Nakamoto Forestry Europe

What Nakamoto Forestry Europe does

Nakamoto Forestry Europe, operating as GoodWood GmbH, is the European distribution arm of the Japanese family-owned Nakamoto Forestry group, established in Düsseldorf in 2019-2020 to serve Western European markets. The company distributes authentic Japanese Yakisugi (Shou Sugi Ban) charred timber cladding manufactured in Japan from its own 2,000 hectares of PEFC-certified Sugi (Japanese cypress) forests in the Hiroshima and Tokushima regions. Its product portfolio comprises three branded surface treatment variants — Suyaki (fully carbonized), Gendai (brushed once), and Pika-Pika (brushed twice) — available in Shiplap and Square Edge profiles with custom natural oil or water-based finishes, targeting exterior cladding, interior panelling, fences, and architectural applications.

The underlying technology is a traditional Japanese heat treatment process refined over 60+ years: boards of maximum 15mm thickness are charred at 600-800°C to fully penetrate the cellular structure, producing water-repellent, insect-resistant, and dimensionally stable cladding without chemical additives. The company claims to be the world's largest producer of authentic Japanese Yakisugi and the sole supplier of the original product throughout Europe, distinguishing its offering from Shou Sugi Ban imitators.

Nakamoto Forestry Europe generates revenue through project-based one-time hardware sales of charred cedar cladding, panelling, and siding. Pricing is quote-based and not publicly disclosed, with samples and quotes requested via the company website or phone consultation. The go-to-market combines a consultative enterprise field-sales motion (serving architects, contractors, and commercial projects) with a direct-to-consumer e-commerce channel across five localized European sites (EU, UK, Germany, France, Italy). Customer segments span architects and design professionals, private homeowners, contractors and builders, and hospitality/commercial properties (wineries, restaurants, hotels). Local European stock enables short lead times versus direct-from-Japan competitors.

Name

Nakamoto Forestry Europe

Legal name

GoodWood GmbH

Website

https://nakamotoforestry.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nakamoto Forestry Europe distributes authentic Japanese Yakisugi (Shou Sugi Ban) charred cedar cladding across Western Europe from its Düsseldorf headquarters, serving architects, homeowners, contractors, and hospitality projects.

Ownership category

akta.pro rank

Product category

Architectural Wood Cladding

NAICS

Other Wood Product Manufacturing (3219), Wood Product Manufacturing (321)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro industry

PRIMARYIMAMAIAC

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard)

Industrials, Manufacturing & Construction/Paper & Forest Products/Forest Products Distribution & Trading

SECONDARYIMAEABAO

Wood Treatment & Specialty Preservatives

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Specialty Chemicals

Keywords

• Charred timber cladding
• Yakisugi wood products
• Shou sugi ban
• Exterior wood cladding
• Japanese cedar siding

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Yakisugi Wood Product Sales: One-time sale of charred Japanese cedar (Sugi) cladding, siding, and panelling products. Products sold include Suyaki, Gendai, and Pika-Pika variants in various profiles (Shiplap, Square Edge) and widths (145mm, 195mm). Revenue generated through direct sales to architects, contractors, and end customers with short lead times from European stock.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nakamoto Forestry Europe manufactures and distributes authentic Japanese Yakisugi (Shou Sugi Ban) charred timber cladding products made exclusively from Sugi (Japanese cypress, Cryptomeria japonica) sourced from PEFC-certified forests in Hiroshima and Tokushima, Japan. The product line comprises three proprietary surface variants — Suyaki (fully charred), Gendai (single-brushed), and Pika-Pika (double-brushed) — available in Shiplap and Square Edge profiles, sold directly to architects, contractors, hospitality projects, and private homeowners across Europe.

Product overview

Nakamoto Forestry Europe is the European arm of a Japanese family-owned company (over 100 years in business, producing Yakisugi for over 60 years), offering authentic Japanese Yakisugi (also known as Shou Sugi Ban) charred timber cladding products made exclusively from Japanese cypress (Sugi, Cryptomeria japonica). The product portfolio consists of three core surface finish variants—Suyaki (original charred), Gendai (brushed once), and PIKA-PIKA (brushed twice)—available in Shiplap or Square Edge profiles, with optional finishes including natural plant-based oils (linseed and tung oil) and water-based transparent or semi-transparent coatings. The products are manufactured in Japan from the company's own PEFC-certified forest stands in the Hiroshima and Tokushima regions (2,000 hectares), with local stock held in Europe for short lead times. Applications include exterior cladding, interior panelling, garden house cladding, carport/garage cladding, and black wooden fences/privacy screens.

Differentiator

Problem solved

Functional benefit

Brands

• Suyaki: Original Yakisugi variety with carbonised surface - midnight-black soot with characteristic alligator-skin-like texture.
• Gendai
• Pika-Pika

Products and services

• Suyaki

Quantifiable outcome

• Yakisugi facades in Japan documented lasting 80+ years while maintaining beauty and functionality
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kebony: Norwegian producer of modified (furfurylated) softwood for exterior cladding and decking. Comparable to Nakamoto as a premium, branded, sustainably certified wood cladding alternative targeting architects and premium residential construction.
• Delta Millworks: US-based specialty producer of Shou Sugi Ban / charred wood cladding offering multiple surface finishes. Direct competitor to Nakamoto in the authentic charred-timber category, serving architects and high-end residential/commercial projects in North America.
• Thermory: European manufacturer of thermally modified wood for cladding, decking, and saunas. Comparable to Nakamoto as a premium, durable, chemical-free wood cladding alternative targeting architects and the design community.
• Pioneer Millworks: US-based reclaimed and sustainable wood products manufacturer offering Shou Sugi Ban and other charred/specialty finishes. Direct competitor in the authentic charred-wood cladding category targeted at architects and design professionals.

Broad incumbents

• Binderholz: Austrian manufacturer of solid wood products including CLT, glulam, and sawn timber for construction. A broad incumbent offering engineered wood alternatives that compete for high-end architectural projects.
• Stora Enso: Large European forest products company producing engineered wood products (CLT, LVL, glulam) and sustainable wood components for construction. A broad incumbent in the timber building materials space competing for specification share.
• Accsys Technologies (Accoya): Public company producing acetylated wood (Accoya) for windows, doors, and cladding with durability and sustainability claims similar to Yakisugi. A broader incumbent in the premium modified-wood category that competes for the same architect specifications.

Regional players

• Silva Timber: UK-based supplier of specialty timber cladding, decking, and fencing products including thermally modified and charred wood options. Comparable as a European timber cladding distributor serving architects and contractors.
• Russwood: UK-based specialist timber cladding supplier offering thermally modified and charred wood products to architects. Comparable to Nakamoto as a European premium cladding distributor with focus on sustainability and design-led clients.

Emerging players

• Wood Source (WoodSource): US-based specialty wood supplier offering Shou Sugi Ban and other charred wood products. An emerging/specialty player in the same charred-cladding category with partial overlap in target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nakamotoforestryeurope
• LinkedInlinkedin.com/company/nakamoto-forestry-europe
• Instagraminstagram.com/nakamotoforestryeurope
• Pinterestpinterest.de/nakamotoforestry

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nakamoto Forestry Europe