National Association of Social Workers-Michigan Chapter

What National Association of Social Workers-Michigan Chapter does

The National Association of Social Workers-Michigan Chapter (NASW-Michigan) is the Michigan state chapter of the National Association of Social Workers, the largest professional membership organization for social workers in the United States. Headquartered in Lansing with 12 staff, the chapter serves licensed social workers across Michigan through 11 geographic regions, representing members practicing in macro, micro, clinical, and school social work. Its core mission centers on professional advocacy, continuing education, and credentialing support for the LMSW and LCSW pathways.

The chapter generates revenue primarily through member dues (national plus a Michigan chapter add-on), continuing education course fees delivered under Michigan provider ID MICEC-0017, event registrations, branded merchandise sales through an online store, and Find a Social Worker directory listings. Its technology footprint consists of a public-facing website with member login, a continuing education registration system, the Find a Social Worker directory, and a member management platform. Operational reach is extended through partnerships with Wayne State, Michigan State, Western Michigan, University of Michigan, Eastern Michigan, Saginaw Valley State, and Ferris State universities, as well as with the Michigan Department of Health and Human Services and the Michigan Mental Health Coalition for Access.

The chapter operates as a non-profit 501(c)(6) trade association under the national NASW umbrella, with revenue directed toward member services, legislative advocacy, scholarships, awards, regional programming, and statewide convenings. Recent strategic priorities include licensure modernization, opposition to insurance clawback practices, alignment with the Michigan Mental Health Code Framework compliance mandate, and interstate licensure compact participation. The 2026 Board of Directors elections and the July 2026 Annual Meeting represent the next major governance milestones.

Name

National Association of Social Workers-Michigan Chapter

Legal name

National Association of Social Workers - Michigan Chapter

Website

https://nasw-michigan.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NASW-Michigan Chapter is the Michigan state chapter of the National Association of Social Workers, serving licensed social workers statewide through membership dues, continuing education, advocacy, and credentialing support across 11 regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from social workers across Michigan, with different rates for students, new professionals, and established practitioners
2. Store Products: Online store selling branded apparel, merchandise (t-shirts, caps, garden flags, buttons, Code of Ethics pamphlets) with member discounts
3. Continuing Education Courses: CE courses and certificate programs (e.g., Certificate in Core Supervision - 12 CEs) offered for professional development credits
4. Event Registration: Registration fees for events including Capitol Action Day ($60 for professionals), social work nights with Detroit Pistons, and campaign school training
5. Licensing and Supervision Services: Michigan Social Work Supervision Directory and Gender Affirming Care Directory referral services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

NASW-Michigan Chapter operates as a state chapter of the National Association of Social Workers, providing membership services, continuing education, professional advocacy, and licensing support to social workers in Michigan. The chapter offers career resources, referral directories, scholarships, policy training, and a merchandise store for its members. It is the Michigan-specific operational arm of the largest membership organization of professional social workers in the world.

Product overview

NASW-Michigan Chapter offers a comprehensive suite of membership services for professional social workers in Michigan. The organization's offerings include a Career Center job board, Continuing Education programs with MCBAP accreditation, licensure exam support, and professional development training series. Additional services include advocacy programs (Legislative Action Center via VoterVoice, MPACE political action committee), member directories (supervision directory, gender-affirming care directory), student programs (scholarships, ambassador program), and an online store selling branded merchandise. The chapter also provides Mental Health Framework compliance resources and SNAP advocacy support for members.

Differentiator

Problem solved

Functional benefit

Products and services

• Career Center Online job board platform enabling social workers to find employment opportunities and employers to post job listings specific to the social work profession in Michigan.
• Continuing Education (CE) Program Professional development courses and events offering continuing education credits for social workers. Approved provider with Michigan Social Work Continuing Education Collaborative (Provider Number MICEC-0017); all CE courses qualify for MCBAP credits.
• Online Store E-commerce platform selling branded merchandise including t-shirts, hooded sweatshirts, tanks, caps, buttons, window decals, garden flags, and Code of Ethics pamphlets with member discounts available.
• Michigan Social Work Supervision Directory Referral directory connecting social workers with supervisors for licensure supervision requirements.
• Gender Affirming Care Directory Referral directory connecting patients with providers offering gender-affirming care services.
• Student Leadership in Diversity Scholarship Annual scholarship recognizing outstanding social work students demonstrating commitment to advancing equity, inclusion, and social justice, with separate awards for MSW and BSW students.
• Licensure Exam Support Resources and support for social workers preparing for licensure exams, including preparation courses and study materials.
• Thoughtful Thursday Mindfulness Program Weekly virtual breathwork practice and mindfulness activities for social workers, offering a welcoming space for reflection, grounding, connection, and emotional wellbeing.
• CE Provider Approval Program Program allowing organizations to get their professional development courses or events approved for social work continuing education credits in Michigan.
• Policy Influence Training Series Training series designed to help social workers understand Michigan's policy landscape and use their voices for change, covering advocacy basics, campaign school, and Capitol Action Day preparation.
• Student Ambassador Program Program connecting student ambassadors with NASW-Michigan to support student engagement and professional development across Michigan schools of social work.
• Mental Health Framework Compliance Resources Resources and guidance for Medicaid behavioral health providers regarding Michigan Mental Health Framework changes, including MichiCANS and LOCUS assessment training requirements.

