MyReps

What MyReps does

MyReps (legal name MyReps.travel) is a boutique tourism marketing consultancy founded in 2005 in Buenos Aires, Argentina, and operated under BOP Project by Managing Director Juan Pedriel. The firm provides sales, marketing, press, and public relations representation services to luxury hotels, resorts, villas, cruises, and lodges seeking to develop the Latin American market. Its core offering is acting as an extension of the client's own sales and reservations department, conducting periodic trade visits, product trainings, familiarization trips, and targeted press/offer distribution to travel agents, tour operators, meeting and incentives specialists, and luxury media across Argentina, Chile, Uruguay, and Brazil.

The portfolio comprises roughly 15 represented properties, anchored by a multi-country Belmond mandate covering hotels, trains, and cruises in Argentina, Chile, and Uruguay, plus the BOP - Best of South America curated collection originally developed by Pedriel in 2001. The business is relationship-driven rather than technology-driven: there is no proprietary platform, no software product, and no AI component disclosed. Revenue is generated through retainer and/or commission arrangements negotiated individually with each hotel client; pricing is not publicly disclosed.

MyReps is privately held, founder-led, and operates with a five-person named team (Managing Director, two Account Managers including one dedicated to Belmond, an Operations & Reservations lead, and a Trade & Partner Support specialist). The firm reports no institutional investors, no parent company, and no disclosed funding rounds, indicating organic, self-funded growth since inception.

Name

MyReps

Legal name

MyReps.travel

Website

https://myreps.travel

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

MyReps is a Buenos Aires-based boutique consultancy that provides sales, marketing, press, and PR representation to roughly 15 luxury hotels, resorts, and travel experiences seeking to penetrate the Latin American market, anchored by a multi-country Belmond mandate.

Ownership category

akta.pro rank

Product category

Tourism Marketing Representation Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sponsorship Activation & Experiential Marketing (THAHAGAC)

Keywords

• Luxury travel representation
• Tourism marketing consultancy
• Hotel sales representation
• Hospitality public relations
• Travel trade marketing

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Travel and Logistics, Technology or R&D

Revenue model

1. Marketing Representation Services: MyReps provides comprehensive sales, marketing, press, and public relations representation services to luxury hotels and travel experiences. As a representative consultancy, they likely operate on a retainer and/or commission basis, earning fees for market development, client introductions, and booking facilitation in the Latin American market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MyReps is a tourism marketing consultancy that provides sales, marketing, press, and public relations representation to luxury hotels, resorts, villas, cruises, and lodges seeking to develop the Latin American market. The firm operates as an extension of its clients' own sales and marketing departments, connecting them with travel agents, tour operators, meeting and incentives specialists, and media, while executing familiarization trips, trainings, and trade campaigns.

Product overview

MyReps is a tourism marketing consultancy providing sales, marketing, press, and public relations services to luxury hotels and travel experiences across Latin America. The company operates as a unified consultancy service (MyReps Tourism Marketing Consultancy) and maintains a portfolio of 15+ represented hotel properties, resorts, and luxury travel brands including Belmond (represented for Argentina, Chile, and Uruguay), BOP - Best of South America collection, and individual properties such as Arakur Ushuaia, El Transito Ibera, Casa de Uco, and The Singular hotels. The consultancy integrates directly with client sales and reservations departments, organizes familiarization trips, conducts training sessions, and executes marketing campaigns targeting travel agents, tour operators, and luxury media.

Differentiator

Problem solved

Functional benefit

Brands

• BOP - Best of South America: Collection of the most exclusive hotels and cruises in the Southern Cone managed by BOP Project.

Products and services

• Luxury Travel Sales and Marketing Representation Full-service consultancy providing sales, marketing, press, and public relations representation to luxury hotels, resorts, villas, cruises, and lodges seeking to develop the Latin American market. The team operates as an extension of the client's own sales and marketing department, conducting periodic trade visits, training travel agents and tour operators, distributing press releases and special offers, organizing familiarization trips, and integrating with client sales and reservations teams for rapid response and follow-up.
• Trade Relations Development and Familiarization Trips Program of personalized periodic visits, professional product and destination trainings, and organized familiarization trips for travel agents, tour operators, meeting and incentives specialists, journalists, and editors in major Latin American markets including São Paulo, Chile, Argentina, and Uruguay.
• Press and Public Relations Representation Distribution of press releases, special offers, and brand communications through proprietary channels to the Latin American travel trade, media, and select groups of high-end consumers to build brand recognition and demand for client properties.

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and flagship.

