NarraTech ApS
NarraTech ApS is a Denmark-based industrial data solutions specialist founded in 2016, providing OSIsoft PI, WonderWare, and real-time data integration services to major international industrial enterprises in energy, food, manufacturing, and shipping.
- Company typePrivate
- Founded2016
- HeadquartersEsbjerg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NarraTech ApS does
NarraTech ApS is a Denmark-based industrial data solutions company founded in 2016 in Esbjerg by brothers Clemens and Dines Madsen. The firm specializes in connecting disparate industrial IT systems, with deep expertise in the OSIsoft PI System, WonderWare, and real-time data integration technologies. Its service portfolio spans Application Management (managing 100+ mission-critical applications), Project Support, Real-time Data Services, the proprietary Narratech Datahub built on OSIsoft PI, and ITIL-driven On-site Support. A productized Datahub solution aggregates on-premise and cloud data sources to deliver real-time business intelligence to industrial end users.
The company sells primarily to large international industrial enterprises, with disclosed clients including TotalEnergies, North Oil Company (Qatar), Arla, Mowi, LEGO, and Maersk, spanning energy, oil and gas, food and dairy, seafood, manufacturing, and shipping and logistics. NarraTech operates a sales-led, relationship-based go-to-market focused on direct enterprise engagement, with the founders personally involved in key account management. Revenue is generated through professional services and managed services contracts, with quote-based, tailored pricing and no publicly disclosed rates. The company is privately held by the founding Madsen brothers, with no external funding, parent, or subsidiary structure documented. It is headquartered at Randersvej 38 in Esbjerg, with operational reach into Denmark and the Middle East (Qatar), and has been recognized with BØRSEN Gazelle awards in 2019 and 2021 and as a Spar Nord/BDO Succesvirksomhed 2024.
NarraTech ApS firmographics
Firmographics- Name
- NarraTech ApS
- Legal name
- Narratech ApS
- Website
- https://narratech.net
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NarraTech ApS is a Denmark-based industrial data solutions specialist founded in 2016, providing OSIsoft PI, WonderWare, and real-time data integration services to major international industrial enterprises in energy, food, manufacturing, and shipping.
- Ownership category
- akta.pro rank
NarraTech ApS industry classification
Industry- Product category
- Industrial IT Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Application Performance Engineering & Observability (APM) (BPAEAFAK)
Keywords
Where NarraTech ApS is headquartered
LocationHeadquarters
- HQ city
- Esbjerg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
NarraTech ApS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional IT Services: Narratech generates revenue through professional IT services including application management, project support, real-time data services, and on-site support. The company delivers managed services and consulting engagements for industrial data infrastructure, with ongoing support contracts and project-based work.
- Managed Services: Ongoing IT infrastructure management and support services including front-end and back-end support, ITIL process-driven support, and continuous system maintenance for mission-critical industrial applications.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
NarraTech ApS product offering
Product offeringCore offering
NarraTech ApS provides industrial data solutions and managed IT services for industrial enterprises, integrating real-time process data from systems such as OSIsoft PI System and WonderWare into unified business intelligence views. The company complements these data solutions with application management, project support, on-site ITIL-aligned support, and its proprietary Narratech Datahub offering for consolidating disparate real-time data sources.
Product overview
NarraTech ApS is an industrial data solutions company offering a portfolio of managed IT services organized around two main pillars: Operation & Support and Project & Development. Their core services include Application Management (managing and developing diverse applications including mission-critical systems), Project Support (scalable project delivery with experienced technical specialists), Real-time Data Services (enabling real-time data integration and delivery), the PI Datahub (OSIsoft PI-based data integration solution), and On-site Support (front-end/back-end support with ITIL process-driven delivery). The company operates primarily as a services provider, implementing and managing industrial data solutions for major international clients in the energy, food production, and maritime sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Narratech Datahub
Quantifiable outcome
- Delivered over 100 diverse applications management for TotalEnergies including mission-critical systems
- +3 more outcomes
Companies that use NarraTech ApS
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
NarraTech ApS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
NarraTech ApS partnerships and signals
Strategic signalScale indicators2 records
Recent moves9 records
Expansion highlights5 records
NarraTech ApS competitors and assessment
Company assessmentBroad incumbents
- AVEVA: AVEVA acquired OSIsoft and now owns the PI System and WonderWare product lines that Narratech builds its services on. It is the principal vendor partner and a broad incumbent that could compete with Narratech via direct services or AVEVA Select partners.
