North American Equipment Upfitters, Inc.
Custom Truck One Source (North American Equipment Upfitters, Inc.) is a US-based dealer and lifecycle-services provider of custom vocational heavy equipment, selling, renting, and financing new and used trucks — including bucket, boom, dump, forestry, waste, and electric vehicles — plus parts, tools, and auctions, primarily to utility, telecom, forestry, and construction contractors.
- Company typePrivate
- Founded2015
- HeadquartersNot specified, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What North American Equipment Upfitters, Inc. does
North American Equipment Upfitters, Inc., doing business as Custom Truck One Source (CTOS), is a US-based dealer and lifecycle-services provider for custom vocational heavy equipment, founded in 2015 and rebranded from its original trade name to the Custom Truck One Source umbrella. The company sells new and pre-owned vocational trucks — including boom trucks and cranes, bucket trucks, dump trucks, forestry equipment, waste and refuse trucks, service and utility trucks, vacuum excavation (VAC) equipment, specialty track equipment, and a newer Electric Solutions line — and operates short- and long-term rental fleets spanning boom trucks, cranes, diggers, water trucks, roll-off trucks, and pulling and tensioning equipment. It also runs a CTOS Marketplace and dedicated auctions platform for used equipment, a parts catalog covering accessories, air systems, booms, brakes, electrical, engine, filtration, hydraulics, rigging, and suspension components, and a tooling line that includes dielectric and hotline tools, forestry kits, and safety equipment. The company monetizes through one-time sales (new and used equipment, parts, tools), recurring rental revenue, and a financing arm operated through the core partnership with Custom Truck Capital, which underwrites credit applications for equipment sales, rentals, and parts purchases. Its go-to-market combines enterprise field sales with a dealer-style direct e-commerce storefront on customtruck.com, supported by phone sales (844-822-5581), social media channels, and tradeshow participation; pricing is uniformly quote-based. Customer segments are organized by vertical — utility and telecommunications contractors (primary), forestry, waste management, construction and site development, and water truck operations — served across North America (USA), with the company operating an investor relations page consistent with institutional or public-market capital backing, though no specific ownership or funding transactions are disclosed.
North American Equipment Upfitters, Inc. firmographics
Firmographics- Name
- North American Equipment Upfitters, Inc.
- Legal name
- North American Equipment Upfitters
- Website
- https://naeuinc.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Custom Truck One Source (North American Equipment Upfitters, Inc.) is a US-based dealer and lifecycle-services provider of custom vocational heavy equipment, selling, renting, and financing new and used trucks — including bucket, boom, dump, forestry, waste, and electric vehicles — plus parts, tools, and auctions, primarily to utility, telecom, forestry, and construction contractors.
- Ownership category
- akta.pro rank
North American Equipment Upfitters, Inc. industry classification
Industry- Product category
- Vocational Heavy Equipment Sales and Rental
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621), Construction Machinery Manufacturing (333120)
- SIC
- Truck & Bus Bodies (3713), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)
- akta.pro secondary industry
- Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF)
Keywords
Where North American Equipment Upfitters, Inc. is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
North American Equipment Upfitters, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales (New): Sale of new custom heavy equipment including boom trucks, cranes, bucket trucks, dump trucks, forestry equipment, waste and refuse trucks, service trucks, VAC equipment, and specialty track equipment.
- Pre-Owned Equipment Sales: Sale of pre-owned, retail-ready equipment through direct sales and marketplace/auction channels. Includes consignments and marketplace pricing.
- Equipment Rental: Rental of boom trucks, cranes, bucket trucks, diggers, dump trucks, forestry equipment, pulling and tensioning equipment, waste and refuse trucks, water trucks, and roll-off trucks.
- Parts and Accessories: Sale of replacement parts including accessories, air systems, booms and parts, brakes, electrical, engine parts, filtration, hydraulics, rigging, and suspension components.
- Tools: Sale and rental of tools including blocks, dielectric and hotline tools, forestry kits, safety equipment, and general tools.
- Financing Services: Equipment financing and credit services provided through Custom Truck Capital, enabling customers to finance equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based equipment and service pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
North American Equipment Upfitters, Inc. product offering
Product offeringCore offering
North American Equipment Upfitters, operating as Custom Truck One Source, sells, rents, upfits, and finances custom heavy vocational equipment including boom trucks, bucket trucks, dump trucks, forestry equipment, waste and refuse trucks, service/utility trucks, vacuum excavation trucks, and specialty track equipment. The company also supplies replacement parts, professional tools, and auction services, and provides equipment financing through Custom Truck Capital.