• Arakur Ushuaia Resort & SpacoreChannel Partner/ Reseller/ DistributorLuxury resort in Argentina represented by MyReps for Latin American market development. Part of MyReps' portfolio of exclusive properties and unforgettable destinations.
• BelmondcoreChannel Partner/ Reseller/ DistributorMyReps serves as representatives for Belmond's entire collection of hotels, trains, and cruises for Argentina, Chile, and Uruguay. Dedicated Account Manager (Lucila Schmitt) assigned specifically to Belmond account.
• Casa de Uco Vineyards & Wine ResortcoreChannel Partner/ Reseller/ DistributorWine resort property in Argentina's Uco Valley represented by MyReps for luxury market development in Latin America.
• The Singular PatagoniacoreChannel Partner/ Reseller/ DistributorLuxury boutique hotel in Patagonia, Chile, represented by MyReps for Latin American market development.
• The Singular SantiagocoreChannel Partner/ Reseller/ DistributorLuxury boutique hotel in Santiago, Chile, represented by MyReps for Latin American market development.
• Estancia Los PotreroscoreChannel Partner/ Reseller/ DistributorTraditional Argentine estancia (ranch) offering luxury experiences, represented by MyReps in Latin American markets.
• Kilombo VillascoreChannel Partner/ Reseller/ DistributorLuxury villa accommodations represented by MyReps for Latin American market development.
• The Breakers Palm BeachcoreChannel Partner/ Reseller/ DistributorPremier luxury resort in Florida, USA, represented by MyReps for Latin American market development.
• BOP - Best of South AmericaflagshipStrategic or Co-development PartnerBOP - Best of South America is a curated collection of the most exclusive hotels and cruises in the Southern Cone. Created by Juan Pedriel (MyReps founder) in 2001 and managed through BOP Project. MyReps represents BOP properties alongside their own portfolio.
• Sentio CampscoreChannel Partner/ Reseller/ DistributorLuxury camping/glamping experience represented by MyReps in Latin American markets.
• Azur Hotel & SpacoreChannel Partner/ Reseller/ DistributorLuxury boutique hotel and spa represented by MyReps for Latin American market development.
• Hotel Termas de PuyehuecoreChannel Partner/ Reseller/ DistributorThermal spa resort in Chile's Lake District, represented by MyReps for Latin American market development.
• El Transito IberacoreChannel Partner/ Reseller/ DistributorEco-luxury lodge in Argentina's Iberá Wetlands, represented by MyReps for Latin American market development.
• Las MajadascoreChannel Partner/ Reseller/ DistributorEvent venue and hospitality property in Santiago, Chile, represented by MyReps for Latin American market development.
• Posada Rural La MatildecoreChannel Partner/ Reseller/ DistributorRural boutique inn in Argentina, represented by MyReps for Latin American market development.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• MMGY Global: MMGY Global is a large, integrated travel and hospitality marketing firm offering representation, advertising, research, and digital services. It is a broader incumbent that competes with MyReps for luxury hotel marketing dollars but at a much larger scale and with fuller-service capabilities.
• J Public Relations: J Public Relations is a global PR firm with a dedicated travel and hospitality division serving luxury hotels, resorts, and destinations. Broader than MyReps in scope and geography, but overlaps in the luxury hospitality marketing representation niche.

Direct peers

• Hemsworth Communications: Hemsworth Communications is a travel, tourism, and hospitality PR and social media agency based in Florida. Directly comparable to MyReps in serving luxury and lifestyle travel clients with PR-driven representation services.
• VoX International: VoX International is a Miami-based PR and marketing representation firm specializing in travel, tourism, and hospitality. It directly parallels MyReps in acting as an outsourced sales/marketing arm for destinations and hotel brands seeking North American (and increasingly Latin American) exposure.
• Lou Hammond Group: Lou Hammond Group is a travel and tourism PR and marketing firm representing destinations, hotels, and cruise lines. Comparable to MyReps in its focus on hospitality sales representation and PR services, with overlapping client categories (luxury resorts, tourism boards).
• Hawkins International PR: Hawkins International is a New York-based PR and marketing firm specializing in luxury travel, hospitality, and lifestyle brands. Directly comparable to MyReps in target client segment (luxury hotels, resorts, destinations) and representation/press services model.
• Fineman PR: Fineman PR is a San Francisco-based travel and hospitality public relations firm representing destinations, hotels, and tour operators. Comparable to MyReps in serving premium travel clients with PR and representation services.
• Laura Davidson Public Relations: Laura Davidson PR is a boutique travel and lifestyle PR firm representing luxury hotels, resorts, and tourism boards. Directly comparable to MyReps in scope (luxury travel PR/representation), client profile, and boutique service model.
• Cheryl Andrews Marketing: Cheryl Andrews Marketing is a boutique travel representation and PR firm representing luxury hotels and destinations in North America. Comparable to MyReps in scope (luxury travel sales rep), client type (premium hotels/experiences), and business model (retainer-based representation).
• Jackson Gilmour & Associates: Jackson Gilmour & Associates is a boutique travel representation firm focused on luxury hotels, resorts, and tourism boards in the Canadian and US markets. Comparable to MyReps in niche, client profile, and relationship-based sales rep model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/my-reps

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyReps