What My University Hospitals Sussex does

My University Hospitals Sussex (operating as My Charity UHSussex) is the officially designated NHS charity for the University Hospitals Sussex NHS Trust, a registered charity in England and Wales (No. 1050864) headquartered in Brighton. The organisation exists to bridge NHS funding gaps by raising philanthropic capital from individuals, corporates, trusts and foundations, and via legacy gifts, then deploying those funds toward state-of-the-art medical equipment, enhanced patient environments, staff wellbeing programmes, and pioneering research across seven acute care hospitals serving approximately 2.2 million people in Sussex. In the most recent reported year the charity distributed £4.3 million to beneficiaries and helped over 200,000 people.

The charity operates a diversified fundraising platform spanning individual giving (one-time, recurring, legacy, and in-memory donations), corporate partnerships (including the First 50 Club innovation challenge), trusts and foundation grants, challenge and community events (marathons, cycling, treks, comedy nights, football tournaments), and a commercial e-commerce shop. It has developed several branded fundraising IP lines: NHS My Music (a concert series in partnership with promoter Joy Concerts featuring artists such as OMD), The Nature of Healthcare (a wildlife-inspired art collection by The Postman with limited-edition prints priced £185–£2,495), Brighton Rocks (a guitar-art auction), and the Sussex Cancer Centre Appeal — a multi-year capital campaign targeting completion in 2029 for a facility that will serve 50,000+ cancer patients annually. The underlying technology stack is conventional: a WordPress-based CMS website, Stripe payment processing, Meta Pixel advertising tracking, Experian Mosaic donor segmentation, and event registration systems. Legacy giving accounts for nearly 40% of annual funding, reflecting deep multi-generational donor relationships.

The charity itself operates with a very lean team (1–10 staff per firmographic data, supporting a network that includes a Head of Fundraising and an Interim Associate Director), with the bulk of operational delivery resting on the 20,000+ NHS staff at the partner Trust. Distribution is overwhelmingly regional/domestic (UK), with revenue streams categorised as donation fundraising (~£4.3M annual grant-making), merchandise sales, corporate fundraising, and trust/foundation funding. There are no subsidiaries, no funding rounds, no M&A activity, and no external investors; the entity is governed as a non-profit under NHS frameworks.

Name

My University Hospitals Sussex

Legal name

My Charity University Hospital Sussex

Website

https://myuhsussex.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

NHS Hospital Charity Fundraising

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Hospitals (8060), Services-Health Services (8000)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industries

Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH), Philanthropic & Charitable Trust Services (FSAAANAI)

Keywords

• Nhs charity fundraising
• Hospital charitable giving
• Corporate fundraising partnerships
• Community event fundraising
• Healthcare philanthropy services

Headquarters

HQ city

Brighton, Sussex

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting local NHS hospitals. Donations can be made online, by phone, or by post. The charity bridges NHS funding gaps to provide equipment, enhanced environments, and patient care support.
2. Legacy Giving: Gifts left in wills by supporters. Nearly 40% of annual funding for patient care, treatment, and staff support comes from legacy giving.
3. Event Fundraising: Revenue from challenge events including marathons, cycling events, trekking expeditions, comedy nights, music concerts, and community fundraising activities. Registration fees and minimum sponsorship targets generate funds.
4. E-commerce Shop: Sale of artwork merchandise featuring The Postman's Nature of Healthcare collection. Artwork prints and framed pieces sold with prices ranging from £185 to £2,495, with proceeds supporting the Sussex Cancer Centre.
5. Corporate Partnerships: Partnerships with businesses including Charity of the Year commitments, First 50 Club innovation challenge (where businesses turn £50 seed funding into maximum donations), and event sponsorship opportunities.
6. Trust and Foundation Funding: Partnerships with trusts and foundations that invest in specific hospital projects, such as the Dervia Foundation funding the birthing pool facility.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

My University Hospitals Sussex (My Charity) is the dedicated NHS charity for University Hospitals Sussex NHS Trust, fundraising through individual donations, legacy gifts, corporate partnerships, trusts and foundations, community and challenge events, concerts, comedy nights, sportsman dinners, and an e-commerce shop. Funds raised are directed into state-of-the-art equipment, enhanced patient environments, pioneering research, and staff wellbeing across seven Sussex hospitals serving approximately 2.2 million people.