Product overview
North American Equipment Upfitters operates under the brand Custom Truck One Source as a single-source provider of custom heavy equipment solutions. The company offers a multi-tiered portfolio comprising new vocational trucks (boom trucks, bucket trucks, dump trucks, forestry, waste & refuse, service/utility trucks, vac equipment, specialty track, and electric solutions), pre-owned equipment through retail-ready sales and the CTOS Marketplace auction platform, and flexible rental options. The product ecosystem is extended through complementary parts & accessories, professional tools, and equipment financing services. This integrated approach enables customers to acquire, rent, service, and maintain heavy equipment through one provider.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vocational Trucks
Companies that use North American Equipment Upfitters, Inc.
Customer profileSegments5 records
Ideal customer profiles4 records
North American Equipment Upfitters, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
North American Equipment Upfitters, Inc. partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
North American Equipment Upfitters, Inc. competitors and assessment
Company assessmentDirect peers
- Altec Inc. Leading manufacturer and provider of aerial devices, bucket trucks, and specialty equipment for the utility and telecom industry — the same primary end market CTOS serves with its bucket truck and derrick offerings.
- Rush Enterprises: Largest network of commercial truck dealerships in North America, also operating as Rush Truck Leasing. Highly comparable as a multi-brand vocational truck dealer with parts, service, financing, and used-truck operations.
- H&E Equipment Services: Heavy equipment rental, sales, parts, and service provider across construction, industrial, and infrastructure markets. Comparable as an integrated equipment distributor with both rental fleet and dealer operations.
- Alamo Group: Manufacturer of specialty equipment for infrastructure, vegetation management, and forestry — directly overlapping with CTOS forestry, vegetation, and infrastructure end markets and several product categories.
- Velocity Vehicle Group: Network of commercial truck dealerships across the US with new/used truck sales, parts, service, and financing — closely mirroring CTOS's full-service dealer/upfitter model for vocational trucks.
Broad incumbents
- Terex Corporation: Diversified manufacturer of specialty equipment including aerial work platforms and materials processing machinery. Overlaps with several CTOS categories (aerials, specialty track) but as a manufacturer rather than dealer/upfitter.
- United Rentals: Largest equipment rental company in the world. Broad incumbent with overlapping categories (aerial work platforms, boom lifts, trucks) and parts/service, though at much larger scale and with a primarily rental-led model.
- Sunbelt Rentals: Major North American equipment rental provider with strong presence in aerial, industrial, and specialty equipment. Overlaps with CTOS rental and specialty track offerings but operates at significantly larger scale and broader category breadth.
Regional players
- Wajax Corporation: Canadian industrial equipment distributor with parts, service, and rental across construction, forestry, and industrial markets. Comparable business model but focused primarily on the Canadian market.
Others
- Custom Truck & Body / legacy NAEU predecessor entities: Listed as a reference for the historical rollup components that combined into the current CTOS identity — illustrating the pool of regional upfitters that constitute both acquisitive targets and direct competitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
North American Equipment Upfitters, Inc. social profiles
Digital presenceNorth American Equipment Upfitters, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
North American Equipment Upfitters, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
North American Equipment Upfitters, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North American Equipment Upfitters, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North American Equipment Upfitters, Inc.
What does North American Equipment Upfitters, Inc. do?
North American Equipment Upfitters, operating as Custom Truck One Source, sells, rents, upfits, and finances custom heavy vocational equipment including boom trucks, bucket trucks, dump trucks, forestry equipment, waste and refuse trucks, service/utility trucks, vacuum excavation trucks, and specialty track equipment. The company also supplies replacement parts, professional tools, and auction services, and provides equipment financing through Custom Truck Capital.
Is North American Equipment Upfitters, Inc. a public or private company?
North American Equipment Upfitters, Inc. is a private company. It is classified as unknown and is currently operating.
When was North American Equipment Upfitters, Inc. founded?
North American Equipment Upfitters, Inc. was founded in 2015. It employs 1 to 10 people.
Where is North American Equipment Upfitters, Inc. based?
North American Equipment Upfitters, Inc. is headquartered in Not specified, United States, in the North America region.
How does North American Equipment Upfitters, Inc. make money?
Six revenue lines are on record. Equipment Sales (New) is the primary driver. The others are pre-Owned Equipment Sales, equipment Rental, parts and Accessories, tools and financing Services.
Who are North American Equipment Upfitters, Inc.'s main competitors?
Direct peers on record are Altec Inc., Rush Enterprises, H&E Equipment Services, Alamo Group and Velocity Vehicle Group. Broad incumbents are Terex Corporation, United Rentals and Sunbelt Rentals. Wajax Corporation is listed as a regional player. Custom Truck & Body / legacy NAEU predecessor entities is listed as an others.
Does North American Equipment Upfitters, Inc. have an API?
No public API is recorded for North American Equipment Upfitters, Inc..
What industry is North American Equipment Upfitters, Inc. in?
North American Equipment Upfitters, Inc.'s product category is Vocational Heavy Equipment Sales and Rental. Its primary akta.pro industry code is IMACABAI, Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates), with a secondary code of IMACABAF, Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility). Its NAICS code is 33621 and its SIC code is 3713.