Panasonic Industrial Devices Sales Company of America

What Panasonic Industrial Devices Sales Company of America does

Panasonic Industrial Devices Sales Company of America is the North American sales subsidiary of Panasonic Industry Co., Ltd., operating under Panasonic Corporation of North America and ultimately Panasonic Holdings Corporation (TYO: 6752). Headquartered at Two Riverfront Plaza in Newark, NJ, the entity markets and distributes a catalog of over 150,000 electronic components and industrial devices across three principal verticals — Automotive CASE (Connected, Autonomous, Shared, Electric), ICT Infrastructure, and Factory Automation — plus HVAC/R and appliance devices and electronic materials. The product portfolio spans passive components (capacitors including SP-CAP and metallized polypropylene film, resistors, inductors), electromechanical devices (relays including PhotoMOS solid-state and high-frequency signal relays, connectors, switches, encoders), sensors (including Grid-EYE thermopile arrays), thermal management (GraphiteTIM Soft-PGS), wireless connectivity modules, motors, compressors, vacuum insulation panels, and electronic materials such as Megtron circuit board substrates. Sub-brands include PhotoMOS, SP-CAP, and Panasonic ENERGY.

The company's revenue model is essentially B2B hardware sales. No public pricing is disclosed; transactions are handled through direct enterprise sales with assigned representatives and toll-free numbers per division (Component Sales, Industrial Automation, Food Chain & Building Products), an authorized distributor network, a B2B e-commerce portal via e2open, and self-serve parametric search on the corporate website. The business serves industrial OEMs and design engineers across automotive, semiconductor test equipment, HVAC/R, appliance, smart home, and IoT end markets, with AEC-Q200, RoHS, and REACH compliance supporting regulated automotive and industrial design wins. The entity is non-public and consolidates entirely within the Panasonic Holdings group, with no independent shareholders or venture backing. The product cadence in 2026 (seven or more new launches/extensions, heavily weighted toward automotive-grade devices) reflects active portfolio expansion rather than visible pivots or restructuring, consistent with a mature, stable subsidiary executing within a 100-year-old industrial technology franchise.

Name

Panasonic Industrial Devices Sales Company of America

Legal name

Panasonic Industrial Devices Sales Company of America

Website

https://na.industrial.panasonic.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

501–1,000 employees

Short description

North American sales arm of Panasonic Industry, distributing over 150,000 electronic components and industrial devices across automotive, ICT, and factory automation markets via direct sales, authorized distributors, and a B2B e-commerce portal.

Ownership category

akta.pro rank

Product category

Electronic Components

NAICS

Computer and Electronic Product Manufacturing (334), Other Electronic Parts and Equipment Merchant Wholesalers (42369), Communications Equipment Manufacturing (3342), Electrical Equipment Manufacturing (3353)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Electronic Components & Accessories (3670), Electronic Components, Nec (3679)

akta.pro primary industry

Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA)

akta.pro secondary industries

Semiconductors, ICs & Microcontrollers Retail (CRACAKAB), Power Supplies, Batteries & Charging Components Retail (CRACAKAD), Automotive Electric Motors & Actuators Manufacturing (EPS/Brake-by-wire/Seat/Window) (IMACAJAL)

Keywords

• Electronic components
• Industrial automation
• Factory automation sensors
• Capacitors resistors
• HVAC appliance components

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electronic Components Sales: Sale of electronic components including capacitors, resistors, connectors, sensors, relays, and other passive and active components to industrial customers.
2. Factory Automation Solutions: Sale of industrial automation products including factory automation sensors, machine safety devices, motion control systems, and automation devices.
3. HVAC/R and Appliance Components: Sale of motors, compressors, vacuum insulation panels, and control devices for heating, ventilation, air conditioning, refrigeration, and appliance applications.
4. Electronic Materials: Sale of circuit board materials, IC packaging materials, electronic assembly materials, and printed/flexible hybrid materials for semiconductor and electronics manufacturing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Panasonic Industrial Devices Sales Company of America sells and distributes over 150,000 electronic components and industrial devices—including capacitors, resistors, connectors, inductors, sensors, relays, switches, thermal management, wireless connectivity modules, and circuit protection devices—plus factory automation solutions and HVAC/appliance components (motors, compressors, vacuum insulation). The company is the North American sales arm of Panasonic Industry Co., Ltd., serving Automotive CASE, ICT Infrastructure, and Factory Automation markets through direct sales, authorized distributors, and a B2B e-commerce portal.

