National Association of Neonatal Nurses (NANN)

What National Association of Neonatal Nurses (NANN) does

The National Association of Neonatal Nurses (NANN) is a U.S. non-profit professional association founded in 1984 and headquartered in Schaumburg, Illinois, that serves neonatal nurses and the broader NICU care community. Its core mission is to advance neonatal nursing practice through specialty-specific education, certification, advocacy, and peer community. NANN operates a portfolio of integrated products including the iLearn learning management system (hosting ANCC-accredited continuing education, webinars, and certification preparation), the MyNANN member community built on the Higher Logic platform, the Mentor Match Program, the NANNcast podcast, and the peer-reviewed Advances in Neonatal Care journal. It also offers the Developmental Care Specialist Designation (DCSD) certification, clinical guidelines such as the Infant-Directed Oral Feeding 2nd Edition, and the 42nd Annual Conference as a flagship member event.

NANN's business model is membership- and content-led. Revenue is generated across individual membership dues ($155/year), a separate NANN-AP tier for advanced practice registered nurses, institutional memberships for healthcare organizations with teams of 25-500 neonatal nurses, pay-as-you-go educational products and courses (e.g., DCSD exam at $99/$129, NICU Rescue toolkit), advertising and sponsorship (year-round and at the annual conference), and annual conference registration. The association is governed by a member-elected Board of Directors and serves primary customer segments of bedside neonatal nurses, advanced practice neonatal nurses (NNPs, CNSs), NICU care teams, and healthcare institutions seeking workforce development tools. Its go-to-market is community-led, leveraging member referrals, the MyNANN community platform, special interest groups, mentorship, and event-driven engagement.

The organization has 38 employees and no disclosed parent company, funding rounds, or external equity ownership. Technology infrastructure is purpose-built for association use cases rather than for AI-native or platform-scale ambitions: a Higher Logic community stack, PodBean for podcast distribution, standard LMS for iLearn, and Google advertising cookies for audience monetization. Strategic recent activity centers on 2026 product expansion (live webinar series, guideline updates, conference) and partnership development with clinical and commercial players (AAP, Dr. Brown's Medical, GE HealthCare, Pampers, Urgo Medical).

Name

National Association of Neonatal Nurses (NANN)

Legal name

National Association of Neonatal Nurses

Website

https://nann.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Association of Neonatal Nurses (NANN) is a U.S. non-profit professional association, founded in 1984, that provides neonatal nurses with specialty education, ANCC-accredited continuing education, certification, advocacy, and a global member community through the iLearn LMS and MyNANN platform.

Ownership category

akta.pro rank

Product category

Neonatal Nursing Professional Association

NAICS

Educational Support Services (611710), Voluntary Health Organizations (813212)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Neonatal Intensive Care & Special Care Nurseries (NICU/SCN) (HLAFAJAE)

Keywords

• Neonatal nursing association
• Nursing continuing education
• Professional certification programs
• Clinical practice guidelines
• Member community platform

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership Dues: Annual membership fees providing access to member benefits, educational resources, networking, and professional development opportunities.
2. NANN-AP Membership: Separate membership tier for Advanced Practice Registered Nurses with specialized benefits.
3. NANN Institutional Membership: System-level access for healthcare organizations supporting teams of 25-500 neonatal nurses, including education and engagement tools.
4. Educational Products and Courses: Sale of educational materials, certification prep tools, guidelines, and webinars through iLearn platform. Pricing ranges from free to $200 for research survey distribution.
5. Advertising and Sponsorship: Year-round advertising opportunities and exhibit/sponsorship at annual conference targeting neonatal healthcare professionals.
6. Annual Conference Registration: Registration fees for annual conference including education sessions, networking, and exhibit access.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

NANN is a professional nursing association that delivers specialty continuing education, certification, advocacy, and networking resources to neonatal nurses. It monetizes through individual, NANN-AP, and institutional memberships, paid educational products/courses (via iLearn), the DCSD certification, an annual conference, advertising/sponsorship, and its peer-reviewed journal (Advances in Neonatal Care) and podcast (NANNcast). Core programs include the MyNANN community platform and Mentor Match program for peer support and career development.

Product overview

NANN operates as a professional nursing association offering a comprehensive portfolio of products and services centered on neonatal nursing education and professional development. The core offerings include NANN iLearn (a learning management system providing webinars, certifications, and CE credits), the peer-reviewed Advances in Neonatal Care journal, the NANNcast podcast, and MyNANN Community (a member-only online community powered by Higher Logic). Key certification offerings include the Developmental Care Specialist Designation (DCSD), while the Mentor Match Program facilitates peer-to-peer mentoring relationships. Educational products range from clinical guidelines like the Infant-Directed Oral Feeding Guidelines (2nd Edition) to video series on research foundations, with additional offerings including annual conferences, institutional membership programs, and research survey distribution services. The product portfolio is distributed primarily through the NANN iLearn platform and is accredited by the American Nurses Credentialing Center (ANCC) for nursing continuing professional development.

