Naissentiel

What Naissentiel does

Naissentiel is a Belgian non-profit organization (ASBL, formerly Claire de Lune) operating a single perinatal wellness center at Avenue Edouard Lacomblé 10 in Etterbeek, Brussels. The center delivers individual consultations and group activities spanning the full perinatal journey — preconception, prenatal, birth, and postnatal through early childhood — through a multidisciplinary team of approximately 15 independent therapists (midwives, osteopaths, physiotherapists, psychotherapists, acupuncturists, doulas, yoga and Pilates instructors, massage therapists, and naturopaths). Services are organized into three thematic pillars (avant / pendant / après la naissance) plus a 'pour tous' women's wellness segment, and are offered in French, English, Dutch, and German.

The center has no proprietary technology platform; scheduling and ticketing are outsourced to third-party systems (Progenda, Calendly, Rosa.be, Doctoranytime for appointments; Billetweb for gift certificates), while community engagement runs through a member portal (Espace Membre), Facebook, and Instagram. Service breadth is the defining feature — over 35 distinct service lines including La Pr\u00e9pa group birth preparation, the Le Refuge online mother's circle, Mamast\u00e9 weekly gatherings, Rebozo ritual, hypnonaissance, haptonomy, baby sign language, musical awakening, and pediatric medicine consultations.

The revenue model is a direct-to-consumer professional services model. Pricing is per-session or per-package (typically €20–€350 per session, with doula packages up to €788 and multi-session yoga/Pilates passes), partially reimbursable through Belgian health insurance (mutuelle/INAMI). Income-based solidarity pricing exists for select services. Gift certificates sold via Billetweb provide a prepaid acquisition channel. The firmographic lists 8 employees, indicating the ASBL itself is small and that most practitioners operate as independent contractors billing through the center's platform and brand.

Name

Naissentiel

Legal name

Naissentiel asbl

Website

https://naissentiel.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naissentiel is a Brussels-based non-profit (ASBL) perinatal wellness center, formerly Claire de Lune, offering multidisciplinary individual consultations and group activities across preconception, prenatal, birth, and postnatal stages through roughly 15 therapists, serving expectant and new parents in the Brussels area.

Ownership category

akta.pro rank

Product category

Perinatal Wellness Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Physicians (6211), Other Individual and Family Services (62419)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Prenatal & Postnatal Yoga/Pilates (HSADACAD), Midwifery & Birth Centers (HLAFAJAC), Pre/Postnatal Group Fitness (HSADABAJ), Postpartum Overnight Support (Parent Rest Support) (HSAAADAF)

Keywords

• Perinatal wellness services
• Prenatal care support
• Postnatal care services
• Doula support services
• Midwife consultations

Headquarters

HQ city

Brussels (Etterbeek)

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Therapy Sessions: Individual consultation and therapy sessions with various practitioners (midwives, osteopaths, massage therapists, acupuncturists, psychotherapists, etc.). Sessions are booked directly with therapists and priced individually. Many services are partially reimbursable through Belgian health insurance (mutuelle).
2. Group Classes and Workshops: Group classes including prenatal yoga, postnatal yoga, Pilates, baby massage courses, birth preparation programs, baby sign language workshops, and musical awakening sessions. Offered as packages (e.g., 5-session passes, 4-session cycles).
3. Community Events: Weekly Mamasté gatherings with free admission (participation libre from 3€). Circle of mothers (Cercle des mamans) programs at 299€ per 4-session cycle.
4. Gift Certificates: Gift certificates (Bons cadeaux) sold via Billetweb platform for various activities, allowing recipients to book with preferred therapists.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Naissentiel is a Belgian non-profit association (ASBL), formerly known as "Claire de Lune," operating a perinatal wellness center in Brussels that delivers multidisciplinary consultations and group activities for parents before, during, and after birth. Services span doula support, midwife consultations, alternative therapies (acupuncture, haptonomie, hypnonaissance, osteopathy, shiatsu, sophrology), body-based practices (prenatal/postnatal/women's yoga, Pilates, massage), and structured preparation and community programs. The center also runs ongoing group activities such as mother circles, baby play, mom-baby nature walks, and perinatal workshops.