Product overview

Panasonic Industrial Devices Sales Company of America offers a comprehensive portfolio of over 150,000 electronic components and industrial devices organized across multiple product categories. The core electronic components segment includes passive components (capacitors, resistors, inductors), electromechanical devices (connectors, switches, relays), sensors, wireless connectivity modules, thermal management solutions, and circuit protection. The Appliance Products & Devices segment covers compressors, motors, and control solutions for HVACR and automotive applications. The Electronic Materials segment provides circuit board materials, IC packaging materials, assembly materials, and flexible hybrid materials for semiconductor and electronics manufacturing. Panasonic also offers factory automation solutions through its Industrial Automation Division, featuring sensors, machine safety, motion control, and factory automation devices. The ICT Infrastructure focus includes high-speed communication devices and materials optimized for network systems performance.

Differentiator

Problem solved

Functional benefit

Brands

• PhotoMOS: Solid-state relay technology featuring MOSFET-enabled switching with low off-state leakage current and stable on-resistance
• SP-CAP
• Panasonic ENERGY

Products and services

• Capacitors
• Circuit Protection
• Connectors
• Inductors (Coils)
• Relays & Contactors
• Resistors
• Sensors
• Switches, Encoders, & Interface Devices
• Thermal Management
• Wireless Connectivity
• Compressors
• Motors - Appliance, HVACR, Automotive
• Vacuum Insulation
• Circuit Board Materials
• PhotoMOS CC Series Relays
• GraphiteTIM Soft-PGS
• EEF-GX Series SP-CAP Capacitors
• RJ Series High Frequency Signal Relays
• Active Optical Connectors
• ERA-3A Series Thin Film Chip Resistors

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Yageo Corporation: Taiwanese passive components leader (resistors, capacitors, circuit protection) following its acquisition of KEMET; competes head-to-head with Panasonic in chip resistors and MLCCs for automotive and industrial.
• TE Connectivity: Global leader in connectors and sensors serving automotive, industrial, and ICT markets — directly overlaps with Panasonic's connectors, sensors, and relay lines, particularly in Automotive CASE.
• Vishay Intertechnology: US-headquartered broad-line passive and discrete semiconductor maker (resistors, capacitors, inductors, MOSFETs, diodes, optoelectronics) — directly parallels Panasonic's components catalog and customer base.
• Amphenol: Major connector and interconnect solutions maker spanning automotive, ICT, and industrial — directly competes with Panasonic's board-to-board, FPC/FFC, and active optical connector offerings.
• Bourns, Inc. US-based manufacturer of resistive products, circuit protection, and magnetics — directly comparable to Panasonic's resistor, inductor, and circuit protection catalog serving industrial and automotive customers.
• Murata Manufacturing: World-leading MLCC, inductor, and EMI filter manufacturer with the most direct overlap with Panasonic's capacitor, inductor, and wireless-connectivity lines; serves the same automotive and ICT customers.
• Würth Elektronik: German manufacturer of electronic and electromechanical components (capacitors, inductors, connectors, switches) — same product categories as Panasonic Industrial Devices with overlap in industrial and automotive customers.
• AVX Corporation (Kyocera): Subsidiary of Kyocera producing capacitors, circuit protection, connectors, and sensors; directly comparable to Panasonic's capacitor, relay, and circuit protection portfolios.
• TDK Corporation: Japanese electronic components manufacturer with deep overlap in passive components, sensors, inductors, and automotive-grade capacitors/resistors — directly competes with Panasonic Industrial Devices across the Automotive CASE and ICT verticals.
• Samsung Electro-Mechanics: Korean MLCC giant and major producer of camera modules, substrates, and passive components — a direct peer in capacitors and automotive-grade components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/panasonic-industrial-devices-sales-company-of-america

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panasonic Industrial Devices Sales Company of America