Nações Shopping

What Nações Shopping does

Nações Shopping is a regional shopping mall in Criciúma, Santa Catarina, Brazil, founded in 2015 and operated by Almeida Junior Shopping Centers S.A., a publicly listed Brazilian company (S.A.) on the B3 Stock Exchange. The mall self-describes as the largest shopping center in Santa Catarina state and operates as part of Almeida Junior's six-mall portfolio across the region. It serves general consumers and families through approximately 200+ retail stores, multiple dining anchors (including Outback Steakhouse, Kopenhagen, Café Cultura, and Mamma Mia Galeto), GNC Cinemas, NS Coworking, family amenities (Espaço Família), and pet-inclusive services (Praça Pet). The mall is recognized with the Top of Mind award in southern Santa Catarina and operates a broad event programming calendar including World Cup fan activations and the Julipet pet festival.

The company's core digital layer is the AJFans SuperApp — a mobile loyalty and engagement platform available on iOS and Android — enabling digital gift card purchases (with a 2025 launch offering 20% cashback), promotional coupon redemption, event registration, and the Palpite Premiado gamified prediction contest. The mall integrates with electronic toll/parking systems (Conect Car, Sem Parar, Veloe, Via Fácil), launched free EV charging stations in 2025 (Type 2 standard, 11kW output), and maintains a multi-channel marketing presence across Instagram, Facebook, TikTok, YouTube, TripAdvisor, and email.

Revenue is not publicly disclosed at the entity level; financial details are consolidated within parent Almeida Junior Shopping Centers S.A. The mall generates revenue primarily through tenant leasing arrangements and parking fees (usage-based, publicly disclosed at R$12-R$35 per visit depending on day and duration). The listed ~37 employees reflect only on-site local management; operational scale is substantially larger when including tenant staff and shared parent-company resources (corporate headquarters in São Paulo, with subsidiaries such as AJ Realty Desenvolvimento Imobiliário Ltda.).

Name

Nações Shopping

Legal name

Almeida Junior Shopping Centers S.A.

Website

https://nacoesshopping.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Nações Shopping is a regional shopping mall in Criciúma, Santa Catarina, Brazil, operated by Almeida Junior Shopping Centers S.A. It serves consumers and families with 200+ retail stores, dining anchors, GNC Cinemas, family/pet amenities, and the AJFans mobile loyalty platform.

Ownership category

akta.pro rank

Product category

Shopping Center / Mall Operations

NAICS

General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping center operations
• Retail mall leasing
• Cinema entertainment
• Loyalty mobile app
• Customer experience amenities

Headquarters

HQ city

Criciúma

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Pricing tiers

Distribution channels1 record

Marketing channels10 records

Core offering

Nações Shopping is a physical shopping center in Criciúma, Santa Catarina, Brazil, housing approximately 200+ retail stores, restaurants, GNC Cinemas, coworking space, and event programming under the Almeida Junior network. Its core revenue-generating activities include leasing space to retail and dining tenants, operating parking, cinema, and coworking services, and monetizing visitor engagement through the AJFans SuperApp loyalty program and digital gift card platform.

Product overview

Nações Shopping is a shopping center (mall) operated by Almeida Junior Shopping Centers S.A. in Criciúma, Santa Catarina, Brazil. Its product portfolio consists of a physical shopping mall at its core, augmented by a digital layer built around the AJFans SuperApp. The AJFans app functions as a mobile loyalty and engagement platform enabling digital gift cards, promotional redemptions, event registration, and gamification (Palpite Premiado prediction game). Physical offerings include retail stores, GNC Cinemas (with specialty accessible screenings), NS Coworking, event programming (musicals, exhibitions, sports viewings), family services (Espaço Família), pet-inclusive amenities (Praça Pet), electric vehicle charging, and integrated parking access via Conect Car, Sem Parar, Veloe, and Via Fácil. The shopping center also operates a blog/news platform (Fique por Dentro) and a digital event agenda.

Differentiator

Problem solved

Functional benefit

Brands

• AJFans: Customer loyalty and relationship program of Almeida Junior shopping centers, enabling digital gift cards, promotions, and exclusive offers.

