My Proposal Co.

What My Proposal Co. does

My Proposal Co. is a bespoke marriage proposal planning service headquartered in Sydney, Australia, founded circa 2014–2015 and co-owned by Tania and Gloria. The company designs, coordinates, and executes customized luxury marriage proposals for individual consumers planning to propose, operating a direct-to-consumer service model without proprietary technology. It employs approximately 13 people and reports having completed more than 2,500 proposals since inception.

Core offerings are tiered proposal packages priced from approximately AU$1,500 to AU$20,000+, encompassing venue sourcing, vendor coordination, decor and styling, photography, and on-site event management. The company holds exclusive partnership arrangements with a curated set of premium Australian venues, including Taronga Zoo, SEA LIFE Sydney Aquarium, Sydney HeliTours and Rotor One Melbourne (helicopter experiences), luxury hotel groups such as Langham, Sofitel, InterContinental, Pier One Sydney and View Sydney, plus wine region venues including Balgownie Estate and locations in Yarra Valley. Ancillary revenue streams include a Romantic Gift Shop (e-commerce) and digital Location Guidebooks. Geographic coverage spans Australian cities and regions (Sydney, Melbourne, Adelaide, Perth, Queensland, Tasmania, Hunter Valley, Yarra Valley) with worldwide service availability.

Name

My Proposal Co.

Legal name

My Proposal Co.

Website

https://myproposalco.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bespoke marriage proposal planning service based in Sydney, Australia, designing and coordinating customized luxury proposals for individuals across Australia and worldwide, with exclusive venue partnerships and supporting gift and digital product lines.

Ownership category

akta.pro rank

Product category

Event Planning Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Engagement & Proposal Planning (HSACABAJ)

akta.pro secondary industry

Floral & Event Installations (HSACAAAC)

Keywords

• Marriage proposal planning
• Event planning services
• Romantic event coordination
• Luxury proposal packages
• Venue partnership experiences

Headquarters

HQ city

Sydney (Rouse Hill)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Custom Proposal Planning Services: Core revenue stream from designing and executing custom marriage proposals. Pricing ranges from AU$1,500 minimum to AU$20,000+ for luxury experiences. Services include proposal concept design, supplier coordination, event styling, on-site setup, and day-of coordination.
2. Romantic Gift Shop: Sale of romantic gift products including rose arrangements, balloon displays, photo albums, and custom artwork. Products range from AU$209 to AU$1,199.
3. Digital Guidebooks: Location guidebooks for Sydney, Melbourne, Perth, Hunter Valley, Adelaide, Queensland, and Tasmania available for purchase at AU$5.50 each.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

My Proposal Co. designs and executes bespoke, confidential marriage proposals for individuals planning to propose to their partners, with dedicated proposal planners handling concept design, supplier coordination, event styling, on-site setup, and day-of coordination. The core service is augmented by exclusive packages at premium Australian venues, proposal photography/videography, post-proposal party planning, romance planning for other occasions, a romantic gift shop selling physical products, and digital location guidebooks.

Product overview

My Proposal Co. is a luxury marriage proposal planning service offering custom-designed proposals as its core product, complemented by exclusive package partnerships with premium Australian venues (hotels, wineries, zoos, aquariums, rooftops, and helicopter experiences), a romantic gift shop with physical products, and digital location guidebooks. The company provides end-to-end proposal planning with dedicated planners who handle concept design, logistics, styling, and coordination, serving clients across Australia and worldwide destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Marriage Proposals Bespoke marriage proposal planning service with dedicated proposal planners who design unique, personalized proposal experiences tailored to each client's relationship, taste, and budget.
• Proposal Photography and Videography Professional photography and videography services to capture proposal moments and partner reactions.
• Post Proposal Parties Event planning services for celebrations following successful proposals.
• Romance Planning Special occasion planning for Valentine's Day, birthdays, anniversaries and other romantic events.
• Romantic Gift Shop E-commerce shop offering romantic gift products including Keepsake Digital Cards, Giant Love Heart Balloon Arrangements, Photo Albums, Fresh Rose Arrangements, Long-Stem Roses, and Custom Line Drawing Artwork.
• Proposal Location Guidebooks Digital location guidebooks for Sydney, Melbourne, Perth, Hunter Valley, Adelaide, Queensland, and Tasmania, providing expert recommendations on best proposal locations at AU$5.50 each.
• Balgownie Estate Yarra Valley Proposal Packages Exclusive proposal packages at Balgownie Estate in Yarra Valley, featuring vineyard backdrop proposals with styling starting from AU$2,750.
• The Langham Melbourne Proposal Packages Rooftop terrace proposal packages at The Langham Melbourne including Fairytale Frame (from AU$2,100), Floral Heart Terrace (from AU$2,350), and Luxe Backdrop (from AU$2,600).
• Sofitel Adelaide Proposal Packages Luxury 5-star hotel proposal packages at Sofitel Adelaide including Marry Me Aisle (from AU$2,200) and Table for Two (from AU$2,300).
• Pier One Sydney Harbour Proposal Packages Harbour-view proposal packages at Pier One Sydney Harbour including Fairytale Package (from AU$1,800), Marry Me Light Up Package (from AU$2,250), and Floral Love Heart Package (from AU$2,000).
• Jonah's Restaurant and Boutique Hotel Proposal Packages Beachside proposal packages at Jonah's Whale Beach location with exclusive private locations and hire fees starting from AU$1,500.
• InterContinental Sydney Double Bay Proposal Packages Luxury bayside proposal experience at InterContinental Sydney Double Bay with proposal styling starting from AU$2,050.
• View Sydney Rooftop Proposal Packages Rooftop proposal experience at View Sydney with private rooftop access and proposal styling starting from AU$2,350.
• Taronga Zoo Sydney Proposal Packages Unique proposal experience at Taronga Zoo Sydney with wildlife backdrop and harbour views, with proposal locations starting from AU$1,500.
• SEA LIFE Sydney Aquarium Proposal Packages Underwater proposal experiences at SEA LIFE Sydney Aquarium including Table for Two Beneath The Blue (from AU$3,315), Ocean Candlelight (from AU$3,565), and Marry Me Under The Sea (from AU$4,565).
• Sydney HeliTours Proposal Package Private helicopter proposal experiences with Sydney HeliTours including Hunter Valley Private Dining (from AU$4,500) and Magenta Shores Beach Picnic (from AU$3,500).
• Rotor One Melbourne Helicopter Proposals Luxury helicopter proposal experiences with Rotor One over Dandenong Ranges and Yarra Valley including Luxe Winery Backdrop (from AU$6,500) and Luxe Winery Picnic (from AU$5,588).
• Private Chef Proposal Package Fine dining proposal experience with private chef and three-course meal through partnership with Chefin, starting from AU$2,900.

