Zimmerer GmbH

What Zimmerer GmbH does

Zimmerer GmbH, operating as Nähcentrum Zimmerer, is a family-owned single-location retail store based in Kirchheim unter Teck, Baden-Württemberg, Germany. Founded in June 1966 and led today by Ursula Zimmerer as authorized representative, the business sells sewing machines from Bernina and Brother alongside a broad assortment of craft and haberdashery supplies, including yarns from Lana Grossa, Online, Schachenmayr, and Coats, plus fabrics from Zweigart, zippers from YKK, and accessories from Prym, Inox, and Goldzack. The store is anchored by a 13-meter wool display wall and offers hands-on consultation and product demonstrations.

The business model is direct-to-consumer retail: customers visit the physical showroom in the Kirchheim/Teck pedestrian zone to consult staff, compare machines, and purchase sewing equipment and consumable craft supplies. There is no e-commerce, no online ordering, no delivery service, and no digital marketing or social media presence — the company website is informational only. Pricing is set in-store at point of sale, with discounts offered on discontinued items and surplus stock. Revenue is not publicly disclosed. The full-time headcount stands at 28 employees, with no subsidiaries, no external investors, no funding history, and no parent company.

Strategically, the company has remained a single-store, traditional retail operation for decades. Its most recent recorded expansion was the March 2011 relocation to the current Wellingstraße 18 location; earlier moves in 1971 added new sewing machine brands and a second site. The website is built and maintained by an external agency (Websmart GmbH & Co. KG), and the company is registered as a Gesellschaft mit beschränkter Haftung (GmbH) at Amtsgericht Kirchheim/Teck (HRB 477).

Name

Zimmerer GmbH

Legal name

Nähcentrum Zimmerer GmbH

Website

https://naehcentrum-zimmerer.de

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Nähcentrum Zimmerer is a family-owned, single-location retail store in Kirchheim unter Teck, Germany, selling Bernina and Brother sewing machines plus craft supplies (yarn, haberdashery, fabrics) to hobbyist and craft consumers in the Baden-Württemberg region.

Ownership category

akta.pro rank

Product category

Specialty Retail (Sewing Machines and Craft Supplies)

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sewing Machine & Serger Retail (CRALADAD)

akta.pro secondary industries

Yarn, Knitting & Crochet Supplies Retail (CRALACAF), Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)

Keywords

• Sewing machine retail
• Craft supplies store
• Wool and yarn
• Haberdashery products
• Handicraft materials

Headquarters

HQ city

Kirchheim unter Teck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Sewing Machine Sales: Retail sales of sewing machines from brands Bernina and Brother across various price ranges. The company maintains display models available for demonstration and consultation in-store.
2. Craft and Hobby Supplies: Retail sales of yarn, wool (Lana Grossa, Online, Schachenmayr), embroidery and crochet yarn (Coats), sewing thread, zippers (YKK), buttons, tablecloths, craft fabrics (Zweigart), accessories from brands like Prym, Inox, and Goldzack. Also includes pre-drawn tablecloths for embroidery, runners, cushions, and curtains.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Zimmerer GmbH operates a single-location retail store (Nähcentrum Zimmerer) in Kirchheim unter Teck, Germany, selling sewing machines (Bernina, Brother) alongside a wide assortment of craft and hobby supplies including wool and knitting yarns (Lana Grossa, Online, Schachenmayr), embroidery and crochet yarns (Coats), haberdashery (Prym, Inox, Goldzack), sewing thread, YKK zippers, buttons, and Zweigart tablecloths and craft fabrics. Customers visit the physical storefront in person for hands-on product demonstrations, expert consultation, and point-of-sale purchases, complemented by an installation service for decorative items and a remnant/bargain section sold at special prices.

Product overview

Nähcentrum Zimmerer GmbH is a traditional retail sewing and craft store offering a single-location, unified product portfolio. The core offerings center on sewing machines (Bernina and Brother brands) complemented by an extensive range of crafting supplies including wool/yarns (Lana Grossa, Online, Schachenmayr), embroidery and crochet yarns (Coats), haberdashery (Prym, Inox, Goldzack), tablecloths and craft fabrics (Zweigart), sewing threads (Coats), zippers (YKK), and buttons. The company also provides installation services for decorative items and sells discounted remnants. With over 50 years of experience, the store operates from a physical retail location in Kirchheim/Teck with no digital or SaaS products.