Product overview

Naissentiel is a Brussels-based perinatal wellness center (formerly Claire de Lune ASBL) offering a comprehensive ecosystem of services organized across three phases: before birth (prenatal), during birth (delivery support), and after birth (postnatal). The core offerings include Doula support services (prenatal, birth, and postnatal), Midwife consultations (preconception, prenatal, postnatal), and Alternative therapies (Acupuncture, Haptonomy, Hypnonaissance, Osteopathy, Reflexology, Shiatsu, Sophrology). Physical wellness services include Prenatal/Postnatal Massage, Massage Bébé, Physiotherapy, Pilates, and Yoga (Prenatal, Postnatal, and general Women's Yoga). Educational and developmental offerings include Birth Preparation classes (La Prépa group program, Doula workshops), Bébé Signe sign language, Musical Awakening, Dance with Baby, and Welcome Bath ceremonies. Emotional support services include Mother Circles (Le Refuge), Mamasté gatherings, Breastfeeding Support, Parental Support, Emotional Birth Experience therapy, and the Rebozo ritual. The center also provides Pediatric Medicine consultations. Services are delivered by independent therapists through integrated third-party booking platforms (Progenda, Calendly, Rosa.be, Doctoranytime) and gift certificates are sold through Billetweb.

Differentiator

Problem solved

Functional benefit

Products and services

• Doula Support (Prenatal, Postnatal, Birth) One-on-one accompaniment by a doula across the prenatal period, birth, and postnatal period, providing emotional, informational, and practical support to expectant parents and new families.
• Midwife Consultations Individual clinical consultations with a midwife covering pregnancy monitoring, postnatal follow-up, breastfeeding support, and perinatal medical questions.
• Perinatal Acupuncture Acupuncture sessions tailored to pregnancy, birth preparation, and the postnatal period, delivered by trained perinatal acupuncturists.
• Haptonomie / PAN (Préparation affective à la naissance) Haptonomy-based affective birth preparation sessions for couples to develop tactile and emotional communication with the baby before and after birth.
• Hypnonaissance (Hypnobirthing) Hypnobirthing preparation sessions teaching relaxation, breathing, and visualization techniques for a calmer birth experience.
• Perinatal Physiotherapy (Kinésithérapie Périnatale) Physiotherapy sessions addressing pregnancy-related discomfort, pelvic floor preparation, and postnatal recovery.
• Perinatal Massage (Pregnant Woman, Postnatal, Baby, Seated) Therapeutic massage formats adapted to pregnancy, the postnatal period, babies, and seated workplace-style massage, each delivered by trained practitioners.
• Perinatal Osteopathy Osteopathic treatment for pregnancy complaints, postnatal recovery, and infant conditions.
• Perinatal Shiatsu Shiatsu sessions adapted to pregnancy, birth preparation, and the postnatal period, including baby shiatsu.
• Perinatal Sophrology Sophrology sessions combining relaxation, breathing, and visualization to manage pregnancy, birth, and postnatal stress.
• Prenatal, Postnatal and Women's Yoga Group yoga classes adapted to pregnancy, the postnatal period, and women's health, delivered as scheduled sessions or multi-class passes.
• Perinatal Pilates Group Pilates sessions adapted to pregnancy and postnatal recovery, focused on pelvic floor and core strength.
• La Prépa (Birth Preparation) Structured group birth preparation course covering stages of labor, comfort measures, and partner involvement.
• Prenatal Singing (Chant Prénatal) Group prenatal singing sessions that use vocal vibration to support relaxation and bonding with the baby.
• Plant-Based Reflexology (Réflexologie Plantaire) Reflexology sessions targeting pregnancy discomforts, postnatal recovery, and infant wellbeing.
• Baby Sign Language (Bébé Signe) Group workshops teaching parents baby sign language to support early communication with infants.
• Musical Awakening (Éveil Musical) Group music-based sessions for babies and toddlers focused on sensory and rhythmic development.
• Welcome Bath (Bain d'Accueil) Guided welcome bath ceremony for newborns and parents shortly after birth, supporting bonding and skin-to-skin contact.
• Mom-Baby Nature Walk (Balade Nature Maman-Bébé) Guided outdoor nature walks for mothers with babies, combining gentle activity with peer support.
• Cercle de Mamans - Le Refuge (Mothers' Circle) Facilitated support group for new mothers providing peer exchange and listening around the postnatal experience.
• Mamasté Group perinatal activity program combining body and voice practices to support mothers in the postnatal period.
• Parole au Bébé (Speaking to Baby) Workshops supporting parents in building verbal and emotional communication with their baby during pregnancy and after birth.
• Emotional Rebirth (Revécu Émotionnel de la Naissance) Facilitated sessions to help parents emotionally process their birth experience.
• Parenting Support (Soutien à la Parentalité) Individual or group support sessions addressing parental challenges across the perinatal and early parenting journey.
• Rebozo Ritual Care (Soin Rituel Rebozo) Traditional postpartum closing ceremony using the rebozo shawl to physically and symbolically support the mother after birth.
• Breastfeeding Consultation (Conseil en Allaitement) Individual consultations providing practical and informational support for breastfeeding mothers.
• Dance with Baby (Danse avec Bébé) Parent-baby dance sessions using movement and music to support bonding and motor development.
• Baby and Child Psychomotor Support (Accompagnement Psychomoteur Bébé/Enfant) Individual psychomotor assessments and follow-up sessions for babies and young children addressing motor and developmental milestones.
• Perinatal Medicine (Médecine Périnatale) Medical consultations with a physician specialized in perinatal care addressing pregnancy and postnatal medical concerns.
• Baby Play Support (Accompagnement du Bébé par le Jeu) Guided play sessions supporting caregivers in fostering early developmental play with babies.
• Gift Certificates (Bons Cadeaux) Purchasable gift vouchers that can be redeemed against any Naissentiel service, workshop, or class.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Birthing From Within: International childbirth preparation brand offering holistic antenatal classes that blend mindfulness, body awareness, and emotional processing. Directly comparable to Naissentiel's hypnonaissance, sophrology, and La Prépa offerings in philosophy and target audience.
• The Bump Class: UK-based provider of multidisciplinary antenatal and postnatal classes (hypnobirthing, physiotherapy, baby first aid). Directly comparable to Naissentiel as a single-location, practitioner-led perinatal education hub offering coordinated, in-person courses for expectant parents.
• BirthWorks International: US-headquartered organization offering childbirth preparation courses and certified educator training with a philosophy-centered, holistic approach. Comparable to Naissentiel's La Prépa and haptonomy-based programs in positioning emotional/relational birth preparation alongside physical preparation.

