Northampton Area Pediatrics

What Northampton Area Pediatrics does

Northampton Area Pediatrics (NAP) is a family-centered pediatric primary care practice founded in 1978 and operating as a limited liability partnership in Hampshire County, Massachusetts. The practice serves children and young adults from birth through approximately age 21 across three office locations in Northampton (headquarters at 193 Locust Street), Amherst, and South Deerfield, the latter added through the July 2024 acquisition of Sugarloaf Pediatrics. NAP employs approximately 43 staff including board-certified pediatricians, nurse practitioners, licensed mental health professionals, IBCLC lactation consultants, nurses, and administrative personnel under Managing Partner Dr. Diana Johanson (since 2023).

Service offerings span standard pediatric primary care (well-child visits, sick visits, immunizations, sports physicals), integrated behavioral health (LMHCs, LICSWs, LMFTs, PMHNP-BCs co-located in the practice), lactation consulting, medical home care coordination for children with special healthcare needs, and acute care with a dedicated sick-patient space (opened April 2023 in Northampton and restored to Amherst in November 2024). The practice also operates community vaccine clinics in partnership with the Northampton Health Department and offers parent workshops and ADHD support groups. Technology infrastructure relies on third-party systems: the MyChart patient portal (CHPPOC) for scheduling, messaging, refills, test results, and virtual visits, plus Zoom for workshops and Color.com for vaccine registration. No proprietary technology or AI/ML capabilities are developed in-house.

Revenue is generated through insurance-based billing for office visits, vaccinations, behavioral health, and lactation services, with payer relationships spanning MassHealth (via Wellsense Boston Children's ACO since April 2023), Tufts Health Together, and commercial carriers. Distribution is entirely local (Hampshire County / Pioneer Valley, MA) with no geographic expansion plans disclosed. The practice is currently closed to new patients outside of newborns (since November 2022) due to capacity constraints, and handles approximately 330 appointment calls and 200 triage calls daily, signaling demand that materially exceeds supply.

Name

Northampton Area Pediatrics

Legal name

Northampton Area Pediatrics, LLP

Website

https://napeds.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Northampton Area Pediatrics is a family-centered pediatric primary care practice founded in 1978, serving children from birth through young adulthood across three offices in Hampshire County, Massachusetts, offering integrated primary care, behavioral health, lactation consulting, and acute care services.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industries

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI), Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF)

Keywords

• Pediatric primary care
• Integrated behavioral health
• Lactation consulting services
• Childhood immunizations
• Acute care pediatrics

Headquarters

HQ city

Northampton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Office Visit Revenue: Revenue generated from patient visits including well-child checkups, sick visits, acute care appointments, and follow-up visits. Billed to insurance carriers including MassHealth, Tufts Health Together, and Wellsense Boston Children's ACO.
2. Vaccination Services: Administration of routine childhood immunizations, flu vaccines, COVID-19 vaccines, and RSV preventive treatments (Beyfortus). Covered by insurance under Massachusetts requirements.
3. Behavioral Health Services: Integrated behavioral health consultations and counseling services provided by mental health professionals within the practice.
4. Lactation Services: Lactation consulting services for breastfeeding mothers, billed as part of pediatric care or as separate consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Northampton Area Pediatrics is a family-centered pediatric primary care practice delivering well-child visits, sick visits, acute care, immunizations, integrated behavioral health, lactation consulting, medical home care coordination, and telehealth/virtual visits to children and young adults. Care is delivered by board-certified pediatricians, nurse practitioners, behavioral health specialists, and lactation consultants across three office locations in Hampshire County, Massachusetts.

Product overview

Northampton Area Pediatrics is a family-centered pediatric primary care practice providing comprehensive healthcare to children and young adults across three offices in Northampton, Amherst, and South Deerfield, MA since 1978. The practice operates as a unified primary care platform offering pediatric primary care, telehealth/virtual visits, integrated behavioral health, lactation services, medical home care coordination, and acute care services. Additional offerings include vaccine clinics, a comfort program for needle phobia, and parent education workshops. Patient access is facilitated through the MyChart patient portal for scheduling, messaging, and administrative tasks. Services are delivered by board-certified pediatricians, nurse practitioners, and licensed mental health professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Primary Care Comprehensive healthcare services for children and young adults including well-child visits, sick visits, developmental assessments, chronic condition management, and sports/camp physicals provided by board-certified pediatricians and nurse practitioners across three offices in Hampshire County, MA.
• Telehealth / Virtual Visits Virtual visit appointments for patients who do not need in-office examinations, including acute care concerns, medication rechecks, follow-ups, and provider consultations, accessible via the MyChart patient portal. Includes weekday morning 8-9am virtual walk-in slots.
• Integrated Behavioral Health Behavioral health consultation services delivered by licensed mental health professionals (LMHCs, LICSWs, LMFTs, and PMHNP-BC psychiatric nurse practitioners) integrated within the primary care setting, providing therapy, ADHD support, and psychiatric medication management to children and adolescents.
• Lactation Services Breastfeeding support and lactation consulting services delivered by International Board Certified Lactation Consultants (IBCLCs) for new mothers and infants, including counseling on latch, milk supply, and infant feeding challenges during the early postpartum period.
• Medical Home Care Coordination Care coordination services for children and youth with special healthcare needs (CYSHCN), helping families navigate complex medical, social, and educational systems, coordinate across specialists, and access community resources.
• Acute Care Services Urgent same-day appointments for new, acute concerns (10-minute visits) available at the Northampton office with a separate space that physically separates sick and well patients, plus acute care sick visits restored at the Amherst office as of November 2024.
• Vaccine Clinics Routine childhood immunizations, annual flu vaccines, COVID-19 vaccinations, and RSV preventive treatments (Beyfortus) administered at NAP offices and at community vaccine clinic sites in Hampshire and Franklin Counties in partnership with the Northampton Health Department.
• Comfort Program A program designed to help pediatric patients experiencing needle phobia or anxiety around injections, offering individualized Poke Plans and numbing cream options for children of all ages (babies, toddlers, kids, teens).