Quantifiable outcome

• 100+ free CE events provided in the last year
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• University of Michigan School of Social WorkcoreStrategic or Co-development PartnerPartnership for online social work education programming and the National Social Work Student Series. NASW-Michigan banners appear on U-M SSW online program pages, indicating co-marketing relationship.
• Michigan State University College of Social SciencecoreStrategic or Co-development PartnerPartnership for neuroscience and addiction continuing education programming (neuroscience.natsci.msu.edu/addictionCE)
• Michigan Mental Health Counselors Association (MMHCA)coreStrategic or Co-development PartnerCollaboration on Medicaid Mental Health Framework advocacy, submitting joint questions to MDHHS regarding changes affecting behavioral health providers. Partnership to get answers from MDHHS on behalf of members.
• Kalasho Education and Youth ServicesminorStrategic or Co-development PartnerPartnership to launch MINDful Giving Boxes for families in need during Thanksgiving season in Macomb County
• Advancing MacombminorStrategic or Co-development PartnerLocal partner in MINDful Giving Boxes initiative supporting families experiencing food insecurity in Macomb County
• Girl Scouts of Southeastern Michigan (GSSEM)minorStrategic or Co-development PartnerPartner in MINDful Giving Boxes initiative; Girl Scouts participate in service and leadership learning while supporting families
• Kindness CollectiveminorStrategic or Co-development PartnerPartner in MINDful Giving Boxes initiative supporting families experiencing food insecurity during holiday season
• Community Mental Health AssociationcoreStrategic or Co-development PartnerCoalition partner in licensure modernization efforts alongside Deans and Directors of Michigan's Schools of Social Work
• Deans and Directors of Michigan's Schools of Social WorkcoreStrategic or Co-development PartnerCoalition partner in licensure modernization advocacy and workforce development initiatives
• Ferris State UniversityminorStrategic or Co-development PartnerCollaboration on salary survey for social work profession in Michigan, planned for spring 2026 release
• Michigan Department of Health and Human Services (MDHHS)coreOthersGovernment agency implementing Michigan Mental Health Framework; NASW-Michigan advocates on behalf of members regarding Medicaid policy changes, LOCUS/MichiCANS training requirements, and coverage responsibility shifts
• Detroit PistonsminorGTM or Marketing Partner10th annual Social Work Nights partnership - four game events at Little Caesars Arena with portion of proceeds benefiting NASW-Michigan. Includes Pistons Pride Night special event.
• Michigan Board of Social WorkcoreOthersRegulatory body with seats opening in 2026; NASW-Michigan encourages members to apply for positions involved in disciplinary actions
• Michigan Social Work Continuing Education CollaborativecoreStrategic or Co-development PartnerNASW-Michigan is an approved provider with Provider Number MICEC-0017; CE courses also qualify for MCBAP credits
• NASW-Michigan Student AmbassadorscoreChannel Partner/ Reseller/ DistributorStudent ambassador program engaging social work students across Michigan to represent NASW-Michigan and promote membership

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NASW California Chapter: Largest state chapter of NASW, operating in California. Comparable as a professional membership association for social workers providing CE, advocacy, and career services, but at significantly larger scale.
• NASW Illinois Chapter: Sister state chapter of NASW operating in Illinois. Comparable in offering social workers professional development, CE, licensure support, and legislative advocacy within a single Midwestern state.
• NASW Texas Chapter: Sister state chapter of NASW operating in Texas. Directly comparable in mission, membership model, advocacy focus, CE programming, and chapter structure; specifically linked to NASW-Michigan via the Policy & Advocacy Manager's prior role there.
• National Association of Social Workers - Florida Chapter: Florida state chapter of NASW. Directly comparable state-level professional membership association for social workers with similar CE, licensure, and advocacy offerings.
• NASW New York Chapter: State chapter of NASW serving New York social workers. Directly comparable membership-association model focused on licensure, CE, and policy advocacy for licensed social workers in a single state.

Broad incumbents

• American Counseling Association: National professional association representing counselors across the U.S. Comparable as a broader professional membership association in the adjacent behavioral health profession offering CE, advocacy, and credentialing to licensed practitioners.
• National Association of Social Workers (NASW): National parent organization of NASW-Michigan. Operates the broader NASW brand, national membership infrastructure, and shared dues platform that NASW-Michigan rides on; the chapter's offering is effectively a localized extension of this national association.

Others

• Community Mental Health Association of Michigan: Michigan association representing community mental health services and the behavioral health provider network. Listed as a core coalition partner of NASW-Michigan on licensure modernization; comparable as a state-level advocacy association for the behavioral health ecosystem.
• Michigan Psychological Association: Michigan state professional association for psychologists. Adjacent peer serving licensed behavioral health professionals in Michigan with a similar CE, advocacy, and member-support model.
• Michigan Counseling Association: Michigan-based professional association for licensed counselors. Comparable as a state-level professional membership organization providing CE and advocacy, and a named coalition partner of NASW-Michigan on Medicaid Mental Health Framework issues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NASWMI
• YouTubeyoutube.com/channel/UC4mETr6hSJmiG-pIsdOSTbA
• Facebookfacebook.com/NASWMichigan
• LinkedInlinkedin.com/company/national-association-of-social-workers-mi-chapter
• Instagraminstagram.com/naswmi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Association of Social Workers-Michigan Chapter