- Yokogawa Electric: Yokogawa provides industrial automation, control systems and data services to oil & gas, chemical and process plants. Its service portfolio overlaps with Narratech's industrial data integration and managed services offerings in similar verticals.
- Rockwell Automation: Global industrial automation and software incumbent that delivers industrial data, MES and managed services to plant operators. It acquired MAVERICK Technologies, a direct competitor to Narratech in industrial IT services, and serves overlapping end-markets.
- Capgemini Engineering: Capgemini Engineering (formerly Altran) delivers large-scale industrial digital and IT services across Europe and globally, including OSIsoft/AVEVA implementations that overlap directly with Narratech's project and managed services work.
- Emerson Automation Solutions: Emerson (DeltaV, Plantweb) provides industrial automation, real-time data and asset management software across process industries, overlapping with Narratech's real-time data and WonderWare/PI System integration services.
- Aspen Technology: AspenTech provides industrial AI, process optimization and asset performance software used by the same energy, chemical and manufacturing customers Narratech serves. It competes for the same industrial analytics and integration spend.
- Honeywell Process Solutions: Honeywell's process solutions unit delivers industrial software, data historians and managed services to oil & gas, refining and process plants, directly competing with Narratech for industrial data integration budgets.
Direct peers
- Avanceon: Avanceon is an industrial automation and digital services provider active across the Middle East, Europe and North America, delivering WonderWare/SCADA and managed services comparable to Narratech's industrial IT offering.
- RoviSys: RoviSys is a US-based independent systems integrator focused on industrial automation, process control, and OSIsoft/AVEVA PI implementations, closely mirroring Narratech's industrial IT integration and managed services model.
- MAVERICK Technologies (Rockwell Automation): MAVERICK, now part of Rockwell Automation, was an independent industrial IT and process automation services firm serving similar chemical, food and energy customers. It is one of the closest direct peers to Narratech's industrial managed services business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NarraTech ApS social profiles
Digital presenceNarraTech ApS financial estimates
Financial estimateRevenue estimate
Valuation estimate
NarraTech ApS leadership team
Management profileNumber of profiles
Profiles13 records
NarraTech ApS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NarraTech ApS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NarraTech ApS
What does NarraTech ApS do?
NarraTech ApS provides industrial data solutions and managed IT services for industrial enterprises, integrating real-time process data from systems such as OSIsoft PI System and WonderWare into unified business intelligence views. The company complements these data solutions with application management, project support, on-site ITIL-aligned support, and its proprietary Narratech Datahub offering for consolidating disparate real-time data sources.
Is NarraTech ApS a public or private company?
NarraTech ApS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NarraTech ApS founded?
NarraTech ApS was founded in 2016. It employs 11 to 50 people.
Where is NarraTech ApS based?
NarraTech ApS is headquartered in Esbjerg, Denmark, in the Europe region.
How does NarraTech ApS make money?
Two revenue lines are on record. Professional IT Services are the primary driver. The others are managed Services.
Who are NarraTech ApS's main competitors?
Broad incumbents on record are AVEVA, Yokogawa Electric, Rockwell Automation, Capgemini Engineering, Emerson Automation Solutions, Aspen Technology and Honeywell Process Solutions. Direct peers are Avanceon, RoviSys and MAVERICK Technologies (Rockwell Automation).
Does NarraTech ApS have an API?
No public API is recorded for NarraTech ApS.
What industry is NarraTech ApS in?
NarraTech ApS's product category is Industrial IT Services. Its primary akta.pro industry code is BPAEAFAK, Application Performance Engineering & Observability (APM). Its NAICS code is 51821 and its SIC code is 7370.