Quantifiable outcome

• The practice has more than doubled in size since 2003 under current leadership.
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sugarloaf PediatricscoreStrategic or Co-development Partner · 1 July 2024Effective July 1, 2024, Sugarloaf Pediatrics (South Deerfield) was brought under the NAP umbrella. Dr. Jennifer Schott, Kate Kelly FNP, and Bridget Shea-Gander PNP joined NAP along with most of their staff, continuing to provide care at the same South Deerfield location. NAP extended its services to the Sugarloaf community including behavioral health, lactation, parent education, and acute care access.
• Northampton Health DepartmentcoreStrategic or Co-development PartnerNAP partnered with the Northampton Health Department to offer Pfizer-BioNTech COVID-19 vaccines to patients 12 years and older at the Hampshire County Regional COVID vaccine clinic at the Northampton Senior Center (67 Conz Street). NAP providers and staff volunteered at several clinics. The Health Department had administered approximately 30,000 COVID vaccine injections since January 2021.
• Wellsense Boston Children's ACOcoreStrategic or Co-development PartnerEffective April 1, 2023, NAP transitioned its MassHealth (Medicaid) patients from Tufts Health Together with Boston Children's ACO to Wellsense Boston Children's ACO. Most MassHealth patients were automatically enrolled in the new plan with no change in benefits or services. This is an accountable care organization partnership for managed care patients.
• PPOC (Pediatric Physicians Organization)minorStrategic or Co-development PartnerDr. Jonathan Schwab serves on the Board of Directors of PPOC, a Boston Children's Pediatric Physicians Organization. This is a professional organization/affiliation rather than a commercial partnership.
• Massachusetts Medical SocietyminorStrategic or Co-development PartnerDr. Jonathan Schwab serves on the Board of Trustees for the Massachusetts Medical Society. This is a professional society membership/leadership rather than a commercial partnership.
• HealthyChildren.org / American Academy of PediatricsminorStrategic or Co-development PartnerNAP references the American Academy of Pediatrics' HealthyChildren.org symptom checker and vaccine resources. NAP providers hosted a joint webinar with AAP-affiliated experts (Dr. Jennifer Shu, Dr. Adam Ratner) on vaccine education.
• Baystate Medical Center / Children's Hospital Los Angeles / Tufts Children's HospitalminorOthersMultiple NAP providers completed residencies and/or fellowships at major children's hospitals. Dr. David Steele served as division chief in Pediatric Hematology/Oncology at Baystate Medical Center. These are professional training affiliations rather than active partnerships.
• Northampton Health DepartmentminorGTM or Marketing PartnerCommunity flu vaccine clinic collaboration with the City of Northampton's Health Department. Community flu clinics held at various locations including Senior Centers, Town Halls, and drive-thru sites in Hampshire and Franklin Counties.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Boston Children's Hospital: Major quaternary pediatric hospital whose affiliated ACO and primary-care network directly overlap NAP's referral and Medicaid ACO relationships; it is the specialist referral destination for NAP's CYSHCN panel.
• Connecticut Children's Medical Center: Regional pediatric health system in adjacent Connecticut offering primary and specialty pediatric care that competes for cross-border Pioneer Valley referrals.
• Pediatric Physicians' Organization at Boston Children's (PPOC): Boston Children's-affiliated network of community pediatric practices; NAP's Dr. Schwab sits on its board. Comparable because it groups independent pediatric offices under a shared infrastructure, contracting, and clinical-support model that mirrors NAP's positioning.
• Atrius Health: Large Massachusetts multi-specialty medical group with a substantial pediatric primary-care footprint; comparable on insurance-based pediatric care delivery in the same state payer environment.
• Boston Medical Center (Boston University Pediatrics): Academic medical center with a large urban pediatric primary care practice and substantial Medicaid panel; comparable model of integrated behavioral health and community pediatrics.

Regional players

• Trinity Health Of New England: Regional Catholic health system operating pediatric primary care in western Massachusetts and Connecticut; competes for shared Pioneer Valley family-patient catchment and similar payer mix.
• Baystate Health: Western Massachusetts-based regional health system operating pediatric primary care and the region's tertiary children's services; competes for the same Hampshire/Franklin County pediatric population.
• Cooley Dickinson Health Care (Mass General Brigham): Regional health system in Northampton, MA that operates primary care and pediatric services in the same Pioneer Valley market as NAP and competes for the same family-patient catchment.
• UMass Memorial Health: Central Massachusetts academic health system with pediatric primary care and specialty services that overlap NAP's geography and payer mix, particularly for Medicaid-panel families.

Direct peers

• Pediatric Associates: Large multi-site pediatric primary care group practice model with similar multi-office, insurance-billed pediatric primary care delivery, comparable on operational scale and service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/northampton-area-pediatrics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northampton Area Pediatrics