PNAA

What PNAA does

The Philippine Nurses Association of America (PNAA) is a 501(c)(6) non-profit professional nursing organization founded in 1979 and headquartered in North Brunswick, New Jersey. It represents Filipino-American registered nurses through 55 regional chapters across 4 US regions (Western, North Central, West Central, Eastern) and claims over 5,000 members, supported by a small staff of 11 employees. PNAA is an affiliate member of the American Nurses Association and a member of the National Coalition for Ethnic Minority Nurses Association (NCEMNA).

PNAA's core offerings cover a membership and professional development platform: the JNPARR peer-reviewed journal (published twice yearly since 1982), the Inside PNAA monthly e-newsletter reaching 5,000+ members, the Handbook for Filipino Nurses, and programs including iLDP Leadership Development, Patnubay Mentoring, Camp Aruga Leadership Bootcamp, KEWP Emotional Wellness, Nurse Excellence Awards, scholarships, and the Sigma Nurse Learning Exchange. Events include regional conferences (150-200 attendees, twice yearly in spring/fall), the Annual National Conference (250-350 attendees, June-July), and a biennial International Nursing Conference in the Philippines (250-300 attendees). The underlying technology stack is Wild Apricot membership management with Affinipay payment processing, plus Zoom for virtual events and Google/Microsoft/Apple social login.

PNAA's revenue model is multi-stream: membership dues ($50/year or $100/2-year active membership; separate chapter fees), advertising and sponsorship (newsletter, website, journal, Career Center job board, and tiered Platinum/Diamond/Gold/Silver event sponsorships), publication sales (Handbook hard copy at $12), and conference registration fees. The organization distributes through its chapter network, self-serve online membership, and direct event registrations. Strategic partnerships include the Alzheimer's Association, NCEMNA, ANA, PNA of Manila, ADPCN, and Sigma Nursing.

Name

PNAA

Legal name

Philippine Nurses Association of America, Inc.

Website

https://mypnaa.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

PNAA is a 501(c)(6) non-profit professional nursing association founded in 1979 that represents over 5,000 Filipino-American registered nurses across 55 US chapters. It delivers membership services, peer-reviewed publications, conferences, and leadership development programs via its Wild Apricot platform.

Ownership category

akta.pro rank

Headquarters

HQ city

North Brunswick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual and biennial membership fees from Active Members ($50/year, $100/2 years), Associate Members, Members-at-Large, and Student Members. Additional chapter fees are separate from national dues.
2. Advertising and Sponsorship: Revenue from advertisements in Inside PNAA e-newsletter (5,000+ members), website banner ads, Career Center job postings, JNPARR journal advertisements, and sponsorships at regional/national/international conferences. Sponsorship tiers include Platinum, Diamond, Gold, and Silver levels.
3. Publication Sales: Revenue from Handbook for Filipino Nurses (digital copy free, hard copy $12.00 with USA shipping only) and JNPARR publication materials.
4. Conference Fees: Registration fees for Regional Conferences (150-200 attendees per event), Annual National Conference (250-350 attendees), and International Nursing Conference (250-300 attendees every two years).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

PNAA is a 501(c)(6) non-profit professional membership association that represents Filipino-American registered nurses in the United States through 55 regional chapters and over 5,000 members. It sells annual and biennial individual memberships, hosts regional, national, and international nursing conferences, and publishes the JNPARR peer-reviewed journal, the Inside PNAA newsletter, and the Handbook for Filipino Nurses. It also delivers structured leadership, mentorship, scholarship, and recognition programs for its members.

Product overview

PNAA is a professional nursing membership organization offering a platform of programs, publications, and events for Filipino-American nurses. The core offerings include membership with representation and networking benefits, the JNPARR peer-reviewed journal (published twice yearly), the Inside PNAA monthly newsletter, the Handbook for Filipino Nurses, and the PNAA Career Center job board. Professional development programs include iLDP Leadership Development Program, Patnubay Mentoring Program, Camp Aruga Leadership Bootcamp, KEWP Emotional Wellness Program, Nurse Excellence Awards, PNAA Scholarship, and Sigma Nurse Learning Exchange. Events include the Annual National Convention (June-July), Regional Conferences (spring/fall), and International Nursing Conference (biennial in Philippines).

