Panasonic Industrial Devices Sales Company of America
North American sales arm of Panasonic Industry, distributing over 150,000 electronic components and industrial devices across automotive, ICT, and factory automation markets via direct sales, authorized distributors, and a B2B e-commerce portal.
- Company typePrivate
- Founded1918
- HeadquartersNewark, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Panasonic Industrial Devices Sales Company of America does
Panasonic Industrial Devices Sales Company of America is the North American sales subsidiary of Panasonic Industry Co., Ltd., operating under Panasonic Corporation of North America and ultimately Panasonic Holdings Corporation (TYO: 6752). Headquartered at Two Riverfront Plaza in Newark, NJ, the entity markets and distributes a catalog of over 150,000 electronic components and industrial devices across three principal verticals — Automotive CASE (Connected, Autonomous, Shared, Electric), ICT Infrastructure, and Factory Automation — plus HVAC/R and appliance devices and electronic materials. The product portfolio spans passive components (capacitors including SP-CAP and metallized polypropylene film, resistors, inductors), electromechanical devices (relays including PhotoMOS solid-state and high-frequency signal relays, connectors, switches, encoders), sensors (including Grid-EYE thermopile arrays), thermal management (GraphiteTIM Soft-PGS), wireless connectivity modules, motors, compressors, vacuum insulation panels, and electronic materials such as Megtron circuit board substrates. Sub-brands include PhotoMOS, SP-CAP, and Panasonic ENERGY.
The company's revenue model is essentially B2B hardware sales. No public pricing is disclosed; transactions are handled through direct enterprise sales with assigned representatives and toll-free numbers per division (Component Sales, Industrial Automation, Food Chain & Building Products), an authorized distributor network, a B2B e-commerce portal via e2open, and self-serve parametric search on the corporate website. The business serves industrial OEMs and design engineers across automotive, semiconductor test equipment, HVAC/R, appliance, smart home, and IoT end markets, with AEC-Q200, RoHS, and REACH compliance supporting regulated automotive and industrial design wins. The entity is non-public and consolidates entirely within the Panasonic Holdings group, with no independent shareholders or venture backing. The product cadence in 2026 (seven or more new launches/extensions, heavily weighted toward automotive-grade devices) reflects active portfolio expansion rather than visible pivots or restructuring, consistent with a mature, stable subsidiary executing within a 100-year-old industrial technology franchise.
Panasonic Industrial Devices Sales Company of America firmographics
Firmographics- Name
- Panasonic Industrial Devices Sales Company of America
- Legal name
- Panasonic Industrial Devices Sales Company of America
- Website
- https://na.industrial.panasonic.com
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- North American sales arm of Panasonic Industry, distributing over 150,000 electronic components and industrial devices across automotive, ICT, and factory automation markets via direct sales, authorized distributors, and a B2B e-commerce portal.
- Ownership category
- akta.pro rank
Panasonic Industrial Devices Sales Company of America industry classification
Industry- Product category
- Electronic Components
- NAICS
- Computer and Electronic Product Manufacturing (334), Other Electronic Parts and Equipment Merchant Wholesalers (42369), Communications Equipment Manufacturing (3342), Electrical Equipment Manufacturing (3353)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Electronic Components & Accessories (3670), Electronic Components, Nec (3679)
- akta.pro primary industry
- Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA)
- akta.pro secondary industries
- Semiconductors, ICs & Microcontrollers Retail (CRACAKAB), Power Supplies, Batteries & Charging Components Retail (CRACAKAD), Automotive Electric Motors & Actuators Manufacturing (EPS/Brake-by-wire/Seat/Window) (IMACAJAL)
Keywords
Where Panasonic Industrial Devices Sales Company of America is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Panasonic Industrial Devices Sales Company of America business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electronic Components Sales: Sale of electronic components including capacitors, resistors, connectors, sensors, relays, and other passive and active components to industrial customers.
- Factory Automation Solutions: Sale of industrial automation products including factory automation sensors, machine safety devices, motion control systems, and automation devices.
