Naas AFC

What Naas AFC does

Naas AFC is a volunteer-run, community-based youth football club founded in 1990 and headquartered at Naas Sports Centre, Caragh Road, Naas, Co. Kildare, Ireland. The club serves nearly 1,000 juvenile members aged 5-18 and over 100 adult members through more than 30 teams organized into Academy (U5-U8), Non-Competitive (U9-U11), Competitive (U12-U18), and adult (including Over 35s) brackets. Its youth sides compete in the Kildare District Underage League (KDUL), and the club positions itself as one of the largest football clubs in Co. Kildare. Facilities under its operational footprint at Naas Sports Centre include 2 five-a-side astro pitches, 1 nine-a-side astro pitch, 3 eleven-a-side grass pitches, 2 smaller grass pitches, 6 training areas, a gym, a coffee shop, and AED-equipped staffed reception.

The club's core offering is structured football development delivered through over 100 volunteer coaches, more than 90% of whom are FAI Level 1/2 qualified, with 4 holding UEFA B Badges or higher. Coaching is supported by a dedicated Coach Education program built around FAI Player Development Plans (5v5, 7v7, 9v9) and concussion awareness training. In 2025 the club achieved FAI Club Mark certification, evidencing compliance with child safeguarding, governance, and welfare standards. A dedicated girls football pathway (Girls Academy through Girls U15) is described as being in its infancy but growing. Safeguarding is formally resourced with a Children's Welfare Officer, a Designated Liaison Person, and a Deputy DLP, and the club maintains a Cardiac Emergency Response Plan (SAFE protocol) reviewed in November 2024.

Naas AFC operates as a non-profit with no proprietary technology stack, no external investors, and no fundraising history. Revenue is generated from three streams: recurring player registration and membership fees across its age-tiered programs, merchandise sales (Tiro 24 and Tabela 23 apparel lines plus accessories) priced €6-€105 through an external e-commerce partner (BMC Sports), and sponsorship from approximately 13 local and national businesses including McDonald's, Chadwicks, Egis, Green Isle, Easytrip, Redrock, Nua, Grenke, Naas Paving Patio, Techrac, Tradecraft, Bryans Ryan, and Cross Logo. GTM is community-led via website, social media, email, WhatsApp, and word-of-mouth; the customer base is distributed across individual families rather than enterprise accounts.

Name

Naas AFC

Legal name

Naas AFC

Website

https://naasafc.ie

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Naas AFC is a volunteer-run community youth football club founded in 1990 in Naas, Co. Kildare, Ireland, serving nearly 1,000 juveniles aged 5-18 and 100+ adults through 30+ teams competing in KDUL, funded by membership fees, merchandise, and roughly 13 local and national sponsors.

Ownership category

akta.pro rank

Product category

Youth Football Club

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

akta.pro secondary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

Keywords

• Youth football club
• Community football
• Grassroots football
• Youth sports programs
• Football coaching

Headquarters

HQ city

Naas

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Club Membership Fees: Revenue generated from player registrations and membership fees for participation in the club's football programs across Academy, Non-Competitive, and Competitive leagues.
2. Merchandise Sales: Sale of club merchandise including jerseys, training gear, socks, bags, and accessories through the club shop.
3. Sponsorship: Financial support from local and national businesses including Naas Paving Patio, Redrock, Nua, Easytrip, Green Isle, Grenke, McDonald's, Chadwicks, Techrac, Egis, Tradecraft, Bryans Ryan, and Cross Logo.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Naas AFC is a community-based youth football club founded in 1990 in Naas, Co. Kildare, Ireland. The club operates over 30 teams from Academy (ages 5-8) through Non-Competitive (U9-U11) to Competitive (U12-U18), plus adult teams, competing in the Kildare District Underage League (KDUL). With nearly 1000 members and over 100 coaches, it provides structured football development, competitive league play, coaching education, and club-branded merchandise.

