NAÏADE PRODUCTIONS

What NAÏADE PRODUCTIONS does

Naïade Productions is a world and traditional music booking agency headquartered in Rennes, Brittany, France (3 rue de Lorraine, F-35000 Rennes). The company represents a roster of 30+ artists spanning Irish, Scottish, Breton, Galician, French, Sufi, and broader world music traditions, and produces 100+ concerts annually across 10+ countries including France, Ireland, the United Kingdom, Spain, the USA, Switzerland, Morocco, Germany, the Netherlands, and Belgium. Marquee clients include Festival Interceltique de Lorient, Festival de Cornouaille, Celtic Connections Glasgow, Les Traversées de Tatihou, and the Centre Culturel Irlandais Paris, alongside a long tail of regional festivals, cultural institutions, and concert venues.

The agency's core products are artist booking services, international tour organization, and concert production. There is no proprietary technology platform; the offering is human-curated and delivered through direct booking relationships. Revenue is generated via professional services commission on artist bookings and tour management, supplemented by public funding and institutional support from partners including La Région Bretagne, Rennes Métropole, Conseil Départemental d'Ille-et-Vilaine, Centre National de la Musique (CNM), Culture Ireland, and Drac Bretagne. The company is structured as a private association governed by a board (Thomas Lallement, President; Lucie Poiron, Vice President; Vincent Porrot, Treasurer; Maël Kerouedan, Vice Treasurer) and operates with a small core team of approximately five staff.

Marketing and distribution are conducted through the company's multilingual website (with downloadable artist catalogue PDFs), a professional newsletter, and direct sales relationships with festival programmers and venue bookers. The agency maintains membership in multiple industry networks including Zone Franche, Spectacle Vivant en Bretagne (SVB), Bretagne World Sound(s) (BWS), La Maison des Producteurs (MDP), and the Syndicat des Musiques Actuelles (SMA), and interfaces with rights management bodies (SPEDIDAM, ADAMI). Artist credibility is reinforced by roster credentials including BBC R2 Folk Awards, Mojo Magazine recognition, Scots Trad Music Awards, and Irish Music Association accolades.

Name

NAÏADE PRODUCTIONS

Legal name

Naïade Productions

Website

https://naiadeproductions.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naïade Productions is a Rennes-based world and traditional music booking agency representing 30+ artists from Ireland, Scotland, Spain, France, and beyond, producing 100+ annual concerts across 10+ countries for festivals, cultural institutions, and concert venues.

Ownership category

akta.pro rank

Product category

Music Booking and Concert Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural & Heritage Entertainment Booking (Traditional/Folk Acts) (HSACAHAG)

akta.pro secondary industry

Concert & Tour Promoters (MPAIAFAA)

Keywords

• Artist booking agency
• Concert production services
• World music booking
• International tour management
• Traditional music representation

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Booking and Tour Management: Naïade Productions generates revenue by booking artists for concerts and organizing international tours in France and abroad. The company works as an intermediary between artists and venues/festivals, providing production services and managing artist bookings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Naïade Productions is a booking and production agency for world, traditional, and rock music artists, organizing international tours in France and abroad and producing concerts. It represents a roster of 30+ artists from multiple countries (Ireland, Scotland, Spain, Brittany, Egypt, Turkey) and delivers concert production, tour management, and cultural programming for festivals, venues, and cultural institutions across 10+ countries.

Product overview

Naïade Productions is a World & Traditional Music Booking Agency based in Rennes, France (3 rue de Lorraine – F – 35000 Rennes). The company operates as a unified booking and production service, providing artist representation, international tour organization, and concert production. Their portfolio includes artists from Ireland, Scotland, Spain (Galicia), Brittany, Egypt, Turkey, and other world music traditions. The service encompasses artist booking, concert production, and cultural activities for all audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Booking Services International booking agency services representing a roster of world, traditional, and rock music artists from Ireland, Scotland, Spain, Brittany, Egypt, Turkey, and other traditions, organizing their tours in France and abroad for festivals, venues, and cultural institutions.
• Concert Production End-to-end concert production services including international tour organization, venue coordination, and cultural activity programming for world, traditional, and rock music artists performing at festivals and venues.
• Artist Roster Management Management and representation of a diverse roster of 30+ world music artists spanning Irish folk, Breton traditional, Scottish, Galician, Sufi, and other world music traditions, providing ongoing career and touring support.

