The National museum of Mongolia

What The National museum of Mongolia does

The National Museum of Mongolia is a state-owned non-profit cultural institution headquartered on Juulchin Street in Ulaanbaatar, operating under Mongolia's Ministry of Culture, Sports, Tourism and Youth. It maintains nine permanent exhibition halls covering Mongolian history from the ancient nomadic and Khunnu periods through the Mongolian Empire, traditional culture, and the modern Democratic era, supplemented by rotating special exhibitions and educational programs for children, families, and students. The museum also runs a gift shop, e-ticketing via Shoppy.mn, virtual exhibitions on Google Arts & Culture, an on-site coffee shop leased to a tenant operator, and the annual 'Nomadic Heritage Studies' academic journal (25 volumes since 2008).

Its business model is primarily state-funded through the Government of Mongolia's budget allocation, supplemented by modest self-generated revenue from admission fees (20,000 MNT adults, 10,000 MNT students/seniors, 30,000 MNT families), photography permits, special exhibition tickets, gift shop sales, and competitive-tender space rentals. With a lean staff of 22 employees, the museum served 13,459 visitors during the March 2025 Open Museum Days campaign. Its technology stack includes Register and RCH programs for collection management and ISO 9001:2015 quality management certification, making it the first museum in Mongolia to achieve this standard.

The museum pursues an active international partnership strategy, having signed cooperation agreements with Qatar National Museum (December 2023), University of Cambridge Department of Social Anthropology (March 2023), Kazakhstan National Museum (February 2025), the Institute of Archaeology of the Mongolian Academy of Sciences, Seoul Metropolitan Government, Hubei Provincial Museum (China), and others. It received the special operating license under Mongolia's 2021 Museum Law and holds the state Order of Honor (Red Banner of Labor), reaffirmed in 2024-2025 for its 100-year contributions to Mongolian cultural heritage preservation.

Name

The National museum of Mongolia

Legal name

National Museum of Mongolia (Монголын Үндэсний музей)

Website

https://nationalmuseum.mn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Museum of Mongolia is a state-owned cultural institution under Mongolia's Ministry of Culture, operating nine permanent exhibition halls on Mongolian history and heritage from ancient nomadic periods through the modern era, serving domestic visitors, international tourists, and educational institutions through admission fees, exhibitions, and academic publications.

Ownership category

akta.pro rank

Product category

Museum Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Museum, Zoo & Attraction Gift Shops (CRALAJAG), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Cultural heritage preservation
• Museum exhibition services
• Historical artifact collections
• Educational museum programs
• Art and cultural research

Headquarters

HQ city

Ulaanbaatar

HQ country

Mongolia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Government Funding (State Budget): The museum is primarily financed through the state budget of Mongolia, receiving government appropriations for operations, collections management, and exhibitions.
2. Admission Ticket Sales: Visitors pay admission fees to access permanent and special exhibitions. Domestic and foreign visitor pricing varies.
3. Space Rental (Tenant/Commercial Licensing): The museum leases commercial spaces within its premises, such as a 25 m² coffee shop area on the first floor, through competitive tender processes, generating rental income.
4. Museum Gift Shop and Souvenir Sales: The museum operates a gift shop selling catalogs, publications, and cultural souvenirs to visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The National Museum of Mongolia is a state-owned cultural institution that preserves, researches, and presents Mongolian historical and cultural heritage to the public. It operates nine permanent exhibition halls covering Mongolian history from ancient nomadic cultures through the Democratic era, hosts rotating special/temporary exhibitions, runs structured educational programs for children, families, and students, and publishes academic journals and exhibition catalogs. Revenue is generated through admission fees, gift shop sales, and space rentals, while core funding comes from the Mongolian state budget.

