Naschwelt

What Naschwelt does

Naschwelt GmbH is a privately held German B2B wholesale distributor specializing in convenience products, founded in 1968 by Franz Coppenrath in Geeste (Emsland) as 'Süßwaren-Vertrieb Ems-Vechte' with an initial assortment of 250 articles. The company operates under successive renamings (SÜGRO Ems-Vechte, NASCHWELT Großhandel Weser-Ems, and finally Naschwelt GmbH since 2017) and has grown into a regional full-range supplier serving gas stations, kiosks, vending machine operators, bakeries, beverage markets, and caterers across Niedersachsen, Bremen, and the northern part of Nordrhein-Westfalen. The product portfolio spans eight categories: confectionery and snacks, beverages, alcoholic beverages and spirits, food and hygiene products, tobacco (including e-shishas and hookah), fresh articles, prepaid and gift cards, and frozen foods.

Naschwelt's go-to-market combines an own field sales force with regular customer visits, an inside sales team, and a B2B online shop (shop.naschwelt.com), underpinned by an own regional truck fleet delivering next-day service. Operational infrastructure includes a modern high-bay warehouse completed in 2019, a fresh goods warehouse, and a Pick by Voice warehouse management system introduced in 2015. Since 1997, Naschwelt has operated as a Regionalpartner of the MCS-Gruppe, Germany's largest convenience wholesale network with six wholesale locations serving approximately 12,500 retailers including over 3,400 gas stations, gaining access to collective bargaining, the MCS-Connector digital marketing platform, and shared promotional tooling such as the POSitiv-Box (claimed to drive 15x sales uplift during promotions), CashBox, FlaschenBox, and the Neuheitenservice new-product notification program. Pricing is quote-based, with 3% skonto on net pricing and same-day ordering with next-day delivery as the standard service promise.

Revenue is generated through wholesale sale of physical goods to business customers, collected via direct debit on delivery. The company is privately financed, with no disclosed external investors, and is led since 2022 by managing director Daniel Knüver. No current revenue figure is publicly disclosed; historical anchors show 18 million DM in 1988 and 50 million DM in 1997, with the firm having pursued organic growth and infrastructure reinvestment (warehouse expansions in 1978, 1998, 2007, and 2019) rather than acquisitive scaling.

Name

Naschwelt

Legal name

Naschwelt GmbH

Website

https://naschwelt.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Naschwelt GmbH is a privately held German B2B convenience wholesale distributor, founded in 1968 in Geeste, supplying gas stations, kiosks, bakeries, and caterers across Niedersachsen, Bremen, and northern Nordrhein-Westfalen via its own fleet and an MCS-Gruppe partnership.

Ownership category

akta.pro rank

Product category

Convenience Wholesale Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Packaged Frozen Food Merchant Wholesalers (42442), Merchant Wholesalers, Nondurable Goods (424), Refrigerated Warehousing and Storage (493120), Warehousing and Storage (493)

akta.pro primary industry

Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA)

akta.pro secondary industries

Value-Added Cold Storage Services (Pick/Pack, Kitting, Repacking, Labeling) (AFAOAFAL), Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL)

Keywords

• Convenience wholesale distribution
• B2B cash and carry
• Confectionery wholesale
• Snack distribution services
• Tobacco wholesale supply

Headquarters

HQ city

Geeste

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Großhandelsverkauf Convenience-Produkte: Naschwelt operates as a B2B wholesale distributor for convenience retailers, selling confectionery, beverages, tobacco products, fresh articles, frozen goods, and prepaid/gift cards. Revenue is generated through the sale of physical goods to business customers (tankstellen, kiosks, convenience shops, bakeries, beverage markets). Payment is collected via direct debit (Banklastschrift) upon delivery, with a 3% skonto included in net pricing. The company has its own truck fleet for delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Naschwelt GmbH is a regional B2B convenience wholesaler that supplies retailers and food-service operators with sweets, snacks, beverages, tobacco, fresh and frozen goods, prepaid cards and convenience trend items. The company distributes more than 12,000 articles through field sales, inside sales and a B2B online shop, using its own truck fleet to deliver to customers in Niedersachsen, Bremen and Nordrhein-Westfalen.

Product overview

Naschwelt GmbH is a regional convenience wholesale supplier operating for over 50 years, providing a full-range of convenience products to retailers across Emsland, Lower Saxony, Bremen, and northern North Rhine-Westphalia. The company offers a comprehensive product portfolio organized into eight main categories: Sweets & Snacks, Beverages, Alcoholic Beverages & Spirits, Food & Hygiene Products, Fresh Products, Tobacco Products, Prepaid & Gift Cards, and Frozen Foods. Beyond products, Naschwelt provides sales promotion tools through its MCS partnership including POSitiv-Box, CashBox, FlaschenBox, Preiskracher, Neuheitenservice, #NEWGENERATION, JUST fresh, and the MCS-CONNECTOR digital platform for advertising materials. The company also operates an e-commerce online shop (shop.naschwelt.com) for B2B ordering. Services include their own field sales force, own delivery fleet, product news service, promotional material support, and a B2B contact management system.

