NAR - Núcleo de Alto Rendimento Esportivo de São Paulo

What NAR - Núcleo de Alto Rendimento Esportivo de São Paulo does

NAR-SP is a high-performance sports excellence center founded in 2011 in São Paulo, Brazil, that delivers scientific athlete evaluation, training prescription, and applied research for elite Olympic and Paralympic sport. The center operates under the social investment arm of the Abilio Diniz family (Instituto Península) and is led by a PhD-level technical team anchored by director Irineu Loturco (260+ international publications) and supported by Lucas A. Pereira (150+ publications), Túlio B. A. Moura (World Athletics Level II coach), and Victor Fernandes (two-time Olympic coach). Its core technology is a proprietary scientific evaluation and training prescription methodology combining biomechanical analysis, strength/power assessment, velocity training, and plyometric development, delivered from a single facility at Centro Esportivo Joerg Bruder in Santo Amaro under a 5-year public-private partnership with the São Paulo Municipal Government. The center has evaluated 1,500+ athletes across 70+ modalities and claims 40% of medals at Pan and Parapan-American Games were won by athletes evaluated at NAR-SP.

The revenue model is a hybrid of three streams: (1) professional certification tuition (Speed certification at R$3,150 and Speed+Strength combo at R$5,985, with class caps of 35 participants, delivered hybrid online/in-person via Eventiza); (2) a post-graduate specialization in Sports Science and High-Performance Training delivered with Instituto Singularidades (now part of Cogna Educação); and (3) corporate sponsorship and Brazilian sports incentive law (Lei de Incentivo ao Esporte) funding from Adidas, Hammer Strength, CIMED, Motorola, Tetra Pak, Mondelēz, P&G, Caixa Econômica Federal, and Under Armour. Named clients include Olympic medalists and World champions (Fabiana Murer, Daniel Dias, Cesar Cielo, Demian Maia, Beatriz Ferreira) and national federations (CBJ, CBRu, CBDN, FPF), with the Escola de Atletismo de Jovens Talentos adding a youth talent development layer to the funnel.

Go-to-market is concentrated in Southeast Brazil, executed through direct on-site services at the São Paulo facility, federation partnerships, and a growing digital footprint (Instagram, YouTube, Twitter, Facebook, Flickr, scientific publications). The organization is explicitly non-profit and operates as a mission-driven institution rather than a commercial enterprise, with longevity and growth contingent on continued Instituto Peninsula patronage and corporate sponsorship.

Name

NAR - Núcleo de Alto Rendimento Esportivo de São Paulo

Legal name

NAR - Núcleo de Alto Rendimento Esportivo de São Paulo

Website

https://narsp.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

NAR-SP is a São Paulo-based high-performance sports excellence center that delivers scientific athlete evaluation, training prescription, and certification programs for Olympic and Paralympic athletes across 70+ modalities, operating under Instituto Península.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Certification Programs: Revenue generated from sports science and training certification courses offered to sports professionals, including speed, strength, and plyometric training certifications
2. Post-Graduate Education: Graduate and post-graduate specialization courses in sports science and high-performance training methodology
3. Corporate Sponsorship and Incentive Laws: Funding from corporate sponsors (Adidas, Hammer Strength, CIMED, Motorola, Tetra Pak, Mondelēz) and sports incentive law programs (Lei de Incentivo ao Esporte)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

NAR-SP operates a high-performance sports excellence center in São Paulo that delivers scientific athlete evaluations (strength, power, velocity, plyometrics), individualized training prescription, and professional certification and postgraduate education programs for coaches and sports scientists. The center serves Olympic, Paralympic, and professional athletes across 70+ sport modalities and supports national sports federations and professional clubs with evaluation, monitoring, and research services.

Product overview

NAR-SP is a unified high-performance sports center that provides comprehensive athletic evaluation, training prescription, and scientific research services. The core offering is the excellence sports center itself, supplemented by professional certification programs in strength/velocity/plyometric training, a graduate degree partnership with Instituto Singularidades, the Young Talents Athletics School talent development program, and scientific research production. The center serves Olympic and Paralympic athletes across 70+ modalities with evaluations, training programs, and education services.

