Myrtle Creek Vineyards LLC

What Myrtle Creek Vineyards LLC does

Myrtle Creek Vineyards LLC is a boutique winery operating from a single estate location at 1600 Via Vista in Fallbrook, California, within the newly designated San Luis Rey AVA. The company produces hand-crafted red, white, and rosé wines in small lots from estate-grown grapes and locally sourced fruit in the Fallbrook/Bonsall area, with a varietal focus on Rhone types (Syrah, Grenache, Sangiovese, Sauvignon Blanc, Viognier). Founded in 2011 by Matt Sherman and his father, the winery opened its tasting room in September 2017 and has been operated since March 2023 by Audrey Sherman following the founder's death, retained as a women-owned family business.

The company serves wine enthusiasts, local visitors, and recurring wine club members through three primary channels: a tasting room open Friday through Sunday with walks-in and tastings starting at $15; a wine club delivering four hand-picked selections three times per year (Spring, Summer, Fall) with member discounts (20% off wines, 25% off cases), complimentary tastings, and VIP event access; and private events hosted in partnership with local Fallbrook artisans. All distribution is direct-to-consumer, supplemented by a Squarespace e-commerce storefront and home shipping for wine club members. The technology stack is intentionally minimal: Squarespace for hosting, e-commerce, and email marketing; Google Analytics for traffic reporting; Google Places API for checkout address auto-complete. The GTM motion is community-led, anchored by recurring pickup parties, personal service, and word-of-mouth referrals.

The business model is a hybrid of one-time tasting room and bottle sales, a recurring subscription-style wine club, and ancillary event revenue. Production is deliberately constrained to small lots, which caps growth potential but supports premium positioning. There are no funding rounds, institutional investors, or distribution partnerships disclosed; the company operates as a self-funded, family-owned LLC with five employees.

Name

Myrtle Creek Vineyards LLC

Legal name

Myrtle Creek Vineyards LLC

Website

https://myrtlecreekvineyards.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Myrtle Creek Vineyards is a boutique, family-owned winery in Fallbrook, California, producing hand-crafted small-lot wines from estate-grown Rhone varietals. It serves wine enthusiasts, local visitors, and wine club members through a tasting room, quarterly wine club shipments, and private events.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Grape Vineyards (111332), Wineries (31213), Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Boutique winery operations
• Estate wine production
• Wine club subscriptions
• Wine tasting experiences
• Private event hosting

Headquarters

HQ city

Fallbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Tasting Room Wine Sales: Direct wine sales through the on-site tasting room. Customers pay for tastings (starting at $15) and can purchase wine by the glass or bottle. Revenue is generated through individual transactions at point of sale.
2. Wine Club Membership: Recurring subscription-style revenue from wine club members who receive quarterly wine selections (4 bottles, 3 times per year) with member discounts (20% off wines, 25% off case purchases). Members pick up orders at release parties or can have wine shipped.
3. Private Events: Revenue from hosting private events such as celebrations, gatherings, and corporate events. The winery partners with local artisans to provide unique offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Myrtle Creek Vineyards is a boutique winery that hand-crafts red, white, and rosé wines in small batches from estate-grown and locally sourced grapes in the Fallbrook/Bonsall area. It sells these wines directly to consumers through an on-site tasting room, a wine club subscription with quarterly deliveries, and by hosting private events at the winery.

Product overview

Myrtle Creek Vineyards is a boutique winery offering handcrafted wines produced in small batches, alongside wine club memberships and an estate tasting room experience. The winery produces quality red, white, and rosé wines from estate-grown and select local grapes. Wine club membership provides seasonal deliveries three times per year with member benefits. The business also offers private event hosting and operates a physical tasting room in Fallbrook, CA.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Estate Wines
• Wine Club Membership
• Wine Tasting Room Experience
• Private Events

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Palumbo Family Vineyards: Small, family-owned Temecula Valley estate winery with estate-grown varietals, tasting room and wine club — directly comparable as a boutique family DTC winery in Southern California.
• Long Shadow Ranch Winery: Small, family-run boutique winery in Temecula Valley focused on estate-grown varietals with a tasting room and wine club — closely matched to Myrtle Creek on scale and DTC model.
• Robert Renzoni Vineyards: Family-owned boutique winery in Temecula Valley producing estate Italian-style varietals with a tasting room and wine club; comparable in family-run positioning and DTC-first model.
• Doffo Winery: Family-owned, small-lot boutique winery in Temecula Valley with estate-grown varietals, tasting room and wine club — closely mirrors Myrtle Creek's hand-crafted, family-operated DTC model.
• Miramonte Winery: Boutique Temecula Valley winery with on-site tasting room, wine club and event hosting — comparable small-lot DTC + events model targeting Southern California visitors.
• Briar Rose Winery: Boutique, small-production Temecula Valley winery focused on estate-grown wines with a tasting room and wine club — a near-twin operating model to Myrtle Creek's boutique estate winery.
• Cougar Vineyard & Winery: Family-owned, estate-grown boutique winery in Temecula Valley with tasting room and wine club; another small-scale SoCal DTC winery directly comparable on channels and positioning.

Broad incumbents

• Wilson Creek Winery & Vineyards: Established Temecula Valley producer with a well-known wine club, tasting room and event venue; a regional incumbent competing for the same Southern California DTC wine tourist as Myrtle Creek.
• Ponte Winery: Large Temecula Valley winery with a broad wine portfolio, sizable wine club and on-site restaurant/events business; comparable on DTC, wine club and event channels but operating at materially larger scale.

Regional players

• Europa Village Wineries & Resort: Multi-winery estate in nearby Temecula Valley with on-site tasting rooms, wine club, private events and hospitality — directly comparable DTC + events model serving Southern California wine tourists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/myrtle-creek-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myrtle Creek Vineyards LLC