Nagatanien Holdings Co Ltd

What Nagatanien Holdings Co Ltd does

Nagatanien Holdings Co Ltd is the parent of a Japanese packaged-food group whose operating entities — Nagatanien Co., Ltd. (brand and product operations) and Nagatanien Foods Co., Ltd. (wholly-owned manufacturing subsidiary) — produce and sell instant and freeze-dried convenience foods under the 永谷園 (Nagatanien) master brand. Founded in 1953, the company's portfolio spans ochazuke (tea rice seasoning, with the flagship お茶づけ海苔 product sold continuously since October 1968), furikake (rice sprinkles), instant miso soup, instant clear soup and Swanson products, sushi rice seasonings, fried rice seasonings, side-dish bases, noodle products including 麻婆春雨 (mapo glass noodles) and 煮込みラーメン (simmered ramen), curry products, and freeze-dried rice bowls, alongside a smaller commercial/food-service line and a Hotel New Otani co-branded premium pancake mix. Core production technology is centered on dehydration and instant-rehydration processing, with quality management formalized through the NAFSAS (Nagatanien Group Food Safety Assurance System) covering product development through consumer delivery, plus an allergen-searchable product database.

The business model is consumer packaged goods sold primarily at mass-market retail price points (¥148–¥380, tax excluded, for representative SKUs) through three distribution layers: physical retail (supermarkets, convenience stores, drug stores across Japan), marketplaces (Amazon Japan, LOHACO / Yahoo! Japan), and the company's owned e-commerce shop. The company sells directly to end consumers (pay-as-you-go unit pricing, no disclosed subscription or enterprise contracts), supported by a multi-channel marketing stack — a 1000+ recipe content site, brand-specific microsites, TVCM campaigns with celebrity endorsers, a mobile app, and active social presence on X, Instagram, TikTok, YouTube, Facebook, and note. The primary customer is the Japanese household consumer seeking quick traditional-flavor meals; a secondary commercial segment serves food-service and institutional kitchens. Marketing partnerships include recipe collaborations with Kikkoman and regional agricultural cooperatives (JA Kyoto Yamashiro, JA Oita), plus a multi-firm food-allergy awareness coalition. The company is privately held, has no identified public listing or external venture/PE funding, and operations remain Japan-domestic with overseas shipping restricted for several product lines.

Name

Nagatanien Holdings Co Ltd

Legal name

Nagatanien Co., Ltd.

Website

https://nagatanien.co.jp

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Nagatanien Holdings is the parent of a 1953-founded Japanese packaged-food group producing instant ochazuke, furikake, miso soup, noodles, and freeze-dried meals. It sells nationwide through retail, Amazon Japan, LOHACO, and its own e-commerce site, targeting Japanese household consumers.

Ownership category

akta.pro rank

Product category

Packaged Food Products

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC), Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces) (AFAKADAO)

Keywords

• Packaged food products
• Japanese seasoning mixes
• Instant soup products
• Rice seasoning furikake
• Convenience food mixes

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Packaged Food Products: Nagatanien generates revenue through the manufacture and sale of packaged food products including tea-zuke (ochazuke), furikake (sprinkles), instant miso soup, instant Swanson/dashi products, rice seasoning mixes (chanhan no moto), noodles, curry, and other convenience foods. Products are sold via retail stores (supermarkets, convenience stores, drug stores) and e-commerce (own online shop, Amazon Japan, LOHACO). Revenue is a mix of one-time consumer purchases at retail price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Nagatanien manufactures and sells packaged Japanese convenience foods targeted at household consumers, including ochazuke (tea rice seasoning), furikake (rice sprinkles), instant miso soup, instant clear soup, chirashi sushi rice base, fried rice seasoning mixes, simmered ramen (nikomi ramen), mapo glass noodles (mabo harusame), curry mixes, and co-branded hot cake mix. Products are sold through Japanese retail (supermarkets, convenience stores, drug stores) and e-commerce (own online shop, Amazon Japan, LOHACO) at mass-market retail price points. A dedicated commercial line (業務用商品) serves food service customers.

Product overview

Nagatanien Holdings Co Ltd is a Japanese food products company specializing in convenient seasoning mixes, instant foods, and ready-to-cook products. The core product portfolio includes お茶づけ (tea rice seasoning) as the flagship line since 1968, 麻婆春雨 (mapo glass noodles), ふりかけ (rice seasonings), instant soups (即席みそ汁 and 即席お吸いもの), ちらし寿司の素 (sushi rice base), チャーハンの素 (fried rice seasoning), そうざいの素 (side dish bases), 麺商品 including 煮込みラーメン (simmered ramen), and カレー商品. Sub-brands include おとなのふりかけ (adult furikake), ちからシリーズ (health-focused), and すし太郎 (sushi seasoning). The company also offers specialty products like ホテルニューオータニ ホットケーキミックス (hotel-quality pancake mix), seasonal items, allergy-conscious products, regional souvenirs, and freeze-dried goods. Products are sold through the company's e-commerce site, major online retailers (Amazon, LOHACO), and retail stores nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• お茶づけ (Ochazuke): Tea tsuke (ochazuke) products including お茶づけ海苔, 梅干茶づけ, さけ茶づけ, and cup versions
• 麻婆春雨 (Mabo Harusame)
• 煮込みラーメン (Nekomit Ramen)
• チャーハンの素 (Cha-han no So)
• すし太郎 (Sushi Taro)
• 松茸の味お吸いもの (Matsutake Osuimono)
• フリーズドライあさげ・ひるげ・ゆうげ
• おとなのふりかけ (Otona no Furikake)
• パキット (Pakit)
• 本日の逸品 (Honjitsu no Ippin)
• モコモコ (Moko Moko)
• 麺おかず (Men Okazu)

