spiritual development
• Faith community

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tithes and Offerings: The church generates revenue through voluntary tithes and offerings from congregation members. The church provides a giving platform through Church Center (mylifechangechurch.churchcenter.com/giving) where members can contribute financially to support the ministry's operations, missions, and community outreach programs.
2. Mission Giving: Designated giving to support local and global mission efforts, including partnerships with Hope Project, Kids Belong, Lakeshore Human Trafficking Task Force, City Outreach Storehouse, and international mission trips (e.g., Mexico mission trip).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Life Change Church is a non-profit religious organization that provides Christian worship services, faith-based education, and community ministry programs free of charge to attendees. Its core offering centers on weekly Sunday worship services at 9:30 AM and 11:30 AM, supplemented by age-segmented ministry programs (children, youth, young adults, men, women), Life Groups for Bible study and fellowship, sacramental services such as Baptism and Child Dedication, volunteer/serve opportunities, and community outreach and mission partnerships in Muskegon, Michigan.

Product overview

Life Change Church is a non-profit religious organization offering a comprehensive suite of ministry programs and spiritual services. The church operates as a single unified organization with multiple specialized ministry tracks organized by demographic: Life Change Kids (nursery through 5th grade), Life Change Youth (6th-12th grade), Young Adults (ages 18-30), Life Change Men, and Life Change Women. Supporting programs include Life Groups (small groups), Baptism and Child Dedication services, Vacation Bible School, Community Outreach/Missions, Daily Devotional resources, and volunteer serve opportunities. The church also provides hospitality through the Life Change Cafe and an onboarding program called 'A Place To Belong Class' for new attendees.

Differentiator

Problem solved

Functional benefit

Brands

• Life Change Kids: Children's ministry for nursery through 5th grade, providing safe environments where kids learn about God's love
• Life Change Youth
• Life Change Men
• Life Change Women
• Young Adults

