株式会社なごみ

What 株式会社なごみ does

株式会社なごみ (Nagomi) is a privately-held Japanese real estate company founded around 2014 and headquartered in Shimotsuma City, Ibaraki Prefecture, with a secondary branch in Mito City. The company specialises in the acquisition, full renovation, and resale of used detached houses — marketed as 再生中古住宅 (regenerated second-hand homes) — across more than 20 cities in Ibaraki and Tochigi Prefectures. Its core service is end-to-end: purchasing properties from owners, replacing kitchen, bathroom, toilet and flooring with new units, adding termite prevention and fire alarms, and reselling the renovated homes directly to individual buyers as the registered seller (売主). Listed properties range from approximately ¥5.98M to ¥22.98M, with most concentrated in the ¥9.98M–¥19.98M band, positioning the offering as a lower-cost alternative to new construction in the Kanto periphery.

The company's product surface is relatively narrow but operationally integrated. Beyond the renovated-home resale line, it runs a 住宅買取キャンペーン (home purchase campaign) to pull in upstream inventory directly from owners, and it has launched 360° Ricoh-camera virtual tours to let prospective buyers inspect interiors online before visiting weekend open houses. The technology backbone is a WordPress-based property-listing website (nagomi-site.com) with keyword, city, and feature-tag search (2LDK–8DK, corner lots, parking capacity, school proximity, etc.). The business holds the required statutory 宅地建物取引業 license (国土交通大臣免許 (3) 8844), operates with a team of approximately 5 employees, and is bootstrapped — no venture capital, private equity, or parent-company backing has been disclosed.

Revenue is generated entirely from the spread between property acquisition cost, renovation investment, and final sale price on each unit transacted; there is no subscription, rental, or recurring component. Go-to-market is direct-to-consumer through the company website, free property valuation request forms, weekend open houses, and physical showroom visits. Marketing is local and unbranded at scale — keyword-tagged listing pages and city-level SEO — reflecting a locally-focused operating model rather than a tech-platform or marketplace thesis. Customer concentration is by definition low (one property per retail buyer), but volume is lumpy, predictable only at the annual cadence of closed transactions rather than on a recurring basis.

Name

株式会社なごみ

Legal name

株式会社なごみ

Website

https://nagomi-site.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

株式会社なごみ (Nagomi) is a privately-held Ibaraki-based real estate trader that buys, fully renovates, and resells used detached houses directly to individual homebuyers across Ibaraki and Tochigi Prefectures, priced roughly ¥6M–¥23M per unit.

Ownership category

akta.pro rank

Headquarters

HQ city

下妻市

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Property Sales Revenue: The company generates revenue by purchasing used properties, renovating them (再生住宅 - regenerated/reformed homes), and selling them to end buyers at markup. They act as a real estate trader (売主) dealing directly with buyers. Revenue comes from the spread between acquisition cost, renovation investment, and final sale price.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

株式会社なごみ purchases used residential properties in Ibaraki and Tochigi prefectures, renovates them with new kitchens, bathrooms, toilets, flooring, and other interior systems, and resells the regenerated homes (再生住宅/再生中古住宅) directly to individual homebuyers as the 売主 (principal seller). The company also runs a direct home-purchase campaign (住宅買取キャンペーン) for owners looking to sell, supported by weekend open house events, a website with property search and 360° panoramic tours, and financing examples through regional banks.

Product overview

株式会社なごみは、茨城県・栃木县を中心に再生中古住宅販売を展開する住宅 부동산 기업이다。主力サービスの「再生中古住宅販売」は、买入した中古住宅をリっこう해和水回り設備を新品交換・リノベーション后再生させ、教育・自然環境へのアクセスも良い 지역に 판매하는的事业モデル。水戸店を置き、物件には360度パノラマツアーや 다양한 検索フィルターを通じてオンラインで 内覧 가능한サービスを提供している。

Differentiator

Problem solved

Functional benefit

Products and services

• Renovated Used House Sales (再生中古住宅販売サービス) End-to-end buy-fix-resell service for used residential properties. Nagomi acquires used houses, performs comprehensive renovations (new system kitchen, unit bath, toilet, wall/floor coverings, tatami re-covering, termite prevention, fire alarm installation), and sells the regenerated home directly to individual buyers as 売主 (principal seller). Targeted at individual homebuyers in Ibaraki and Tochigi prefectures seeking move-in-ready, affordable housing priced ¥5.98M–¥22.98M.
• Home Purchase Campaign (住宅買取キャンペーン) Direct home-buyout service for individual homeowners. Nagomi purchases existing used houses (including older stock and former major-builder homes such as 積水ハウス/セキスイハイム properties) from owners in Ibaraki and Tochigi, providing a quick sale alternative to traditional brokerage listings. Lead capture is handled via the website's free 査定依頼フォーム (valuation request form).

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• ポラスグループ (Polus Group): Saitama-based regional homebuilder with significant existing-home renovation/resale activity in northern Kanto; operates in geographies adjacent to Nagomi's core market with comparable buyer demographics.

Broad incumbents

• 住友不動産 (Sumitomo Realty & Development): Large diversified real estate developer active in new and existing housing, including used-home renovation/resale through subsidiaries; competes with Nagomi in the greater Kanto used-home market at much larger scale.
• 大和ハウス工業 (Daiwa House Industry): Japan's largest homebuilder with an established existing-home renovation and resale business that competes with Nagomi on the move-in-ready used-home category, though as one of many segments in a diversified portfolio.
• ハウスドゥ (HouseDo Holdings): National real-estate franchise with used-home buying, renovation, and resale alongside brokerage and financing services. Competes with Nagomi on the renovation-resale category but at far broader scale and with franchised local operators.

Emerging players

• ローカルリノベーション: Network/platform promoting local renovation-focused real estate dealers across regional Japan; shares the buy-renovate-resell philosophy and could either partner with or compete against Nagomi in Ibaraki/Tochigi.

Direct peers

• リノベる (RENOVERU): Tokyo-headquartered company specializing in purchasing, renovating, and reselling used condominiums and homes with a direct-to-consumer brand. Same value chain (buy → renovate → sell) with tech-forward buyer experience.
• カチタス (Kachitas / Asahi Kasei Homes): Japan's largest specialized buyer of used detached homes for renovation and resale; uses the identical acquire-renovate-resell playbook Nagomi follows, but at national scale under Asahi Kasei ownership. Most directly comparable competitor.

Others

• 積水ハウス (Sekisui House): Major homebuilder whose properties appear directly in Nagomi's listings (積水ハウス / セキスイハイム sourced homes); adjacent competitor in the renovated used-home segment via Sekisui Home Techno, while also a supplier of inventory to Nagomi.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%81%AA%E3%81%94%E3%81%BF

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社なごみ