Product overview

My Charity UHSussex is the dedicated NHS charity for University Hospitals Sussex, operating as a charitable fundraising organization rather than a technology product company. The organization offers a portfolio of fundraising products and programs including NHS My Music (concert series), The Nature of Healthcare art collection by The Postman, Sussex Cancer Centre Appeal (capital campaign), First 50 Club (corporate fundraising challenge), comedy nights, Brighton Rocks (music/arts campaign), various challenge events (running, cycling, trekking, swimming), and staff support services through the Staff Hub. These products work together to fund equipment, enhanced environments, and research beyond standard NHS provision for seven hospitals serving approximately 2 million people.

Differentiator

Problem solved

Functional benefit

Products and services

• NHS My Music Concert series platform delivering ticketed live music events featuring internationally renowned and upcoming artists, delivered in partnership with music labels, promoters (e.g., Joy Concerts) and venues. All profits help fund treatment, care and research at University Hospitals Sussex hospitals. Ticketed events are open to the public.
• The Nature of Healthcare Art Collection A public art collection by Brighton-based anonymous artist The Postman, featuring wildlife-inspired artwork (Dolphins, Bee, Kingfisher, Blue Tit, Peregrine, Swallows, Hare, Fox, Deer, Butterfly, Mice) celebrating the connection between healthcare, nature and patient wellbeing. Sold as prints and framed artwork through the charity's e-commerce shop, with all proceeds supporting the new Sussex Cancer Centre.
• Sussex Cancer Centre Appeal Major capital fundraising appeal to build a new state-of-the-art Sussex Cancer Centre at the Royal Sussex County Hospital, transforming cancer care for over 50,000 patients annually. Donors can contribute online to the dedicated appeal.
• First 50 Club Corporate fundraising challenge programme where businesses receive a £50 seed fund to turn into as much money as possible by March 2027, supporting hospital services for cancer patients, children, dementia patients, stroke patients and staff wellbeing. Open to local and national businesses.
• My Charity Comedy Nights Ticketed live stand-up comedy events featuring professional comedians (e.g., Angela Barnes, Anthony Ayton, Joe Foster), held at Sussex venues such as The Old Market. Proceeds support the charity.
• Brighton Rocks Grassroots Brighton music and arts campaign that transforms donated guitars into unique artworks by local artists, signed by bands, culminating in an exhibition and auction. Proceeds fund Music Therapy across University Hospitals Sussex hospitals.
• Challenge Events Portfolio of participation-based fundraising events including London to Brighton Cycle, Big Half, London Marathon, Brighton Marathon, Morocco Trek (Mount Toubkal), Tough Mudder, Swim Serpentine, Royal Parks Half Marathon, South Downs Hiking Trail, and UHSussex Cup football tournament. Participants pay a registration fee and commit to a minimum fundraising target.
• Football Legend Sportsman Dinner Events Ticketed sportsman dinner and live Q&A events featuring football legends such as former Nottingham Forest and Welsh international goalkeeper Mark Crossley, combining entertainment with fundraising for local hospitals.
• Legacy Giving (Gifts in Wills) Planned-giving programme allowing supporters to leave gifts in their wills to My Charity. Legacy gifts account for nearly 40% of annual funding for patient care, treatment and staff support across the Trust.
• In Memory Giving Tribute giving programme allowing donors to honour loved ones with gifts in memory of them, offered in lieu of flowers at funerals or to mark special anniversaries, with funds directed to the charity.
• Corporate Fundraising Partnerships Structured corporate engagement programme including Charity of the Year commitments, event sponsorship, employee fundraising, and cause-related marketing. Partners include Cathedral Wealth Management, Gallagher Insurance, Creations Hair Salon, and Electronic Temperature Instruments Ltd.