Products and services

• お茶づけ海苔 (Ochazuke Nori) — Tea Rice Seasoning with Nori Long-selling tea rice seasoning (ochazuke) product featuring roasted rice crackers and seaweed with a savory blend; consumer adds hot water to rice. Targeted at Japanese households for quick tea rice meals.
• 麻婆春雨 中辛 (Mabo Harusame Medium Spicy) — Mapo Glass Noodles Original Nagatanien glass noodle dish using Chinese-style ingredients including wood ear mushrooms, bamboo shoots, pork, red bell pepper, and carrots; cooks in 5 minutes in a frying pan at medium spiciness. Targeted at Japanese households seeking quick Chinese-style meals.
• 焼豚チャーハンの素 (Yaki Buta Cha-han no Moto) — Roasted Pork Fried Rice Seasoning Powder-type fried rice seasoning with flavor-added pork, green onion, and roasted pork oil; mixed with egg and rice and fried for 3 minutes. Targeted at Japanese households for quick homemade fried rice.
• ふりかけ (Furikake) — Rice Seasoning Line Rice seasoning (furikake) product line including various flavors such as salmon, plum, seaweed, and specialty varieties including the おとなのふりかけ (adult furikake) series. Targeted at Japanese households for everyday rice accompaniment.
• 即席みそ汁 (Sokuseki Miso Shiru) — Instant Miso Soup Line Instant miso soup product line with various flavors, freeze-dried ingredients, and seasonal varieties. Targeted at Japanese households for quick traditional miso soup preparation.
• 即席お吸いもの・スープ (Sokuseki Osuimono / Soup) — Instant Clear Soup Line Instant clear soup and soup product line including 松茸の味お吸いもの (matsutake mushroom flavor soup) and various other soup varieties. Targeted at Japanese households for quick traditional clear soup.
• ちらし寿司の素 (Chirashi Sushi no Moto) — Chirashi Sushi Rice Base Line Sushi rice seasoning base product line including すし太郎 and specialty vinegar varieties for making chirashi sushi at home. Targeted at Japanese households for home sushi preparation.
• チャーハンの素 (Cha-han no Moto) — Fried Rice Seasoning Line Fried rice seasoning product line with multiple varieties including 黒チャーハンの素, 海鮮チゲ味チャーハンの素, ニンニクチャーハンの素, and more. Targeted at Japanese households for quick homemade fried rice.
• そうざいの素 (Souzai no Moto) — Assorted Side Dish Base Line Assorted side dish seasoning base products for various Japanese cuisine preparations including tamago sozai (egg dishes). Targeted at Japanese households.
• 麺商品 (Men Shohin) — Noodle Products Line incl. 煮込みラーメン (Nikomi Ramen) Noodle product line including 煮込みラーメン (simmered ramen) series with various broth flavors (soy sauce, miso, regional varieties), ビーフン (rice noodles), and noodle-based meal products. Targeted at Japanese households for hot pot and noodle dishes.
• カレー商品 (Karee Shohin) — Curry Products Line Curry product line with various curry varieties and flavors for home preparation. Targeted at Japanese households.
• 松茸の味お吸いもの (Matsutake no Aji Osuimono) — Matsutake Mushroom Flavor Instant Soup Matsutake mushroom flavor instant soup product with 4-bag and 8-bag packaging options, used in various recipes. Targeted at Japanese households.
• ホテルニューオータニ ホットケーキミックス (Hotel New Otani Hot Cake Mix) Premium hot cake (pancake) mix product line in collaboration with Hotel New Otani, available in vanilla and maple flavors. Targeted at Japanese households seeking premium pancake mix.
• 業務用商品 (Gyoumu Shohin) — Commercial / Food Service Product Line Dedicated commercial product line for food service and institutional catering customers, offering Nagatanien seasoning and soup products in larger formats suited to commercial preparation. Targeted at restaurants, institutional kitchens, and caterers.
• おとなのふりかけ さば味噌 (Otona no Furikake Saba Miso) — Adult Furikake, Mackerel Miso Flavor Adult-oriented furikake with mackerel miso flavor designed to serve as a satisfying side-dish substitute. Targeted at Japanese adult consumers.
• おとなのふりかけミニ＜その1＞ (Otona no Furikake Mini Series 1) — Renewal Renewed adult-oriented furikake mini series with enhanced variety. Targeted at Japanese adult consumers seeking small-format premium rice seasonings.
• 麺おかず (Men Okazu) — Noodle Side Dish Brand New noodle side-dish product brand launched August 2026. Targeted at Japanese households seeking noodle-based side dishes.
• モコモコ (Moko Moko) — Brand New product brand launched August 2026 as part of the Nagatanien portfolio. Targeted at Japanese household consumers.