- HVAC/R and Appliance Components: Sale of motors, compressors, vacuum insulation panels, and control devices for heating, ventilation, air conditioning, refrigeration, and appliance applications.
- Electronic Materials: Sale of circuit board materials, IC packaging materials, electronic assembly materials, and printed/flexible hybrid materials for semiconductor and electronics manufacturing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B platform access for commercial customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Panasonic Industrial Devices Sales Company of America product offering
Product offeringCore offering
Panasonic Industrial Devices Sales Company of America sells and distributes over 150,000 electronic components and industrial devices—including capacitors, resistors, connectors, inductors, sensors, relays, switches, thermal management, wireless connectivity modules, and circuit protection devices—plus factory automation solutions and HVAC/appliance components (motors, compressors, vacuum insulation). The company is the North American sales arm of Panasonic Industry Co., Ltd., serving Automotive CASE, ICT Infrastructure, and Factory Automation markets through direct sales, authorized distributors, and a B2B e-commerce portal.
Product overview
Panasonic Industrial Devices Sales Company of America offers a comprehensive portfolio of over 150,000 electronic components and industrial devices organized across multiple product categories. The core electronic components segment includes passive components (capacitors, resistors, inductors), electromechanical devices (connectors, switches, relays), sensors, wireless connectivity modules, thermal management solutions, and circuit protection. The Appliance Products & Devices segment covers compressors, motors, and control solutions for HVACR and automotive applications. The Electronic Materials segment provides circuit board materials, IC packaging materials, assembly materials, and flexible hybrid materials for semiconductor and electronics manufacturing. Panasonic also offers factory automation solutions through its Industrial Automation Division, featuring sensors, machine safety, motion control, and factory automation devices. The ICT Infrastructure focus includes high-speed communication devices and materials optimized for network systems performance.
Differentiator
Problem solved
Functional benefit
Brands
- PhotoMOS: Solid-state relay technology featuring MOSFET-enabled switching with low off-state leakage current and stable on-resistance
- SP-CAP
- Panasonic ENERGY
Products and services
- Capacitors
- Circuit Protection
- Connectors
- Inductors (Coils)
- Relays & Contactors
- Resistors
- Sensors
- Switches, Encoders, & Interface Devices
- Thermal Management
- Wireless Connectivity
- Compressors
- Motors - Appliance, HVACR, Automotive
- Vacuum Insulation
- Circuit Board Materials
- PhotoMOS CC Series Relays
- GraphiteTIM Soft-PGS
- EEF-GX Series SP-CAP Capacitors
- RJ Series High Frequency Signal Relays
- Active Optical Connectors
- ERA-3A Series Thin Film Chip Resistors
Companies that use Panasonic Industrial Devices Sales Company of America
Customer profileSegments6 records
Ideal customer profiles5 records
Panasonic Industrial Devices Sales Company of America technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Panasonic Industrial Devices Sales Company of America partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights8 records
Panasonic Industrial Devices Sales Company of America competitors and assessment
Company assessmentDirect peers
- Yageo Corporation: Taiwanese passive components leader (resistors, capacitors, circuit protection) following its acquisition of KEMET; competes head-to-head with Panasonic in chip resistors and MLCCs for automotive and industrial.
- TE Connectivity: Global leader in connectors and sensors serving automotive, industrial, and ICT markets — directly overlaps with Panasonic's connectors, sensors, and relay lines, particularly in Automotive CASE.
- Vishay Intertechnology: US-headquartered broad-line passive and discrete semiconductor maker (resistors, capacitors, inductors, MOSFETs, diodes, optoelectronics) — directly parallels Panasonic's components catalog and customer base.
- Amphenol: Major connector and interconnect solutions maker spanning automotive, ICT, and industrial — directly competes with Panasonic's board-to-board, FPC/FFC, and active optical connector offerings.