Differentiator

Problem solved

Functional benefit

Brands

• NANN iLearn: Learning management system for continuing education and professional development courses
• MyNANN Community
• NANNcast
• Advances in Neonatal Care
• NANN E-News
• From the Hill to the NICU
• DCSD (Developmental Care Specialist Designation)
• ONE NANN Committee
• NANN-AP
• Mentor Match

Products and services

• NANN Individual Membership Annual individual membership ($155/year) for neonatal nurses providing access to iLearn, member discounts, networking, mentorship, and professional development resources.
• NANN-AP Membership Annual membership tier for Advanced Practice Registered Nurses (NNPs and CNSs) with APRN-specific resources, advocacy leadership, and specialized benefits.
• NANN Institutional Membership Scalable system-level workforce solution for healthcare organizations providing group access to neonatal nursing education, professional development, and engagement tools for teams of 25-500 nurses.
• NANN iLearn Learning Management System Web-based learning management system offering ANCC-accredited webinars, courses, certification prep, and continuing education credits created by and for neonatal nurses.
• Developmental Care Specialist Designation (DCSD) Professional certification program for neonatal healthcare professionals demonstrating expertise in developmental care, including exam, readiness toolkit, and renewal requirements.
• Mentor Match Program Online networking and career development tool within MyNANN that facilitates mentoring relationships between neonatal nurses using a searchable database and matching preferences.
• Advances in Neonatal Care Journal NANN's official peer-reviewed journal providing the latest developments in neonatal nursing practice and research.
• NANNcast Podcast Official NANN podcast featuring episodes on neonatal nursing topics, APRN roles, advocacy, and professional development.
• NANN Annual Conference Annual professional conference for neonatal nurses (e.g., 42nd Annual Conference in West Palm Beach, Florida) featuring education sessions, networking, exhibits, and sponsorship opportunities.
• Infant-Directed Oral Feeding for Premature and Critically Ill Hospitalized Infants: Guidelines for Practice, 2nd Edition Evidence-based clinical practice guideline (2nd Edition) providing strategies for assessing readiness, advancing feeding skills, and engaging caregivers in infant-directed oral feeding for premature and critically ill hospitalized infants.
• Infant-Directed Oral Feeding: From Guideline to Practice Webinar Recorded webinar based on the 2nd Edition IDOF Guideline providing practical strategies for interpreting feeding cues and supporting developmentally appropriate feeding.
• From Curiosity to Discovery: Research Foundations Four-part video series introducing fundamentals of nursing research focusing on neonatal and NICU practice, covering qualitative, quantitative, and mixed methods research.
• Research Survey Distribution Request Service Application service enabling researchers to distribute surveys to NANN members, reviewed and approved by the NANN Research Committee (up to $200 for non-members).
• NICU Rescue: Developmental Care Toolkit Team-building escape room toolkit for NICU nurses centered around developmental care fundamentals, created in collaboration with GE HealthCare ($25 member / $45 non-member).
• Developmental Care Specialist Exam Readiness Toolkit Free preparation materials including handbook and 15-question practice test mimicking the official DCSD exam format, available to members.

Quantifiable outcome

• Support for teams from 25 to 500 neonatal nurses through institutional membership

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Dr. Brown's MedicalcoreStrategic or Co-development PartnerDr. Brown's Medical provided grant support for the development of the Infant-Directed Oral Feeding for Premature and Critically Ill Hospitalized Infants: Guidelines for Practice, 2nd Edition publication. This collaboration resulted in evidence-based clinical practice guidelines for NICU clinicians.
• American Academy of Pediatrics (AAP)coreStrategic or Co-development PartnerCollaboration on educational webinar 'Optimizing Neonatal Outcomes Through Risk-Appropriate Care: How Neonatal Level of Care Verification Supports Risk-Appropriate Care' exploring risk-appropriate care and perinatal regionalization.
• GE HealthCareminorStrategic or Co-development PartnerCollaboration on NICU Rescue: Developmental Care escape room toolkit for team-building and knowledge validation centered around developmental care fundamentals.
• PampersminorGTM or Marketing PartnerPampers sponsored the 2025 Opening Keynote Session 'NICU Nurses: Harnessing Superpowers to Support Families' featuring a family sharing their NICU journey.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Nurses Association (ANA): The largest US nursing association, providing general continuing education, certification, and advocacy. ANA competes for the general membership dollar of neonatal nurses who must also belong to a state nurses association.
• American Academy of Pediatrics (AAP): National professional association for pediatricians with overlapping neonatal content, guidelines, and webinars. AAP is a NANN partner but also a broader authority that competes for neonatal clinician education and policy influence.
• American Association of Critical-Care Nurses (AACN): Larger and more established nursing association whose critical-care scope overlaps with NANN's NICU audience. Provides continuing education, certification (CCRN), and a major annual conference (NTI), competing for share of wallet from neonatal nurses who could belong to either organization.

Direct peers

• Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN): Closest direct peer: also a nursing professional association serving neonatal and obstetric clinicians with continuing education, conferences, certification prep, and advocacy. Overlaps with NANN on the neonatal nursing audience and on member benefits like journals and recertification.
• Academy of Neonatal Nursing: Specialty nursing association exclusively serving neonatal nurses, offering the Neonatal Network journal, continuing education, and an annual conference. Direct competitor for NANN's individual member and content offerings in the same neonatal nurse segment.

Others

• Sigma Theta Tau International (Sigma Nursing): Global nursing honor society that provides continuing education, research grants, and leadership development for a broad nursing audience. Adjacent rather than directly competing, but pulls on the same professional development and recognition budget.

Emerging players

• Society for Pediatric Nurses (SPN): Pediatric-focused nursing association with continuing education, conferences, and pediatric certification resources. Targets an adjacent pediatric nursing audience with some neonatal content overlap.
• National Association of Pediatric Nurse Practitioners (NAPNAP): Specialty association for pediatric-focused advanced practice nurses, including neonatal-affiliated PNPs. Overlaps with NANN's NANN-AP council on advanced practice education, certification, and advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/neonatalnurses
• YouTubeyoutube.com/neonatalnurses
• Facebookfacebook.com/neonatalnurses
• LinkedInlinkedin.com/company/national-association-of-neonatal-nurses-nann-
• Instagraminstagram.com/neonatalnurses
• TikToktiktok.com/@neonatalnurses

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Association of Neonatal Nurses (NANN)