Quantifiable outcome

• Longest-running product お茶づけ海苔 released in October 1968 — representing over 55 years of continuous product success

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Kikkoman Corporation (キッコーマン)minorStrategic or Co-development PartnerRecipe collaboration partner. Joint recipes such as '焼肉手巻き寿司【キッコーマンコラボ】' (barbecue hand-roll sushi) and '野菜たっぷり！塩だれの焼肉手巻き寿司【キッコーマンコラボ】' developed using Nagatanien's すし太郎 (sushi mix) and Kikkoman's soy sauce products. Collaboration featured on Nagatanien's recipe website.
• JA Kyoto Yamashiro (≪ＪＡ京都やましろ≫)minorStrategic or Co-development PartnerAgricultural co-op collaboration partner. Joint recipe '≪ＪＡ京都やましろ≫コラボメニュー！九条ねぎを味わう煮込みラーメン' developed using Nagatanien's 煮込みラーメン (simmering ramen) and local Kyoto green onion (九条ねぎ) produce. Supports regional agricultural product utilization.
• JA Oita (≪ＪＡ全農おおいた≫)minorStrategic or Co-development PartnerAgricultural co-op collaboration. Joint recipe '≪ＪＡ全農おおいた≫コラボメニュー！冷やしピーマンの冷やし麻婆春雨のせ' using Nagatanien's 麻婆春雨 and local Oita bell peppers. Promotes local produce through recipe content.
• 6-Company Project A Allergy Collaboration (6社協同プロジェクトＡ)minorStrategic or Co-development PartnerMulti-company food allergy awareness collaboration involving Nagatanien, Otawfuku Sauce (オタフクソース), Nippon Ham (日本ハム), and House Foods (ハウス食品). Joint recipe 'ブーケハムサラダの生春巻き' developed using allergy-conscious products from each company. Promotes food allergy awareness and allergen-free product usage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toyo Suisan (Maruchan): Manufacturer of Maruchan ramen and Myojo instant noodles. Competes directly with Nagatanien's noodle and simmered ramen product lines for Japanese household meal occasions.
• Mizkan Holdings Co., Ltd. Japanese vinegar, sushi vinegar, and sauce manufacturer. Overlaps with Nagatanien's chirashi sushi base (Sushi Taro) line and competes in Japanese home-cooking seasoning categories.
• House Foods Group Inc. Major Japanese packaged food company behind Vermont Curry, Java Curry, and a wide range of meal-kit and seasoning products. Directly comparable to Nagatanien in curry, stew mixes, and Japanese convenience food categories.
• Ezaki Glico Co., Ltd. Japanese confectionery and food company with curry and snack meal-kit lines (e.g., Premium). Competes with Nagatanien in curry and broader packaged Japanese convenience foods at retail.
• Nissin Foods Holdings Co., Ltd. Instant noodle pioneer (Cup Noodles) and broader instant food manufacturer. Directly comparable in instant noodles (a Nagatanien line) and competes for the same Japanese pantry / convenience meal occasions.
• Kewpie Corporation: Major Japanese mayonnaise, dressing, and condiment manufacturer. Competes with Nagatanien in Japanese condiment and ready-to-use sauce categories, with overlapping retail and foodservice customers.
• S&B Foods Inc. Japanese spice, herb, and prepared curry / seasoning manufacturer (Ichimi Togarashi, Golden Curry). Closely overlaps Nagatanien's curry, spice, and dry seasoning categories with similar retail positioning.
• Otafuku Sauce Co., Ltd. Specialty Japanese sauce maker, especially okonomiyaki sauce. Active partner of Nagatanien in the 6-company Project A allergy collaboration, and an adjacent competitor in the Japanese sauce / seasoning category.

Broad incumbents

• Ajinomoto Co., Inc. Global Japanese seasoning and instant soup giant (Knorr, AJI-NO-MOTO) with significantly larger scale and international footprint. Operates in the same instant soup, dashi, and seasoning categories as Nagatanien, but as part of a far broader portfolio.
• Kikkoman Corporation: Global soy sauce leader with a broad Asian sauces and seasonings portfolio. Existing recipe collaboration partner with Nagatanien and broader incumbent operating in adjacent Japanese condiment categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nagatanien_jp
• YouTubeyoutube.com/user/Nagatanien1953
• Facebookfacebook.com/ochaduke.japan
• Instagraminstagram.com/nagatanien_jp
• TikToktiktok.com/@nagatanien_jp
• LinkedInlinkedin.com/company/nagatanien-holdings-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nagatanien Holdings Co Ltd