Hangzhou Nabel China Co.,Ltd

What Hangzhou Nabel China Co.,Ltd does

Hangzhou Nabel China Co.,Ltd (杭州诺贝尔陶瓷有限公司), founded in 1992 and headquartered in Hangzhou, China, is a privately held manufacturer of high-end ceramic tiles and large-format sintered stone slabs marketed under the NABEL, Nabel Sintered Stone, and Cesan Impression brands. The company operates three wholly owned production bases in Jiujiang, Deqing, and Wuhu, with the Wuhu Phase 1 facility alone designed for nine production lines and up to 70 million square meters of annual capacity. Its products are anchored on a portfolio of proprietary ceramic-process technologies — SIMM-TEC, GIS-TEC, MDC-TEC, and NET-TEC — and protected by 734 industry-leading patents, including the world's first sintered-stone porcelain tile process and the NABEL China Famous Trademark (recognized 2011). The product range spans 194 sintered stone SKUs and 307 ceramic tile SKUs in formats from 800x800mm to 3200x1600mm, with applications in residential, commercial real estate, public infrastructure, hospitality, automotive dealerships, retail, and financial facility segments.

The company's go-to-market combines a nationwide direct-sales branch network of 50 offices covering 800+ Chinese cities, an authorized dealer/franchise network, integrated renovation channels (Shendu Home, Red Star Macalline, Haier Zhijia), an e-commerce presence on Tmall and JD (ranked #1 in Tmall's "Home Main Material" category during 2020 Double 11), and overseas exhibition channels anchored by CERSAIE participation since 2016. Revenue mechanics are one-time unit/area-based pricing for tile sales plus OEM/custom-engineering quotes for large projects, supplemented by the newly launched "Finished Home Delivery" full-chain installation service (2025) and selective professional-services revenue. Key institutional and event credentials include official tile supplier for the Beijing 2022 Winter Olympics and Paralympics, partner of the China National Badminton Team, multiple National Green Factory certifications, and co-development partnerships with cultural IP holders (China National Geographic, Dunhuang Academy, BMF). The company serves an unusually broad enterprise logo book including ICBC, Minsheng Bank, Yintai Department Store, Nanjing Wanda Plaza, Uniqlo, BMW/Mercedes-Benz/Cadillac 4S dealerships, Evergrande, and the Beijing APEC hotel. Leadership is anchored by Chairman Luo Shuigen and President Luo Zhehong, the latter having returned mid-2025 to drive a company-wide reform granting frontline operators 100% autonomy.

Name

Hangzhou Nabel China Co.,Ltd

Legal name

杭州诺贝尔陶瓷有限公司 (Hangzhou Nobel Ceramics Co., Ltd)

Website

https://nabel.cc

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Hangzhou Nabel China Co.,Ltd is a 33-year-old Chinese high-end ceramic tile and sintered stone manufacturer operating three production bases with proprietary TEC technologies, 734 patents, and a 50-branch network covering 800+ cities.

Ownership category

akta.pro rank

Product category

Ceramic Tiles and Sintered Stone Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (327120), Cut Stone and Stone Product Manufacturing (327991)

SIC

Structural Clay Products (3250), Cut Stone & Stone Products (3281)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG), Tile & Stone Flooring Installation (HSAPAGAE)

Keywords

• Ceramic tiles
• Porcelain tiles
• Sintered stone panels
• Polished porcelain tiles
• Large format tiles

Headquarters

HQ city

Hangzhou, zhejiang

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. 瓷砖及岩板产品销售: 通过全国分公司体系、经销商门店、工程渠道、家装渠道直接销售瓷砖及岩板产品，按件/按面积计价，属于一次性产品销售模式。
2. OEM/定制产品: 为大型工程客户（如酒店、商业地产、公共建筑）提供定制化的瓷砖/岩板产品及精工交付服务。
3. 成品交付服务: 2025年发布「一屋一诺，成品交付」服务，通过全链路服务生态提供密缝铺贴等增值服务。

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Hangzhou Nabel manufactures and sells high-end ceramic tiles and sintered stone (rock board) panels for residential, commercial, public building, hospitality, and industrial flooring/wall applications. The product portfolio spans marble-look porcelain tiles, full-body polished porcelain tiles (瓷抛砖 1.0 to 5.0 generations), and large-format sintered stone panels up to 3200x1600mm, sold through branch offices, distributors, building materials markets, home decoration channels, e-commerce (Tmall/JD), and overseas exhibitions. The company also provides OEM/custom products for large engineering projects and the Mr. Nabel Finished Delivery (诺先生成品交付) installation service with tight-joint paving.