Differentiator

Problem solved

Functional benefit

Products and services

• NAR-SP High-Performance Sports Excellence Center International reference center providing comprehensive scientific athlete evaluation, training prescription, and ongoing monitoring for Olympic, Paralympic, and elite professional athletes across 70+ modalities, delivered on-site at the Santo Amaro facility.
• Professional Certifications in Strength, Velocity, and Plyometric Training Hybrid online and in-person certification courses (Velocidade, Força, Pliométrico) for physical trainers, coaches, and sports scientists, developed by the NAR-SP multidisciplinary team in collaboration with Olympic coaches, capped at 35 participants per class.
• Postgraduate Specialization in High-Performance Sports Science and Practice Graduate program 'Ciência e Prática do Esporte de Alto Rendimento' delivered in partnership with Instituto Singularidades (now part of Cogna Educação), focusing on scientific training methodology and practical application for high-performance sport.
• Escola de Atletismo de Jovens Talentos (Young Athletic Talent School) Talent identification and long-term athletic development program for young athletes in track and field, providing systematic scientific training and evaluation to develop future elite athletes.
• Physical and Physiological Athlete Evaluations Scientific evaluation services for individual athletes and teams including jump tests, strength assessments, sprint and velocity evaluations, and performance testing using specialized equipment and evidence-based methods.
• Scientific Research Production in Sports Science Peer-reviewed scientific research output covering training methods, athletic performance, and exercise physiology, published in international journals by the NAR-SP technical team.

Quantifiable outcome

• 40% of medals at Pan and Parapan-American Games won by athletes evaluated at NAR-SP
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered major, minor and core.

