North American Insulation Manufacturers Association

What North American Insulation Manufacturers Association does

North American Insulation Manufacturers Association (NAIMA) is a non-profit trade association representing manufacturers of fiberglass and mineral wool insulation across the United States and Canada. It operates the Insulation Institute as its primary public-facing platform, organized into three audience tracks: homeowners; residential builders, contractors, and HERS raters; and commercial architects, specifiers, engineers, and industrial insulation professionals. The organization is headquartered in Leland, North Carolina, with 12 employees and a parallel Canadian presence via naimacanada.ca.

NAIMA's core offerings are informational and certification-oriented rather than software-suite oriented. They include the Insulation Institute website (case studies, FAQs, technical specifications, and curated guidance), the registered-trademark 3E Plus® insulation thickness calculation software hosted at 3eplus.org for industrial specifiers, the Grade 1 Installation Training certification program, state building codes resources, and incentives/rebates information including coverage of the federal 25C Energy Efficient Home Improvement Credit. Distribution is conducted through the website, an e-newsletter, YouTube, Twitter/X, Facebook, LinkedIn, and an editorial blog covering topics such as building codes, energy efficiency, decarbonization, heat pumps, and net-zero construction.

The business model is a member-funded trade association: revenue derives from membership dues paid by fiberglass and mineral wool insulation manufacturers, while all public-facing Insulation Institute resources, tools, and training content are provided free of charge to downstream audiences. There are no disclosed alternative revenue streams such as paid certifications, advertising, or events; no funding rounds; and no M&A activity. NAIMA's strategic role is category representation — serving as the industry's collective voice on codes, standards, installation quality, and energy policy rather than as a commercial software or product company.

Name

North American Insulation Manufacturers Association

Legal name

North American Insulation Manufacturers Association

Website

https://naima.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NAIMA is a 12-employee non-profit trade association representing North American fiberglass and mineral wool insulation manufacturers. It operates the Insulation Institute, providing free educational content, the 3E Plus® calculation tool, and Grade 1 installation certification to homeowners, builders, architects, and industrial specifiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Leland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Trade Association Services: As a trade association for insulation manufacturers, NAIMA generates revenue through membership dues from insulation manufacturing companies. The organization provides industry resources, advocacy, and standards development for its member companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

NAIMA is a trade association that operates the Insulation Institute, a web-based resource providing research findings, educational content, technical specifications, and industry guidance on fiberglass and mineral wool insulation for residential, commercial, and industrial applications. Its primary monetizable offerings are membership services to insulation manufacturers, supplemented by a proprietary insulation thickness calculation tool (3E Plus®) and a Grade 1 Installation Certification training program.

Product overview

The North American Insulation Manufacturers Association (NAIMA) operates the Insulation Institute as a unified platform providing research, education, and practical tools related to fiberglass and mineral wool insulation. The core platform offers comprehensive resources organized for three primary audiences: homeowners, building professionals (including residential builders, architects, HERS raters, contractors), and commercial/industrial specifiers. Key products include the 3E Plus® insulation thickness calculation software, Grade 1 Installation Training certification, state building codes guidance, and incentive/rebate information. The offering functions as an informational ecosystem rather than a software product suite, combining web-based educational content with specialized calculation tools and professional training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Insulation Institute The primary web platform providing research findings, education, and industry insights on fiberglass and mineral wool insulation for homeowners, builders, architects, contractors, and industrial insulation professionals in residential, commercial, and industrial applications.
• 3E Plus® Insulation Thickness Calculation Software Standalone software tool that allows users to calculate the appropriate insulation thickness for any application quickly and easily. Registered trademarked product available at 3eplus.org.
• Grade 1 Installation Certification Training Certification training program for insulation installers covering proper installation techniques to meet quality standards, particularly the Grade I installation quality standard.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Extruded Polystyrene Foam Association (XPSA): Trade association for extruded polystyrene (XPS) foam insulation manufacturers. XPSA provides technical resources, building code support, and advocacy that overlap directly with NAIMA's mission, serving the same specifier and contractor communities.
• Insulation Contractors Association of America (ICAA): National trade association representing mechanical and building insulation contractors across the US. ICAA targets many of the same contractor and building professional audiences as NAIMA's Insulation Institute, including installation quality and code compliance.
• Residential Energy Services Network (RESNET): National standards-setting body for residential energy efficiency rating and certification including HERS ratings. RESNET sits at the center of the same building-performance and code ecosystem that NAIMA supports, particularly through its HERS rater audience.
• Polyisocyanurate Insulation Manufacturers Association (PIMA): Trade association that represents manufacturers of polyisocyanurate rigid foam insulation in North America. PIMA is structurally identical to NAIMA — both are insulation-material trade associations promoting education, building codes, and advocacy for their respective members — making it the closest analogue peer.
• Building Performance Institute (BPI): Certification body for building performance and home energy professionals including insulation and air sealing contractors. BPI's certification programs overlap with NAIMA's Grade 1 Installation Certification in establishing installation quality standards.
• EPS Industry Alliance: Trade association representing expanded polystyrene (EPS) insulation manufacturers. Like NAIMA, it produces educational content, technical bulletins, and code-advocacy materials for building professionals and competes for share of voice in insulation specification decisions.
• Spray Polyurethane Foam Alliance (SPFA): Trade association for spray polyurethane foam manufacturers, contractors, and suppliers. SPFA competes with NAIMA for specifier attention and code influence in the same building-insulation category, with comparable certification and education programs.

Broad incumbents

• National Association of Home Builders (NAHB): Largest US trade association representing residential builders and remodelers. NAHB's residential builder audience substantially overlaps with NAIMA's 'Residential Builders and Contractors' segment and influences the same building code and energy efficiency policy outcomes.
• Air Conditioning Contractors of America (ACCA): Trade association for HVAC contractors and the developers of standards for HVAC system design, including those referenced by NAIMA's air-handling insulation content. ACCA overlaps with NAIMA at the mechanical-insulation and air-handling intersection.
• American Society of Heating and Refrigerating and Air-Conditioning Engineers (ASHRAE): Global professional society that develops standards (including ASHRAE 90.1) for HVAC, refrigeration, and building energy performance. ASHRAE shapes commercial insulation specification and codes that NAIMA's commercial engineer audience must follow, making it a broader incumbent in the same standards ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/NAIMAVideo
• Facebookfacebook.com/community
• LinkedInlinkedin.com/company/north-american-insulation-manufacturers-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North American Insulation Manufacturers Association