- Bourns, Inc. US-based manufacturer of resistive products, circuit protection, and magnetics — directly comparable to Panasonic's resistor, inductor, and circuit protection catalog serving industrial and automotive customers.
- Murata Manufacturing: World-leading MLCC, inductor, and EMI filter manufacturer with the most direct overlap with Panasonic's capacitor, inductor, and wireless-connectivity lines; serves the same automotive and ICT customers.
- Würth Elektronik: German manufacturer of electronic and electromechanical components (capacitors, inductors, connectors, switches) — same product categories as Panasonic Industrial Devices with overlap in industrial and automotive customers.
- AVX Corporation (Kyocera): Subsidiary of Kyocera producing capacitors, circuit protection, connectors, and sensors; directly comparable to Panasonic's capacitor, relay, and circuit protection portfolios.
- TDK Corporation: Japanese electronic components manufacturer with deep overlap in passive components, sensors, inductors, and automotive-grade capacitors/resistors — directly competes with Panasonic Industrial Devices across the Automotive CASE and ICT verticals.
- Samsung Electro-Mechanics: Korean MLCC giant and major producer of camera modules, substrates, and passive components — a direct peer in capacitors and automotive-grade components.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Panasonic Industrial Devices Sales Company of America social profiles
Digital presencePanasonic Industrial Devices Sales Company of America compliance and trust
Trust signalCompliance4 records
Panasonic Industrial Devices Sales Company of America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Panasonic Industrial Devices Sales Company of America leadership team
Management profileNumber of profiles
Panasonic Industrial Devices Sales Company of America subsidiaries and ownership
Company hierarchySubsidiaries1 record
Panasonic Industrial Devices Sales Company of America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Panasonic Industrial Devices Sales Company of America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Panasonic Industrial Devices Sales Company of America
What does Panasonic Industrial Devices Sales Company of America do?
Panasonic Industrial Devices Sales Company of America sells and distributes over 150,000 electronic components and industrial devices—including capacitors, resistors, connectors, inductors, sensors, relays, switches, thermal management, wireless connectivity modules, and circuit protection devices—plus factory automation solutions and HVAC/appliance components (motors, compressors, vacuum insulation). The company is the North American sales arm of Panasonic Industry Co., Ltd., serving Automotive CASE, ICT Infrastructure, and Factory Automation markets through direct sales, authorized distributors, and a B2B e-commerce portal.
Is Panasonic Industrial Devices Sales Company of America a public or private company?
Panasonic Industrial Devices Sales Company of America is a private company. It is classified as corporate owned and is currently operating.
When was Panasonic Industrial Devices Sales Company of America founded?
Panasonic Industrial Devices Sales Company of America was founded in 1918. It employs 501 to 1,000 people.
Where is Panasonic Industrial Devices Sales Company of America based?
Panasonic Industrial Devices Sales Company of America is headquartered in Newark, United States, in the North America region.
How does Panasonic Industrial Devices Sales Company of America make money?
Four revenue lines are on record. Electronic Components Sales are the primary driver. The others are factory Automation Solutions, HVAC/R and Appliance Components and electronic Materials.
Who are Panasonic Industrial Devices Sales Company of America's main competitors?
Direct peers on record are Yageo Corporation, TE Connectivity, Vishay Intertechnology, Amphenol, Bourns, Inc., Murata Manufacturing, Würth Elektronik, AVX Corporation (Kyocera), TDK Corporation and Samsung Electro-Mechanics.
Does Panasonic Industrial Devices Sales Company of America have an API?
No public API is recorded for Panasonic Industrial Devices Sales Company of America.
What industry is Panasonic Industrial Devices Sales Company of America in?
Panasonic Industrial Devices Sales Company of America's product category is Electronic Components. Its primary akta.pro industry code is CRACAKAA, Electronic Components (Resistors, Capacitors, Inductors) Retail, with a secondary code of CRACAKAB, Semiconductors, ICs & Microcontrollers Retail. Its NAICS code is 334 and its SIC code is 5065.