Product overview

诺贝尔瓷砖（杭州诺贝尔陶瓷有限公司）是国内高端瓷砖与岩板制造商，旗下拥有诺贝尔瓷砖和塞尚印象瓷砖两大品牌，产品涵盖诺贝尔岩板（大规格岩板，最大3200×1600mm）、诺贝尔瓷砖（大理石瓷砖、全通体瓷抛砖等）、塞尚印象瓷砖（高端设计美学品牌）三大产品线。诺贝尔岩板采用全球首创岩板瓷抛生产工艺体系，搭载SIMM-TEC（肌理/色彩技术）、GIS-TEC（预烧显色技术）、MDC-TEC（多径智能色彩处理）、NET-TEC（纹理技术）等四大核心技术；诺贝尔瓷抛砖历经五代迭代，5.0版本实现全通体；塞尚印象聚焦设计美学，推出敦煌岩彩、印象森林等特色系列。整体产品线覆盖岩板、瓷砖两大品类，共500余种产品，面向住宅公寓、商业地产、公共场馆、星级酒店、餐饮娱乐、汽车连锁、服务百货、金融产业等多元应用场景。公司还通过诺先生成品交付体系提供密缝铺贴等施工服务，完成从材料供应商向一站式方案解决服务商的转型。

Differentiator

Problem solved

Functional benefit

Brands

• 诺贝尔岩板 (Nabel Sintered Stone): Large format sintered stone products for various applications
• 塞尚印象瓷砖 (Cesan Impression)

Products and services

• Nabel Ceramic Tiles (诺贝尔瓷砖) Nabel's flagship ceramic tile product line covering marble-look porcelain tiles, full-body polished porcelain tiles (瓷抛砖 1.0 to 5.0), large-format porcelain tiles, and other premium ceramic tile products. Uses SIMM-TEC, GIS-TEC, NET-TEC, and MDC-TEC proprietary technologies; offers multiple specifications and surface effects for residential and commercial spaces.
• Nabel Sintered Stone / Rock Board (诺贝尔岩板) Large-format sintered stone products up to 3200x1600mm manufactured using the world's pioneering sintered stone porcelain tile production process system. Features NET-TEC texture, SIMM-TEC color, MDC-TEC multi-path intelligent color processing, and GIS-TEC pre-fired color display technologies. Used for exterior walls, bathrooms, kitchen islands, tabletops, and other multi-scenario applications.
• Cesan Impression Ceramic Tiles (塞尚印象瓷砖) High-end design-aesthetic sub-brand under Hangzhou Nabel Group, operating a 'one body two wings' strategy focused on product delivery assurance and brand experience upgrades. Integrates Chinese traditional texture aesthetics into product design with signature series including Dunhuang Rock Color and Impression Forest. Targets design-conscious consumers and premium renovation projects.
• Xunwenji (寻纹记) Texture Exploration Series A texture exploration product series for Nabel Sintered Stone that draws inspiration from natural landscapes and intangible cultural heritage crafts. Continuously iterated with cultural IP collaborations including National Geographic, Dunhuang Academy, Rong Design Library, and Chuan Suo Museum, forming a unique product differentiation moat through natural texture research and non-heritage pattern digitization.
• Mr. Nabel Finished Delivery System (诺先生成品交付体系) Nabel's tile installation and delivery service using tight-joint paving craftsmanship. Provides a 996 service mechanism (pre-sale planning guidance, in-sale tight-joint paving, after-sale guarantee system), enabling a transformation from a material supplier to a one-stop solution service provider.

Quantifiable outcome

• 防滑等级提升至R10以上，莫氏硬度达6-7级
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered major and core.

