What Studio Najbrt does

Studio Najbrt is a privately-held graphic design studio founded in 1994 in Prague by Aleš Najbrt and Pavel Lev, both previously of Reflex magazine. The studio operates from a single location in Prague 5 with approximately 7 employees and offers a portfolio of professional design services including visual identity systems, typography and typeface design, motion graphics, 3D graphics, web design, publications, exhibition design, and poster/print design. Its client base spans cultural institutions (the National Gallery Prague, Kunsthalle Praha, Czech Philharmonic, Karlovy Vary International Film Festival), large corporations (PPF, LINET, SiteOne, JRD, Footshop), government bodies (the Government of the Czech Republic and the Ministry of Foreign Affairs), and select hospitality and lifestyle brands (Grandhotel Pupp, 420 Restaurant, House of Lobkowicz).

The studio's commercial model is project-based professional services, with engagements typically sourced through reputation, referrals, and portfolio visibility rather than outbound sales. Pricing is not publicly disclosed and is assumed to be custom-quoted per project. The studio also generates a small additional revenue stream through commercial typeface distribution (Reflex, Thomas & Ruhller, Merkur, Vafle) via a partnership with Briefcase Type Foundry, and has released a free typeface (COVID Infected) as a brand-building exercise. The go-to-market motion is best characterized as inbound, founder-led, and anchored in a 30-year portfolio of marquee Czech institutional work.

Operationally, the studio is registered and headquartered in the Czech Republic, serves primarily the Central European market, and maintains digital presence through its own website, LinkedIn, Instagram, Behance, and Awwwards. The studio has no subsidiaries, no external funding, no public listing, and no parent company. It is founder-owned and operates as a tightly-held creative partnership.

Name

Studio Najbrt

Legal name

Studio Najbrt

Website

https://najbrt.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Najbrt is a Prague-based graphic design studio founded in 1994 by Aleš Najbrt and Pavel Lev, serving cultural institutions, government bodies, and corporate clients across Central Europe with visual identity, typography, and publication design services.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Graphic design services
• Visual identity design
• Brand identity design
• Custom typeface design
• Exhibition design services

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design Services: Project-based design services including visual identity systems, logo design, publication design, web design, motion graphics, and related creative services for corporate, cultural, and institutional clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Studio Najbrt is an independent Czech graphic design studio delivering visual identity systems, logos, typography, publications, exhibition design, web design, motion graphics and 3D graphics for corporations, cultural institutions, and government bodies. The studio also designs and commercializes proprietary typefaces (e.g., Reflex, Thomas & Ruhller) distributed via Briefcase Type Foundry.

Product overview

Studio Najbrt is a leading Czech graphic design studio offering a comprehensive portfolio of design services centered around visual identity development. The studio provides typography and typeface design (including proprietary typefaces like Reflex and Thomas & Ruhller available through Briefcase Type Foundry), motion design, 3D graphics, web design, publications, exhibition design, and poster/print design. Their work spans cultural institutions (Karlovy Vary International Film Festival, National Gallery Prague, Kunsthalle Praha), corporate clients (PPF, Avenga, Prague Stock Exchange), and hospitality brands (restaurants, galleries). The studio also offers free downloadable typefaces like COVID Infected. As a design studio rather than a software platform, they do not offer APIs or AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Identity Design Comprehensive visual identity development including logos and brand systems for corporate, cultural, and institutional clients in the Czech Republic and Central Europe.
• Typography and Custom Typeface Design Custom typeface creation and typography services for client projects, alongside proprietary typefaces developed by the studio.
• Motion Design Animation and motion graphics services for branding, film festivals, and multimedia presentations.
• 3D Graphics Three-dimensional design and visualization for brand identity and spatial applications.
• Web Design Website design and digital presence development for clients across various sectors.
• Publications and Editorial Design Design of books, catalogues, magazines, exhibition catalogues, artist monographs, and institutional publications.
• Exhibition Design Visual design for exhibitions, galleries, and museums, including signage, catalogues, and promotional materials.
• Poster and Print Design Poster design for film festivals (e.g., Karlovy Vary IFF), theatre, and cultural events.
• Reflex Typeface A geometric typeface with atypical thin vertical serifs, digitized with 10 styles and 601 glyphs per style, sold via Briefcase Type Foundry.
• Thomas & Ruhller Typeface An elongated typeface, digitized with 569 glyphs and character sets for most of the Latin world, sold via Briefcase Type Foundry.
• COVID Infected Typeface A free downloadable typeface released in OpenType format for public use during the COVID-19 pandemic.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Briefcase Type FoundrycoreTechnology or IntegrationStudio Najbrt partners with Briefcase Type Foundry for the digitization and commercial distribution of their custom typefaces including Reflex, Thomas & Ruhller, Merkur, and Vafle. The Briefcase type foundry focuses on designers whose alphabets would otherwise stay in the drawer, representing important milestones in Czech typography.
• Visegrad Graphic Design DaysminorStrategic or Co-development PartnerStudio Najbrt participates in the Visegrad Graphic Design Days symposium alongside designers from Slovakia (Marcel Benčík, Mária Rišková), Poland (Post Studio Noviki), and Hungary (MOME), showcasing Central European design excellence.
• Briefcase Type FoundrycoreTechnology or IntegrationTechnical cooperation with Briefcase Type Foundry for digitization of the Thomas & Ruhller typeface, where Tomáš Brousil and Radek Sidun added alternative characters and character sets for most of the Latin world.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pentagram: Multi-partner graphic design firm offering visual identity, publications, motion, and digital design across cultural, corporate, and institutional clients — same multi-disciplinary creative studio model as Studio Najbrt.
• Mucho: Boutique branding and design studio with strong visual identity and motion practice — similar multi-disciplinary craft studio serving cultural and corporate clients.
• Koto: Independent brand and visual identity studio with cultural and tech clients — comparable multi-disciplinary boutique identity practice.
• Sagmeister Inc. Boutique design studio with strong identity, typography, and motion work for cultural and corporate clients — directly comparable multidisciplinary craft-driven studio.
• Chermayeff & Geismar & Haviv: Long-established identity studio with deep cultural and institutional client work (MoMA, Library of Congress) — directly comparable in longevity and brand-driven heritage positioning.
• Manual: Boutique design and branding studio offering identity, motion, and digital design — similar-sized multidisciplinary craft studio with institutional-grade work.
• Studio Dumbar: Dutch design studio specializing in visual identity, motion, and brand systems for cultural and institutional clients — closely aligned craft-focused identity studio.

Broad incumbents

• MetaDesign: International brand and design agency with strong European cultural and institutional identity heritage — comparable in Central European design lineage but operates across multiple geographies and offices.
• Wolff Olins: Global brand consultancy with deep visual identity and cultural sector practice — competes for similar institutional and corporate identity work at larger scale.
• Landor & Fitch: Global branding and design consultancy offering identity, motion, and brand strategy at scale — overlaps with Najbrt but operates as a larger portfolio brand rather than a niche craft studio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studionajbrt
• Instagraminstagram.com/studionajbrt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Najbrt