Quantifiable outcome

• Artists presented at major international festivals across 10+ countries

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• La Région BretagnecoreStrategic or Co-development PartnerRegional government partner supporting cultural activities and live music programming in Brittany, France. Provides institutional support for artistic projects.
• Rennes MétropolecoreStrategic or Co-development PartnerMetropolitan area partner supporting cultural development in the Rennes region. Collaborates on artistic projects and cultural programming.
• Conseil Départemental d'Ille-et-VilainecoreStrategic or Co-development PartnerDepartmental council providing support for cultural initiatives and live music activities in Ille-et-Vilaine.
• Centre National de la Musique (CNM)coreStrategic or Co-development PartnerNational music center supporting the French music industry and providing resources for artistic development.
• Culture IrelandcoreStrategic or Co-development PartnerIrish government body promoting Irish culture internationally. Supports Irish artists booked by Naïade for international touring.
• Zone FrancheminorStrategic or Co-development PartnerNetwork of world music professionals and businesses. Naïade is a member of this industry association.
• Spectacle Vivant en Bretagne (SVB)minorStrategic or Co-development PartnerBretagne live performance industry association providing networking and advocacy for performing arts professionals.
• Drac BretagneminorStrategic or Co-development PartnerRegional cultural affairs directorate supporting arts and culture in Brittany through funding and policy.
• SPEDIDAMminorOthersFrench collective society for performers and producers of music and dance. Manages artist rights and royalties.
• ADAMIminorOthersFrench society for artistic and technical professionals in music and performing arts. Supports artist rights management.
• Syndicat des Musiques Actuelles (SMA)minorStrategic or Co-development PartnerTrade union for contemporary music industry professionals in France. Naïade is a member.
• Bretagne World Sound(s) (BWS)minorStrategic or Co-development PartnerBretagne world music network promoting and supporting world music professionals in the region.
• La Maison des Producteurs (MDP)minorStrategic or Co-development PartnerAssociation for music producers providing networking and professional development support.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Coop Breizh: Breton cultural cooperative supporting Breton and Celtic artists via production, distribution, and tour support. Highly comparable on geographic and genre axis — both operate from Brittany with a Breton/Celtic music focus, though Coop Breizh spans label and publishing activities beyond booking.

Others

• Zone Franche: French network of world music professionals of which Naïade is itself a member. Comparable as an adjacent ecosystem player aggregating world music booking professionals and providing industry support in France.
• Culture Ireland: Irish state body promoting Irish artists internationally. Functions as a partner and adjacent enabler to Naïade — both work to internationalize Irish/Celtic artists, though Culture Ireland is a funder rather than commercial booker.
• Spectacle Vivant en Bretagne (SVB): Bretagne performing arts industry association providing advocacy and networking for performing arts professionals. Adjacent to Naïade as a regional industry body supporting live performance ecosystem in which Naïade operates.
• Bretagne World Sound (BWS): Bretagne-region world music network supporting professionals in traditional and world music. Comparable as a regional ecosystem partner aggregating artists and live music professionals in Brittany — Naïade is a member.

Broad incumbents

• Primary Talent International: Large international booking agency with a folk/traditional roster. Comparable as a competitor for festival headline slots, but operates at significantly greater scale and across mainstream genres beyond Celtic/folk.

Direct peers

• Continental Record Services: European distribution and booking entity specializing in Celtic and world music. Comparable as a niche intermediary connecting traditional/Celtic artists to international venues and festivals across Europe.
• Asgard Promotions: Irish-rooted traditional and folk music booking and tour agency. Directly comparable to Naïade in scope: represents Celtic/folk artists, organizes international tours, and operates as a booking intermediary between artists and European festivals.
• Label Cellier: French booking and production agency for traditional, folk, and world music artists. Directly comparable as a small specialized French intermediary between traditional artists and festivals/venues across France and Europe.
• ARC Music Group: UK-based specialist in Celtic, folk, and world music including booking, label, and distribution services. Directly comparable on genre specialization and intermediary role between Celtic/folk artists and venues/festivals in the UK and Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/naiade-production

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAÏADE PRODUCTIONS