Differentiator

Problem solved

Functional benefit

Products and services

• Sewing Machines (Nähmaschinen) Sewing machines from Bernina and Brother across various price categories, with demonstration models available in-store for hands-on comparison and consultation; intended for individual hobbyists and crafters in the Kirchheim/Teck region.
• Wool and Knitting Yarns (Wolle und Strickgarne) Wool and knitting yarns from Lana Grossa, Online, and Schachenmayr, presented on a large seasonal display wall for hobbyist knitters and crocheters visiting the Kirchheim/Teck store.
• Embroidery and Crochet Yarns (Stick- und Häkelgarne) Embroidery and crochet yarns from the Coats brand, sold for needlework and embroidery hobbyists.
• Haberdashery (Kurzwaren) Haberdashery items including products from Prym, Inox, and Goldzack brands, sold to sewing and craft hobbyists.
• Tablecloths and Craft Fabrics (Tischdecken und Handarbeitsstoffe) Tablecloths and craft fabrics from Zweigart, including pre-drawn tablecloths for embroidery in many sizes, intended for home decor and embroidery hobbyists.
• Sewing Threads (Nähgarne) Sewing threads from Coats sold for use with sewing machines and hand sewing.
• Zippers (Reißverschlüsse) YKK zippers in various sizes, sold to sewing hobbyists and crafters.
• Buttons (Knöpfe) Buttons in various styles and sizes, sold to sewing hobbyists and crafters.
• Decorative Installation Service (Wall Hangings, Cushions, Runners with Assembly) Provision of decorative wall hangings, cushions, and runners together with professional installation/assembly for customers purchasing these finished decorative items.
• Remnants and Bargains (Restposten) Discounted remnant pieces and surplus stock from prior assortments, sold at special attractive prices in-store; availability confirmed by staff on request.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• Wollknoll GmbH: A German specialty retailer (online plus a few bricks-and-mortar stores) focused on premium yarns, knitting, and crochet supplies. Comparable to Zimmerer because it targets the same hand-knitting hobbyist segment with premium brands such as Lana Grossa and Schachenmayra, and competes for the same product categories in the south-German catchment.

Emerging players

• Makerist GmbH: Berlin-based online platform for sewing, knitting, and DIY patterns, with affiliated fabric and notion sales. Comparable to Zimmerer as an adjacent go-to destination for the same German sewing/craft hobbyist customer, but operating purely online with a pattern-first, marketplace-adjacent model rather than physical retail.
• Stoff & Stil (JNY AB): Nordic-origin specialty retailer of fabrics, sewing notions, and craft supplies with a growing German footprint (physical stores plus e-commerce). Comparable to Zimmerer because it sells overlapping piece-goods, haberdashery, and craft-fabric assortment for home-sewing hobbyists, though it leans heavily digital vs. Zimmerer's purely physical model.

Others

• Brother Sewing Machines Europe: European arm of Brother's sewing-machine and craft-machine business. Comparable to Zimmerer as the second of its two anchor sewing-machine brands, again defining Zimmerer's role in the value and mid-tier machine segments for hobbyists.
• Bernina International AG: Swiss manufacturer of premium sewing machines and a Bernina-branded dealer network. Comparable to Zimmerer as a supplier-side relationship: Bernina is one of Zimmerer's two core machine brands, and Bernina's authorized-retailer economics shape Zimmerer's hardware margin and pricing power.
• Prym Consumer Europe GmbH: German manufacturer and supplier of sewing notions, haberdashery, and knit accessories, headquartered in Stolberg. Comparable to Zimmerer as a key upstream supplier; Prym-branded notions are sold at Zimmerer's store, illustrating overlap in the German haberdashery ecosystem.

Broad incumbents

• buttinette Versandhandel GmbH: Germany's leading mail-order and online retailer of craft, sewing, and needlework supplies, headquartered in Wertingen. Comparable to Zimmerer because it serves the same German sewing, knitting, and embroidery hobbyist base with overlapping product categories (yarn, fabric, notions), though it operates at much larger scale and predominantly online rather than via physical showroom.
• Hobbycraft (Stores) Limited: UK's largest specialist bricks-and-mortar craft retailer with broad yarn, fabric, and sewing assortment. Comparable to Zimmerer in category, multi-store showroom format, and customer base (sewing and craft hobbyists), though at much larger scale and UK-only geographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/zimmerer-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zimmerer GmbH