Nashville Swim Academy

What Nashville Swim Academy does

Nashville Swim Academy (NSA) is a privately-held, founder-led learn-to-swim program serving families with children aged 4 months through adults in the Nashville, Tennessee market. Founded around 2012 and operating for over a decade, NSA delivers year-round group swim lessons organized into a three-tier developmental progression — FUNdamentals (Parent & Me, Beginner levels), SAFEty (Skill Builder levels), and TECHnique (Swimmer, Stroke Technique 1/2/3) — alongside private one-on-one lessons for swimmers 12+ and those with individualized needs, plus seasonal intensive sessions and a charitable Kids' Triathlon. The company's core physical asset is a purpose-built, state-of-the-art swim facility opened in November 2025 in The Nations neighborhood at 1105 63rd Ave. N., featuring a 75-foot by 25-foot teaching pool maintained at approximately 88°F with advanced filtration, family restrooms, 11 changing stalls, on-deck showers, and a full-length air-conditioned parent viewing area. Operations are managed through Jackrabbit Class registration software with a custom-branded iOS/Android mobile app providing Parent Portal access for scheduling, absence reporting, and makeup management. NSA employs 5 listed staff and supplements its instructor pool for lesson delivery.

NSA's go-to-market is direct-to-consumer: families discover the program through organic search, the company's Class Finder Tool, Instagram social media, parent testimonials, and community partnerships, then self-register through the website or mobile app and pay an unspecified one-time registration fee plus recurring weekly lesson billing for the duration of a session. Supplementary revenue comes from private lessons, intensive sessions, and modest on-site Pro Shop sales of swimwear, goggles, and accessories. Customer segmentation is horizontal — primarily families with young children (4 months–6 years) and school-age children (7–12) progressing through stroke technique, with a secondary segment of older children, teens, and adults served via private lessons, and a B2B channel via a partnership with Davidson Academy's Bear Camp. The company has earned Best of Nashville recognition from Nashville Scene Readers' Poll (runner-up 2022, winner 2023 and 2024) and Top Work Places recognition from The Tennessean (2023, 2024), positioning it as Nashville's self-described premier learn-to-swim program.

Name

Nashville Swim Academy

Legal name

Nashville Swim Academy

Website

https://nashvilleswimacademy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Nashville Swim Academy is a privately-held, founder-led learn-to-swim program in Nashville, Tennessee, serving families with children aged 4 months through adults via year-round group lessons, private lessons, and intensives delivered at a purpose-built 75-foot teaching pool.

Ownership category

akta.pro rank

Product category

Swim Instruction Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Swim instruction services
• Learn-to-swim lessons
• Youth swimming programs
• Water safety education
• Private swim lessons

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Swim Lessons - Group Classes: Year-round weekly group swim lessons organized by age and skill level, from Parent & Me classes through advanced Stroke Technique levels. One-time registration fee with recurring weekly billing during the session period.
2. Private Swim Lessons: One-on-one instruction for swimmers 12+ and those with individualized needs including special abilities, unique learning needs, or traumatic water experiences. Offered at 30-minute sessions once per week.
3. Intensive Sessions: Concentrated swim programs such as Spring Into Swimming Intensives and Summer Jumpstart Sessions, providing accelerated skill-building outside the standard year-round schedule.
4. Pro Shop Sales: On-site retail sales including goggles, Happy Nappy swimwear, swimsuits, towels, and other swim-related merchandise.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nashville Swim Academy is a learn-to-swim instruction provider that delivers year-round group and private swim lessons to children from 4 months through teens and adults at its purpose-built, 75-foot heated teaching pool in Nashville, Tennessee. Lessons are organized into a three-tier progression (FUNdamentals, SAFEty, TECHnique) with age- and skill-based class levels, supplemented by private 1:1 lessons, seasonal intensives, and on-site retail of swim gear.

Product overview

Nashville Swim Academy is a premier learn-to-swim program offering a comprehensive suite of swim lessons organized into three developmental tiers: FUNdamentals (Parent & Me, Terrific 2s, Beginner 3s, Beginner 4-6s), SAFEty (Skill Builder 3s, Skill Builder 4-6s, Skill Builder 7-11s), and TECHnique (Swimmer 4-6s, Stroke Technique 1, 2, 3). The academy also offers Private Swim Lessons for individualized instruction and seasonal intensives. Programs serve children from 4 months through teens and adults, progressing from introductory water comfort through competitive stroke refinement. The academy's new state-of-the-art facility in The Nations features a 75-foot heated pool, advanced filtration, and full-length parent viewing area.

Differentiator

Problem solved

Functional benefit

Products and services

• Parent & Me

Quantifiable outcome

• Children who participate in structured swim lessons show measurable improvements in self-confidence and perceived ability
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Davidson AcademycoreStrategic or Co-development PartnerNSA has established a summer camp partnership with Davidson Academy's Bear Camp program. Campers attend NSA daily from 12:30 to 2:30pm for focused swim and skill-building training alongside traditional camp activities. Additionally, Davidson Academy's Summer Adventure day camps feature weekly swim days at NSA's pool with optional daily swim lesson add-ons for families wanting to continue with NSA's award-winning program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SwimJim Swim School: Multi-location swim school serving the New York metro area with year-round group and private lessons organized by age and skill level. Comparable tiered curriculum and direct-to-consumer family positioning to NSA.
• British Swim School: Franchised swim school operating primarily out of partner hotel and community pools with a focus on water survival and stroke development. Comparable mission and lesson structure, though asset-light model differs from NSA's owned facility.
• Aqua-Tots Swim Schools: International franchised swim school with 100+ locations offering structured year-round lessons for children as young as 4 months. Comparable in age-segment targeting, multi-tier curriculum, and family-oriented positioning to NSA.
• Goldfish Swim School: Largest franchised learn-to-swim school chain in North America with 150+ locations offering year-round group and private swim lessons for children 4 months to 12 years. Directly comparable in mission, age-segment targeting, and curriculum-tiered structure, though at vastly greater scale than NSA.
• SafeSplash Swim School: Major franchised swim instruction brand (part of Streamline Brands) offering tiered lessons from parent-and-me through advanced stroke development. Closely comparable curriculum model, target demographic, and year-round class structure to NSA.
• Emler Swim School: Family-owned Dallas-based swim school chain with multiple locations offering tiered year-round lessons from infancy through competitive skill development. Comparable as an independent, multi-location operator with similar curriculum philosophy to NSA.
• Big Blue Swim School: Growing franchised swim school brand with purpose-built facilities offering year-round lessons for ages 3 months and up. Closely comparable in owned-facility, year-round programming model and curriculum-tiered lesson structure to NSA.

Others

• USA Swimming Foundation: National non-profit that funds learn-to-swim programs and publishes drowning-prevention research cited by NSA in marketing. Not a direct competitor but a thematic ecosystem player that shapes parent demand for swim instruction services.

Regional players

• Foss Swim School: Regional swim school chain in the Minneapolis metro area with multiple purpose-built facilities offering year-round lessons for children and adults. Comparable in owned-facility, multi-level curriculum model but serves a different geography than NSA.
• Tidal Wave Swim School: Independent swim school with multiple facilities in the Atlanta metro offering year-round group and private lessons. Comparable as a regional multi-location independent operator but in a different Southeast geography than NSA.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nashvilleswimacademy
• LinkedInlinkedin.com/company/nashville-swim-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nashville Swim Academy