My Terroir

What My Terroir does

My Terroir is a privately-held event catering company founded in 2015 in Cadaujac, Gironde (Nouvelle-Aquitaine, France), by co-founders Stéphane and Romain. The company provides full-service event catering — production, delivery, setup, service, and breakdown — to corporate clients, private individuals, and wedding parties across Nouvelle-Aquitaine, with operations anchored at a production laboratory in Cadaujac and delivery charged on a per-kilometer basis from Bordeaux métropole.

The company's product portfolio spans six service lines: Cocktails & Buffets (cold/hot pieces and themed terroir stations), Repas Braséro (live-cooking on vine-shoot embers — its signature offering), Menus Assis (three-tiered seated menus from €24 to €58 HT/person), Mariages (two wedding formulas at €55–€65 TTC/person with a 30-convive minimum), Plateaux Repas (individual business meal trays), and Prestations Personnalisées (custom event catering). Pricing is per-person with line-item add-ons for staffing (€42 HT/hr/team member), delivery (€1.50 HT/km), bar service, live animations, cheese boards, and wedding cakes. All quotes are personalized and delivered within 48 hours.

The business model is sales-led and direct: inbound leads are generated through an SEO-optimized website, blog content, Google reviews (4.7/5 average), and word-of-mouth referral, and converted via phone, email, or contact form to bespoke event quotes. The company employs 6 staff and augments capacity with freelance event workers. A curated network of 8+ artisan producer partnerships (Maison Dupérier, Jambon Elizaldia, Marcel Petite, Bœuf de Bazas AOP, Piment d'Espelette AOC, etc.) supplies AOC-protected terroir ingredients. The company is bootstrapped, founder-owned, and reports no external funding, parent entity, or institutional shareholders.

Name

My Terroir

Legal name

My Terroir

Website

https://my-terroir.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

My Terroir is a Cadaujac-based, founder-owned event caterer serving corporate clients, weddings, and private celebrations across Nouvelle-Aquitaine with signature braséro (vine-shoot brazier) cooking and artisanal terroir cuisine, operating on per-person pricing with full-service production, delivery, and on-site service.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232)

akta.pro primary industry

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Event catering services
• Wedding catering
• Artisanal cuisine
• Terroir products
• Live fire cooking

Headquarters

HQ city

Cadaujac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Catering Services: My Terroir generates revenue primarily through per-person catering fees for events. Services are priced per person (HT) across multiple formula tiers, supplemented by separate charges for service staff (per hour per team member), delivery (per km from Bordeaux metropolis), bar services, animations, and optional add-ons (cheese boards, wedding cakes, open bar). Revenue is event-driven and project-based, not recurring.
2. Service Staffing: Service personnel (chefs, maître d'hotel, servers) are charged at €42 HT/hour per team member. This is a separate line item on every quote.
3. Delivery & Logistics: Delivery is charged at €1.50 HT per kilometre from Bordeaux métropole. Night bar service (barman, 00h–04h) is priced at €350 TTC per barman. Both are add-on services per event.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

My Terroir is a Bordeaux-based event caterer (traiteur événementiel) that designs and delivers turnkey food experiences for corporate events and weddings across Nouvelle-Aquitaine. Its signature offer is braséro cooking on pruned vine shoots, paired with seated menus, cocktails/buffets, meal trays and bespoke custom formats, all built from short-circuit sourcing through a network of 8+ artisan producers. Service typically includes culinary preparation, delivery, tableware and on-site serving staff.

Product overview

My Terroir is a Nouvelle-Aquitaine-based catering company offering six distinct service lines: Cocktails & Buffets (cold/hot cocktail pieces and themed terroir buffets), Repas Braséro (live fire cooking on vine shoots), Menus Assis (three-tiered seated menus from traditional to gastronomic), Mariages (wedding catering with two formulas), Plateaux Repas (individual meal trays), and Prestations Personnalisées (custom event catering). The portfolio ranges from intimate business lunches (starting at 15€ HT/personne for apéro formula) to prestigious weddings (up to 65€ TTC/personne for Braséro formula), with all services centered on artisanal regional products from partner producers across the Southwest of France.

Differentiator

Problem solved

Functional benefit

Products and services

• Cocktails & Buffets Standing cocktail and buffet-style catering for corporate events and private celebrations, with sweet, savory and cocktail pieces and per-person pricing.
• Repas Braséro Signature on-site braséro meal cooked over vine-shoot embers, available as Braséro Entreprise, Braséro Gourmand, Braséro Bistronomie and Braséro Carte Blanche tiers.
• Menus Assis Seated multi-course menus (entrée, plat, dessert) served with tableware and on-site staff, designed for weddings, galas and corporate dinners.
• Mariages Dedicated wedding catering formulas (Mariage Gourmand and Mariage Braséro) including cocktail hours, seated dinners and dessert, with minimum guest thresholds and customizable options.
• Plateaux Repas Ready-to-share meal trays for small meetings, seminars and office lunches, delivered across Nouvelle-Aquitaine.
• Prestations Personnalisées Bespoke catering formats designed in collaboration with the client for atypical or large-scale corporate events, with service staff, animations and beverages added as needed.

