Nantwich

What Nantwich does

2day Microportals, trading as Nantwich (Nantwich 2day), is a UK-based operator of a network of community information microportal websites, with the Nantwich portal (nantwich.2day.uk) serving as one node in a network of 100+ local sites founded in 2004 and headquartered in Tavistock, Devon. Each microportal aggregates hyperlocal content — local news, BBC news feeds, weather, transport, accommodation, dining, shopping, schools, sports clubs, churches, jobs, property, archive photographs, and police/crime data — into a directory-style interface aimed at residents of a specific postcode area (the Nantwich site targets CW5 and Cheshire). The underlying platform is a content management and directory system that supports per-portal editorial input and integrates third-party data feeds.

The company's commercial model is self-service display and classified advertising sold to local small businesses, with postcode-based geographic targeting ranging from a single CW5 postcode up to UK-wide reach. Pricing is impression-volume tiered and billed annually, starting at £38 for up to 10,000 impressions and scaling to £1,150 for 30 million impressions (with the top 49.5 million tier priced on application); optional add-ons (logo/photo, priority position, double-sized advert, monthly reports) carry percentage uplifts. The advertising purchase flow is fully self-serve via the website, supported by a coverage-and-costs calculator, and the platform also offers franchise ownership of individual microportals as a secondary distribution channel. No funding rounds, acquisitions, partnerships with named brands, patents, AI features, or third-party integrations beyond BBC news feeds are disclosed in available material.

Name

Nantwich

Legal name

2day Microportals

Website

https://nantwich.2day.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

2day Microportals operates a UK network of 100+ community information microportal websites; the Nantwich portal serves CW5/Cheshire residents with local news, events, and directory content, monetized via self-service, impression-tiered display advertising sold to local small businesses.

Ownership category

akta.pro rank

Product category

Hyperlocal Community Information Portal

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Material Distribution Services (541870)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Community information portal
• Local advertising platform
• Hyperlocal microportal websites
• Postcode targeted advertising
• Local business directory

Headquarters

HQ city

Tavistock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Local Advertising: Self-service advertising platform allowing local businesses to purchase display advertising on the Nantwich community portal. Advertisers can choose coverage areas from local (CW5 postcode) to UK-wide, with pricing based on impressions and campaign duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Nantwich operates a hyperlocal community information portal for the CW5/Nantwich/Cheshire area providing news, events, weather, accommodation, dining, shopping, schools, sports and faith listings. It also provides a self-service classified display advertising product where local businesses can buy postcode-targeted ads starting from £38/year. Coverage scales from a single postcode up to UK-wide, priced by impression volume.

Product overview

Nantwich is a community information portal built on the 2day Microportals platform. The platform provides a local information portal for the Nantwich area (CW5 postcodes, Cheshire) featuring live data on transport, events, accommodation, dining, shopping, sports, faith, weather, and comprehensive reference resources. The primary offerings include the community portal itself and a classified advertising service enabling businesses to create targeted local ads with postcode-based coverage targeting.

Differentiator

Problem solved

Functional benefit

Products and services

• Nantwich Community Information Portal A localized community information portal providing news, events, accommodation, restaurants, shopping, schools, sports clubs, churches, and resource sections for residents and visitors of the Nantwich area (CW5 postcodes, Cheshire).
• 2day Classified Advertising A self-service display advertising service that allows businesses to place targeted adverts on local 2day microportals, with coverage ranging from a specific postcode (e.g., CW5) up to UK-wide, starting at £0.72 per week.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• FreeIndex: UK local business directory with free listings and paid advertising options. Closely comparable in business model and SMB customer focus within UK local markets.
• Scoot: UK local business directory offering search and advertising for SMBs. Closely comparable in target customer, geography, and directory-led advertising model.
• Thomson Local: UK local business directory providing search and display advertising for SMBs. Directly comparable as a directory-led local advertising model targeting UK small businesses.
• Yell (Yell.com): UK's dominant legacy local business directory and advertising platform. Directly comparable in serving UK SMBs seeking local advertising, though Yell is significantly larger and more digitally mature.

Broad incumbents

• Yelp: Global local business directory and advertising platform. Comparable in connecting local businesses with consumers via listings and paid placements, though operating at much larger scale and primarily in the US.
• Gumtree: UK classifieds marketplace with strong local presence. Comparable in facilitating local SMB-to-consumer connections, though focused on classifieds rather than display advertising.
• Nextdoor: Hyperlocal community platform that has largely displaced legacy community portals. Comparable in the local-information-plus-advertising value proposition, though at vastly greater scale with modern UX.
• Facebook Groups / Meta Local: Facebook Groups and Meta's local advertising products now serve the hyperlocal community use case that legacy portals like Nantwich pioneered. A major indirect competitor for both user attention and SMB ad spend.
• Google Business Profile: Google's free local business listing product integrated with Maps and Search. Competes directly for the same SMB advertising budgets and local-discovery use cases.

Others

• Tripadvisor: Local attractions, accommodation, and dining discovery platform. Partial overlap on Nantwich's accommodation and eating-out directory sections, though Tripadvisor's model is reviews-led rather than display-ad-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nantwich

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nantwich