Product overview

The National Museum of Mongolia is a state-owned cultural institution operating as a unified national museum rather than a platform with modular components. Its core offerings comprise permanent exhibitions across nine thematic halls, rotating special exhibitions, educational programs for children and families, professional training for guides, and scholarly publications including the annual 'Nomads Heritage Studies' journal. Visitor amenities include a gift shop and café space. Digital services include virtual exhibitions via Google Arts & Culture and e-ticketing through Shoppy.mn.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Exhibitions Nine permanent exhibition halls showcasing Mongolian history from ancient times through the Democratic era, covering ancient Mongolian history, traditional costumes and jewelry, Mongolian traditional culture, traditional animal husbandry, the Mongolian Empire era, Socialist Mongolia, and Democratic Mongolia. Available to all visitors at standard admission prices.
• Special/Temporary Exhibitions Rotating themed exhibitions organized in dedicated temporary exhibition halls, covering topics such as Mongolian scripts, traditional objects, national festivals, and international cultural exchanges. Recent examples include 'On the Move' (Нүүдэл) with Qatar National Museum, 'National Script – Cultural Heritage', and 'Tea Road' with Hubei Provincial Museum.
• Educational Programs Visitor education programs including children's programs, knowledge discovery programs, and family programs, as well as professional guide training courses. Targeted at schools, families, and general public visitors of all ages.
• Publications and Journals Annual research journal 'Nomadic Heritage Studies' (Нүүдэлчдийн Өв Судлал), exhibition catalogs including the 'Mongolian Chess Symbolism' catalog, and academic publications documenting Mongolian cultural artifacts and history. Available to researchers, museum professionals, and the public.
• Digital Exhibitions (Google Arts & Culture) Virtual access to museum collections and exhibitions through the Google Arts & Culture platform, allowing remote international visitors to explore exhibits digitally. Free online access to digitized collections and curated exhibitions.
• E-Ticketing Service Online ticket purchasing through the Shoppy.mn platform for visitor convenience and advance booking. Available for purchase for admission to permanent and special exhibitions.

Quantifiable outcome

• Served 13,459 visitors during the 2025 Open Museum Days campaign
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Kazakhstan National MuseumcoreStrategic or Co-development Partner · 26 February 2025Partnership agreement signed between the National Museum of Mongolia and Kazakhstan National Museum to strengthen cultural cooperation, conduct joint research, exchange exhibitions, organize scientific conferences, and publish joint publications. Areas of collaboration include digital technology exchange and museum professional exchange programs.
• Hubei Provincial Museum (China)minorStrategic or Co-development Partner · 1 September 2024Joint special exhibition 'Silk Road' organized with Hubei Provincial Museum and other Chinese institutions including Yichang Tea Group and Chibi Sha Feiyan Tea Museum to showcase the historical trade routes between Mongolia and China.
• Qatar National MuseumcoreGTM or Marketing Partner · 1 April 2024As part of the 25th anniversary of diplomatic relations between Mongolia and Qatar, Qatar National Museum organized a special exhibition in Mongolia in April 2024.
• School of Culture, Mongolian University of Arts and Innovation (MUIS)coreStrategic or Co-development Partner · 20 February 2024Memorandum of cooperation signed with MUIS School of Culture's 'Cultural Studies' program to provide internship opportunities for students, deliver museum studies lectures, and conduct joint research in cultural heritage and museum studies.
• Professional Tour Guide Association of MongoliaminorGTM or Marketing Partner · 1 January 2024Memorandum of cooperation signed to enhance tour guide services for international visitors, conduct joint training programs, and improve the quality of visitor experiences at the museum and across Mongolia's tourism sector.
• Professional Tour Guide Association of MongoliaminorGTM or Marketing Partner · 1 January 2024Partnership within the framework of the 'Welcome to Mongolia / Go Mongolia 2025' tourism initiative to jointly train and improve professional standards of tour guides and museum interpreters.
• Seoul Metropolitan Government (Republic of Korea)minorGTM or Marketing Partner · 1 January 2024As part of the '2025 Design Seoul — Going Together' project, the museum collaborated with Seoul's government to provide Korean-language interpretation and materials for Korean-speaking tourists visiting the museum.
• Qatar National MuseumcoreStrategic or Co-development Partner · 22 December 2023Formal memorandum of understanding signed between the National Museum of Mongolia and Qatar National Museum, with Qatar's National Museum Director Sheikh Abdulaziz Al-Thani and Museum Director D.Mönkhogtokhu (Ph.D) signing the agreement to strengthen cultural cooperation and joint exhibition activities.
• University of Cambridge — Department of Social Anthropology / Mongolia Studies CentrecoreStrategic or Co-development Partner · 1 June 2023Joint research project 'Traditional Shamanism, Medicine and Cultural Change' organized with Cambridge University's Department of Social Anthropology, Mongolia Studies Centre, and Cambridge's Museum of Archaeology and Anthropology, planned for the fall of 2023.
• University of Cambridge — Department of Social Anthropology / Mongolia Studies CentrecoreStrategic or Co-development Partner · 1 March 2023A memorandum of understanding was signed in March 2023 between the National Museum of Mongolia and Cambridge University's Department of Social Anthropology and Mongolia Studies Centre to conduct joint research, organize exhibitions, and exchange scholars and expertise. A joint project titled 'Traditional Shamanism, Medicine, and Cultural Change' was launched in 2023.
• Institute of Archaeology, Mongolian Academy of SciencescoreStrategic or Co-development Partner · 1 November 2022Three-year memorandum of understanding signed between the National Museum of Mongolia and the Institute of Archaeology to strengthen cooperation in archaeology, cultural heritage research, and joint exhibition planning. Joint exhibitions have included 'Rock Art of Ancient Mongolia' (2022).
• Tsongjin Boldog Cultural Complex (Tourism Center)minorChannel Partner/ Reseller/ Distributor · 1 November 2022Joint special exhibition 'Mongolian Traditional Animal Husbandry and Culture' presented at the Tsongjin Boldog Genghis Khan complex, one of Mongolia's most visited tourist destinations, to reach larger numbers of domestic and international visitors.
• Qatar National MuseumcoreStrategic or Co-development Partner · 1 October 2022Mongol National Museum and Qatar National Museum jointly organized the international exhibition 'On the Move' (Нүүдэл), which was presented at Qatar National Museum in Doha (October 2022) and later at the National Museum of Mongolia (May 2024). The exhibition featured over 400 artifacts from multiple international museums, showcasing nomadic culture. In December 2023, a memorandum of understanding was signed between the two museums to formalize cooperation.
• FAO — UN Food and Agriculture OrganizationminorStrategic or Co-development Partner · 1 October 2022Joint special exhibition 'Mongolian Traditional Food and Drink Culture' organized with FAO to mark World Food Day (October 16), showcasing Mongolia's culinary heritage and food culture traditions.
• Buryatia National Museum (Russia)minorStrategic or Co-development Partner · 14 October 2021Memorandum of cooperation signed with Buryatia National Museum and Kyakhta Regional Museum (Russia) to strengthen cross-border cultural exchange and joint heritage preservation activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weltmuseum Wien: Austrian ethnographic and cultural museum that contributed artifacts to the 'On the Move' international exhibition hosted jointly with the National Museum of Mongolia. Comparable in its focus on cross-cultural collections and nomadic/material culture.
• Hubei Provincial Museum: Major Chinese provincial museum and partner of the National Museum of Mongolia on the 'Silk Road' joint exhibition. It is a comparable institution that combines permanent historical galleries with international co-curated thematic shows.
• National Museum of Kazakhstan: Kazakhstan's principal national museum and formal partner of the National Museum of Mongolia via a 2025 MoU on joint research and exhibitions. It is a comparable Central Asian national museum with a state-mandated scope covering the country's full historical span.
• Qatar National Museum: Qatar's flagship national museum and direct partner of the National Museum of Mongolia. It is a comparable state-backed cultural institution that curates national heritage, runs international joint exhibitions, and operates within a similar state-funded national-museum model — including the shared 'On the Move' exhibition.

