Narvesen Baltija SIA

What Narvesen Baltija SIA does

Narvesen Baltija SIA operates a multi-city convenience store chain in Latvia, operating under SIA Reitan Convenience Latvia as part of the Nordic Reitan Group. The company's core offering is a network of physical retail outlets — both company-owned and franchise-operated — located in urban areas across Latvia, providing hot and cold food, fresh and prepared meals, salads, snacks, desserts, baked goods, hot and cold beverages, and essential daily items. Three sub-brands segment the food offering: Dobe (traditional Latvian food), Good Food (healthier options including superfood salads, grain pasta salads, and poke bowls), and Chop Chop (quick-service food items).

Beyond food retail, Narvesen functions as a multi-service hub, offering lottery ticket sales (Latvijas Loto), prepaid card services (Paysafecard, Powerrabit), electronic ticketing (E-Talons), mobile coupons, bill payment, postage stamp sales, balloon inflation, and fishing permits. The company partners with Neste fuel stations for both fuel access at select locations and the 'Otra Iespēja' recycling initiative, and supports the MOT youth motivation program through a dedicated coffee SKU. A mobile loyalty application (Narvesen Lojalitātes programma, available on iOS and Android) drives repeat engagement through points accumulation and promotional offers.

Revenue is generated through three streams: direct retail sales of food and beverages across owned and franchise stores, franchise fees from operators running Narvesen-branded outlets, and transaction-based commissions from third-party services including lottery, prepaid cards, and bill payment. The customer base is composed primarily of urban dwellers and commuters across Latvia, served through physical store presence supplemented by a mobile ordering and loyalty channel and marketing outreach via the company website, YouTube, and TikTok. The entity is a privately held Latvian SIA (private limited liability company), and no public revenue disclosure is available.

Name

Narvesen Baltija SIA

Legal name

Narvesen Baltija SIA

Website

https://narvesen.lv

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Narvesen Baltija SIA operates a multi-city convenience store chain in Latvia under the Reitan Group, offering fresh and prepared food, beverages, and in-store services such as lottery, bill payment, and prepaid cards, supported by a mobile loyalty app.

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Food and Beverage Retailers (445)

SIC

Retail-Convenience Stores (5412), Retail-Food Stores (5400)

akta.pro primary industry

Traditional Convenience Stores (Alcohol/Tobacco-led) (CRANAJAA)

Keywords

• Retail convenience stores
• Fresh prepared meals
• Hot and cold beverages
• Mobile loyalty program
• In-store payment services

Headquarters

HQ city

Rīga, Rīgas pilsēta

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Sale of food, beverages, and convenience products through owned and franchise convenience stores
2. Franchise Fees: Revenue from franchise operators operating under the Narvesen brand
3. Service Fees: Commissions from third-party services including lottery (Latvijas Loto), prepaid cards (Paysafecard, E-Talons), bill payments, and other utility services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Narvesen Baltija SIA operates a chain of convenience stores across Latvia, selling fresh and prepared food, hot and cold beverages, salads, hot meals, desserts, and snacks, alongside in-store third-party services such as lottery ticket sales, prepaid cards, electronic tickets, bill payment, postage stamps, and fishing permits. The company runs owned and franchise store locations supported by a Narvesen-branded mobile loyalty application for points and promotional offers.

Product overview

Narvesen Baltija SIA operates a network of convenience stores across Latvia, offering a broad retail portfolio centered on fresh and prepared food, hot and cold beverages, baked goods, salads, hot meals, desserts, snacks, and bottled water. The company also provides in-store services including bill payment, lottery tickets, prepaid cards (Paysafecard, Powerrabit), postage stamps, fishing permits, and fuel at Neste partner locations. Narvesen positions several sub-brands: Dobe (traditional Latvian food), Good Food (healthier/salad-focused offerings including superfood salads, grain pasta salads, and poke bowls), and Chop Chop (quick-service food concept). The Narvesen Loyalty mobile application enables customers to earn rewards and access promotional offers. The MOT program donates proceeds from special MOT coffee cup sales to Latvian youth motivation initiatives, and the Otra Iespēja (Second Chance) program supports plastic recycling at Neste fuel station locations.

