MYX Blend Bar

What MYX Blend Bar does

MYX Blend Bar is a Texas-based, privately-held retail beauty experience company founded in the late 2010s that operates three showroom locations in Dallas (headquarters), Houston, and Plano. Its core offering is an appointment-based custom lip product creation experience in which trained staff branded as "MYXologists" guide customers through selecting from eight lip product styles (liquid matte to lip balm), matching shades to skin tone, and customizing formulas with additives such as shimmers, glitters, custom fragrances, SPF, vitamins, anti-aging treatments, moisture, shine, and plumper. The customer can name their custom shade and take the finished product home the same day.

The company's revenue model is anchored on four tiered experience packages priced per person at $55 (MYX N' MATCH), $85 (MYX IT UP), $155 (MYX MUSE), and $205 (MAKE YOUR MARK), with optional plumper additive for $5. Beyond the experience, MYX sells a portfolio of retail SKUs directly through its own e-commerce site and in-store, including pre-made liquid matte lipsticks and lip glosses at $35, the peptide-enhanced Balmshell Lip Balm at $40, four varieties of coconut-sugar lip scrubs at $17.50-$20, makeup bags at $19.99-$24.99, and curated bundles priced $20-$60. Digital gift cards in denominations of $55, $85, $155, $205, and $225 extend the brand into gifting and occasion-based demand.

Go-to-market is direct-to-consumer through physical retail and appointment booking, with a clear lean toward occasion-driven purchases (birthdays, bachelorette parties, girls nights, baby showers, bridal events). Group and party bookings for six or more require credit card confirmation, indicating an established operations layer around higher-value transactions. Marketing is concentrated in organic social channels (Instagram, Facebook, Twitter, YouTube) with gift card promotions as a referral lever. The company is privately held with no disclosed institutional funding, no AI/ML infrastructure in its product stack, and a headcount of 7 employees — indicating a small, capital-light, regionally-concentrated operator.

Name

MYX Blend Bar

Legal name

MYX Blend Bar

Website

https://myxblendbar.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MYX Blend Bar is a Texas-based, privately-held retail beauty experience company operating three showrooms in Dallas, Houston, and Plano, where customers book appointments to create custom lip products with trained MYXologists, supplemented by e-commerce sales of lipsticks, balms, scrubs, bundles, and gift cards.

Ownership category

akta.pro rank

Product category

Custom Cosmetics and Beauty Experience Services

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)

akta.pro secondary industries

Everyday Makeup Application (HSALAHAA), Group/Party Makeup Services (HSALAHAK)

Keywords

• Custom lipstick blending
• Beauty experience services
• Personalized cosmetics
• Lip product retail
• Custom lip gloss

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Store Experience Appointments: Appointment-based consultation services where customers create custom lipstick or lip gloss formulas. Packages range from $55-$205 per person, with durations from 45 minutes to 2 hours.
2. Product Sales: Direct sales of lipstick, lip gloss, lip scrubs, lip balms, and makeup bags through e-commerce and in-store. Products include pre-made shades ($35) and bundles ($20-$60).
3. Gift Cards: Digital gift cards available in denominations matching experience package prices ($55-$225), sold for gifting occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MYX Blend Bar operates appointment-based custom lip product creation experiences at three Texas retail locations, where MYXologists guide customers through blending personalized lipstick and lip gloss formulas across 8 base styles. The company complements these in-store experiences with direct e-commerce sales of its own branded pre-made lipsticks, lip glosses, the peptide-enhanced Balmshell lip balm, lip scrubs, makeup bags, curated bundles, and gift cards.

Product overview

MYX Blend Bar is a custom lip product experience company offering both in-store consultations and retail products. The core offering consists of four MYXperience service packages (MYX N' MATCH at $55, MYX IT UP at $85, MYX MUSE at $155, and MAKE YOUR MARK at $205) where customers create personalized custom lipstick and lip gloss formulas with guidance from MYXologists. The product portfolio includes liquid matte lipsticks and lip glosses in various shades (priced at $35 each), the Balmshell Lip Balm ($40) with peptide-based lip plumping technology, four varieties of coconut sugar lip scrubs ($17.50 each), makeup bags ($19.99-$24.99), and curated bundles (Small MYX Bundle at $25, Large MYX Bundle at $60, Balmshell Bundle at $50, Scrub Bundle at $20). Add-on options include a Plumper Additive ($5) and gift cards ($55-$225). Customers can choose from 8 distinct styles of lipstick and lip gloss, customize with shimmers, glitters, fragrances, SPF, vitamins, anti-aging treatments, and plumper, and name their custom shades.

