Nordsjællands Andels Grovvareforening

What Nordsjællands Andels Grovvareforening does

Nordsjællands Andels Grovvareforening (NAG) is a member-owned agricultural cooperative founded in 1965 and headquartered in Helsinge, Capital Region of Denmark. The company operates a multi-channel agricultural supply business serving professional farmers, horse owners, hobby farmers, and private homeowners across the Nordsjælland (North Zealand) region through three physical branches in Helsinge, Borup (Skævinge), and Dønnevælde (Græsted), complemented by a full-featured e-commerce webshop at nag.dk. NAG produces its own branded animal feed lines (HorsePro for horses and Gårdens dyr for farm animals) and distributes a broad assortment of third-party crop inputs, fencing, tools, workwear, pet food, fuel, and wood pellets through its attached LandBOtikken retail concept. The company is a member of DLA Agro, a Danish cooperative purchasing and sales organization, which provides collective buying power and market access. Technical capability centers on proprietary feed formulation for equine and livestock nutrition adapted to Danish conditions, supported by dedicated feed and crop consultants who provide direct sales support to larger farm accounts. NAG generates revenue through unit-priced retail sales across physical stores and the webshop, with tiered shipping (DKK 49 up to 11 kg, DKK 249 for heavier shipments, free over DKK 2,500). Customer acquisition relies primarily on local presence, monthly email newsletters, printed brochures, and the kundeportal.nag.dk customer portal rather than broad digital advertising.

Name

Nordsjællands Andels Grovvareforening

Legal name

Nordsjællands Andels Grovvareforening

Website

https://nag.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordsjællands Andels Grovvareforening is a member-owned Danish agricultural cooperative operating three branches and a webshop in North Zealand, producing own-brand HorsePro and Gårdens dyr animal feeds and distributing crop inputs, tools, and household goods to professional farmers and private consumers.

Ownership category

akta.pro rank

Product category

Agricultural supply and animal feed retail

NAICS

Farm Supplies Merchant Wholesalers (42491), Support Activities for Animal Production (115210), Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ)

akta.pro secondary industries

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Equine Organic/Non-GMO/Natural Feeds (AFADAEAI), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

Keywords

• Agricultural cooperative
• Animal feed supply
• Crop inputs
• Horse feed production
• Farm supply retail

Headquarters

HQ city

Helsinge

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail product sales: NAG generates revenue through direct sales of its own branded feed products (HorsePro, Gårdens dyr) and a broad range of third-party agricultural, horticultural, and household products via its webshop and physical stores. Product categories include animal feed, crop inputs (seeds, fertilizers, crop protection), fencing, tools, clothing, fuel, and wood pellets.
2. Webshop e-commerce sales: Online sales of both proprietary and partner-brand products through the NAG webshop. Free shipping threshold of DKK 2,500, with shipping fees for lower-value orders (49 DKK up to 11 kg, 249 DKK for heavier shipments).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Nordsjællands Andels Grovvareforening (NAG) is an agricultural cooperative that produces and retails animal feed (own brands HorsePro horse feed and Gårdens dyr farm animal feed), crop inputs (seeds, fertilizers, crop protection, biostimulants), fencing and farm equipment, garden tools and workwear, and rural household goods such as fuel and wood pellets. Distribution runs through an own webshop and three LandBOtikken retail branches in Helsinge, Borup, and Dønnevælde, supported by dedicated feed and crop product consultants for professional farm customers.

Product overview

Nordsjællands Andels Grovvareforening (NAG) is a modern agricultural cooperative operating an e-commerce webshop for farmers and private individuals. The product portfolio centers on three main areas: (1) Animal feed - including HorsePro (NAG's own branded horse feed line with feed, supplements, and accessories), Gårdens Dyr (Danish-produced quality feed for farm animals), and pet food for dogs, cats, and small animals; (2) Agricultural supplies - crop products (seeds, fertilizers, plant protection), fencing equipment (electric fencing, wire, posts), stall equipment, tools, and farm machinery accessories; and (3) Garden and home products - tools (Fiskars, Kent & Stowe, Felco brands), watering equipment, workwear/clothing, pest control, and children's toys. NAG also operates LandBOtikken as a physical retail store concept. The company is a member of DLA Agro and serves customers in Nordsjælland through departments in Helsinge, Borup, and Dønnevælde.

Differentiator

Problem solved

Functional benefit

Brands

• HorsePro: Specialized horse feed brand produced by NAG, utilizing latest knowledge in horse nutrition to optimize horse feed.

Products and services

• HorsePro Horse Feed

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• DLA AgrocoreChannel Partner/ Reseller/ DistributorNAG is a member of DLA Agro, a cooperative purchasing and sales organization for agricultural cooperatives in Denmark. This membership enables NAG to be highly competitive on both the purchasing (input procurement) and sales sides, providing volume buying power and market access typical of a much larger entity.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• AHV International: Animal health and feed-supplement company with Nordic presence. Comparable as an adjacent animal-nutrition supplier that could partner with or compete against NAG's HorsePro/Gårdens dyr consulting offering.

Direct peers

• Hedegaard A/S: Danish agricultural supply company active in feed, seeds, and crop inputs with retail and wholesale channels. Comparable to NAG in serving both professional farmers and rural consumers through physical and online channels.
• Hornsyld Købmandsgaard A/S: Danish agricultural retail cooperative selling feed, crop inputs, and farm supplies. Operates a similar one-stop-shop model to NAG with member ownership and a regional footprint.
• Vestjyllands Andel: Danish regional agricultural cooperative supplying animal feed and farm inputs. Comparable business model and product mix to NAG, though serving western Denmark rather than Nordsjælland.
• DLG (Dansk Landbrugs Grovvareselskab): Denmark's largest agricultural cooperative, supplying feed, crop inputs, and farm services nationwide. NAG is a direct comparable as a smaller Danish ag coop operating in the same categories under the same cooperative paradigm.

Broad incumbents

• Cargill Animal Nutrition: Global animal nutrition player supplying feed and premix across Europe. Comparable to NAG at the product-category level but operates at vastly larger scale as a global incumbent.
• Danish Agro: Major Danish agricultural supply group offering feed, crop inputs, and machinery across the Nordics. Comparable to NAG in product categories but operates at much larger scale and broader geographic reach.

Emerging players

• KWS Scandinavia: German-headquartered seed company with Scandinavian operations. Comparable to NAG in the seeds and crop-inputs category, though KWS specializes upstream rather than in finished feed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nordsj%C3%A6llands-andels-grovvareforening

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordsjællands Andels Grovvareforening