Products and services

• Nações Shopping (Shopping Center) Physical shopping mall in Criciúma, Santa Catarina, Brazil, operated by Almeida Junior Shopping Centers. Houses ~200+ retail stores, restaurants, GNC Cinemas, services, events, and coworking spaces.
• AJFans SuperApp Mobile application (iOS/Android) serving as the digital front-end for the Nações Shopping ecosystem. Enables in-app gift card purchases, coupon redemption, loyalty point tracking, event sign-ups, and push notifications for promotions and news.
• AJFans Loyalty Program Customer loyalty and relationship program for Almeida Junior shopping centers. Features digital gift cards, promotional coupons, event registration, Palpite Premiado (prediction game), and quiz gamification tied to World Cup engagement campaigns.
• GNC Cinemas Cinema complex operated by GNC Cinemas within Nações Shopping. Offers standard film screenings as well as specialty sessions including CineMaterna (mother-baby screenings), Sessão Azul (inclusive screenings), and standard commercial releases.
• NS Coworking Shared workspace within Nações Shopping available for professionals, freelancers, and small businesses. Features free Wi-Fi for users and is promoted alongside the Happy Lounge as part of the shopping's service amenities.
• Parking Service On-site parking service with fee-based and free periods. Integrated with electronic toll systems Conect Car, Sem Parar, Veloe, and Via Fácil. Free up to 10 minutes; free parking on weekdays 10h-14h; overnight stays at R$35 plus daily rate.
• Electric Vehicle (EV) Charging Stations Free electric vehicle charging stations compatible with all Type 2 standard electric and plug-in hybrid vehicles. Stations deliver 11kW power output and comply with international safety norms.
• Digital Gift Card Digital gift card product launched via the AJFans app. Purchasable in-app, sent digitally to recipients, and redeemable across multiple stores at Nações Shopping. Promotional 20% cashback offered during launch period.
• Events & Programming Calendar Ongoing calendar of paid and free events including musicals, exhibitions, pet festivals, sports events (Nações Night Run), cultural performances, and sports fan viewing areas (Torcida AJ) during World Cup and other tournaments.
• Palpite Premiado AJ Fans Gamified prediction contest integrated into the AJFans app where users predict World Cup match scores to earn points and compete for gift card prizes (up to R$5,000) and cinema tickets.
• Espaço Família (Family Room) Family facility offering changing station, microwave for bottles, nursing chair, diapers and wipes, children's play area, and family bathrooms. Located near the main restrooms and serves as pickup point for baby stroller loans.
• Pet-Friendly Services (Praça Pet, Kit Pet) Pet-inclusive services including a dedicated Pet Plaza (Praça Pet) outdoor area for dining with pets, pet stroller loans, pet kits at concierge, and pet-friendly store designations. Compliant with Brazilian Federal Law 11.126 for guide dogs.
• Inclusion Services (Ações Inclusão) Accessibility and inclusion services for visitors with autism (TEA) including noise-cancelling headphones loans, priority queue identification lanyards, and half-price cinema tickets for autistic individuals.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• DisneymajorGTM or Marketing Partner · 15 September 2025Campaign partnership featuring Disney character Stitch, integrating promotional activities and marketing campaigns with the shopping center's loyalty program and digital platforms.
• GNC CinemascoreChannel Partner/ Reseller/ DistributorGNC Cinemas operates the cinema complex within Nations Shopping, offering movie screenings and cinematic experiences. The cinema runs special promotional offers including combo deals and ticket discounts through the shopping center's platforms.
• CentauromajorGTM or Marketing PartnerSports retail partnership featuring Arena Centauro with five interactive sports experiences including Futemesa, pebolim, football, header challenge, and goal-kicking. The activation distributes prizes to participants during major sporting events like the World Cup.
• Livrarias CatarinenseminorGTM or Marketing PartnerBookstore partnership for sticker album exchange during World Cup period. Provides exclusive album sales and comfortable exchange lounges in the shopping corridors.