Broad incumbents

• BabyCenter: Global pregnancy and parenting digital platform providing content, community, and product guidance. A broad incumbent addressing the same expectant/new-parent audience as Naissentiel but through a digital media/community model rather than local in-person services.
• Weleda (Mother & Baby line): Global natural personal care brand with a dedicated Mother & Baby range (massage oils, stretch-mark care). A broad incumbent in the natural perinatal wellness category, comparable to Naissentiel's holistic/maternal-care positioning but operating at scale via retail rather than practitioner-led services.
• Mustela (Laboratoires Expanscience): Leading maternity and baby skincare brand offering pregnancy, postpartum, and infant care products. A broad incumbent adjacent to Naissentiel's wellness and baby care category, though a product company rather than a service provider.

Others

• La Leche League International: Global nonprofit providing peer-to-peer breastfeeding support, lactation counseling, and parental education. Adjacent to Naissentiel's lactation consultation and mother's circle programming, sharing a similar community-empowerment model rather than direct clinic competition.
• LAMAZE International: US-based nonprofit promoting evidence-based childbirth education through certified educator training and curriculum. Overlaps with Naissentiel's birth preparation, hypnobirthing, and prenatal group workshops in subject matter, though operating via a licensing/membership model rather than direct service delivery.
• CAPPA (Childbirth and Postpartum Professional Association): International certification body for labor doulas, postpartum doulas, and lactation educators. Ecosystem-adjacent to Naissentiel's doula services, representing the broader professionalization infrastructure in which Naissentiel's practitioners operate.

Regional players

• Maison de la Naissance / De Geboortehuizen: Belgian network of midwife-led birth houses (Flemish De Geboortehuizen and French-speaking equivalents) providing physiological birth care with continuous midwife support. Comparable to Naissentiel's midwife consultation and birth accompaniment services within the same Belgian perinatal ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/naissentiel.be
• LinkedInlinkedin.com/company/naissentiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naissentiel