NAADA

What NAADA does

NAADA (National Agricultural Alumni Development Association) is a 501(c)(3) non-profit professional association founded in 1976 and headquartered in Chicago, Illinois. It supports advancement professionals working in development, alumni relations, student success, and communications within colleges and organizations of agricultural and related sciences. The association is comprised of more than 480 individual members across 36 member institutions, which collectively represent over 1 million agricultural alumni and 100,000 students nationwide.

NAADA's core offering is membership access bundled with a portfolio of programmatic services: an annual national conference (rotating among host institutions, with 2026 in Knoxville hosted by the University of Tennessee and 2027 in Orlando hosted by the University of Florida); the monthly Beg Borrow Steal (BBS) virtual learning series; the annual Publications & Projects competition ($25 per entry); the Individual Achievement Awards program with nine named awards; the Volunteer Advantage Certificate Program; the annual Ag & Related Disciplines Salary Survey; an Industry Partner Program ($2,500/year) and tiered conference sponsorships; the Mulberry Honor Society; the Jane Longley-Cook Volunteer Fellowship Award; the NAADA Career Center; and an on-demand learning library of recorded sessions. The organization has no proprietary technology platform; it runs on MemberClicks (membership), Zoom (virtual events), Givebutter (donations), YouTube (video), and Flickr (photo galleries).

Revenue is generated through membership dues, conference registration ($700-$930 per attendee), competition entry fees, sponsorships and the Industry Partner Program, and tax-deductible donations to enhancement funds (Legacy Fund, Jane Longley-Cook Endowment, Ruby C. McSwain Endowment). The organization is governed by a Board of Directors and Executive Committee, with John Augustyniak serving as Executive Director. NAADA is not backed by venture capital or private equity and reports no subsidiaries, M&A activity, or funding rounds.

Name

NAADA

Legal name

National Agricultural Alumni Development Association

Website

https://naada.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NAADA is a 501(c)(3) non-profit professional association founded in 1976 that supports advancement professionals in development, alumni relations, student success, and communications across 36 agricultural colleges and 480+ individual members.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Individual and institutional membership fees providing access to professional development, networking, awards programs, publications, and member resources.
2. Conference Registration: Annual national conference generates revenue through attendee registration fees. 2026 conference: Member $730, Volunteer Member $700, Non-Member $830 (early bird pricing). Includes meals and social events.
3. Publications & Projects Competition: Entry fees for the annual P&P competition at $25.00 per entry. Members submit publications and projects for judging across multiple categories.
4. Sponsorships & Industry Partner Program: Industry Partner Program investment of $2,500 provides access to member directory, virtual programming, conference registrations, and brand recognition. Additional sponsorship tiers for annual conferences at various investment levels.
5. Donations: Tax-deductible donations to enhancement funds including Legacy Fund, Jane Longley-Cook Awards Endowment, and Ruby C. McSwain Enhancement Endowment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

NAADA is a national non-profit professional association that provides education, support, and recognition for advancement professionals working in development, alumni relations, student success, and communications within colleges of agricultural and related sciences. The core offering is membership-based access to an annual national conference, a monthly virtual learning series, awards and competitions programs, professional development certification, and industry benchmarking data. NAADA connects more than 480 individual members across 36 member institutions representing over 1,000,000 agricultural alumni and 100,000 students.

Product overview

NAADA (National Agricultural Alumni Development Association) is a national non-profit professional association offering a unified membership-based platform for advancement professionals in agricultural and related sciences. The core offering is membership access, which encompasses annual conferences (hosted by rotating member institutions), the Beg Borrow Steal (BBS) monthly virtual learning series, publications and projects competitions, individual awards programs, the Volunteer Advantage Certificate Program, annual salary surveys, and industry partnership sponsorships. NAADA connects over 480 members and 36 member institutions representing more than 1,000,000 Ag alumni and 100,000 students. The association does not offer a modular software platform but rather provides bundled services including conferences, virtual learning, awards programs, career resources, and professional development through membership.

Differentiator

Problem solved

Functional benefit

Products and services

• NAADA Membership Individual and institutional membership providing access to professional development resources, networking opportunities, annual conferences, virtual learning sessions, publications and projects awards, individual awards, career center, member directory, and peer support for advancement professionals in agricultural and related sciences.
• NAADA National Annual Conference Annual conference bringing together advancement professionals dedicated to advancing alumni and stakeholder engagement in colleges of agriculture. Features educational sessions, peer-to-peer learning, networking, awards programs, and social events. 2026 registration: Member $730, Volunteer Member $700, Non-Member $830 (early bird).
• Beg Borrow Steal Series (BBS) Monthly virtual learning events hosted by Track Representatives providing cross-track training, collaboration, and networking. These continuing education sessions offer cross-disciplinary topics, best practices sharing, and new ideas for members via Zoom.
• Publications and Projects Competition Annual competition celebrating outstanding work in communications, alumni engagement, student outreach, and more. Categories include Events, Campaigns, Mixed Media, and Print Media across Student, Alumni, and Development focus areas. Entry fee: $25 per entry.
• Individual Awards Program Recognition program honoring leaders, mentors, innovators, corporate partners, and philanthropists shaping the future of agricultural advancement professions. Awards include Above and Beyond, Corporate Partner, Founders Distinguished Service, Front Line, Jane Longley-Cook Volunteer Service, Ray A. Miller Professional Achievement, Ruby C. McSwain Outstanding Philanthropist, Up and Coming, and Volunteer Service Awards.
• Volunteer Advantage Certificate Program A 5-hour certificate program providing foundational training on board expectations and commonly used governance documents. Includes the 6 Types of Working Genius assessment and networking with fellow volunteers. Open to all board members at NAADA member institutions.
• Ag & Related Disciplines Salary Survey Annual salary survey compiled and analyzed by NAADA providing benchmarking data for agricultural alumni and development professionals. Participating member institutions receive final reports offering valuable industry compensation data.
• Industry Partner Program Sponsorship program allowing companies to connect with NAADA member institutions representing over 1,000,000 Ag alumni and 100,000 students. Annual investment of $2,500 includes Silver Sponsor benefits, access to member directory, virtual programming, company visits, annual conference registration, and brand recognition.
• NAADA Career Center Online job board and career resources for NAADA members and professionals in agricultural advancement, alumni relations, development, and student services.
• Jane Longley-Cook Volunteer Fellowship Award Scholarship program providing partial conference expense coverage including registration and hotel nights for agricultural alumni volunteers from member institutions to attend NAADA conferences.
• Mulberry Honor Society Honor society recognizing individuals who have demonstrated commitment to NAADA. Eligibility includes NAADA Past Presidents, individual achievement award recipients, and honorees invited by the Executive Committee.
• NAADA Sponsorships Conference and annual sponsorship opportunities at various levels (Diamond, Gold, Silver, Bronze) providing brand visibility, access to member institutions, and promotional benefits at NAADA events.