• Grupo Almeida JuniorcoreOthersGrupo Almeida Junior Shopping Centers S.A. (CNPJ: 82.120.676/0001-83) operates Nations Shopping as part of a network of six shopping centers in Santa Catarina. The group provides centralized management, marketing, technology platforms (AJFans app), and shared services.
• PanVel FarmáciacoreChannel Partner/ Reseller/ DistributorPanVel pharmacy operates within the shopping center providing pharmaceutical products and services. Located on the mall premises with operating hours aligned with the shopping center.
• Outback SteakhousemajorChannel Partner/ Reseller/ DistributorAmerican-Australian themed restaurant chain offering steak and signature dishes like Bloomin' Onion. Located within the shopping center's dining area with extended weekend hours.
• KopenhagenminorChannel Partner/ Reseller/ DistributorTraditional Brazilian premium chocolate brand founded in 1928 in São Paulo, offering fine chocolates, bonbons, and truffles in an elegant store environment.
• Café CulturaminorChannel Partner/ Reseller/ DistributorCoffee culture brand focused on cultivating partnerships and caring for every detail, offering premium coffee experiences in a welcoming atmosphere.
• Mamma Mia GaletominorChannel Partner/ Reseller/ DistributorFamily-style restaurant specializing in galeto (Brazilian chicken) with a welcoming atmosphere perfect for sharing special moments.
• André Bressan (Educador Canino)minorGTM or Marketing PartnerDog educator partnering for pet events like Julipet (Midsummer Pet Festival), providing expertise for pet-themed activities and interactions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Iguatemi S.A. Brazilian premium shopping mall operator listed on B3, owning and managing high-end malls across Brazil. Directly comparable as a publicly listed mall operator with a portfolio model similar to Almeida Junior, although focused on higher-income trade areas than Criciúma.
• Neumarkt Shopping: Another Almeida Junior mall located in Blumenau, Santa Catarina. Same parent, same AJFans tech platform, similar mid-tier regional mall positioning — a direct intra-network comparable that illustrates the parent's playbook.
• Garten Shopping: Almeida Junior shopping center in Joinville, Santa Catarina. Direct intra-network peer sharing AJFans, marketing, and operational practices with Nações Shopping — most structurally comparable asset within the parent's own portfolio.
• Norte Shopping: Almeida Junior mall in the northern Santa Catarina region. Same parent and operating platform; comparable as another regional mall in the AJ network serving a similar mid-tier customer base.
• Balneário Shopping: Almeida Junior shopping center in Balneário Camboriú, a high-traffic tourist destination. Same operating model and tech platform as Nações, providing a relevant comparable for tenant mix and event-driven traffic.
• Ancar Ivanhoe Shopping Centers: Brazilian shopping center operator with a regional mall portfolio similar in strategy to Almeida Junior — multi-property, mid-to-premium tier, with anchor tenants and entertainment offerings. Highly comparable as a Brazilian regional mall roll-up.
• Continente Shopping: Almeida Junior mall in São José / Greater Florianópolis, Santa Catarina. Shares the same parent platform, brand, and technology stack — a closely comparable mall used to benchmark Nações' operating performance.

Others

• GNC Cinemas: Brazilian cinema exhibitor operating inside Nações Shopping as an anchor tenant. Comparable as an ecosystem participant whose ticketing economics, concession revenue, and screening programming directly influence the mall's foot traffic and dwell time.

Broad incumbents

• Multiplan: One of Brazil's largest shopping center operators (B3: MULT3) with a nationwide portfolio of high-A and A-class malls. Broad incumbent peer operating in the same regional-mall category but with materially larger scale, premium positioning, and more affluent tenant mix.
• BR Malls: Brazil's largest shopping mall operator (B3: BRML3) with a national portfolio across income segments. Comparable as a public Brazilian mall operator, though BR Malls' scale, A-class positioning, and listed status make it a broader incumbent rather than a direct peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@almeidajuniorshoppingscenters
• Facebookfacebook.com/nacoesshopping
• Instagraminstagram.com/nacoesshopping
• TikToktiktok.com/@nacoesshopping?_t=8ij67kYcQ2o&_r=1
• LinkedInlinkedin.com/company/na%C3%A7%C3%B5es-shopping

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nações Shopping