Quantifiable outcome

• 2,500+ successful proposals with 100% 'YES' success rate
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• Balgownie Estate Yarra ValleycoreStrategic or Co-development PartnerExclusive partnership offering curated proposal experiences at the Yarra Valley vineyard property. Three private locations available with proposal styling starting from AU$2,750. Partnership includes event coordination and venue hire.
• The Langham MelbournecoreStrategic or Co-development PartnerExclusive proposal packages at The Langham Melbourne's private terrace balcony with city skyline views. Packages range from AU$2,100 to AU$2,600 including event coordination and professionally styled settings.
• Sofitel AdelaidecoreStrategic or Co-development PartnerExclusive proposal planning partner of Sofitel Adelaide. Packages include Marry Me Aisle (from AU$2,200), Table for Two (from AU$2,300), and custom experiences (from AU$1,500).
• Pier One Sydney HarbourcoreStrategic or Co-development PartnerExclusive proposal packages with private balcony suites overlooking Sydney Harbour. Packages include Fairytale (from AU$1,800), Marry Me Light Up (from AU$2,250), and Floral Love Heart (from AU$2,000).
• View SydneycoreStrategic or Co-development PartnerExclusive rooftop proposal packages with sweeping harbour views. Five romantic settings available with styling from AU$2,350 including event coordination and venue hire.
• InterContinental Sydney Double BaycoreStrategic or Co-development PartnerLuxury bayside proposal experiences at InterContinental Sydney Double Bay. Four romantic settings with proposal styling from AU$2,050 including event coordination.
• Jonah's Restaurant and Boutique HotelcoreStrategic or Co-development PartnerBeachside proposal packages at Jonah's Whale Beach property. Three private locations with hire fees from AU$1,500 and proposal styling from AU$1,500.
• Taronga Zoo SydneycoreStrategic or Co-development PartnerFirst-time exclusive proposal partnership in Taronga Zoo's history. Six private locations with proposal locations starting from AU$1,500 and styling from AU$1,500. Combines harbour views with wildlife.
• SEA LIFE Sydney AquariumcoreStrategic or Co-development PartnerExclusive underwater proposal experiences in the Shark Tunnel, Heart of The Reef, and Turtle Beach areas. Packages range from AU$3,315 to AU$4,565 with custom options from AU$3,815.
• Sydney HeliTourscoreStrategic or Co-development PartnerPrivate helicopter proposal experiences including Hunter Valley vineyard landings (from AU$4,500) and Magenta Shores beach picnics (from AU$3,500). Custom flights available from AU$2,000.
• Rotor One MelbournecoreStrategic or Co-development PartnerMelbourne's #1 rated helicopter company partnership for scenic proposal flights over Dandenong Ranges and Yarra Valley. Packages include Luxe Winery (from AU$6,500) and Luxe Winery Picnic (from AU$5,588).
• ChefincoreStrategic or Co-development PartnerPrivate chef proposal packages with romantic fine dining experiences. Includes private chef, three-course meal, French champagne, and dedicated proposal planner. Starting from AU$2,900.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• David Tutera: Celebrity event and wedding planner offering luxury event design and coordination. Comparable as an established luxury event planner with similar bespoke design, styling, and high-touch execution model.
• Eventbrite: Global event management and ticketing platform. Comparable as a broad incumbent in event services with overlapping consumer event-discovery and ticketing capabilities that adjacent event categories could leverage.
• Easy Weddings: Australia's largest wedding marketplace and vendor directory. Comparable as the broader incumbent in the Australian wedding-services ecosystem that could absorb or compete with proposal planning.

Direct peers

• Chefin: Australian private chef platform that My Proposal Co. actively partners with for fine dining proposal packages. Comparable as an experiential hospitality supplier serving the same luxury occasion customers.
• The Yes Girls: US-based bespoke marriage proposal planning service offering custom-designed surprise proposals with vendor coordination and styling. Direct international peer serving the same niche category as My Proposal Co.
• The Heart Bandits: NYC-based proposal planning company specializing in elaborate themed surprise proposals. Comparable in offering bespoke, decor-heavy proposal experiences with similar premium pricing structure.

Regional players

• Eternal Proposal: UK-based bespoke proposal planning service with similar surprise coordination, venue styling, and worldwide proposal capabilities. Comparable operating model in a non-overlapping geography.

Others

• Polka Dot Weddings: Australian wedding inspiration and vendor directory site. Adjacent peer targeting the same pre-wedding customer journey through content marketing and vendor lead generation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1gFpptZKQ6wN1rhMHlZqgA/featured
• Facebookfacebook.com/myproposalco
• Instagraminstagram.com/myproposalco
• TikToktiktok.com/@myproposalco
• LinkedInlinkedin.com/company/my-proposal-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Proposal Co.