Differentiator

Problem solved

Functional benefit

Brands

• Dobe: A sub-brand offering fresh food and prepared meals at Narvesen locations.
• Good Food
• Chop Chop

Products and services

• Narvesen Convenience Store Retail convenience store chain across Latvia offering fresh food, hot and cold beverages, baked goods, salads, hot meals, desserts, snacks, and essential daily items along with in-store services including bill payment, lottery tickets, prepaid cards, and mobile coupons.
• Dobe Sub-brand within Narvesen offering Dobes, a traditional Latvian food item served at Narvesen store locations.
• Good Food Healthier/salad-focused sub-brand within Narvesen offering fresh salads and nutritious meal options including superfood salads, grain pasta salads, and poke bowls.
• Chop Chop Quick-service food sub-brand concept offered at Narvesen stores for fast prepared food items.
• Narvesen Loyalty Program (Mobilā lojalitātes programma) Mobile loyalty program via a dedicated iOS and Android application enabling customers to collect points, receive special offers, and redeem promotional offers at Narvesen stores.
• Premium Plus Premium membership tier service within the Narvesen loyalty program offering enhanced benefits to enrolled customers.
• Neste Fuel Service at Narvesen Locations Fuel station service partner located at select Narvesen locations, providing fuel access alongside convenience retail and recycling services (Otra Iespēja).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered parent company and minor.

• Reitan Convenience Latviaparent companyOthersNarvesen is operated by SIA Reitan Convenience Latvia, part of the Reitan Convenience group. The parent company manages corporate functions including HR, compliance, and overall business strategy.
• NesteminorStrategic or Co-development PartnerPartnership with Neste fuel stations where Narvesen operates recycling containers for empty liquid containers as part of environmental sustainability initiatives. The 'otra iespēja' (second chance) recycling program allows customers to return packaging at Neste stations.
• MOT ProgramminorStrategic or Co-development PartnerNarvesen supports the MOT (Motivācijas programma) program for Latvian youth. For each special MOT coffee cup sold, Narvesen donates to support the youth motivation program in Latvia.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Wolt: Wolt operates food-delivery and dark-store grocery in the Baltics, intersecting with Narvesen's on-the-go and quick-meal occasions. It is an emerging competitor for urban food occasions rather than a direct c-store peer.
• Bolt Market: Bolt Market is a rapid grocery-delivery concept operating in the Baltics. It represents an emerging channel competing for urban convenience occasions, even though its distribution model differs from Narvesen's physical network.

Others

• Stockmann: Stockmann operates department-store retail in the Baltics including food halls and convenience-adjacent offerings. It is thematically comparable as an established multi-category Baltic retailer, though not a direct convenience competitor.
• Latvijas Pasts: Latvijas Pasts is the national postal service that Narvesen competes with on postage-stamp and related service sales. It is comparable as an overlapping service counterpoint but operates a fundamentally different business model.

Direct peers

• Rimi Baltic: Rimi operates supermarkets and smaller-format stores across the Baltics under the ICA Gruppen banner. It is the most directly comparable grocery and convenience competitor to Narvesen in Latvia, competing for the same urban, on-the-go basket.
• Maxima Group: Maxima is one of the largest grocery retailers in the Baltics, with extensive store networks including smaller formats. It competes with Narvesen across everyday food, beverages, and impulse categories in Latvian urban areas.
• Circle K: Circle K operates convenience and fuel-store formats across the Baltics, overlapping directly with Narvesen's urban convenience footprint and Neste-linked fuel-station retail model.

Broad incumbents

• Lidl Latvia: Lidl is a European discount grocery incumbent that has expanded aggressively into the Baltics. While primarily a larger-format discounter, it pressures Narvesen's pricing and basket economics on overlapping convenience staples.

Regional players

• Coop Eesti: Coop is an established Estonian retail cooperative running both grocery and convenience formats. It is comparable in operating model and category mix but operates primarily in Estonia rather than Latvia.
• Prisma Peremarket: Prisma is a Finnish/Baltic multi-format grocer running supermarkets and smaller convenience-style stores. Comparable product mix (food, fresh, on-the-go) and brand-led positioning make it a relevant regional reference point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpaZbykqdBcGaUxN1vF-Hmw
• TikToktiktok.com/@narvesenlv
• LinkedInlinkedin.com/company/narvesen-baltija-sia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Narvesen Baltija SIA