Broad incumbents

• British Museum: Globally benchmark state-affiliated national museum with encyclopedic collections and extensive international partnership programming. Comparable as a reference point for global exhibition standards and academic publishing cadence.
• State Hermitage Museum: Russia's leading state museum and a globally recognized encyclopedic national museum. Comparable as a state-backed institution with deep historical collections, scholarly publishing, and active international exhibition exchange programs.
• National Museum of China: China's premier national museum, an order-of-magnitude larger national institution. Comparable as a state-funded encyclopedic national museum curating Chinese history and culture, and relevant as a regional incumbent that may compete for the same Silk Road-themed touring exhibitions.
• National Museum of Korea: Korea's flagship national museum, a state-funded institution with comprehensive historical collections and strong educational programming. Comparable in mission, scale ambitions, and role in providing Korean-language materials for Korean visitors to Mongolia.

Emerging players

• Musée du quai Branly – Jacques Chirac: Paris-based museum of non-Western arts and civilizations that contributed artifacts to the 'On the Move' exhibition alongside the National Museum of Mongolia. Comparable in its focus on nomadic and indigenous cultures and cross-cultural exhibition programming.

Regional players

• Buryatia National Museum: Russian regional museum with cultural ties to Mongolian heritage and a formal cooperation MoU with the National Museum of Mongolia. Comparable as a regional peer curating cross-border Mongolian/Buryat cultural artifacts and managing similar heritage-preservation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nationalmuseummongolia
• Instagraminstagram.com/nationalmuseumofmongolia
• LinkedInlinkedin.com/company/the-national-museum-of-mongolia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The National museum of Mongolia