Products and services

• Life Change Kids Children's ministry program for Nursery (0-2 years), Pre-K (ages 3-5), and Elementary (Kindergarten-5th Grade), providing a safe environment where children learn about God's love through age-appropriate Bible lessons, worship, games, and small group activities during Sunday services and Wednesday Life Groups.
• Life Change Youth Student ministry for 6th-12th grade with Sunday night hangouts from 5:30-7:30 PM focused on building real friendships, Bible study, worship, and helping students become passionate followers of Jesus.
• Young Adults Ministry group for ages 18-30 meeting Wednesdays from 6:30 PM - 8:30 PM, providing a space for young adults to connect, grow, and build community in their faith.
• Life Change Men Men's ministry focused on helping men grow spiritually and build authentic connections through weekly gatherings on Wednesday mornings at 6:30 AM, small groups, and events.
• Life Change Women Women's ministry creating a nurturing environment where women can connect, grow, and disciple one another through regular gatherings and small groups.
• Life Groups Small group ministry offering opportunities to connect, grow, and support each other in faith with a variety of topics and groups for all ages and genders, meeting on Wednesdays.
• Baptism Baptism service for believers, described as the first step after salvation for publicly declaring faith in Christ, symbolizing the old life being washed away and being raised to new life.
• Child Dedication Ceremony for families to acknowledge and commit to raising their children to know and follow Jesus, with the church partnering in the parenting journey.
• Serve / Volunteer Opportunities Volunteer program with opportunities in Kids Ministry, Youth, Life Groups, First Touch (greeters/Connection Center), Worship Arts, Life Change Cafe, Communications, Prayer, and Outreach.
• Community Outreach / Missions Community missions and global missions program partnering with local organizations (Hope Project, Kids Belong, Lakeshore Human Trafficking Task Force, City Outreach Storehouse) and conducting international mission trips.
• Vacation Bible School (VBS) Three-night VBS adventure for children entering Kindergarten through 5th Grade, with Bible lessons, games, music, crafts, and activities exploring the message of John 14:6.
• A Place To Belong Class Orientation class for newcomers held on the first weekend of every month during 9:30 AM and 11:30 AM services, designed to help new attendees become part of the church family.
• Daily Devotional Daily devotional resource program encouraging 10-15 minutes of daily Bible reading and prayer, with recommendations including Sparkling Gems by Rick Renner and the YouVersion Bible App.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Hope ProjectcoreStrategic or Co-development PartnerHope Project is a community mission partnership focused on restoring hope for victims of sex trafficking in the Muskegon community. Life Change Church supports this organization by volunteering, donating, and covering partners in prayer. Hope Project provides safe places, healing resources, and long-term support for survivors.
• Kids BelongcoreStrategic or Co-development PartnerKids Belong serves foster and adoptive families in Muskegon with family fun nights, holiday gifts, parent support groups, and more. Life Change Church partners with Kids Belong to help children know they belong, offering volunteer support and prayers for this ministry.
• Lakeshore Human Trafficking Task ForcecoreStrategic or Co-development PartnerThe Lakeshore Human Trafficking Task Force (LHTTP) is a county-wide effort bringing together social services, youth advocates, law enforcement, faith communities, elected officials, and volunteers to respond to human trafficking and fight for freedom in Muskegon. Life Change Church participates as a faith community partner.
• City Outreach StorehouseminorStrategic or Co-development PartnerCity Outreach Storehouse is a ministry that partners with distributors and retailers to gather goods that are shared with people in need, or given as gifts of kindness, always with the message of Jesus. Life Change Church supports this outreach through donations and volunteer efforts.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Life.Church: One of the largest non-denominational churches in the U.S., headquartered in Edmond, OK. Comparable in its digital-first ethos (YouVersion Bible App), online giving infrastructure, and age-segmented ministry tracks; operates at far greater scale.
• The Church of Eleven22: Non-denominational multi-site church in Jacksonville, FL with strong local missions emphasis. Comparable in focus on small groups, baptism as next step, and community outreach partnerships similar to Life Change Church's Hope Project and Kids Belong collaborations.
• Church of the Highlands: Large non-denominational multi-site church headquartered in Birmingham, AL. Comparable as a contemporary evangelical congregation with strong small-groups model, kids and student ministries, and outreach partnerships.
• Crossroads Church: Non-denominational multi-site church based in Cincinnati, OH with emphasis on casual seeker-friendly services and next-generation ministries. Comparable in approach to Life Change Church's welcoming, casual atmosphere and structured small groups.
• North Point Community Church: Large non-denominational Christian church based in Alpharetta, GA. Comparable as a non-denominational church with multi-generational ministry programming, modern worship style, and small-group ecosystems — though at significantly larger scale than Life Change Church.
• Elevation Church: Non-denominational multi-site church based in Charlotte, NC with strong digital and youth ministry presence. Comparable in casual worship style, age-segmented programming, and emphasis on next-generation outreach.

Regional players

• Central Wesleyan Church: Large Wesleyan church in Holland, MI, roughly 30 miles from Life Change Church's Muskegon campus. Directly comparable as a West Michigan congregation with multi-generational ministry programming and similar evangelical programming structure.
• Faith Chapel: Non-denominational church serving the Muskegon/West Michigan area. Direct geographic peer to Life Change Church, competing for the same local congregant base with overlapping ministry programming.
• Mars Hill Bible Church: Non-denominational church in Grand Rapids, MI, approximately 50 miles from Life Change Church. Comparable as a West Michigan evangelical congregation of similar scale and demographic reach.

Direct peers

• Summit Church: Non-denominational church in Durham, NC known for next-generation ministry focus and contemporary worship. Closely comparable to Life Change Church in theology, programming structure (kids, students, small groups), and casual welcoming atmosphere.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/LifeChangeChurch
• LinkedInlinkedin.com/company/life-change-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Change Church