Myoga

Name

Myoga

Legal name

Myoga

Website

https://myoga.ir

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Yoga & Wellness E-commerce Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Food (Health) Supplement Retailers (456191)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Yoga, Pilates & Studio Wear Retail (CRAMACAE)

Keywords

• Yoga equipment retail
• Yoga apparel
• Meditation accessories
• Herbal tea blends
• Wellness products

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce retail sales: Myoga generates revenue through direct online sales of yoga equipment, apparel, meditation supplies, and wellness products to consumers in Iran. Products include yoga mats (TPE, EVA, PU materials), yoga blocks, straps, bolsters, meditation cushions, candles, smudge sticks, Palo Santo wood, herbal teas, sports apparel, and yoga bags. The store operates as a comprehensive one-stop shop for the yoga community.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Myoga is a direct-to-consumer online retailer that sells yoga equipment (TPE, EVA, and PU mats; blocks; straps; bolsters; foam rollers; knee pads), yoga apparel (leggings, shorts, crop tops, hoodies), meditation accessories (cushions, soy wax candles, smudge sticks, Palo Santo), wellness products (herbal teas including Yogi Relaxing, Lean, and Detox, plus gluten-free items), and yoga-themed decor (hand-painted wall art) to consumers across Iran via its myoga.ir storefront. Orders are paid through a secure Iranian bank payment gateway and shipped nationwide, with free shipping above 20,000,000 Toman and optional gift packaging.