Differentiator

Problem solved

Functional benefit

Products and services

• MYX N' MATCH Package Approximately 45 minute to 1 hour consultation creating one custom lipstick or lip gloss formula for the customer to take home the same day. Priced at $55 per person.
• MYX IT UP Package Approximately 1 hour consultation creating two custom lipstick or lip gloss formulas for the customer to take home the same day. Priced at $85 per person.
• MYX MUSE Package Approximately 90 minute consultation creating four custom lipstick or lip gloss formulas for the customer to take home the same day. Priced at $155 per person.
• MAKE YOUR MARK Package Approximately 2 hour consultation creating five custom lipstick or lip gloss formulas, including complimentary plumper additive and discontinued shade replication. Priced at $205 per person.
• Balmshell Lip Balm 24/7 peptide-enhanced lip treatment containing a blend of peptides that naturally increase collagen production, creating plumper lips while improving moisture and smoothing fine lines. Priced at $40.
• Pre-Made Lipsticks and Lip Glosses Pre-made liquid matte lipsticks and lip glosses in named shades including Ruby Red, Berry Delish, Ballet Slipper, Indigo Day Dream, Summer Lovin' Pink, Coral Crème, Sandy Beach, Girl Talk, Texas Sunset, Dandelion Blossom, Iced Coffee, and Party in the USA. Priced at $35 each.
• Vegan Sugar Lip Scrubs 15ml all-natural coconut sugar lip scrubs available in Orange Blossom, Eucalyptus, Grapefruit, and Teaberry Mint varieties. Priced at $17.50 individually and $20 in retail listing references.
• MYX Makeup Bags Branded MYX makeup bags in small ($19.99) and large ($24.99) sizes, sold individually or as part of bundles.
• MYX Bundle Packages Curated retail bundles including Small MYX Bundle (1 scrub + 1 small bag, $25), Large MYX Bundle (1 large bag, $60), Myx Balmshell Bundle (1 Balmshell treatment, $50), and Myx Scrub Bundle (2 scrubs, $20).
• MYX Gift Cards Digital gift cards available in denominations of $55, $85, $155, $205, and $225, marketed for birthdays, bachelorette parties, girls nights, baby showers, and other gifting occasions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bite Beauty: Bite Beauty operated a flagship 'Beauty Lab' custom lipstick experience in Toronto and New York, offering on-site custom blending — the closest conceptual analogue to MYX's MYXperience. Both target personalization-forward lip consumers with in-store formulation and shade customization.
• Function of Beauty: Function of Beauty is a direct-to-consumer brand built around custom-formulated beauty products (haircare, skincare, body care). Comparable to MYX in its use of guided customization, online ordering, and tiered/bundle pricing, though it operates online rather than in-store.
• Lush Cosmetics: Lush operates experiential retail stores where associates hand-make fresh, customizable bath, body, and cosmetic products in front of customers. Comparable to MYX in its emphasis on the in-store, hands-on manufacturing experience and personalization of cosmetic formulas.
• Glossier: Glossier is a digitally-native beauty brand that built a showroom-style retail experience emphasizing customer interaction and product curation. Comparable to MYX as a consumer-facing beauty brand blending physical retail experiences with a strong direct-to-consumer e-commerce channel.
• Prose: Prose offers custom-formulated haircare and skincare products online through a personalization quiz and AI-driven recommendations. Similar to MYX in its thesis that consumers will pay a premium for custom-blended personal care products with curated add-ons.

Broad incumbents

• Sephora: Sephora is a global multi-brand beauty retailer with in-store Color IQ shade-matching and personalization services. Overlaps with MYX as a beauty retail destination offering custom color experiences, but operates at much larger scale with a much broader product assortment.
• Charlotte Tilbury: Charlotte Tilbury is a prestige, lip-focused color cosmetics brand with strong retail presence and a branded in-store experience. Comparable to MYX as a color cosmetics brand emphasizing the makeup counter experience, but at far larger scale and brand recognition.
• Anastasia Beverly Hills: Anastasia Beverly Hills is a prestige color cosmetics brand with a strong lip and brow franchise and own retail presence. Comparable to MYX as a lip-focused beauty brand with retail experience, but at significantly larger scale and broader product portfolio.
• Ulta Beauty: Ulta Beauty is the largest US specialty beauty retailer and has launched beauty service and personalization concepts in-store. Comparable to MYX as a beauty retail and service provider, though Ulta operates hundreds of doors with a multi-brand assortment rather than a single custom-blend concept.

Emerging players

• Kosas Cosmetics: Kosas is a digitally-native clean beauty brand with a strong lip product line and direct-to-consumer focus. Comparable to MYX as a DTC beauty brand selling lip products, though Kosas competes on clean formulation rather than in-store customization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/myxblendbar
• LinkedInlinkedin.com/company/myx-blend-bar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYX Blend Bar