• 粤港澳大湾区非遗研究院majorStrategic or Co-development Partner · 20 September 2025诺贝尔瓷砖与粤港澳大湾区非遗研究院共同发起的「非遗美学中心」，将作为非遗美学研究与实践的重要平台，整合设计、制造、市场三大资源，推动非遗技艺与现代家居、建材等产业的创新结合。
• 京东coreStrategic or Co-development Partner · 11 September 2025诺贝尔瓷砖与京东、生活家家居三方战略协同，聚焦全国省会及以上核心城市，在产品、渠道、服务、营销与供应链等多维度全面资源协同。诺贝尔以差异化、高端化产品为核心载体，融合京东在直营门店、设计师渠道、自营集采等生态优势，共同推动高品质整装战略全国落地。
• 红星美凯龙coreChannel Partner/ Reseller/ Distributor · 1 September 2022红星美凯龙发起「岩板·掘金计划」，诺贝尔作为领军品牌参与，聚焦岩板发展痛点，共同助力岩板独立店渠道建设与经营发展。
• 海尔智家coreStrategic or Co-development Partner · 17 August 2022诺贝尔与海尔智家开展深度战略合作，双方在家居场景共创、品牌门店融合升级、营销节点共创等方面多维度通力合作。2022年诺贝尔以创始品牌加入中国大家居TOP生态联盟，与三翼鸟共同构筑生态吸引力，打造高端智慧家庭场景。
• 中国大家居TOP生态联盟coreGTM or Marketing Partner · 9 December 2021诺贝尔作为创始品牌加入中国大家居TOP生态联盟，与海尔智家、红星美凯龙等行业头部品牌共同走向跨领域融合，探索智能家居行业全新的商业模式。
• 圣都家装coreGTM or Marketing Partner · 16 April 2021诺贝尔瓷砖与圣都家装携手开展「一心一亿战略品牌计划」，助推大家居行业良性发展及用户家装品质提升。该计划以圣都平台为载体，实现品牌在家装赛道上的业务新突破，形成圣都、诺贝尔与客户之间的三方共赢良性循环。
• 东方雨虹coreStrategic or Co-development Partner · 24 December 2020诺贝尔与东方雨虹共同成立「瓷砖铺贴新技术联合研发实验室」，聚焦瓷砖铺贴工艺技术创新，解决瓷砖脱落、起拱等质量问题，联合推动行业技术标准建立，并开展工人专业培训合作。
• 国家地理majorGTM or Marketing Partner · 1 November 2020诺贝尔瓷砖联合国家地理举办「寻纹记——发现自然之美」联合摄影活动，设计师团队赴大西北2100公里自然纹理探索之旅，将自然纹理采集数字化后融入产品设计，实现跨界IP合作赋能。
• 创基金 / 融设计图书馆majorStrategic or Co-development Partner · 1 January 2018诺贝尔与创基金、融设计图书馆共同发起为期五年的「中国传统色彩肌理研究」计划，围绕布、纸、竹等传统材料及敦煌岩彩开展深度研究，将传统纹样数字化并融入产品设计。共同发布「寻纹记」系列产品，实现传统文化与现代科技的融合。

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Cosentino (Dekton): Spanish global surfacing group whose Dekton ultra-compact sintered stone is the international benchmark for large-format architectural surfaces; a broader incumbent competing against Nabel's sintered stone positioning in premium global markets.
• Laminam: Italian global leader in large-format sintered ceramic surfaces for architecture, interior and furniture applications; a broader incumbent competitor to Nabel's sintered stone (岩板) line, particularly in premium export markets and high-end architectural projects where Nabel positions its large-format technology.

Direct peers

• Monalisa Ceramics (蒙娜丽莎): A-share listed ceramic tile and sintered stone manufacturer with overlapping product portfolio including marble-effect porcelain tiles and large-format sintered stone panels; competes head-to-head with Nabel in high-end tiles and sintered stone categories with similar B2B project exposure.
• Jianyi Marble Tiles (简一大理石瓷砖): Specialist in marble-effect full-body porcelain tiles, occupying the same premium niche Nabel targets with its marble tile and SIMM-TEC technology line; a focused direct competitor in the high-end design-driven tile category.
• Dongpeng Holdings (东鹏控股): Major A-share listed Chinese ceramic tile brand with extensive nationwide distribution and a broad product line covering porcelain, polished and glazed tiles; directly comparable as a domestic full-category tile competitor with similar distribution reach and B2B/B2C channels.
• Eagle Ceramic Group (鹰牌陶瓷): Long-established Chinese tile brand with a broad product line of porcelain, polished and glazed tiles; overlaps with Nabel across mid-to-high-end residential and commercial tile segments in China.
• Marco Polo Ceramics (马可波罗): One of China's largest privately-held ceramic tile manufacturers with broad product lines spanning polished, marble-effect and porcelain tiles for residential and commercial use; directly comparable to Nabel as a domestic full-line tile competitor targeting similar mid-to-high-end home renovation and B2B project segments.
• Oceano Ceramics (欧神诺): A-share listed (under Diou Home Furnishing) high-end ceramic tile maker specializing in marble-effect porcelain tiles and engineered stone; closely comparable to Nabel's premium tile and sintered stone positioning, including similar B2B project focus.
• Xinmingzhu Group (新明珠集团): Large private Chinese tile group with multiple brands (e.g., Champion, Guanzhu) and large-scale production bases, comparable to Nabel in scale, multi-base manufacturing footprint, and broad product breadth across polished, marble and porcelain tiles.

Others

• Red Star Macalline (红星美凯龙): China's largest home furnishings and building materials retail chain and a key Nabel channel partner via the "Rock Panel Gold Mining Plan"; included as an ecosystem peer because it both distributes Nabel's tiles and competes for end-consumer home renovation spend through its broader marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/tederic-machinery-co-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hangzhou Nabel China Co.,Ltd