National Association of Social Workers - Wisconsin Chapter

What National Association of Social Workers - Wisconsin Chapter does

The National Association of Social Workers - Wisconsin Chapter (NASW-WI) is a nonprofit professional membership association serving licensed social workers, social work students, and retired practitioners across Wisconsin. Founded in 1992 and headquartered at 122 W Washington Ave, Suite 101, Madison, the chapter operates as a chartered state affiliate of the national NASW with a small staff of approximately 9 employees (Executive Director, Operations Manager, and Membership and Communications Coordinator, plus periodic interns). Its core offerings include the annual statewide conference (the 51st Annual Conference drew close to 500 participants to Glacier Canyon Lodge in Wisconsin Dells; the 52nd is scheduled for November 2026), a portfolio of continuing education courses delivered virtually and in person (including the Wisconsin Clinical Supervision Course delivered in partnership with Aurora Health Care's Family Therapy Training Institute), and advocacy programs such as the biennial Advocacy Day and the Wisconsin Social Workers PAC.

The chapter's technology stack is a conventional website-and-association-management platform (naswwi.socialworkers.org) with online registration for events and CE, supplemented by the NASW Social Work Online CE Institute (InReach CE) for virtual course delivery. It does not operate proprietary technology, mobile apps, or AI-driven products. Revenue is generated through three primary streams: recurring annual membership dues paid through the national NASW membership platform, tiered continuing education fees (members, student/retired members, and non-members each receive distinct pricing), and annual conference registration and sponsorship revenue. The 2025 NASW National restructuring placed Wisconsin, Illinois, and Missouri chapters under unified executive leadership, with Joel Rubin assuming the Executive Director role in 2026 after Marc Herstand's 33-year tenure.

Member segments are primarily practicing licensed social workers in Wisconsin, with secondary segments of BSW and MSW students at University of Wisconsin campuses and retired practitioners. The chapter's primary value proposition is regulatory and professional: it provides Wisconsin-specific advocacy representation on licensure compacts, reimbursement, gun violence prevention, conversion therapy bans, and the anti-DEI constitutional amendment, alongside CE credits, licensure support, insurance programs, career center access, and networking. Following consolidation, the chapter now operates as part of a three-chapter Wisconsin-Illinois-Missouri cluster under shared executive leadership, with Wisconsin serving as the 'Big Brother/Sister' to Missouri.

Name

National Association of Social Workers - Wisconsin Chapter

Legal name

National Association of Social Workers Wisconsin Chapter

Website

https://naswwi.socialworkers.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

The National Association of Social Workers - Wisconsin Chapter is a nonprofit professional membership association serving licensed social workers, students, and retired practitioners in Wisconsin through continuing education, advocacy, and member services, operating as a state chapter of the national NASW.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees for NASW national and Wisconsin chapter, providing access to professional development, advocacy, and member services.
2. Continuing Education: Fee-based continuing education courses and workshops for social workers. Clinical supervision courses offered at tiered pricing for members and non-members.
3. Annual Conference Revenue: Registration fees for annual conferences including the 51st Annual Conference with close to 500 participants. Sponsorships and exhibitor fees from conference.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NASW-WI is a nonprofit professional membership association that provides Wisconsin social workers with membership services, continuing education courses and workshops, an annual statewide conference, the Wisconsin Clinical Supervision Course, advocacy representation before the Wisconsin Legislature, and the Wisconsin Social Workers PAC. It also operates a Career Center for social work job postings and resource guides (mental health and immigration) for community use.

Product overview

The National Association of Social Workers - Wisconsin Chapter (NASW-WI) is a professional membership organization for social workers, not a technology product company. Its offerings consist of membership services including: the Annual Conference (51st/52nd Annual State Conference) providing continuing education and networking; the Wisconsin Clinical Supervision Course (a two-part training program in partnership with Aurora Health Care); ongoing Continuing Education Workshops covering ethics, clinical practice, and specialized topics; Mental Health and Immigration Community Resource Guides; the BIPOC Student Leadership and Practitioner Program; a Career Center for job postings; Advocacy Day events for legislative engagement; and the Wisconsin Social Workers PAC for political advocacy. These services are bundled under a single membership offering rather than sold as separate commercial products.