Quantifiable outcome

• Members represent over 1,000,000 Ag alumni and 100,000 students across the country
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Farm BureaucoreGTM or Marketing PartnerPresenting sponsor of the 2026 National Annual Conference. Farm Bureau provides sponsorship support enabling NAADA programming and receives prominent brand visibility at the annual conference.
• Farm Credit Mid-AmericacoreGTM or Marketing PartnerGold Industry Sponsor for the 2026 National Annual Conference, providing significant financial support for conference programming in exchange for brand recognition and exhibitor opportunities.
• University of TennesseecoreStrategic or Co-development PartnerHost institution for the 2026 National Annual Conference in Knoxville, Tennessee. Provides venue, local coordination, and institutional support for the annual conference.
• University of FloridacoreStrategic or Co-development PartnerHost institution for the 2027 National Annual Conference at Margaritaville Resort Orlando. Provides venue, local coordination, and institutional support for the annual conference.
• Industry Partner Program MembersminorGTM or Marketing PartnerCompanies investing $2,500 annually receive Silver Sponsor benefits, access to member directory, virtual programming access, company visits assistance, and one conference registration. Members represent agricultural companies seeking to connect with university leadership and researchers.
• Member Institutions (36)coreStrategic or Co-development Partner36 member institutions including land-grant universities and agricultural colleges. Institutions pay membership fees and participate in conferences, awards programs, salary surveys, and professional development. Members represent over 1,000,000 Ag alumni and 100,000 students.
• Harrah's Hoosier ParkminorGTM or Marketing PartnerDiamond sponsor of the 2025 National Annual Conference hosted by Purdue University in West Lafayette, Indiana.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AFA (Agriculture Future of America): AFA is a non-profit that builds leaders and connections in agriculture, including conferences, leader development, and industry partner programming targeting agricultural students and young professionals — comparable audience and member/partnership model to NAADA.
• APLU (Association of Public and Land-grant Universities): APLU represents the same member institutions (land-grant universities) NAADA serves. It provides institutional-level advocacy, research, and convening, while NAADA focuses on the advancement/alumni function within those institutions — a complementary but adjacent peer relationship.
• CASE (Council for Advancement and Support of Education): CASE is the largest global membership association serving advancement professionals in higher education (alumni relations, development, communications, marketing). It is the closest direct competitor in the advancement-professional space, though CASE serves all higher education while NAADA focuses narrowly on agricultural institutions.
• AFP (Association of Fundraising Professionals): AFP is the primary professional association for fundraisers globally. NAADA's 'development' track overlaps directly with AFP's audience, though AFP serves all nonprofit sectors while NAADA focuses on agricultural higher-ed development.

Broad incumbents

• ASAE (American Society of Association Executives): ASAE is the umbrella professional body for association management across all industries. NAADA itself is a member-type peer of ASAE, which provides best-practice, governance, and CEO-networking resources to small/mid associations like NAADA.

Others

• AgCareers.com / AgCareers Feed: AgCareers.com operates the agricultural industry's primary job board and career center — directly competing with NAADA's Career Center product while serving the same audience of ag employers and university talent.
• Sigma Alpha (Professional Agricultural Sorority): Sigma Alpha is a national sorority supporting women in agriculture, hosted at land-grant institutions and supported by agribusiness partners — an adjacent organization that competes for similar corporate sponsorship dollars and student engagement.

Emerging players

• NAE4-HA (National Association of Extension 4-H Agents): NAE4-HA is a professional association for extension agents, also tied to land-grant institutions and the agricultural ecosystem, with a similar conference- and membership-driven model.
• NACTA (North American Colleges and Teachers of Agriculture): NACTA supports teaching and curriculum in agricultural colleges, overlapping NAADA's institutional base (agricultural colleges) but focused on faculty rather than advancement professionals.
• MANRRS (Minorities in Agriculture, Natural Resources & Related Sciences): MANRRS supports diverse student and professional development in agriculture and related sciences, sharing NAADA's land-grant and agricultural-student audience with a focus on equity, mentoring, and career pathways.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/naadainc
• LinkedInlinkedin.com/company/naadainc
• Instagraminstagram.com/naadainc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAADA