NANDINI AGARBATTI COMPANY PRIVATE LIMITED

What NANDINI AGARBATTI COMPANY PRIVATE LIMITED does

NANDINI AGARBATTI COMPANY PRIVATE LIMITED is a Mumbai-based private limited company that manufactures and sells traditional Indian incense products for religious rituals, puja ceremonies, meditation, and home fragrance. The company operates three core product categories: incense sticks (agarbatti) sold in box, jar, loose, and pouch formats under sub-brands including Premras, Elite, Devdoot, Noble, Blue Moon, LUXURIA, and FLORENZA; dhoop in dry, cup, and wet formats under the Fresh, Garden, and other sub-brands; and camphor products under the Panchavati brand covering regular tablets (20-500 count), premium camphor (10g-100g), and Bhimseni camphor (25g to 1kg loose) plus camphor cones. The catalog comprises over 100 SKUs priced at M.R.P. between Rs. 5 and Rs. 2,500, targeting individual consumers for daily religious and aromatic use cases.

The business operates a direct-to-consumer model through its own e-commerce website, nandiniagarbatti.com, where the full product catalog is presented with imagery, descriptions, and M.R.P. pricing. Revenue mechanics rely on one-time physical product sales rather than subscriptions or licensing. No third-party marketplace listings, distributor partnerships, B2B contracts, or wholesale channels are disclosed in the source material; the company appears to monetize primarily (and possibly only) through direct online sales to individual retail consumers in India.

The firm is a very small operation with approximately 10 employees and no disclosed funding rounds, leadership team profiles, certifications, awards, patents, or regulatory actions. No revenue, GMV, or financial performance metrics are available in the source. Distribution is limited to a single country (India) with no disclosed international footprint.

Name

NANDINI AGARBATTI COMPANY PRIVATE LIMITED

Website

https://nandiniagarbatti.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NANDINI AGARBATTI COMPANY PRIVATE LIMITED is a Mumbai-based manufacturer and direct-to-consumer seller of traditional Indian incense sticks (agarbatti), dhoop, and camphor products, serving individual consumers for religious rituals, puja ceremonies, and home fragrance through its own e-commerce website.

Ownership category

akta.pro rank

Product category

Incense and Home Fragrance Products

akta.pro industry

PRIMARYCRAJAEAD

Scented Candles & Wax Melts (Home Fragrance)

Consumer Products & Retail/Household Products & Cleaning Supplies/Air Care & Odor Control

Keywords

• Incense sticks
• Agarbatti manufacturing
• Religious products
• Camphor products
• Dhoop products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales - Incense and Fragrance Products: Revenue generated through one-time sale of physical products including incense sticks (agarbatti), dhoop, and camphor. Products sold at various M.R.P. price points ranging from Rs. 5 to Rs. 2,500 depending on product type and quantity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Nandini Agarbatti Company Private Limited manufactures and sells incense sticks (agarbatti), dhoop, and camphor products under multiple sub-brands including Premras, Elite, Panchavati, Noble, Blue Moon, LUXURIA, FLORENZA, Fresh, and Garden. Products are sold in box, jar, loose, pouch, and cone formats at various M.R.P. price points ranging from Rs. 5 to Rs. 2,500. The company targets individual consumers for religious rituals (puja, aarti), meditation, and home fragrance purposes, distributing through its own e-commerce website nandiniagarbatti.com.

Product overview

NANDINI AGARBATTI COMPANY PRIVATE LIMITED is a traditional Indian manufacturer specializing in incense products (agarbatti), camphor, and dhoop for religious and spiritual purposes. The company operates as a single unified product portfolio rather than a platform-plus-modules architecture. The core product lines include: (1) Agarbatti/Incense Sticks sold in multiple formats - Box (e.g., Premras, Luxuria, Florenza, Devdoot, Natural line), Jar (Elite series - Classic, Green Bella, Kesar Bahar, Lavender, Loban, Pushpavali, Raghuveer, Swastik), and Loose (SAI GOLD, Gold Sandal, Lords Flora, Amber variants, premium lines like Amber Oudh, Heaven, Kesariya Chandan, Mysore Sandal); (2) Dhoop products in Dry (Fresh Bakul, Fresh Kasturi, Garden series, Shiv Mantra, Chandanam, Herbal Gugal, Noble Bambooless line) and Cup/Wet formats (Harmony Cup Dhoop, Guggal Cup Dhoop, Jaguar Cup Dhoop); (3) Camphor products under the Panchavati brand - Regular Camphor tablets (20-500 tablets), Premium Camphor (10g-100g), Bhimseni Camphor (25g-1kg and loose), and Camphor Cones (60g). The products are sold under multiple sub-brands including Premras, Elite, Nandini, Panchavati, and Noble, targeting consumers for daily rituals, religious ceremonies, meditation, and aromatic ambiance creation.

Differentiator

Problem solved

Functional benefit

Brands

• Panchavati: Brand of camphor products including Regular Camphor and Premium Camphor
• Premras
• Elite
• Devdoot
• Noble
• Fresh
• Garden
• Blue Moon
• LUXURIA
• FLORENZA

Products and services

• Box Agarbatti (Incense Sticks) Box-format incense sticks available in multiple fragrance variants (floral, sandalwood, lavender, mogra, loban, chandan, and others) for religious ceremonies, daily rituals, meditation, and home fragrance. Sold at M.R.P. ranging from Rs. 7 to Rs. 115 per box.
• Elite Series Jar Agarbatti Premium jar-format incense sticks under the Elite sub-brand for creating serene and luxurious ambiance. Variants include Classic, Green Bella, Kesar Bahar, Lavender, Loban, Pushpavali, Raghuveer, and Swastik. Priced at Rs. 130-140 per jar with 175g-375g net weight.
• Loose Agarbatti (Premium Variants) Loose-format incense sticks available in a wide range of fragrance variants including premium options such as Amber Oudh (Rs. 1,850), AURA (Rs. 1,750), Gold Sandal (Rs. 1,600), Heaven (Rs. 2,025), Goldy (Rs. 2,500), Kesariya Chandan (Rs. 1,200), and budget options like Herbal Guggal (Rs. 60), Om Sai Flora (Rs. 80). Sold per 100g-250g.
• Pouch and Specialty Agarbatti Specialty and pouch-format incense sticks offering varied pack sizes and signature fragrances for diverse consumer preferences. Blue Moon (Rs. 145, 100g), Sugandh Shree (Rs. 140, 200g), and other premium pouch offerings.
• Dry Dhoop Sticks Dry dhoop sticks in numerous fragrance variants and pack sizes (7 sticks to 100g jars) for religious ceremonies and aromatic ambiance. Prices range from Rs. 15 to Rs. 190. Products include Odyssey (Rs. 190), Fresh Bakul (Rs. 70), Garden series (Rs. 15), Shiv Mantra (Rs. 25), and Gau Mata Chhanatikadi (Rs. 100).
• Cup Dhoop Cup-format dhoop in pre-portioned cups for convenient use in rituals and ceremonies. Harmony Cup Dhoop (12 sticks, Rs. 90), Guggal Cup Dhoop (12 sticks, Rs. 90), and Jaguar Cup Dhoop (30 sticks).
• Wet Dhoop Box Wet-format dhoop sticks (Premras Dhoop Box, 10 sticks at Rs. 18) for religious ceremonies and rituals.
• Panchavati Regular Camphor Tablets Regular camphor tablets under Panchavati brand for daily rituals, available in packs of 20 tablets (Rs. 10), 40 tablets (Rs. 20), 80 tablets (Rs. 35), 160 tablets (Rs. 75), and 500 tablets (Rs. 125).
• Panchavati Camphor Cones High-quality camphor cones (Panchavati Camphor Cone, 60g at Rs. 160) ideal for daily rituals.
• Panchavati Premium Camphor Premium camphor under Panchavati brand with pure and soothing aroma. Available in 10g (Rs. 30), 25g (Rs. 65), 50g (Rs. 120), and 100g (Rs. 230) packs.
• Bhimseni Camphor Bhimseni camphor available in various sizes (25g to 1kg) for religious, spiritual, therapeutic, and household purposes. Prices range from Rs. 70 (25g) to Rs. 1,035 (500g).
• Panchavati Camphor Pouch Single-use camphor pouch (Panchavati Camphor, 5g at Rs. 5) for trial or one-time ritual use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Gokul Agarbatti: Gokul Agarbatti is a regional Indian agarbatti manufacturer offering incense sticks across multiple price points and fragrances. It is comparable in scale, product breadth, and religious/spiritual consumer targeting to Nandini.
• Kalpana Agarbatti: Kalpana is an Indian agarbatti manufacturer producing incense sticks and dhoop for domestic and export markets. It shares the same product category, religious consumer base, and multi-format (box, jar, loose) product strategy as Nandini.
• Zed Black: Zed Black is one of India's largest agarbatti and dhoop manufacturers, offering a broad product portfolio spanning mass-market to premium segments. As a direct competitor with similar product breadth, multi-brand strategy, and Indian religious/home-fragrance focus, it is among the most comparable peers.
• Moksh Agarbatti: Moksh Agarbatti is an Indian manufacturer and exporter of incense sticks with a focus on traditional and spiritual fragrances. It directly competes in the same product category and customer segments, with a similar direct-to-consumer and wholesale model.
• Tirupati Sugandh (Cycle Three Roses): Tirupati Sugandh is an established Indian agarbatti manufacturer known for its Cycle Three Roses brand and other fragrance products. It serves the same mass-market and mid-tier religious consumer segments as Nandini with a comparable multi-format product range.
• Divya Darshan (Bhakti brand): Divya Darshan markets agarbatti and puja products under the Bhakti brand, targeting religious and spiritual consumers in India. It is comparable in product category and target customer, with a similar direct and traditional retail distribution approach.
• Satya Incense: Satya is an Indian-origin incense brand globally recognized for Nag Champa and other spiritual fragrances. It competes in the same agarbatti category and shares the same religious/spiritual use case positioning, with a strong export footprint that represents an aspirational benchmark for Nandini.
• Mysore Deepa (Hem brand): Mysore Deepa manufactures the Hem brand of agarbatti, including sandalwood and Mysore-style incense. It competes directly with Nandini in the religious agarbatti category and shares the same Indian manufacturing base and retail distribution model.

Broad incumbents

• ITC Limited (Cycle and Mangaldeep brands): ITC is a diversified Indian conglomerate whose personal care products division manufactures Cycle (mass-market) and Mangaldeep (premium) agarbatti brands, making it the most direct comparable in product category, customer base, and religious-use positioning. As a much larger player, ITC represents the dominant incumbent in the same product space.
• Patanjali Ayurved (Divya Dhoop and agarbatti): Patanjali is a major Indian FMCG and Ayurvedic products company that markets agarbatti and dhoop under the Divya and Patanjali brands. It targets similar religious and natural-product consumer segments as Nandini but operates at vastly larger scale with extensive retail distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nandini-agarbatti-company-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NANDINI AGARBATTI COMPANY PRIVATE LIMITED