Product overview

Myoga is a comprehensive yoga e-commerce platform based in Iran offering a diverse portfolio of yoga equipment, apparel, meditation accessories, and health products. The core product line centers on yoga mats (TPE, EVA, and PU materials), complemented by accessories including yoga blocks, straps, foam rollers, knee pads, and mat bags. The store also stocks yoga apparel (leggings, sports bras, tops, hoodies) and meditation items (cushions, candles, smudge sticks, Palo Santo). A notable expansion into health products includes herbal teas (Detox, Yogi Relaxing, Lean Slimming) positioned within the wellness lifestyle segment. The platform operates as a multi-category e-commerce store rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Mat TPE (Starters) Entry-level yoga mat made from eco-friendly TPE material with 6mm thickness, anti-slip surface, dimensions 180x60x0.7cm, and 800g weight. Designed for beginner to professional practitioners and the core product of Myoga's mat line.
• Yoga Mat PU (Expert) Professional-grade polyurethane yoga mat with 5.5mm thickness, 1000g weight, and superior grip that increases with moisture, suited for hot yoga and advanced practitioners.
• Foam Yoga Block Lightweight EVA foam yoga block (23x15x7.5cm) intended to increase balance, flexibility, and proper alignment during yoga and Pilates practice.
• Myoga Foam Roller EVA fitness foam roller for self-massage, muscle recovery, and flexibility improvement; suitable for reducing muscle tension after yoga or general workouts.
• Yoga Knee Pad 10mm EVA foam knee and elbow support pad (60x25cm) sold as a pair for cushioning during yoga, Pilates, and stretching exercises.
• Yoga Belt/Strap 100% cotton yoga belt available in 2m, 3m, 3.5m, and 3.7m lengths with metal buckle; supports flexibility training and proper alignment for beginners through advanced practitioners.
• Small Yoga Mat Bag (Basic) Compact cylindrical yoga mat bag in waterproof canvas with handle and side pocket for carrying a yoga mat and small personal items.
• Yoga Mat Bag (Large/Multi-purpose) Large waterproof canvas yoga mat bag for carrying a mat, blocks, and personal belongings to gym or studio.
• Yoga Mat Carrying Strap Canvas yoga mat carrying strap with adjustable loops for transporting and storing the yoga mat.
• Yoga Hand Towel Compact quick-dry yoga hand towel with sweat-absorbing and odor-resistant properties for use during yoga and daily workouts.
• Pilates and Yoga Resistance Band 2.5-meter resistance band for Pilates and yoga, used for muscle strengthening, bone health, and rehabilitation purposes.
• Yoga Leggings Stretchy, breathable, moisture-wicking yoga leggings designed for flexibility and comfort during yoga practice.
• Yoga Shorts (Biker) Elastic, breathable, moisture-wicking biker-length yoga shorts for practice and active wear.
• Crop Top Stretchy, breathable, moisture-wicking crop top available in sizes XS-XL for yoga and active wear.
• Meditation Cushion Compressed cotton meditation cushion (40x40x6cm) designed for comfort and stability during meditation and yoga practice.
• Soy Wax Meditation Candle Eco-friendly, non-toxic soy wax meditation candle available in three scents: Aura (Tea Tree), Zen (Chamomile), and Calm (Lavender).
• Palo Santo Stick Sacred Palo Santo wood sticks sourced from Peru and Ecuador, approximately 10cm long and 2cm in diameter, sold in packs of 5 or 10 for energy cleansing, meditation, and stress reduction.
• White Sage Smudge Stick Pure white sage smudge sticks for space and personal cleansing from negative energies, available singly or in a pack of 3.
• Yogi Relaxing Herbal Tea Relaxing herbal tea blend containing borage, lemongrass, rose petals, mountain tea, verbena, and Melissa, offered in 250g and 400g glass bottles for calming and wellness use.
• Lean Slimming Herbal Tea Slimming herbal tea with fennel and ginger formulated to improve metabolism and support weight management with natural ingredients.
• Detox Herbal Tea Detox herbal tea blend designed to cleanse the body and support overall health and wellness, available in 250g and 400g glass bottles.
• Hand-Painted Yoga Wall Art Board Hand-painted yoga-themed wall art boards with varnish finish, available in round, square, and rectangular formats with various designs (om, namaste, inhale/exhale), sold as yoga-themed decor and gifting items.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alo Yoga: Alo Yoga is a major yoga and studio-wear apparel brand with a broad direct-to-consumer e-commerce presence. It is comparable to Myoga's yoga apparel line (leggings, shorts, tops) and lifestyle brand positioning, though it operates at significantly larger scale and scope.
• Lululemon: Lululemon is the global yoga and athletic apparel incumbent, offering leggings, tops, and yoga accessories alongside a broader athletic assortment. It is relevant as the largest competitive benchmark for Myoga's apparel-led product mix and brand-led yoga positioning.

Direct peers

• Manduka: Manduka is a leading global yoga equipment and apparel brand, with a flagship yoga mat line (TPE, PU, natural rubber) directly comparable to Myoga's core mat offering. Like Myoga, it sells a broad yoga-lifestyle catalog including props, bags, and apparel, making it the most relevant direct peer on product mix and positioning.
• Gaiam: Gaiam is a long-standing yoga and wellness lifestyle retailer offering mats, props, apparel, meditation accessories, and wellness goods — closely mirroring Myoga's multi-category yoga/meditation catalog and direct-to-consumer e-commerce model.
• Liforme: Liforme is a premium yoga mat specialist known for alignment-marked mats and accessories sold direct-to-consumer online. It is comparable to Myoga's premium PU/TPE mat tier and its e-commerce-first go-to-market strategy targeting yoga practitioners.
• Yoga Rebel: Yoga Rebel is a direct-to-consumer e-commerce retailer carrying yoga apparel, mats, props, and accessories from multiple brands. Its multi-vendor marketplace-style assortment and DTC focus make it a close structural analog to Myoga's curated yoga store model.

Emerging players

• Barefoot Yoga: Barefoot Yoga is an independent yoga retailer offering mats, props, apparel, and meditation supplies primarily through its own e-commerce site. Its scale and category overlap make it a comparable niche yoga specialist to Myoga.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/myogaprops
• LinkedInlinkedin.com/company/myoga-ir

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myoga