Product overview

Naas AFC is a youth football club offering a multi-tiered structure consisting of Academy (U5-U8), Non-Competitive (U9-U11), and Competitive (U12-U18) programs. The club's core products include youth football team participation, coaching education, and a branded merchandise range (Tiro 24 and Tabela 23 apparel lines) available through the club shop. With over 900 juvenile members and 30+ teams, the club provides football development pathways for boys and girls aged 5 to adult.

Differentiator

Problem solved

Functional benefit

Products and services

• Naas AFC Youth Football Teams Over 30 youth football teams across Academy (ages 5-8), Non-Competitive (U9-U11), and Competitive (U12-U18) leagues, competing in the Kildare District Underage League (KDUL). For boys and girls of all abilities.
• Naas AFC Academy Program Academy program catering to youngest members from U5 upwards, introducing football skills in a fun, non-competitive environment for ages 5-8.
• Coaching Education Program Coach education resources including FAI Player Development Plans (5v5, 7v7, 9v9), concussion recognition training, and coaching platforms used to develop qualified coaches.
• Naas AFC Club Merchandise Branded club merchandise including Naas AFC Tiro 24 Home and Away Jerseys, Tabela 23 Jerseys, Training Packs, windbreakers, shorts, socks, duffel bags, boot bags, backpacks, gilets, and hats sold through the club shop via BMC Sports.

Quantifiable outcome

• Nearly 1000 youth members and 100+ adult members served
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Naas Sports CentrecoreStrategic or Co-development PartnerHome venue partner providing facilities including astro pitches, grass pitches, training areas, gym, and coffee shop. The club's headquarters and home pitches are located at Naas Sports Centre, Caragh Road, Naas. AED equipment available on-site with trained staff.
• Kildare District Underage League (KDUL)coreStrategic or Co-development PartnerLeague partner organizing competitive football for youth teams. Naas AFC competes in KDUL against other teams in Kildare, participating in league and cup competitions.
• Football Association of Ireland (FAI)coreStrategic or Co-development PartnerGoverning body providing coach education (FAI Level 1/2 courses, UEFA B Badge), safeguarding policies, competition frameworks, and Club Mark certification. FAI online Garda Vetting system used for volunteer vetting.
• BMC SportsminorChannel Partner/ Reseller/ DistributorExternal sports retailer hosting the Naas AFC club shop for merchandise including jerseys, training gear, and accessories.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maynooth University Town FC: Kildare-based community football club running youth and adult teams in the same regional catchment as Naas AFC. Comparable as a neighboring Kildare community club with overlapping member demographics.
• Athlone Town AFC: Midlands-based League of Ireland club with a youth academy serving a defined regional catchment. Comparable as a community football club operating structured youth football programs in Ireland outside Dublin.
• Newbridge Town FC: Kildare-based football club operating community youth football programs in the same county as Naas AFC. Most directly comparable as a Kildare community football club competing for the same local member and volunteer base.

Others

• FAI Football for All: Governing body that sets the framework (Club Mark, coaching pathways, leagues) within which Irish community clubs like Naas AFC operate. Comparable as the sector-specific ecosystem and standards setter for community youth football clubs in Ireland.

Broad incumbents

• Cork City FC: Munster-based Irish football club with youth academy programs and significant community presence. Comparable as a community-rooted Irish football club with structured pathways from youth through to senior level.
• Shamrock Rovers: One of Ireland's largest football clubs, operating extensive youth academy programs alongside professional senior teams. Comparable as a large Irish football organization with community roots and structured youth development pathways.
• Shelbourne FC: Dublin-based League of Ireland club with a youth development program and historical community identity. Comparable as an Irish football club combining competitive adult teams with youth development infrastructure.
• St Patrick's Athletic FC: Dublin-based League of Ireland club with a youth academy and community-focused operations. Comparable as an Irish football club running structured youth development programs in a defined geographic catchment.
• Bohemian FC: Historic Dublin-based Irish football club with a strong community identity and active youth academy program. Comparable as an Irish football club with both competitive adult teams and structured youth development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/naasafc
• Instagraminstagram.com/naasfootballclub
• LinkedInlinkedin.com/company/naas-afc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naas AFC