NASW - Minnesota Chapter

What NASW - Minnesota Chapter does

NASW-MN is the Minnesota state chapter of the National Association of Social Workers, a nonprofit professional membership organization founded in 1978 and operating with a lean staff of 7 employees from a mailing address in Backus, Minnesota. The chapter serves social workers across all career stages in Minnesota — students, new professionals, experienced practitioners, and retired members — through a unified portfolio of professional development, advocacy, and membership services.

Its core offerings include continuing education (CEUs) delivered via Zoom and the InReach CE self-study platform, licensure exam preparation (a Virtual Licensure Exam Review Prep Course offering 6.0 CEUs across Bachelors, Masters, Advanced Generalist, and Clinical categories), a 30-hour Supervisor Certification Series, recurring events (Camp NASW-MN, Winter Virtual Conference, UnConference, Social Work Day at the Capitol, monthly Lunch n' Learn webinars), affinity groups (BIPOC, Retired, Private Practice Clinicians, Disabled Social Workers), an online job board, ethics consultation circles, and a Printify storefront for branded merchandise. The underlying technology is conventional: a website CMS, Zoom for virtual events, and InReach CE for on-demand learning — no proprietary platform, no AI components.

The chapter's revenue is generated through multiple streams: event registration, CEU and certification fees (free for NASW members, low-cost for non-members), job board advertising and sponsorship packages, and merchandise sales. Membership dues are set at the national NASW level. The organization is governed by a Board of Directors, participates in legislative advocacy (securing Title Protection in MN Counties and shaping the Social Work Interstate Licensure Compact), and operates under the umbrella of the national NASW nonprofit, which provides brand credibility, member infrastructure, and shared resources.

Name

NASW - Minnesota Chapter

Legal name

NASW Minnesota Chapter

Website

https://naswmn.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Minnesota state chapter of the National Association of Social Workers (NASW-MN) is a nonprofit professional membership organization serving social workers in Minnesota through continuing education, licensure exam preparation, supervisor certification, advocacy, networking events, and affinity groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Backus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Social workers pay membership dues to join NASW-MN, receiving access to professional development, advocacy, networking, and member benefits including discounted or free CEUs and events
2. Continuing Education Fees: Fees charged for CEU courses including licensure exam prep, workshops, lunch n' learns, and self-study programs. Virtual Licensure Exam Review Prep Course offers 6.0 CEUs; webinars are free for members and low-cost for non-members
3. Event Registration: Revenue from events including Winter Virtual Conference, UnConference, Camp NASW-MN (Oct 22-25, 2026), Supervisor Certification Series, and various workshops
4. Merchandise Sales: Official NASW-MN merchandise sold through Printify storefront (nasw-mn.printify.me), including graduation cords and apparel
5. Advertising & Sponsorship: Job board postings and advertising opportunities in member e-newsletter and website, with package pricing available for organizations promoting services or sharing job posts
6. Supervisor Certification: 30-hour supervision training and certification program leading to NASW-MN Certified Supervisor status for licensure supervisors in Minnesota

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

NASW Minnesota Chapter is the Minnesota state chapter of the National Association of Social Workers, providing professional social workers with continuing education (CEUs), licensure exam preparation, supervisor certification, ethics consultations, legislative advocacy, networking events, and affinity groups. It operates as a membership organization funded primarily through member dues, event fees, CEU fees, advertising/sponsorship, merchandise sales, and supervisor certification program fees.

Product overview

NASW-MN is a professional membership organization offering a unified portfolio of services for social workers in Minnesota. The core offerings include professional development programs (continuing education, licensure exam prep, supervisor certification), advocacy services (legislative engagement, PACE, SPAN), and membership benefits (liability insurance, ethics resources). Supporting services include an events calendar with conferences, affinity groups, a job board, and online self-study CEU courses through the NASW Institute. The organization also offers official merchandise through a Printify storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Licensure Exam Review Prep Course
• Supervisor Certification Series
• NASW Institute Self-Study CEU Library
• Winter Virtual Conference
• Camp NASW-MN
• UnConference
• Social Work Day at the Capitol
• Lunch 'n Learn Webinar Series
• MN Chapter Job Board
• NASW-MN Membership
• Official NASW-MN Merchandise

Quantifiable outcome

• Title Protection secured in MN Counties
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• NASW California Chapter: Another state chapter of NASW offering an essentially identical portfolio of membership, continuing education, licensure support, advocacy, and affinity group programming to social workers in California.
• NASW Illinois Chapter: Direct NASW state chapter peer offering parallel membership, CEU, and advocacy services to Illinois social workers under the same national NASW framework.
• National Association of Black Social Workers (NABSW): Identity-focused professional association for Black social workers, offering membership, advocacy, conferences, and professional development that overlap directly with NASW-MN's affinity group and CEU programming.
• NASW Texas Chapter: Sister state chapter of NASW running the same professional development, ethics consultation, supervisor certification, and advocacy programs for Texas-licensed social workers.
• Clinical Social Work Association (CSWA): National professional membership organization for clinical social workers, providing comparable continuing education, advocacy, and member services targeted at a narrower clinical subset of the social work profession.
• NASW New York State Chapter: NASW state chapter serving New York social workers with the same member services, CEU, licensure exam prep, and legislative advocacy model as NASW-MN.
• National Association of School Social Workers (NASSW): Specialty professional association for school social workers offering membership, CEUs, and advocacy — comparable in business model and target member profile to NASW-MN's licensure-focused offerings.

Broad incumbents

• American Counseling Association (ACA): Large national professional membership association for counselors with overlapping CEU, licensure support, ethics resources, and advocacy functions targeting an adjacent helping-profession audience.
• National Association of Social Workers (NASW): The national parent organization of which NASW-MN is a chapter. Operates the same membership, CEU, advocacy, and professional development model at a national scale, with state chapters reporting under its nonprofit structure.

Regional players

• British Association of Social Workers (BASW): UK-based national professional association for social workers offering the same membership, CPD, ethics, and advocacy model as NASW-MN, but serving a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/naswmn
• YouTubeyoutube.com/channel/UCJ3Czez166rx_T-iQaR4W4Q
• Facebookfacebook.com/naswminnesota
• LinkedInlinkedin.com/company/nasw-mn
• Instagraminstagram.com/naswmn/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about NASW - Minnesota Chapter