Quantifiable outcome

• £4.3 million given to patients in local community last year
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Saywell InternationalcoreGTM or Marketing Partner · 1 June 2026Hosted annual supercar track day at Goodwood Motor Circuit, showcasing fleet of supercars including Ferraris, Lamborghinis, Aston Martins, and Porsches. Visitors purchased discounted passenger experiences, raising £11,000 for children's wards.
• Waterhaven Place Care HomeminorGTM or Marketing Partner · 1 June 2026Luxury care home group attended supercar track day event, with resident Keith fulfilling lifelong dream of experiencing high-speed passenger ride in Porsche 911.
• Dervia FoundationcoreStrategic or Co-development PartnerPartnership with Dervia Foundation enabled transformation of birthing experience at Royal Sussex County Hospital through funding for a new state-of-the-art birthing pool with LED lighting and Bluetooth speakers, creating a home-from-home environment.
• Joy ConcertscoreStrategic or Co-development PartnerLeading independent live music promoter across the South Coast, partnering with NHS My Music to deliver concerts featuring internationally renowned artists. Collaboration described as sustainable long-term partnership expanding into more Sussex towns.
• Different TravelcoreStrategic or Co-development PartnerAdventure travel company partnered to organize Morocco Trek 2027, including Mount Toubkal summit expedition. Handles logistics including flights, accommodation, food, and guides for charity challenge event.
• The PostmancoreStrategic or Co-development PartnerBrighton-based anonymous artist (portfolio includes Noel Gallagher and Bob Marley Foundation commissions) collaborated on Nature of Healthcare public art project featuring wildlife-inspired artwork supporting the new Sussex Cancer Centre.
• NHS My Music (Music Labels, Promoters, Venues)coreStrategic or Co-development PartnerNHS My Music works with the wider music industry including labels, promoters, and venues to deliver concert series. All profits help deliver treatment, care and research changing lives of patients, families and staff.
• Cathedral Wealth Management LtdcoreGTM or Marketing PartnerFirst 50 Club partner that organized first charity golf tournament raising £2,650. Committed supporter of NHS University Hospitals Sussex.
• Creations Hair SaloncoreGTM or Marketing PartnerFirst 50 Club partner that won Best Community Engagement Award for 24-hour Cutathon supporting St Richard's Hospital. 28 years of charity commitment.
• Gallagher InsurancecoreGTM or Marketing PartnerFirst 50 Club partner that won Best Fundraising Idea Award for casino night event. Represents community spirit of giving back.
• Electronic Temperature Instruments LtdcoreGTM or Marketing PartnerCorporate partner with strong relationship with My Charity. Employees take pride in supporting local community health and wellbeing.
• Running With UsminorGTM or Marketing PartnerProvides free marathon training support to charity runners participating in events like Big Half and Brighton Marathon, including training guides, injury prevention advice, and nutrition guidance.
• Worthing Football ClubcoreGTM or Marketing PartnerHost venue for UHSussex Cup football tournament. Named as world-class host with wonderful staff who looked after participants.
• Albion LegendsminorGTM or Marketing PartnerFootball legends participated in UHSussex Cup final match against NHS All Stars, sharing Saturday and skills with charity participants.

Scale indicators17 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Royal Marsden Cancer Charity: Charity dedicated to The Royal Marsden, a specialist cancer hospital. Comparable as a hospital-aligned charity raising funds for cancer care, research and environment enhancements, particularly relevant given the Sussex Cancer Centre appeal.
• Barts Charity: The dedicated NHS charity for Barts Health NHS Trust across several East London hospitals. Directly comparable as a hospital-aligned NHS charity raising funds for equipment, research and patient environment enhancements above core NHS provision.
• King's College Hospital Charity: NHS charity supporting King's College Hospital NHS Foundation Trust. Comparable as a hospital-affiliated charity funding equipment, research and patient experience enhancements with similar donation, legacy and event revenue mix.
• UCLH Charity: NHS charity for University College London Hospitals NHS Foundation Trust. Comparable as a teaching-hospital charity raising funds for equipment, research and patient environment projects above core NHS provision.
• Imperial Health Charity: Charity supporting Imperial College Healthcare NHS Trust hospitals in London. Directly comparable fundraising scope (multi-site NHS acute hospitals), capital appeal activity, and Arts programme analogous to the Nature of Healthcare initiative.
• Southampton Hospitals Charity: Charity supporting University Hospital Southampton NHS Foundation Trust. Comparable regional NHS charity with similar mix of donations, events, legacy giving and capital appeals for a single NHS Trust footprint.
• Guy's & St Thomas' Charity: NHS charity supporting Guy's and St Thomas' NHS Foundation Trust in London. Closely comparable model: fundraising to bridge NHS funding gaps, capital campaigns, legacy giving, and event-based community engagement around acute hospital care.

Broad incumbents

• Macmillan Cancer Support: Large UK cancer charity funding support, equipment and environments across NHS providers. Adjacent as a national competitor for cancer-related donor mindshare relevant to the Sussex Cancer Centre appeal.
• NHS Charities Together: Umbrella organisation representing NHS-affiliated charities across the UK. Comparable as the national membership body and collective fundraising vehicle, of which a Sussex-affiliated NHS charity would be a constituent.
• Great Ormond Street Hospital Children's Charity: Major UK hospital charity with national brand recognition and large corporate partnerships. Comparable fundraising mechanics (events, legacies, corporate, major gifts) at materially greater scale; relevant as a benchmark and share-of-wallet competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/myuhsussex

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My University Hospitals Sussex