• UNIFESP (Universidade Federal de São Paulo)majorStrategic or Co-development Partner · 7 July 2026Joint launch of 1st NAR-SP Sports Science Congress with researchers from top 2% Stanford ranking, announced July 2026.
• Hammer StrengthmajorGTM or Marketing Partner · 4 July 2024Official sponsor of NAR-SP educational events. Renowned brand specializing in equipment development for high-performance athletes. Partnership announced July 2024 for educational event sponsorship.
• AdidasmajorGTM or Marketing Partner · 8 July 2021Performance-focused sportswear brand supporting NAR-SP. Partnership announced July 2021 with strategy centered on performance products for athletes.
• Mondelēz InternationalminorGTM or Marketing Partner · 17 December 2020Global snacks company and leading sponsor for Instituto Península incentivized projects. Partnership for 'Avaliação Física e...' project supporting athlete evaluation.
• MotorolaminorGTM or Marketing Partner · 4 November 2020Corporate sponsor for NAR-SP incentivized projects under Instituto Península. Partnership announced November 2020 to support sports development initiatives.
• Tetra PakminorGTM or Marketing Partner · 20 October 2020World leader in food processing and packaging solutions partnering on Instituto Península incentivized projects. Partnership announced October 2020.
• Instituto PenínsulacoreStrategic or Co-development PartnerSocial investment arm of Península Participações (family Abilio Diniz). Maintains and funds NAR-SP operations since March 2014. Responsible for construction of new headquarters, equipment donations, and ongoing operational costs through incentive law projects.
• Prefeitura de São Paulo / Secretaria Municipal de EsportescoreStrategic or Co-development PartnerPublic partnership through Programa Rede Olímpica allowing use of Centro Esportivo Joerg Bruder facilities for 5 years. Municipality provides physical space; Instituto Península and sponsors cover maintenance and operations.
• FPF (Federação Paulista de Futebol)majorStrategic or Co-development PartnerPartnership for FPF Academia course on new strength training strategies for football. Also partnership for scientific department development for referees and clubs inaugurated June 2024.
• Procter & GamblemajorGTM or Marketing PartnerHistorical sponsor providing funding support for NAR-SP operations as part of corporate sports investment program.
• Caixa Econômica FederalmajorGTM or Marketing PartnerGovernment bank historical sponsor of NAR-SP sports development initiatives.
• Under ArmourmajorGTM or Marketing PartnerHistorical sponsor of NAR-SP with equipment and apparel partnership during early years of operation.
• CIMED / LavitanminorGTM or Marketing PartnerNutritional supplement brand supporting NAR-SP as supporter/sponsor listed on website partners section.
• ChantalminorGTM or Marketing PartnerBrand supporter/sponsor of NAR-SP with Sala Chantal inaugurated April 2019 for training events.
• HTMminorGTM or Marketing PartnerBrand supporter/sponsor of NAR-SP listed on website partners section.
• Instituto SingularidadesmajorStrategic or Co-development PartnerEducational institution offering postgraduate program 'Ciência e Prática do Esporte de Alto Rendimento' in partnership with NAR-SP. Now part of Cogna Educação group after 15+ years under Instituto Península management.
• CBRu (Confederação Brasileira de Rugby)majorStrategic or Co-development PartnerBrazilian Rugby Confederation with ongoing evaluation and training support from NAR-SP. Resinsa Brasil constructed official rugby field at NAR-SP facilities.
• CBJ (Confederação Brasileira de Judô)majorStrategic or Co-development PartnerBrazilian Judo Confederation - national team with 8 Olympic medals regularly evaluated at NAR-SP.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• IMG Academy: Larger, well-established US-based performance training and education institution that combines elite athletic training, sport science, and academic programs. Comparable as a high-performance training center with certification and educational offerings, though at much greater scale and with a broader sport portfolio.
• EXOS (formerly Athletes' Performance): Global performance training and sports science consultancy serving elite athletes, teams, and corporate wellness clients. Directly comparable on the sports science methodology and professional certification/training delivery, with similar B2B and federation-style engagements.
• FC Barcelona Innovation Hub (Barça Innovation Hub): Sports science and innovation platform linked to a major football club, providing research, training methodology, and professional education to coaches worldwide. Comparable on the research-to-commercialization flywheel and on B2B coaching certification offerings, though anchored to a single sport vertical.
• Aspire Academy: Qatar-based elite multi-sport training academy and sports science center serving Olympic-level athletes with integrated research, evaluation, and athlete development. Comparable in combining a single large facility, sport science research output, and partnerships with national federations, though backed by sovereign funding.
• Gatorade Sports Science Institute (GSSI): Global sports science research and education entity providing performance research, coach education, and athlete evaluation content. Comparable on the sport science education/research mission and on partnerships with elite athletes and federations, though at much greater global scale.

Regional players

• Instituto Brasileiro de Ciências do Esporte (IBCE): Brazilian sport science and training education provider offering courses and certification programs for Brazilian coaches. Direct regional overlap on the education and certification business, though narrower in research output and federation partnerships.
• Centro de Treinamento Esportivo (CTE) da UFMG: Brazilian university-affiliated high-performance training and research facility associated with the Universidade Federal de Minas Gerais. Comparable on the integrated university-research-athlete model within Brazil, though with a different funding base and academic mission.

Emerging players

• Catapult Sports: Sports technology company providing athlete monitoring and performance analytics used by elite teams and federations. Adjacent rather than directly comparable, but overlaps on the sport science and athlete evaluation value proposition through technology rather than physical training.

Direct peers

• Centro de Excelência Esportiva do Comitê Olímpico do Brasil (COB): Brazilian Olympic Committee's national high-performance training center providing evaluation and preparation services to Brazilian Olympic athletes. Most direct domestic peer given shared target market (Brazilian Olympic/Paralympic athletes) and overlapping federation relationships.
• ALTIS (Phoenix, Arizona): Elite athlete training and sports science center offering biomechanical evaluation, strength and conditioning, and educational programs for coaches. Highly comparable on the integrated training-research-education model and B2B coaching certification courses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nar_sp
• YouTubeyoutube.com/user/narsp1
• Facebookfacebook.com/nucleodealtorendimentoesportivo
• Instagraminstagram.com/narsp
• LinkedInlinkedin.com/company/nar-nucleo-alto-rendimento1

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAR - Núcleo de Alto Rendimento Esportivo de São Paulo