Quantifiable outcome

• 1 875 événements réalisés à ce jour
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and supporting.

• Maison DupériercoreOthersLandais producer of foie gras, magret séché, and confit de canard. Described as a 'partenaire historique' (historical partner) of My Terroir, supplying them since the very beginning. Products include foie gras mi-cuit, magret séché, and confit de canard.
• Jambon ElizaldiacoreOthersBayonne ham producer from the Pays Basque, aging their ham 12+ months. Provides artisanal charcuterie including Jambon de Bayonne, saucisse sèche, and chorizo. Used as a centrepiece for the 'Atelier Découpe Jambon' live animation at events.
• Marcel PetitecoreOthersPremium Comté affineur from Franche-Comté. Described as 'le meilleur affineur de Comté de France, fournisseur des grands chefs.' Provides aged Comté (12–24 months) from the caves of Fort Saint-Antoine for My Terroir's menus and cocktail pieces.
• Truite d'AquitainecoreOthersAquitaine-based trout farmer supplying smoked trout, gravlax, and fresh sashimi-quality trout. Provides multiple cocktail pieces and menu components across the menu range.
• Piment d'Espelette AOCcoreOthersAOC-protected Basque chili pepper, grown and dried using traditional methods. Used as a signature spice across many dishes to add characteristic regional heat and flavour.
• Confit LoreztiasupportingOthersProducer of balsamic onion confit and artisanal jams. Their confit d'oignons au balsamique accompanies foie gras and charcuteries in My Terroir's cocktail and menu offerings.
• Boulangerie Meunier CourréjeansupportingOthersArtisanal Bordeaux bakery providing country bread, specialty breads, and viennoiseries for My Terroir's buffets and cocktail service.
• Bœuf de Bazas AOPcoreOthersAOC-protected Bazadaise cattle breed raised outdoors in Gironde. Produces exceptionally marbled beef featured as the star of My Terroir's braséro grillades and filet rôti dishes.
• Agneau de PauillaccoreOthersMilk and grass-fed lamb from the Médoc, raised along the Gironde estuary. Provides tender, pink-fleshed lamb featured in My Terroir's braséro carré (rack) dishes.
• Noix du Périgord AOPsupportingOthersAOC-protected walnuts and hazelnuts from Lot-et-Garonne. Used house-roasted in desserts, salads, and garnishes across the dessert and cheese menu.
• Asperges du BlayaissupportingOthersWhite and green asparagus from the Blayais region. Described as 'premier légume de saison,' featured in cocktails, starters, and braséro dishes during spring season.
• Chocolat ValrhonasupportingOthersFrench premium chocolate house from Drôme. Their 70% grand cru noir chocolate is described as 'le meilleur du monde' for ganaches, moelleux, and premium sweet pieces.
• La Petite Perdrix (Saint-Émilion)supportingOthersPatisserie partner based in Saint-Émilion that co-designs custom wedding cakes (Wedding Cake sur Mesure) with My Terroir. Customers are referred to this partner for bespoke decorated wedding cakes with specific floral designs, flavours, and textures.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Potel et Chabot: Major French luxury event caterer with a national footprint, offering high-end catering for corporate, institutional, and private events. Comparable to My Terroir in the premium event-catering category but operating at substantially larger scale and broader geographic reach, with established venues across multiple French cities.
• Fauchon Réception: French luxury food house operating an event and reception business alongside retail and hospitality. Comparable to My Terroir in offering premium gastronomic experiences for corporate and private events, though with a broader brand portfolio spanning pâtisseries, hotels, and gift products.
• Maison Lenôtre: Iconic French luxury catering and gastronomy house (now part of Sodexo) with deep expertise in premium events, weddings, and corporate hospitality. Comparable to My Terroir in targeting high-end events with refined French cuisine, though at significantly larger scale, broader brand portfolio, and Paris-centric operations.

Direct peers

• Saint Clair Le Traiteur: Mid-sized French event caterer offering seated dinners, cocktails, and weddings with an artisanal positioning. Comparable to My Terroir in serving corporate and private clients with full-service event catering and customizable menus at similar price points, though operating primarily in the Paris/Île-de-France region.
• Atelier Banquet: French event caterer specializing in weddings, private parties, and corporate events with customizable menus and on-site service. Comparable to My Terroir in focusing on full-service event catering for premium occasions with terroir-driven cuisine and tailored event design.
• Apep Traiteur: Independent French event caterer offering seated menus, cocktails, and bespoke prestations for corporate and private clients. Comparable to My Terroir in the small-to-mid-sized artisanal caterer segment with similar service mix, custom menus, and customer base across corporate and private events.

Regional players

• Maison Fossier: Historic French biscuit and confectionery house based in Reims that has expanded into event catering and receptions. Comparable to My Terroir in offering premium French artisanal cuisine for events, but operating primarily in the Grand Est region rather than Nouvelle-Aquitaine, with a different heritage anchor.

Emerging players

• La Belle Assiette: French digital platform that connects customers with private chefs and caterers for in-home and small-event dining. Comparable to My Terroir in addressing the high-end private event catering segment, but differs in being an intermediation platform rather than a vertically integrated caterer with its own production kitchen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/myterroir

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Terroir