Differentiator

Problem solved

Functional benefit

Products and services

• NASW-WI Annual Conference Annual statewide conference for social workers featuring continuing education workshops, networking sessions, and professional development. The 51st Annual Conference (2025) drew close to 500 participants.
• Wisconsin Clinical Supervision Course

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• NASW Illinois ChaptercoreStrategic or Co-development PartnerWisconsin chapter joined with Illinois and Missouri chapters under unified executive leadership as part of NASW National's three-chapter model restructuring in late 2025.
• NASW Missouri ChaptercoreStrategic or Co-development PartnerWisconsin chapter joined with Illinois and Missouri chapters under unified executive leadership as part of NASW National's three-chapter model restructuring in late 2025. Wisconsin serves as 'Big Brother/Sister' to NASW Missouri.
• Aurora Health Care - Family Therapy Training InstitutecoreStrategic or Co-development PartnerPartnership to deliver Clinical Supervision Course for Wisconsin social workers. Two-part virtual training exploring supervision models, legal and ethical considerations.
• Wisconsin Council on Social Work EducationminorStrategic or Co-development PartnerCollaboration on legislative priorities including Alternative to Licensure Compact bill and student placement issues.
• Gun Violence Prevention CoalitionminorStrategic or Co-development PartnerCoalition partnership for lobbying efforts on Red Flag legislation and other gun violence prevention measures.
• Raise the Age CoalitionminorStrategic or Co-development PartnerCoalition working to raise the age for mandatory referral to adult court from 17 to 18 in Wisconsin.

Scale indicators3 records

Recent moves7 records

Expansion highlights10 records

Regional players

• NASW California Chapter: One of the largest NASW state chapters, operating in California with a significantly larger membership base. Comparable operating model (state chapter membership, CE, advocacy) but in a much larger geographic market.
• NASW New York Chapter: Major NASW state chapter serving New York State social workers. Comparable state-chapter membership, CE, and advocacy model though operating at substantially larger scale than Wisconsin.
• NASW Texas Chapter: NASW state chapter serving Texas-licensed social workers with a comparable membership, continuing education, and legislative advocacy model. Comparable structure but in a larger and demographically different market.

Others

• American Association for Marriage and Family Therapy (AAMFT): Professional membership association for marriage and family therapists with chapter-based structure, CE, and advocacy. Comparable professional-association operating model with an overlapping clinical mental-health workforce in Wisconsin.
• Association of Social Work Boards (ASWB): Association that develops and administers social work licensure exams and governs the Social Work Licensure Compact. Ecosystem partner that complements NASW-WI's advocacy on licensure compact passage and member CE delivery.
• Council on Social Work Education (CSWE): National accrediting body for social work education programs and convener of social work educators. Adjacent to NASW-WI through shared stakeholder base (social work students and faculty) and through collaboration on legislative priorities such as the Wisconsin licensure compact bill.
• American Counseling Association (ACA): Adjacent professional membership association for counselors with similar chapter structure, continuing education, and advocacy model. Comparable to NASW-WI in how it monetizes membership dues and CE but serves a different (though overlapping) practitioner base.

Direct peers

• NASW Illinois Chapter: State chapter of NASW that is now consolidated under the same Executive Director (Joel Rubin) as NASW-WI following the November 2025 three-chapter restructuring. Most directly comparable peer given shared executive leadership, overlapping service portfolio (membership, CE, advocacy), and similar chapter scale.
• NASW Missouri Chapter: State chapter of NASW that Wisconsin was designated to mentor (Big Brother/Sister) and that is now grouped with Wisconsin under unified executive leadership. Direct peer in membership, CE delivery, and state-level advocacy operations.

Broad incumbents

• NASW National: Parent organization and overarching professional association governing NASW-WI. Operates nationally across all 50 states with a much larger footprint, magazine (Social Work Advocates), and centralized membership platform, while NASW-WI delivers localized member services within Wisconsin.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/naswwi
• LinkedInlinkedin.com/company/naswwi
• Instagraminstagram.com/nasw_wi

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Association of Social Workers - Wisconsin Chapter