Mystic Lake Center

Name

Mystic Lake Center

Legal name

SMSC Gaming Enterprise

Website

https://mysticlakecenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Venue & Hospitality Services

NAICS

Casino Hotels (721120), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Convention & Events Casino Hotels (THAGAJAK)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Luxury Wellness & Spa Resorts (THAGACAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Event venue services
• Resort hospitality
• Corporate meeting spaces
• Wedding event hosting
• Integrated resort destination

Headquarters

HQ city

Prior Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Event Space Rental: Rental of meeting rooms, ballrooms, and event spaces for corporate events, conferences, galas, holiday parties, and wedding receptions
2. Hotel Accommodations: 180 luxury hotel rooms in Promenade Tower plus 766 total rooms with Mystic Lake Casino Hotel combined
3. Catering and Food & Beverage: Award-winning culinary team provides catering services, custom wedding cakes, and diverse restaurant options
4. Gaming and Casino: 24/7 gaming action including slots, blackjack, bingo and pulltabs at Mystic Lake Casino
5. Golf Operations: Championship golf course at The Meadows at Mystic Lake
6. Spa Services: The Spa at Mystic Lake offers calming services and wellness treatments
7. Entertainment Venue Rental: Mystic Showroom with 2,100 seats available for private events with dedicated lobby and four private suites

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mystic Lake Center is a 130,000-square-foot full-service event center featuring three ballrooms (Minnetonka, Waconia, Isanti), 30 flexible meeting rooms, and a 2,100-seat Mystic Showroom, combined with the 180-room Promenade Tower hotel as part of a 766-room Twin Cities resort. The integrated destination adds a 24/7 casino, championship golf course, full-service spa, and multiple dining venues, sold as a single venue for corporate events, conventions, weddings, and leisure stays.

Product overview

Mystic Lake Center is a full-service resort destination and event center in the Twin Cities area, operated by the Shakopee Mdewakanton Sioux Community. The property features 130,000 square feet of dedicated meeting and event spaces including three ballrooms (Minnetonka, Waconia, and Isanti), multiple flexible meeting rooms, and a 2,100-seat Mystic Showroom for entertainment. Accommodations include the 180-room Promenade Tower plus additional rooms, totaling 766 rooms at one of the largest hotels in the Twin Cities. The integrated resort experience also includes Mystic Lake Casino (one of the largest in the Midwest), The Meadows at Mystic Lake championship golf course, The Spa at Mystic Lake, multiple dining venues, and indoor pool facilities. The venue specializes in corporate meetings, conventions, weddings, and live entertainment events.

Differentiator

Problem solved

Functional benefit

Brands

• Mystic Showroom: Entertainment venue featuring 2,100 seats with a dedicated lobby, food and beverage service, and four private suites.
• Promenade Tower
• Mystic Lake Casino Hotel

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• Shakopee Mdewakanton Sioux CommunityflagshipStrategic or Co-development PartnerOwner and operator of Mystic Lake Center through SMSC Gaming Enterprise. The Shakopee Mdewakanton Sioux Community is a federally recognized tribe that owns and operates the resort destination, casino, and related businesses.
• Minnesota VikingsminorGTM or Marketing PartnerMystic Lake is a proud partner of the Minnesota Vikings football team. U.S. Bank Stadium, where the Vikings play, is mentioned as a nearby Twin Cities attraction close to Mystic Lake Center.
• Mystic Lake Casino HotelcoreStrategic or Co-development PartnerParent resort property combined with Mystic Lake Center to form one of the largest hotels in the Twin Cities with 766 total rooms. Shares branding, website, and customer base with Mystic Lake Center.
• The Meadows at Mystic LakecoreStrategic or Co-development PartnerChampionship golf course operated as part of the Mystic Lake resort destination. Views of the golf course are featured in event spaces and guest rooms.
• Little Six CasinominorStrategic or Co-development PartnerAffiliated casino property also owned by the Shakopee Mdewakanton Sioux Community, linked through shared branding and footer logos on the Mystic Lake Center website.
• The Spa at Mystic LakecoreStrategic or Co-development PartnerFull-service spa operated as part of the Mystic Lake resort destination, offering wellness services to hotel guests and event attendees.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Minneapolis Convention Center: Downtown Minneapolis public convention venue with 475,000 sq ft of exhibit space. Comparable as a competing large-scale event venue in the Twin Cities metro competing for the same corporate meetings, conventions, and galas.
• Treasure Island Resort & Casino: Red Wing, MN tribal casino hotel resort operated by the Prairie Island Indian Community. Comparable as a Minnesota-based casino hotel resort with lodging, gaming, dining, and event space serving the Twin Cities regional market.
• Grand Casino Mille Lacs: Onamia, MN tribal casino hotel owned by the Mille Lacs Band of Ojibwe. Comparable as a regional casino hotel with hotel rooms, gaming, multiple restaurants, and event/convention space serving Minnesota and Twin Cities visitors.
• FireKeepers Casino Hotel: Battle Creek, MI tribal casino hotel resort with ~400 rooms, gaming, multiple restaurants, and event space. Comparable as a Midwest regional casino hotel resort with integrated lodging and event facilities.
• Island Resort & Casino: Harris, MI tribal casino hotel resort with 400+ rooms, gaming, golf, and event space. Comparable as a Midwest regional casino hotel resort with integrated amenities and event hosting for regional meetings.
• Grand Casino Hinckley: Hinckley, MN tribal casino hotel owned by the Mille Lacs Band of Ojibwe. Comparable as a Minnesota casino hotel resort with lodging, gaming, event space, and entertainment venue competing for the same regional leisure and corporate event market.

Broad incumbents

• Hyatt Regency Minneapolis: Downtown Minneapolis convention hotel with 645 rooms and ~100,000 sq ft of meeting space. Comparable as a non-gaming convention hotel competing for corporate meetings and events in the Twin Cities.

Regional players

• Running Aces Casino & Hotel: Forest Lake, MN tribal casino and hotel operated by the Shakopee Mdewakanton Sioux Community. Sister property to Mystic Lake; directly comparable casino hotel in the Twin Cities metro with gaming and lodging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mystic-lake-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mystic Lake Center