Differentiator

Problem solved

Functional benefit

Brands

• JNPARR: Journal of Nursing Practice Applications and Reviews of Research - Official international peer-reviewed academic publication covering nursing practice, education, administration and research. Published twice yearly.
• PNAAF
• iLDP
• KEWP

Products and services

• PNAA Membership Program Professional membership organization with 55 chapters and over 5,000 members. Offers representation, networking, educational opportunities, leadership development, and access to members-only website sections. Available in Active Member ($50/year or $100/2 years), Associate Member, Member-at-Large, and Undergraduate Student categories.
• JNPARR (Journal of Nursing Practice Applications and Reviews of Research) Official international peer-reviewed academic publication of PNAA covering nursing practice, education, administration, and research. Published twice yearly (spring and fall) with research reports, evidence-based studies, and articles promoting culturally competent nursing care and professional development.
• Inside PNAA Monthly E-Newsletter

Quantifiable outcome

• 5000+ members represented across 55 chapters
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and flagship.

• Alzheimer's AssociationcoreStrategic or Co-development PartnerPNAA has established a formal partnership with the Alzheimer's Association, offering programs and resources for members related to Alzheimer's awareness and care. This partnership aligns with PNAA's mission to promote professional excellence through education and community outreach.
• National Coalition for Ethnic Minority Nurses Association (NCEMNA)flagshipStrategic or Co-development PartnerPNAA is a member of NCEMNA, the National Coalition for Ethnic Minority Nurses Association, which represents ethnic minority nurses and addresses health care concerns of diverse populations.
• American Nurses AssociationflagshipStrategic or Co-development PartnerPNAA holds affiliate membership status with the American Nurses Association, the premier organization representing the interests of the nation's registered nurses.
• Philippine Nurses Association of ManilacoreStrategic or Co-development PartnerCollaborative partner for the International Nursing Conference held every two years in the Philippines. PNAA works with Philippine-based nursing organizations to deliver international professional development opportunities.
• Association of Deans of Philippine Colleges of Nursing (ADPCN)coreStrategic or Co-development PartnerPNAA collaborates with ADPCN for the biennial International Nursing Conference in the Philippines, bringing together nursing professionals from the US and Philippines for education and networking.
• Sigma NursingcoreStrategic or Co-development PartnerPNAA offers the Sigma Nurse Learning Exchange program, providing members with international professional development and learning opportunities through Sigma Theta Tau International Honor Society of Nursing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Association of Nurse Practitioners: Large US professional association for nurse practitioners across all specialties. Represents the broader, non-ethnic-specific incumbent model against which PNAA's demographic-focused community competes for member attention and sponsorship dollars.
• American Nurses Association: The premier US professional association representing all registered nurses. PNAA is an affiliate member of ANA; ANA is the broad incumbent against which PNAA's niche ethnic-focused programming is differentiated.

Others

• Sigma Theta Tau International (Sigma Nursing): International nursing honor society that partners with PNAA to deliver the Sigma Nurse Learning Exchange. A peer professional society with a broader scope (not ethnic-specific) but overlapping membership and continuing-education offerings.
• National Coalition of Ethnic Minority Nurses Association: Coalition of US ethnic-minority nursing associations of which PNAA is a member, alongside NAHN, NBNA, and AAPINA. Acts as an umbrella advocacy body rather than a competing membership organization.
• Philippine Nurses Association, Inc. The Philippines-based counterpart professional nursing organization that co-hosts PNAA's biennial International Nursing Conference. Not a competitor in the US market but a strategic partner for the US–Philippines nurse pipeline.

Direct peers

• National Association of Hispanic Nurses: Ethnic-focused US nursing professional association serving Hispanic/Latino nurses with chapters, conferences, scholarships, and advocacy. Closest structural peer to PNAA — same ethnic-association model, NCEMNA coalition partner, similar chapter and conference model.
• National Black Nurses Association: Ethnic-focused US nursing association representing African-American nurses through chapters, annual conferences, and scholarship programs. Co-member of NCEMNA alongside PNAA and operates the same community-led membership and event-driven model.
• Asian American/Pacific Islander Nurses Association: Ethnic-minority nursing association representing AAPI nurses in the US. Another NCEMNA member with a directly analogous chapter, conference, and advocacy model, making it one of the closest comparable associations to PNAA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mypnaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PNAA