Sugar Maple

What Sugar Maple does

The Sugar Maple is a privately held craft beer bar and event venue operating from a single location at 441 E Lincoln Ave in the Bay View neighborhood of Milwaukee, Wisconsin. Its core offering centers on local craft beverages: 60 beers on draft, craft spirits, kombuchas, and a house-built cocktail program featuring local distilleries and in-house bitters, syrups, and tinctures, alongside a curated range of non-alcoholic wines, beers, cocktails, and seltzers. The venue's hours (weekday evenings with extended Fri/Sat nights) and its active event calendar — including live music, drag bingo, mahjong, language practice groups, science discussions, trivia, and art shows — position it as a community programming hub rather than a conventional bar.

The business operates a direct-to-consumer model with revenue generated from on-premises food and beverage sales supplemented by private event space rentals for weddings, birthdays, live events, and celebrations booked through a JotForm intake and a dedicated events email. GTM is event-driven: programming is promoted via the company website, social channels (Facebook, Twitter, Instagram), and subscription calendar integrations (iCalendar, Google Calendar, Outlook) to drive recurring foot traffic. Pricing is not publicly disclosed. There is no e-commerce, wholesale, delivery, or technology platform component; the technology layer is limited to a WordPress site and standard SaaS forms.

The team is small (11-50 employees firmographic range with five named staff members — Adrienne, Xay, Harrison, Deniesha, and Porter — two of whom joined in 2020 and contribute to the cocktail program, social media, and event coordination). No institutional ownership, funding rounds, parent company, or partnerships are disclosed, indicating an independent, owner-operated small business.

Name

Sugar Maple

Legal name

The Sugar Maple

Website

https://mysugarmaple.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sugar Maple is an independently operated craft beer bar and event venue in Bay View, Milwaukee, offering 60 draft beers, house-made craft cocktails, and a recurring calendar of community events and private event bookings for local beverage enthusiasts and event attendees.

Ownership category

akta.pro rank

Product category

Craft Beer Bar

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Craft Beer Bars & Taprooms (THAFAEAG)

akta.pro secondary industry

Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Craft beer bar
• Local craft spirits
• Event venue rental
• Craft cocktails
• Non-alcoholic beverages

Headquarters

HQ city

Milwaukee, Wisconsin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Primary revenue from selling craft beers (60+ on draft), spirits, craft cocktails made with local distilleries, house-made bitters, syrups and tinctures, wines, and non-alcoholic options including non-alcoholic beers, cocktails, and seltzers.
2. Event Space Rental: Venue available for private events including weddings, live events, birthdays, and celebrations. Contact via [email protected] for bookings.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The Sugar Maple is a craft beer bar and event venue in Milwaukee's Bay View neighborhood that offers 60 craft beers on draft, locally sourced craft cocktails made with house-made bitters, syrups, and tinctures, spirits, and non-alcoholic options including beers, wines, cocktails, and seltzers. It also rents its space for private events such as weddings, birthdays, live performances, and community celebrations.

Product overview

The Sugar Maple is a craft beer bar and event venue located in Bay View, Milwaukee, Wisconsin. It specializes in local craft beers, spirits, and kombuchas, offering 60 beers on draft, batch craft cocktails using local ingredients, and a variety of non-alcoholic beverages. The venue also operates as an event space for private bookings including weddings, live events, and celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer Bar Service On-premises craft beer service featuring 60 rotating beers on draft sourced from local brewers, available at the bar in Milwaukee's Bay View neighborhood. Intended for adult walk-in customers seeking local craft beer.
• Craft Cocktail Program Batch craft cocktails made with locally distilled spirits, house-made bitters, syrups, and tinctures, served on premises to adult customers.
• Non-Alcoholic Beverage Selection Non-alcoholic beers, wines, craft cocktails, and seltzers served on premises for adults seeking craft-quality non-alcoholic options.
• Private Event Space Rental Rental of the bar venue for private celebrations including weddings, birthdays, live performances, and corporate events. Targeted at individuals and organizations seeking a character-filled local event space.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thesugarmaple
• Facebookfacebook.com/The-Sugar-Maple-156984738741
• Instagraminstagram.com/thesugarmaple
• LinkedInlinkedin.com/company/sugar-maple

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugar Maple