Differentiator

Problem solved

Functional benefit

Products and services

• Süßwaren & Snacks (Confectionery & Snacks) Wholesale assortment of confectionery and snack items sold to gas stations, kiosks, bakeries, vending operators and catering companies.
• Getränke (Beverages) Beverage wholesale assortment distributed to retailers and food-service customers, paired with the FlaschenBox display solution.
• Tabakwaren (Tobacco Products) Wholesale of tobacco products to convenience retailers, complemented by the CashBox merchandising solution.
• Frische- & Tiefkühlwaren (Fresh & Frozen Goods) Wholesale assortment of fresh and frozen convenience products for retailers and food-service operators.
• Prepaid Karten (Prepaid Cards) Wholesale of prepaid mobile/top-up cards distributed through convenience retailers.
• Convenience-Trendprodukte (Convenience Trend Products) Curated assortment of current convenience trend and novelty articles supplied to retailers via the Neuheitenservice.
• POSitiv-Box (Merchandising Display Box) In-store merchandising display solution for sweets and snacks, supplied to convenience retailers as a ready-to-use sales-promotion tool.
• CashBox (Cigarette Cabinet) Dedicated cigarette cabinet / merchandising solution for tobacco retailers, supplied as part of Naschwelt's sales-promotion portfolio.
• FlaschenBox (Beverage Crate) Branded beverage merchandising crate / display solution provided to convenience retailers handling Naschwelt's beverage assortment.
• Neuheitenservice (Novelty Service) Service that supplies retailers with the latest convenience trend and novelty articles to keep their shelves current.
• Naschwelt Online Shop (B2B Online Shop) B2B online ordering platform allowing retail and food-service customers to order from Naschwelt's 12,000+ item assortment.

Quantifiable outcome

• 15-fold increase in sales during POSitiv-Box promotions
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MCS-Gruppe (Mars Contract Society)coreChannel Partner/ Reseller/ Distributor · 1 January 1997Naschwelt GmbH is a Regionalpartner (regional partner) of the MCS-Gruppe, the largest German convenience wholesale group with six wholesale locations. MCS serves approximately 12,500 retailers including over 3,400 gas stations with confectionery, beverages, food, tobacco, and more. The partnership enables Naschwelt to offer its customers access to national MCS promotional programs, the MCS-Connector digital marketing platform, and collective bargaining power while maintaining regional autonomy.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• EDEKA: Germany's largest supermarket cooperative with significant wholesale operations supplying its 3,500+ independent retailer members. Comparable as a B2B grocery distributor, though focused primarily on supermarket rather than convenience format.
• REWE Group: German retail and tourism group; parent company of Lekkerland convenience wholesale. Overlaps Naschwelt's territory through Lekkerland and PENNY convenience formats, creating direct competitive overlap in gas-station and convenience supply.
• METRO Deutschland: Major German cash & carry and foodservice wholesaler with broad grocery, beverage, and convenience assortment serving HoReCa and trade customers. Comparable as a wholesale channel competitor though focused more on foodservice than SMB convenience retail.
• Selgros Cash & Carry: German cash & carry chain (part of Transgourmet/Coop) serving traders, restaurants, and convenience retailers with bulk grocery and convenience ranges. Comparable as a wholesale channel serving SMB convenience retail customers.

Direct peers

• Bartels-Langness: Family-owned German food and convenience wholesale group serving independent retailers, bakeries, and foodservice operators across northern Germany. Comparable as a multi-category regional B2B wholesaler serving SMB retail customers.
• Transgourmet Deutschland: German cash & carry and foodservice wholesale subsidiary of Coop Group, serving restaurants, caterers, and retailers with broad grocery and convenience ranges. Comparable as a B2B wholesale distributor with own delivery operations.
• Lekkerland: Germany's largest B2B convenience wholesale distributor (now part of REWE Group), supplying gas stations, kiosks, bakeries, and convenience retailers with confectionery, beverages, tobacco, and fresh products. Directly comparable business model and customer base to Naschwelt, but at materially larger scale.

Regional players

• SÜGRO: Historical national German confectionery wholesale group of which Naschwelt was formerly a member (1989–1996 under 'SÜGRO Ems-Vechte'). Direct comparable in terms of product range and customer segments, though now operating at smaller regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/naschweltgmbh
• LinkedInlinkedin.com/company/naschwelt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naschwelt